Activate Summit North America

The conference that elevates marketing moments

San Francisco | April 17-19, 2023

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Why Attend

By attending Activate, you learn to close the data activation gap, while eliminating the gap between yourself and expert marketers from across industries and geographies. Our deep dive sessions empower you with the technical knowhow to connect data and engagement, simplifying the process of making a joyful experience for customers.

And with our hybrid event model, you can connect digitally or in person with thousands of like-minded professionals tackling—and solving—the same issues you encounter on a daily basis.

Marketing is a collaborative process. Marketers, designers, developers, decision makers, and even the consumer all play an integral role in closing the gap between data and engagement, and subsequently, brands and their customers. Activate is the premier event where you can close this gap and deliver joy.

Who You’ll Meet

Activate Summit North America is for the marketing masters involved in bringing customers a delightful experience. And it takes a team—a cross-functional crew of Dreamers, Builders, and Makers—in order to craft a truly meaningful moment. Because every expert brings something unique to the table.

 Dreamers

Dreamers constantly have an innovative, clear eye on the future. They think big and identify the direction of your brand and ensure customers grow along with the business.

 Builders

Builders thrive in problem solving and shaping the foundation on which the business succeeds. They construct products that bring customers joy and create the best infrastructure to empower brand growth.

 Makers

Makers foster connections directly with customers. They craft strategies and tactics that promote long term relationships and satisfy the customer’s call for individualization.

 

Past Attendees

Agenda at a Glance

The schedule can be updated up until the event, so check back often and opt-in to receive notifications. All times are in PDT (Pacific Daylight Time).

Monday, April 17, 2023 (in person only)
1:00 PM - 5:00 PM Pre-Conference Customer Workshops
Tuesday, April 18, 2023 (hybrid)
8:00 AM Breakfast and Registration
9:00 AM Morning Keynote
10:00 AM Morning Breakout Sessions
12:00 PM Lunch
1:00 PM Afternoon Breakout Sessions
5:00 PM End of Conference Day 1
Wednesday, April 19, 2023 (hybrid)
8:00 AM Breakfast and Registration
9:00 AM Morning Sessions
11:00 AM Lunch
12:00 PM Keynote Session
1:30 PM End of Activate Conference

Popular Sessions from 2022

Keep Up With The Times: Advice for Shifting Your Marketing Strategies

Keep Up With The Times: Advice for Shifting Your Marketing Strategies

Nicole Fisher  • Sr. Manager, Engagement Marketing at Glassdoor

When it comes to empowering your customers to help them reach their goals, nailing the journey is key. But customer journeys are rarely a one-and-done deal. The world moves fast, and companies must adapt as the times change to support their customers’ ever-changing needs. In this session, join Nicole Fisher, Sr. Manager of Engagement Marketing at Glassdoor, as she recounts how Glassdoor has evolved to ensure that customers find the right job for them, through the beginnings of the pandemic and beyond. You’ll learn how to create journeys for your users, and how to re-evaluate whether it’s time to pivot and add new products or features.
Building Long Term Value to Keep Customers Engaged

Building Long Term Value to Keep Customers Engaged

Sterling Bailey  • Sr. Director of Marketing Infrastructure at Evernote

Building long-term value is essential to reducing churn. So how do you ensure that your current users stay engaged, focused, and passionate about your product? It all begins with understanding your customer. Join Sterling Bailey, Sr. Director of Marketing Infrastructure at Evernote, as he shares Evernote’s evolution from “batch-and-blast” beginnings, to looking deeper into customer habit journeys and adapting new features to help users stay on track with their goals. You’ll discover ways to understand your users at a deeper level, and how to adapt your strategies to match exactly what your customers are looking for.
Using Engagement Data to Drive Higher Relevancy

Using Engagement Data to Drive Higher Relevancy

Jason Sisley  • Head of Strategy at Den Aviary, an Inte Q company

Our customers communicate with us through micro-signals. As email marketers, we tend to focus on success metrics or explicit signals—open rate, click rate, conversion rate, unsubscribe rate—but what happens in between can be just as important. Jason will discuss how recognizing signals using customer engagement (or non-engagement) can create a roadmap for a more relevant communication plan for all of your customers.
Creativity Under Stress: 3 Ways to Unlock Ingenuity

