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2019 Recordings
Activate is Iterable’s signature conference that expands the boundaries of modern marketing. Watch insight-rich sessions below on how marketing industry leaders are putting customers first and leading tech-forward programs that are designed to drive growth.
Read the top 7 marketing tips from Activate 2019Keynote
Day 2 Keynote – 2019
Ben Finkel • Entrepreneur in Residence at Self
Karen Wickre • Author, Consultant at Self
Strategy
Current State of Growth Marketing
Alyssa Jarrett • Director, Brand & Content Marketing at Iterable
Breaking Down Newsletters
Kelly Morr • Senior Manager of Content & Search at 99designs
Sean Kennedy • Product Marketer at Zapier
5 Easy(ish) Ways to Increase Mobile Engagement
Allie Donovan • Director of CRM & Retention at Boxed
A Message in Your Pocket: Customer Engagement & Mobile
Julie Sun • Marketing Strategy Consultant at Self
Convert More: Improving Your Data & Deliverability Strategy
Will Conway • CEO at Mailgun
Nick Schafer • Deliverability Engineer at Mailgun
Patrick Butler • Chief Product Officer at Talent Inc.
Creating the Domino Effect: Cross-Channel Campaigns
Steve Mastrocola • Director of CRM at SeatGeek
Empathy At Scale: Designing User Minded Growth Programs
Josh Aberant • VP of Growth Marketing at Iterable
Growth Strategies to Build a Deadly Conversion Funnel
Matthew Erley • VP of Growth at Havenly
How to AI
Francis Brero • Cofounder and CRO at Madkudu
Guillaume Cabane • VP of Growth at Drift
Wayne Coburn • Principal Product Manager at Iterable
What the #$@! is a Really Good Email?
Matthew Smith • Founder, CEO at Really Good Emails
Mike Nelson • Co-Founder at Really Good Emails
Understanding Your Metrics That Correlate with Success
Seth Bindernagel • Sr. Director of Growth Marketing at Strava
The Key to Building Unique Customer Experiences
Leslie Emmons Burthey • VP of Marketing at FabFitFun
Fabian Seelbach • CMO at Curology
Eldar Sadikov • Founder, CEO at Jetlore
LIVE! Really Good Emails – Email Review
Matthew Smith • Founder, CEO at Really Good Emails
Mike Nelson • Co-Founder at Really Good Emails
Stat Meets Story
Eric La Brecque • Principal at Applied Storytelling
Playing All the Right Notes of Your Customer’s Journey
Brian Schmidt • VP, Acquisition & Retention at ReserveBar
Execution
Hands off the Wheel: Automating Your Customer Experience
Brian Sun • Lifecycle Marketing Manager at Opendoor
Best Practices are Bullsh*t
Jen Capstraw • Director of Strategic Insights and Evangelism at Iterable
Design Systems for Email: Bring Order to the Chaos
Ted Goas • Senior Product Designer at Stack Overflow
Moving on Together: How Zillow’s Marketing Builds Customer Trust in New Products
Laura Baugh • Senior Lifecycle Marketing Specialist at Zillow
Richtig, Oder Falsch, Oder Schnitzel? Differentiating Deliverability Fact, From Fiction, From a Meat Dish
Seth Charles • Principal Email Deliverability and Industry Relations Manager at Iterable
Your Guide to Navigating the Oh Sh*t Moments
Sarah Esterman • Director, Digital Marketing at Bumped
Power of Iterable
Uncovering the Hidden Potential of Data Feeds
Chris Kaundart • Email Marketing Manager at Atlassian
Evolution of Email: From Personalization to Individualization
Eva Wei • Growth Manager at Shift
How ShopRunner Uses Recommendations to Drive Retention
Marisa Amorasak • Email Product Manager at ShopRunner
Leveraging User Data to Power a Personalized Customer Journey
Jessica Owen • Retention Marketing Manager at Policygenius
Building A Marketing Castle on a Strong Data Foundation
Katie Gillespie • Product Manager at Redfin
Engineering and Marketing: Two Sides of the Same Coin
Samir Shamma • Engineering Lead at CareerBuilder
Lifecycle Growth Through Personalization: A Cross-Channel Marketing Strategy
Dina Hanna • Lifecycle Marketing Operations Manager at Trulia
Next Level Collaboration With Iterable
Ariel Yoffie • Senior Product Manager at Iterable
Pushing the Envelope: Personalization Over Promotion
Christine O’Brien • Retention Marketing Manager at Lovepop
Unlocking Personalization at Scale with Catalog
Mahavir Parekh • Principal Product Manager at Iterable
Using Artificial Intelligence to Engage Your Audience
Wayne Coburn • Principal Product Manager at Iterable
London
Evolving Past the Present
Justin Zhu • Co-Founder and CEO at Iterable
Jeff Samuels • COO at Iterable
The Art of The “Really Good Email”
Matthew Smith • Founder, CEO at Really Good Emails
Signals for Change: Discussing the New Boundaries of Marketing
Beth Howard • Product Manager, CRM at UNiDAYS
Jonathan Cann • Head of Marketing at NameCheap
Laura Woodhead • VP Marketing at CarWow
Personal Connections Across 20+ Different Countries
Angela Fixter • Head of Retention Marketing at DFDS
How to Usher in a New Era of Marketing
Matthew Orchard • Head of CRM at MVF
About Activate
Activate is about empowering anyone involved in the customer experience—the Dreamers, Builders, and Makers—to bring every customer a joyful, meaningful experience. Thousands of marketing experts come together every year at Activate to learn, grow, and inspire the next wave of memorable experiences for customers worldwide. Come along with us to make a lasting impact.