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The Authenticity Age: What It Means to Be a Mission-Driven Brand
Boris Savoie Doyer • Head of CRM at Aspiration.com
Guilhaum Ceccaldi • Head of Growth Marketing at Prose
Building an empathetic, cause-oriented connection is at the heart of mission-driven marketing. Beyond simply pursuing a profit, mission-driven brands seek to have an impact on the world around them.
Join B-Corp leaders Guilhaum Ceccaldi, Head of Growth Marketing at Prose, and Boris Savoie-Doyer, Head of CRM at Aspiration, to learn:
- The role a brand's mission plays when customers consider buying
- How to balance building a business and making an impact
- Takeaways to build more authentic connections with your audience