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Delivering a Personalized Experience: 4 Steps You Didn’t Know You Needed to Take
Gina Igwe • Sr. Director, CRM at DoorDash
Personalization is much more than a simple tactic to drive clicks and conversions. At DoorDash, it's an all-encompassing business strategy that led the eight-year-old company to the third-largest IPO in history.
In this session, Gina Igwe, Senior Director of CRM at DoorDash, will walk us through four steps to delivering individualized customer experiences. You’ll learn:
- The teams and tools required to achieve world-class personalization
- What inputs to account for when building your marketing strategy
- Actionable steps to personalize touchpoints across email, push and more
- How to analyze, iterate and socialize your success