
2019 Recordings
Activate is Iterable’s signature conference that expands the boundaries of modern marketing. Watch insight-rich sessions below on how marketing industry leaders are putting customers first and leading tech-forward programs that are designed to drive growth.
Read the top 7 marketing tips from Activate 2019Strategy

Breaking Down Newsletters
Kelly Morr • Senior Manager of Content & Search at 99designs
Sean Kennedy • Product Marketer at Zapier


A Message in Your Pocket: Customer Engagement & Mobile
Julie Sun • Marketing Strategy Consultant at Self


Convert More: Improving Your Data & Deliverability Strategy
Will Conway • CEO at Mailgun
Nick Schafer • Deliverability Engineer at Mailgun
Patrick Butler • Chief Product Officer at Talent Inc.


Empathy At Scale: Designing User Minded Growth Programs
Josh Aberant • VP of Growth Marketing at Iterable


How to AI
Francis Brero • Cofounder and CRO at Madkudu
Guillaume Cabane • VP of Growth at Drift
Wayne Coburn • Principal Product Manager at Iterable


What the #$@! is a Really Good Email?
Matthew Smith • Founder, CEO at Really Good Emails
Mike Nelson • Co-Founder at Really Good Emails


Understanding Your Metrics That Correlate with Success
Seth Bindernagel • Sr. Director of Growth Marketing at Strava


The Key to Building Unique Customer Experiences
Leslie Emmons Burthey • VP of Marketing at FabFitFun
Fabian Seelbach • CMO at Curology
Eldar Sadikov • Founder, CEO at Jetlore

Execution

Hands off the Wheel: Automating Your Customer Experience
Brian Sun • Lifecycle Marketing Manager at Opendoor


Best Practices are Bullsh*t
Jen Capstraw • Director of Strategic Insights and Evangelism at Iterable


Design Systems for Email: Bring Order to the Chaos
Ted Goas • Senior Product Designer at Stack Overflow


Moving on Together: How Zillow’s Marketing Builds Customer Trust in New Products
Laura Baugh • Senior Lifecycle Marketing Specialist at Zillow

Power of Iterable

How ShopRunner Uses Recommendations to Drive Retention
Marisa Amorasak • Email Product Manager at ShopRunner


Leveraging User Data to Power a Personalized Customer Journey
Jessica Owen • Retention Marketing Manager at Policygenius


Engineering and Marketing: Two Sides of the Same Coin
Samir Shamma • Engineering Lead at CareerBuilder


Lifecycle Growth Through Personalization: A Cross-Channel Marketing Strategy
Dina Hanna • Lifecycle Marketing Operations Manager at Trulia


Pushing the Envelope: Personalization Over Promotion
Christine O’Brien • Retention Marketing Manager at Lovepop

London

Evolving Past the Present
Justin Zhu • Co-Founder and CEO at Iterable
Jeff Samuels • COO at Iterable


Signals for Change: Discussing the New Boundaries of Marketing
Beth Howard • Product Manager, CRM at UNiDAYS
Jonathan Cann • Head of Marketing at NameCheap
Laura Woodhead • VP Marketing at CarWow
