The Forrester Wave™: CCCM

Customer Engagement for the Modern Marketer

An integrated, cross-channel platform—built for marketers, trusted by engineers, designed with intelligence.

Watch Product Video
Iterable User Interface

The Forrester Wave™: CCCM

We’re excited to announce that Iterable has placed as a Strong Performer in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019.

Smarter Marketing With Artificial Intelligence

Announcing the Iterable Intelligence Suite. Using our proprietary algorithms, we analyze each user’s digital body language to optimize the best time, channel and frequency to engage them for fully automated goal-driven marketing.

Learn More

Send_Time_Optimization 3

Send Time Optimization: Automatically determine the best time for customer engagement and conversion gleaned through your users’ behavioral and event data.

Channel_Optimization 2

Channel Optimization: Identify and designate the specific digital messaging channels your users are most likely to engage and convert with.

Frequency_Optimization 2

Frequency Optimization: Using real-time interaction data, cap channel-by-channel messaging loads and safely send campaigns without risking channel fatigue.

Welcome Series
In-App Promotion
Cart Abandonment
Facebook Retargeting
Order Confirmation

Lifecycle Marketing Made Simple

Warmer Welcomes

Activate consumer attention and interest with stand-out content that makes an impactful first impression.

Get new customers acquainted with your products and services with personalized welcome, trial and onboarding campaigns.

Next-Gen Nurture

Captivate customers to build rapport for the long termand strengthen their relationship with your brand.

Stay top-of-mind with targeted sales, promotions, announcements and product updates across all the channels that matter most to your audience.

Robust Re-Engagement

Keep customers coming back for more by reactivating their interest to drive retention and loyalty.

Deploy cart abandonment campaigns to complete more checkouts, then trigger post-purchase or renewal sequences when the time is right.


How Is Iterable Different?

Data Flexibility at Your Fingertips

Access real-time user, behavioral and event data to trigger personalized messaging at virtually unlimited scale. Support an audience of millions while appealing to each subscriber’s unique preferences.

Unified Brand Experience

Orchestrate seamless customer engagement across email, mobile push, SMS, in-app, web push, direct mail and more throughout every lifecycle stage, from activation to re-engagement.

Agile Iteration & Optimization

Launch, measure and fine-tune campaigns with ease to deliver more relevant messaging faster than the competition. Experiment and iterate on-demand to determine the right content, channel and cadence for each user.

Customer Journey Mapping

Visualize the entire customer journey and build sophisticated, cross-channel segments and campaigns with Iterable’s intuitive, drag-and-drop Workflow Studio.

Maximize Your Engagement

Product Tour Video
See Why Leading Brands Rely on Iterable in a 3 minute video
Play Video
On-Demand Webinar
Message Frequency: Tackling the Touchy Topic of Over-Messaging Customers
Read Our Newest User Engagement Report: All Things Retail

Trusted by the World’s Leading Brands

Trusted Brand: Box
Trusted Brand: Doordash
Trusted Brand: Shoprunner
Trusted Brand: FabFitFun
Trusted Brand: ASICS
Trusted Brand: SeatGeek
Trusted Brand: Zillow

Iterable makes it so easy to accomplish my work.

Grace Pratt
Grace Pratt
Sr. Marketing Specialist
Read Case Study

Iterable powers us to personalize customer engagement at scale through dynamic behaviorally triggered campaigns.

Lauren Vaccarello
Lauren Vaccarello
VP of Marketing
Read Case Study

We finally have a platform developers love that marketing actually can use.

Sue Cho
Sue Cho
Director of Email

The capability to easily execute dynamic channel and message personalization based on the unique treatment plan of each patient is the reason we switched to Iterable.

Fabian Seelbach
Fabian Seelbach
VP of Marketing
Read Case Study