Changing the Game: How to Make Your Marketing Moments Last With the Power of Joy

Adriana Gil Miner  • Chief Marketing Officer at Iterable

A moment can make or break a consumer’s relationship with your brand. But what does it take to make every moment count in today’s complex world? How do we adapt to changing consumer behaviors? How do we navigate new compliance regulations? And how do we help our teams balance life and work in the wake of the Great Resignation? In the opening session for Activate, Iterable’s new CMO, Adriana Gil Miner will share how Iterable’s community of top marketers are navigating today’s most pressing issues and setting up a new customer engagement era by leveraging the power of joy. We will unveil Iterable’s new product releases to help brands harmonize cross-channel experiences in record time and share what’s next in the world of customer engagement.