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Combining Data, Tech, and Processes for Successful CRM Marketing Automation
Adrian Gray • Director of Marketing Automation at Wolt
Wolt’s Head of Marketing Automation, Adrian Gray, will walk through three key aspects of implementing marketing automation—data, tech, and processes. For data, he’ll dive into how to get the right data the first time. For tech, he’ll touch upon identifying how tech can solve the problems you’re having. Lastly, for processes, he’ll discuss focusing on how your CRM impacts the rest of your business.