Creativity Under Stress: 3 Ways to Unlock Ingenuity

Solunis Nicole Bay  • Somatic Coach at

Do you ever feel like you're at a loss for solutions, time, or energy? Do you feel like so much of your energy gets spent on your list of revolving tasks and on putting out fires that you don't have any energy left for thinking creatively when you most need to? We have all been there. The good news is that there are practical solutions that support your ability to thrive and be creative under pressure. Neuroscience studies have shown that somatic practices unlock our ability to be creative and resilient even in high-stress environments. During this interactive session, you will learn how to meet your goals in high-pressure moments, find new solutions to old problems, and have ease with your team during periods of upheaval and change. Solunis Nicole Bay will share how creativity and somatics can deepen your ability to help you move through stuckness and fear to take action in stressful times.
Creating an Immersive Fan Experience

Creating an Immersive Fan Experience

Fahad Zahid  • Head of Brand and Digital Marketing at PGA

Aileen Berran  • Senior Director of Fan Engagement and Data Strategy at NHL

Lisa Parsell  • Senior Strategy Consultant at Iterable

Greg Asman  • Founder and Managing Principal at The Asman Group

Developing an immersive customer experience is how brands are creating distinction as products and services are becoming more and more ubiquitous.  In this session, hear how the PGA and NHL are thinking about, developing, and delivering an immersive customer experience for their fans.  They'll share how they're planning for uncertainty (COVID impacts), their roles in creating this experience between sports teams/players, how fan emotions play a role in communications, how changing consumer habits impacts go-to-market efforts, and what effectiveness looks like in order to determine success.
Leveraging Zero-Party and First-Party Data to Get Results

Leveraging Zero-Party and First-Party Data to Get Results

Mike Nelson  • Co-Founder at Really Good Emails

The world of customer cookies is ending, which means that marketers will need to rely on their own data to segment and engage. Data can vastly improve the quality and relevance of customer communications when it is used correctly, but too much information can make implementation cumbersome. Birthdays? Transactions? Search history? What kind of data should you capture and use? In this session you'll see what others are doing, learn how to mine your customers (and their data) for information, and plan campaigns that make an impact with that data.

Customer Workshops

Join us for one of our customer pre-conference workshops at Activate Summit North America! You’ll leave with new connections in the industry and even more Iterable knowledge than you had before. We’ll provide take-away documents that list other resources you can check out to continue learning and a certification of completion badge you can post to LinkedIn. To learn more, check out the workshop descriptions below:

Foundations Workshop | April 17th at 1:30 PM PDT

Are you new to Iterable or have you been with us for awhile and would like a refresh on all the basics? Then this workshop is for you! Join us for this three hour, pre-conference workshop at Activate.

Advanced Workshop | April 17th at 1:30 PM PDT

Have you mastered the foundations of Iterable and are hungry for more? Then this workshop is for you! Join us for this three hour, pre-conference workshop at Activate.

Tickets

Activate Summit is offering three types of tickets! Purchase our full access pass for all the latest and greatest. Workshops are only available to Iterable customers.

Full Pass

Keynotes
40+ Educational Sessions
Networking Receptions

Nov 2 - Nov 18

$199

Nov 19 - Jan 20

$599

Jan 21 - Mar 10

$799

Mar 11 - Apr 14

$999

Full Access + Workshop
Keynotes
40+ Educational Sessions
Networking Receptions
Pre-conference Customer
Workshops

Nov 2 - Nov 18

$299

Nov 19 - Jan 20

$699

Jan 21 - Mar 10

$899

Mar 11 - Apr 14

$1,099

Type
Nov 2 - Nov 18
Nov 19 - Jan 20
Jan 21 - Mar 10
Mar 11 - Apr 14

Full Pass

Keynotes
40+ Educational Sessions
Networking Receptions

$199

$599

$799

$999

Full Access + Workshop
Keynotes
40+ Educational Sessions
Networking Receptions
Pre-conference Customer
Workshops

$299

$699

$899

$1,099

Virtual Ticket

Join us online for free!

