Activate is Iterable’s signature conference that expands the boundaries of modern marketing. Watch insight-rich sessions below on how marketing industry leaders are putting customers first and leading tech-forward programs that are designed to drive growth.Review the highlights
Shifting From the Routine to a Future of Creativity and Compassion at Scale
Justin Zhu • Co-Founder and CEO at Iterable
Bela Stepanova • VP, Product at Iterable
- Brands at the forefront of growth marketing are building lifelong customer relationships
- Marketing evolved from an age of expertise to an age of data
- Automation and AI can bring the human back into marketing
Brand Building in the 21st Century
Jonathan Mildenhall • Co-Founder and CEO at TwentyFirstCenturyBrand
- Purpose-led, ensuring the purpose transcends, but is not disconnected from, the business plan
- Community-driven with aligned incentives across customers, investors & employees
- Technology-enabled by a world-class, data-driven product
- Narrative-based to unify all stakeholders with one shared and compelling story across all touchpoints
The Customer-First track will discuss how to place empathy at the heart of your growth marketing strategy. These sessions will demonstrate how to create human connections that will lead to relationships, which in turn will generate long-term loyalty.
Emergencies, Email, and Everything in Between: How to Market Your Brand During a Crisis
Sophia Le • Email Marketing Consultant at Modulus7
- Four ways to establish trust with your customers, with accompanying email examples
- Why managing your emotions is just as important as managing the message
- The top three cross-channel mediums used in disasters around the world
Doing More With Less During a Recession
Gary Grimes • Senior Director of Consumer Product at CareerBuilder
Samir Shamma • Engineering Lead at CareerBuilder
April Mullen • Director of Strategic Insights at SparkPost
Read the Signals & Grow through Downturns
Birk Cooper • Chief Marketing Officer at Fetch Rewards
Matthew Smith • Founder, CEO at Really Good Emails
Write Emails for Your Reader, Not Your Boss
Katie Raynolds • Retention Marketing Manager at Redfin
Breathing Life Into Boring Business Categories
Alex Reed • Co-founder and CMO at Truman’s
The Tech-Forward track will dive deep into the growth marketing technology stack, discussing the inner workings of cross-channel integration and automation. These sessions will discuss how to create, execute and optimize campaigns across email, mobile push, in-app messaging and more.
Taking the Sting Out of the Migration Process
Andrew Harner • Lead Email Manager at Scribd
- Develop a robust migration roadmap
- Align the vision of the migration with your team
- Nail every facet of project management and execution
How to Standardize Marketing Messaging for Maximum Efficiency
Bridget Overson • Associate Marketing Manager at Care.com
In-App Messaging: To Infinity and Beyond!
Neil Wainwright • CEO at UpHabit
- Customizable message design that includes graphics, animations and CTA buttons
- Data flexibility to send tips and tricks based on user behavior
- A whopping 718% increase in subscriber conversion and 42% drop in churn
Hey Alexa, How Do I Integrate Voice in My Cross-Channel Marketing?
Davida Gaffney • Email / Web Developer at Storage Mart
- Why to start building your brand’s voice
- What tools you can use to get started
- How to align voice experiences with channel opportunities
Using Real-time Data to Power a Personalized Customer Journey
Laura Brodie • Director, Customer Lifecycle & Growth at Ritual
What I Learned From Driving Record Customer Growth to Being Blocklisted in the Same Week
Jade Kolber • Senior Marketing Manager – Email at 99designs
- Champion list quality over quantity
- Trust in your subscriber community
- Maintain email marketing list hygiene
Schedule a Demo
Iterable is the growth marketing platform that maximizes lifetime value by enabling you to create better experiences for – and deeper relationships with – your customers. See how you can synchronize messaging across email, mobile push, SMS, in-app notifications, web push, social and more. Personalize each channel to serve a unique purpose as you build a cohesive lifecycle experience for your customers.Schedule a Demo
Amplitude powers over 40,000 digital products from 180+ countries around the world. They’ve tracked over 28 trillion user actions to help digital product and growth teams instantly understand user behavior, build engaging experiences, and grow their business.
Twilio Segment is a customer data platform (CDP) that democratizes access to reliable data for all teams, and offers a complete toolkit to standardize data collection, unify user records and route customer data into any system where it’s needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences. For more information, visit https://segment.com.
Inte Q helps you create stronger customer connections through cutting-edge technology and their expert data analytics team. They utilize data-driven decision-making to help increase customer engagement and grow your brand. They prioritize accountability and strong relationships with their clients and partner with you to achieve your business goals with strategic solutions for data management, loyalty, email strategy, marketing optimization, data analytics, and more.
InboxArmy is a Full-service Email Marketing Agency offering the full spectrum of email marketing services, including:
– Full-Service Campaign Management
– Email Automation & Custom Integrations
– Email Template Production
– Email Marketing Strategy & Audits
– Email Deliverability
– Dedicated Resources
They work with brands of all sizes, agencies, and email service providers to deliver best-in-class quality service, production, and support. Proven track record of serving 5000+ clients globally. 25+ industries and verticals served.
Separate the low-quality email addresses from high-value contacts. Protect your sender reputation, increase open rates, and save money using Kickbox‘s real-time email verification API, integration, or drag-and-drop list verification services.
Mixpanel helps companies build better products through data. With their powerful product analytics solution, product teams can easily analyze how and why users engage, convert, and retain to improve their user experience.
Ragnarok is a fast-growing agency that serves as a full-service extension of your retention, acquisition, and engineering teams. They integrate best‑in‑breed solutions to craft and distribute data‑fueled content.
The Stensul Agile Email Creation Platform™ is an email creation solution built for the enterprise. Stensul dramatically reduces email creation time by up to 90% to focus team resources on improving email performance. With stensul, teams launch campaigns faster by streamlining the collaboration process and simplifying creation for all marketers, so they can build high-performing emails that drive results.
Workato is an Enterprise Automation Platform that enables marketing and sales teams to integrate their apps and automate business workflows. It empowers companies to drive real-time outcomes from business events. With no coding required, the platform utilizes patented technology to make the implementation of automations 10X faster than traditional platforms.
Build Loop is a Marketing Automation agency focused on the Iterable Platform. They help companies connect with their customers by bringing strategic and execution expertise on multi-channel, personalized customer journeys.
Radar’s geofencing platform empowers engineering, product, and marketing teams to build location-based experiences faster, enabling timely and relevant experiences that drive engagement, loyalty, and revenue.