Activate is Iterable’s signature conference that expands the boundaries of modern marketing. Watch insight-rich sessions below on how marketing industry leaders are putting customers first and leading tech-forward programs that are designed to drive growth.

2019 Recordings

Activate is Iterable’s signature conference that expands the boundaries of modern marketing. Watch insight-rich sessions below on how marketing industry leaders are putting customers first and leading tech-forward programs that are designed to drive growth.

Read the top 7 marketing tips from Activate 2019

Day 1 Keynote

Day 1 Keynote - 2019

Day 1 Keynote – 2019

Justin Zhu  • Co-Founder and CEO at Iterable

Day 2 Keynote

Day 2 Keynote - 2019

Day 2 Keynote – 2019

Ben Finkel  • Entrepreneur in Residence at Self

Karen Wickre  • Author, Consultant at Self

Strategy

Current State of Growth Marketing

Current State of Growth Marketing

Alyssa Jarrett  • Director, Brand & Content Marketing at Iterable

Breaking Down Newsletters

Breaking Down Newsletters

Kelly Morr  • Senior Manager of Content & Search at 99designs

Sean Kennedy  • Product Marketer at Zapier

5 Easy(ish) Ways to Increase Mobile Engagement

5 Easy(ish) Ways to Increase Mobile Engagement

Allie Donovan  • Director of CRM & Retention at Boxed

A Message in Your Pocket: Customer Engagement & Mobile

A Message in Your Pocket: Customer Engagement & Mobile

Julie Sun  • Marketing Strategy Consultant at Self

Convert More: Improving Your Data & Deliverability Strategy

Convert More: Improving Your Data & Deliverability Strategy

Will Conway  • CEO at Mailgun

Nick Schafer  • Deliverability Engineer at Mailgun

Patrick Butler  • Chief Product Officer at Talent Inc.

Creating the Domino Effect: Cross-Channel Campaigns

Creating the Domino Effect: Cross-Channel Campaigns

Steve Mastrocola  • Director of CRM at SeatGeek

Empathy At Scale: Designing User Minded Growth Programs

Empathy At Scale: Designing User Minded Growth Programs

Josh Aberant  • VP of Growth Marketing at Iterable

Growth Strategies to Build a Deadly Conversion Funnel

Growth Strategies to Build a Deadly Conversion Funnel

Matthew Erley  • VP of Growth at Havenly

How to AI

How to AI

Francis Brero  • Cofounder and CRO at Madkudu

Guillaume Cabane  • VP of Growth at Drift

Wayne Coburn  • Principal Product Manager at Iterable

What the #$@! is a Really Good Email?

What the #$@! is a Really Good Email?