Virtual
Keynotes
20+ Educational Sessions

Nov 2 - Nov 18

Free

Nov 19 - Jan 20

Free

Jan 21 - Mar 10

Free

Mar 11 - Apr 14

Free

Type
Nov 2 - Nov 18
Nov 19 - Jan 20
Jan 21 - Mar 10
Mar 11 - Apr 14

Virtual
Keynotes
20+ Educational Sessions

Free

Free

Free

Free

Justify Your Trip

Activate is back and bigger than ever! We understand that managers sometimes need a little help understanding the value of attending a conference. Let us help! Fill in the missing areas to personalize the Justify Your Activate Trip Letter and you’re all set!

Justify Your Activate Trip Letter →

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FAQs

When is Activate Summit North America?

Activate Summit North America is in San Francisco from April 17-19, 2023 or join us online April 18 & 19.

Where is Activate Summit North America?

Activate Summit North America will be held at the San Francisco Marriott Marquis. To book a hotel room for the conference, please click this link.

What is the dress code for Activate Summit North America?

Business comfortable attire is recommended for all functions related to Activate. A jacket or sweater is recommended for air-conditioned rooms at the Marriott Hotel.

What if I have a dietary restriction?

There is an opportunity to indicate special dietary restrictions during the registration process. If you have dietary restrictions that are not mentioned in the registration form, please email us at activate@iterable.com.

Which airport should I fly into?

Best options for airports near San Francisco are San Francisco International Airport (SFO) and Oakland International Airport (OAK).

What is the registration cost?

Please see the ticket section on the landing page for the latest pricing. Pricing will change depending on time of purchase.

How do I get an invoice? 

After you purchase your ticket, a copy of your invoice will be sent to the email you used to register with. If you did not receive the invoice, please double check to make sure the email was not sent to your spam folder. Also, feel free to reach out to activate@iterable.com to receive a new copy of your invoice.

Can I transfer my ticket to a colleague?

We understand plans change. Please email activate@iterable.com.

Where should I send my media inquiry?

Please email your media inquires to our PR team at press@iterable.com.

What is the registration cancellation policy?

In the case that Activate is canceled, a full refund will be provided within a week. If you need to cancel due to special circumstances, please email activate@iterable.com.

Will an event code of conduct be upheld? Where can I review the full code of conduct?

Activate is intended for networking and collaboration in the marketing community.

At Iterable, diverse identities are what drive us forward. We are committed to creating a safe environment that is inclusive and free from discrimination, regardless of race, religion, color, national origin, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, or any other protected categories under applicable law.

All participants of Iterable events must abide by the following policy:

Expected Behavior

Be considerate of those around you.
Be respectful of others and viewpoints that may be different from your own.
Be mindful of your words and actions.

Access the full code of conduct here.

Where can I get a COVID-19 test?

You can find a COVID-19 testing site closest to your location by using the link here.

What is your COVID-19 Policy?

We are fully committed to our guests’ safety, therefore attendance is limited.

In compliance with the City of San Francisco, Activate attendees will not be required to show proof of vaccination or a negative Covid test upon entry to the event.

However, we strongly encourage our guests to follow the CDC guidelines regarding vaccinations. If you are feeling symptoms of COVID-19, we kindly request you do not attend the conference. Additionally, you can find a COVID-19 testing site closest to your location by using the link here.

We will continue to monitor the COVID-19 state policies and update this section as needed.

Venue & Hotel

Activate Summit North America will be held at the San Francisco Marriott Marquis.

San Francisco Marriott Marquis
780 Mission St.
San Francisco, CA 94103

A block of rooms have been reserved at the San Francisco Marriott Marquis. The hotel room rate for Activate attendees is $329/night. All reservations must be made by Monday, March 27, 2023. To make a reservation, click here. Please note, attendees are responsible for their own bookings and cancellations.

Interested in Past Recordings?

Access keynotes, sessions and more from previous years at Activate

Contact us

Have questions or comments? Reach out to us at activate@iterable.com

Save the date - North America

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