Hello [Manager name],

I’m writing to ask for approval to attend Activate, Iterable’s annual conference, on April 30-May 2, 2024 in San Jose, CA. Hundreds of forward-thinking marketers gather at Activate to hear innovative brands and thought leaders share their perspectives on pressing marketing issues. It’s three days of learning in a hands-on environment, with a focus on practical workshops, in-depth case studies, and detailed presentations. By attending, I’ll discover valuable insights from big name brands that I share with the rest of the team. At a total cost of about $XXX, I’ll also stay up-to-date on the latest trends and technologies in marketing, and learn ways we can improve our strategies, resulting in immediate ROI.

In particular, I’d like to focus on finding solutions or best practices for the following projects:

• [add project or initiative]
• [add project or initiative]
• [add project or initiative]

As well as networking opportunities with other Iterable customers, industry leaders, and speakers, I’ll also be able to meet Iterable employees and strengthen our relationship, which I would leverage across the projects I manage.

Here’s a rough breakdown of costs:

• Airfare: $XXX
• Transportation: $XXX (round trip taxi from airport to hotel)
• Hotel: $957+ (3 nights at $319+ per night)
• Meals: $XX (3 days at $XX per meal)
• Registration fee*: $XXX
• Total: $XXX

*Registration fee includes all materials, breakfast, lunch, and access to session recordings and PowerPoint slides after the conference.

I’m currently working on ways to cut down costs, such as hotel discounts, ride sharing, and meals with vendors. After the conference, I will schedule a meeting with you to share a summary of all the major takeaways I learned to maximize our current investments in Iterable.

Thank you for considering my request. Please let me know if you have any questions.

Regards,