Marketers today are tasked with a challenge: create a joyful customer experience that is individualized, harmonized, and dynamic. They’re asked to meet rising consumer expectations in a way that makes sense for each customer, and at scale in real-time. It’s tough. In this opening keynote, Iterable CMO Adri Gil Miner and Senior VP of Product Management Bela Stepanova walk through the ways in which anyone involved in the customer experience can be empowered to reach customers the way they expect. Closing out the keynote, you’ll hear from Iterable VP of Sales and General Manager Mike McGuire and Zoopla CMO Gary Bramall about how focusing on joy can bring bottom line growth.