Building Long Term Value to Keep Customers Engaged

Sterling Bailey  • Sr. Director of Marketing Infrastructure at Evernote

Building long-term value is essential to reducing churn. So how do you ensure that your current users stay engaged, focused, and passionate about your product? It all begins with understanding your customer. Join Sterling Bailey, Sr. Director of Marketing Infrastructure at Evernote, as he shares Evernote’s evolution from “batch-and-blast” beginnings, to looking deeper into customer habit journeys and adapting new features to help users stay on track with their goals. You’ll discover ways to understand your users at a deeper level, and how to adapt your strategies to match exactly what your customers are looking for.