Matthew Smith  • Founder, CEO at Really Good Emails

Mike Nelson  • Co-Founder at Really Good Emails

Understanding Your Metrics That Correlate with Success

Understanding Your Metrics That Correlate with Success

Seth Bindernagel  • Sr. Director of Growth Marketing at Strava

The Key to Building Unique Customer Experiences

The Key to Building Unique Customer Experiences

Leslie Emmons Burthey  • VP of Marketing at FabFitFun

Fabian Seelbach  • CMO at Curology

Eldar Sadikov  • Founder, CEO at Jetlore

LIVE! Really Good Emails - Email Review

LIVE! Really Good Emails – Email Review

Matthew Smith  • Founder, CEO at Really Good Emails

Mike Nelson  • Co-Founder at Really Good Emails

Stat Meets Story

Stat Meets Story

Eric La Brecque  • Principal at Applied Storytelling

Playing All the Right Notes of Your Customer’s Journey

Playing All the Right Notes of Your Customer’s Journey

Brian Schmidt  • Director, CRM & Retention at Fender

Execution

Hands off the Wheel: Automating Your Customer Experience

Hands off the Wheel: Automating Your Customer Experience

Brian Sun  • Lifecycle Marketing Manager at Opendoor

Best Practices are Bullsh*t

Best Practices are Bullsh*t

Jen Capstraw  • Director of Strategic Insights and Evangelism at Iterable

Design Systems for Email: Bring Order to the Chaos

Design Systems for Email: Bring Order to the Chaos

Ted Goas  • Senior Product Designer at Stack Overflow

Moving on Together: How Zillow’s Marketing Builds Customer Trust in New Products

Moving on Together: How Zillow’s Marketing Builds Customer Trust in New Products

Laura Baugh  • Senior Lifecycle Marketing Specialist at Zillow

Richtig, Oder Falsch, Oder Schnitzel? Differentiating Deliverability Fact, From Fiction, From a Meat Dish

Richtig, Oder Falsch, Oder Schnitzel? Differentiating Deliverability Fact, From Fiction, From a Meat Dish

Seth Charles  • Principal Email Deliverability and Industry Relations Manager at Iterable

Your Guide to Navigating the Oh Sh*t Moments

Your Guide to Navigating the Oh Sh*t Moments

Sarah Esterman  • Director, Digital Marketing at Bumped

Power of Iterable

Uncovering the Hidden Potential of Data Feeds

Uncovering the Hidden Potential of Data Feeds

Chris Kaundart  • Email Marketing Manager at Atlassian

Evolution of Email: From Personalization to Individualization

Evolution of Email: From Personalization to Individualization

Eva Wei  • Growth Manager at Shift

How ShopRunner Uses Recommendations to Drive Retention

How ShopRunner Uses Recommendations to Drive Retention

Marisa Amorasak  • Email Product Manager at ShopRunner

Leveraging User Data to Power a Personalized Customer Journey

Leveraging User Data to Power a Personalized Customer Journey

Jessica Owen  • Retention Marketing Manager at Policygenius

Building A Marketing Castle on a Strong Data Foundation

Building A Marketing Castle on a Strong Data Foundation

Katie Gillespie  • Product Manager at Redfin

Engineering and Marketing: Two Sides of the Same Coin

Engineering and Marketing: Two Sides of the Same Coin

Samir Shamma  • Engineering Lead at CareerBuilder

Lifecycle Growth Through Personalization: A Cross-Channel Marketing Strategy

Lifecycle Growth Through Personalization: A Cross-Channel Marketing Strategy

Dina Hanna  • Lifecycle Marketing Operations Manager at Trulia

Next Level Collaboration With Iterable

Next Level Collaboration With Iterable

Ariel Yoffie  • Senior Product Manager at Iterable

Pushing the Envelope: Personalization Over Promotion

Pushing the Envelope: Personalization Over Promotion

Christine O’Brien  • Retention Marketing Manager at Lovepop

Unlocking Personalization at Scale with Catalog

Unlocking Personalization at Scale with Catalog

Mahavir Parekh  • Principal Product Manager at Iterable

Using Artificial Intelligence to Engage Your Audience

Using Artificial Intelligence to Engage Your Audience

Wayne Coburn  • Principal Product Manager at Iterable

London

Evolving Past the Present

Evolving Past the Present

Justin Zhu  • Co-Founder and CEO at Iterable

Jeff Samuels  • COO at Iterable

The Art of The “Really Good Email”

The Art of The “Really Good Email”

Matthew Smith  • Founder, CEO at Really Good Emails

Signals for Change: Discussing the New Boundaries of Marketing

Signals for Change: Discussing the New Boundaries of Marketing

Beth Howard  • Product Manager, CRM at UNiDAYS

Jonathan Cann  • Head of Marketing at NameCheap

Laura Woodhead  • VP Marketing at CarWow

Personal Connections Across 20+ Different Countries

Personal Connections Across 20+ Different Countries

Angela Fixter  • Head of Retention Marketing at DFDS

How to Usher in a New Era of Marketing

How to Usher in a New Era of Marketing

Matthew Orchard  • Head of CRM at MVF

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