The Virtual Growth Marketing Conference
Activate is Iterable’s signature conference that expands the boundaries of modern marketing. Watch insight-rich sessions below on how marketing industry leaders are putting customers first and leading tech-forward programs that are designed to drive growth.Review the highlights
Shifting From the Routine to a Future of Creativity and Compassion at Scale
Justin Zhu • Co-Founder and CEO at Iterable
Bela Stepanova • VP, Product at Iterable
- Brands at the forefront of growth marketing are building lifelong customer relationships
- Marketing evolved from an age of expertise to an age of data
- Automation and AI can bring the human back into marketing
Brand Building in the 21st Century
Jonathan Mildenhall • Co-Founder and CEO at TwentyFirstCenturyBrand
- Purpose-led, ensuring the purpose transcends, but is not disconnected from, the business plan
- Community-driven with aligned incentives across customers, investors & employees
- Technology-enabled by a world-class, data-driven product
- Narrative-based to unify all stakeholders with one shared and compelling story across all touchpoints
The New Digital Imperative: Individualized Customer Experiences
Brendan Witcher • VP and Principal Analyst, Digital Business Strategy at Forrester
The Customer-First track will discuss how to place empathy at the heart of your growth marketing strategy. These sessions will demonstrate how to create human connections that will lead to relationships, which in turn will generate long-term loyalty.
Emergencies, Email, and Everything in Between: How to Market Your Brand During a Crisis
Sophia Le • Email Marketing Consultant at Modulus7
- Four ways to establish trust with your customers, with accompanying email examples
- Why managing your emotions is just as important as managing the message
- The top three cross-channel mediums used in disasters around the world
Doing More With Less During a Recession
Gary Grimes • Senior Director of Consumer Product at CareerBuilder
Samir Shamma • Engineering Lead at CareerBuilder
April Mullen • Director of Strategic Insights at SparkPost
Read the Signals & Grow through Downturns
Birk Cooper • Chief Marketing Officer at Fetch Rewards
Matthew Smith • Founder, CEO at Really Good Emails
Write Emails for Your Reader, Not Your Boss
Katie Raynolds • Retention Marketing Manager at Redfin
Breathing Life Into Boring Business Categories
Alex Reed • Co-founder and CMO at Truman’s
The Tech-Forward track will dive deep into the growth marketing technology stack, discussing the inner workings of cross-channel integration and automation. These sessions will discuss how to create, execute and optimize campaigns across email, mobile push, in-app messaging and more.
Taking the Sting Out of the Migration Process
Andrew Harner • Lead Email Manager at Scribd
- Develop a robust migration roadmap
- Align the vision of the migration with your team
- Nail every facet of project management and execution
How to Standardize Marketing Messaging for Maximum Efficiency
Bridget Overson • Associate Marketing Manager at Care.com
In-App Messaging: To Infinity and Beyond!
Neil Wainwright • CEO at UpHabit
- Customizable message design that includes graphics, animations and CTA buttons
- Data flexibility to send tips and tricks based on user behavior
- A whopping 718% increase in subscriber conversion and 42% drop in churn
Hey Alexa, How Do I Integrate Voice in My Cross-Channel Marketing?
Davida Gaffney • Email / Web Developer at Storage Mart
- Why to start building your brand’s voice
- What tools you can use to get started
- How to align voice experiences with channel opportunities
Using Real-time Data to Power a Personalized Customer Journey
Laura Brodie • Director, Customer Lifecycle & Growth at Ritual
What I Learned From Driving Record Customer Growth to Being Blocklisted in the Same Week
Jade Kolber • Senior Marketing Manager – Email at 99designs
- Champion list quality over quantity
- Trust in your subscriber community
- Maintain email marketing list hygiene
Schedule a Demo
Iterable is the growth marketing platform that maximizes lifetime value by enabling you to create better experiences for – and deeper relationships with – your customers. See how you can synchronize messaging across email, mobile push, SMS, in-app notifications, web push, social and more. Personalize each channel to serve a unique purpose as you build a cohesive lifecycle experience for your customers.Schedule a Demo
Segment is a customer data platform (CDP), and helps brands accelerate growth by making good data accessible and beneficial for all teams. Unlike legacy cloud suites, the Segment CDP takes a modern approach that allows every team to make data-informed decisions and deliver real-time personalization. Segment is used by the most innovative brands in the world—including Bonobos, Peloton, Intuit, and Instacart—to power digital transformation, build a complete understanding of the customer, and create world-class customer experiences.
Amplitude is a product intelligence platform that helps companies use their customer data to build great product experiences for systematic business growth. Headquartered in San Francisco with offices in New York, London, Paris, Amsterdam, and Singapore, Amplitude is the cross-platform intelligence solution of choice for modern product and growth teams. Amplitude serves over 30,000 teams at companies like Microsoft, Twitter, Adidas, CapitalOne, NBC, Hubspot, and Procter & Gamble.
Kickbox is a white hat service provider, whose team has been building email technology for more than a decade — from anti-spam to email encryption. This knowledge and experience comprises the foundation on which Kickbox is built and has helped us become the leader in the email verification industry.
Kickbox provides technology that promotes email best practices and improves deliverability. Our mission: ensure customers with opt-in contacts get their message to the inbox and to prevent all the rest from hitting Send.
Mixpanel helps companies build better products through data. With their powerful product analytics solution, product teams can easily analyze how and why users engage, convert, and retain to improve their user experience.
Ragnarok is a rapidly-expanding CRM agency that serves as a full-service extension of your product, engineering, and marketing teams. We integrate the best‑in‑breed solutions to craft and distribute data‑driven content.
Stensul is transforming the way enterprise marketers work. We are the first email creation platform purpose-built to solve the world’s most challenging email problems. Our email creation platform is scalable and highly configurable to meet the challenges of the world’s most demanding brands. By removing all of the back-and-forth with designers, developers, compliance, and QA, marketers can focus on crafting content and campaigns that inspire and deliver results. Since our inception, we have been the choice of the world’s best brands, slashing email production timelines by 90 percent.