As our name suggests, Iterable is constantly iterating and innovating, bringing the latest advancements in marketing automation right to your campaigns. Over the summer, we rolled out our release of Journey Assist, announced at this year’s Activate Summit.
But in case you missed the news, here’s a refresher on everything you need to know about this exciting product offering.
What is Journey Assist?
As large language models continue to revolutionize the tech landscape, we at Iterable are dedicated to embedding AI more deeply into our core platform and providing product enhancements you can’t get anywhere else.
With Journey Assist, you now have a prompt-based, AI-powered tool to build new journeys faster or add to existing journeys more efficiently, ultimately allowing for richer customer experiences.
A welcome sequence created by Iterable’s Journey Assist
Who should use Journey Assist?
According to our findings with Wakefield Research, nearly half of marketers (47%) are drawn to AI for its efficiency, enabling them to save time and focus as they’re building their campaigns.
Journey Assist is especially useful for lifecycle marketers, whether they’re entry-level or experienced, who want fast, easy, and intuitive tools for efficient journey-building.
Now, marketers don’t have to take days or weeks designing intricate journeys—they can create them instantly with the power of generative AI.
What are the benefits of Journey Assist?
Marketers today are more time-strapped than ever, so the benefits of Journey Assist are substantial. Whether you’re designing a simple or complex journey, all you have to do is enter a prompt and watch your journey come to life instantly.
We’ve built Journey Assist with ease of use at the forefront. We offer templates for common use cases, such as a welcome series or cart abandonment flow, to move you quickly through the journey creation process—from ideation to launch.
With all the time and effort you save from no longer having to design journeys from scratch, you can unlock your creativity for more strategic marketing efforts. Focus on creating memorable experiences for your customers, and let Journey Assist automate the rest.
“Journey Assist has been a game-changer for our team. It not only streamlines the initial stages of journey creation but also significantly reduces the workload—we’ve already seen around 8-15% reduction in the effort required to build journeys. This efficiency boost makes it easier and quicker to launch new campaigns. Plus, it’s introduced our team to innovative strategies that have helped us refine and enhance our marketing efforts. The time saved and the new insights gained have really transformed how we approach our digital marketing communications.” ~ Anna Bayacal, Director, Digital Communications at Cinemark
How does Journey Assist work?
With the convenience you’ve come to expect with other prompt-based, AI-powered tools, Journey Assist allows marketers to easily create or update journeys by simply describing the desired journey or tiles.
Generate a new journey in a single click.
The solution will then generate exactly what you need at the touch of a button. You can review and edit the generated journey and tiles as needed, expediting the entire journey creation process.
Here’s how Journey Assist works in a nutshell.
- You can write a freeform prompt or select from the pre-populated template options provided at the bottom of the prompt.
- Journey Assist is now available to create new journeys or update existing ones.
- Within existing journeys, you can either replace tiles in the workflow or add new tiles to the end of the journey.
What’s great about this feature is that it makes journey creation faster and easier for everyone. The freeform prompts and prompt templates jumpstart journey creation and make journeys more accessible for novice users, while power users can maximize their creativity and bring their big ideas to life.
To dive deeper into the step-by-step process of using Journey Assist, you can check out our support article or watch the tutorial in Iterable Academy.
“We’re really excited about Journey Assist—it’s made journey building so much easier for everyone on our team and has opened up new possibilities for creative ideas. It’s not just about saving time—though it definitely does that—it’s also about giving us the space to think differently and innovate. We’re thrilled with how it’s working for us and look forward to using it even more as we continue to grow.” ~ Emily Buschini, Lifecycle Marketing Manager at Nextdoor
Enjoy the Journey as Much as the Destination
When it comes to crafting memorable customer experiences, marketers are always in a race to reach their destination. But now with Iterable, you can get there faster—and make the journey more enjoyable along the way.
To take Iterable’s Journey Assist for a test drive, reach out and schedule a demo today.
