Find Your Target: Reaching Different Personality Types Without Flooding Your Marketing Channels

Tim Hemingway  • SVP, Commerce

Marketers are only human. Often, how we like to be communicated with isn’t always the same as what our customers prefer. For example, personality tests usually stick to four dominant personality types–which means if you only connect with your type, you’re missing out on 75% of your audience. While some may overcompensate for this disconnect by sending more messaging, this only muddies the waters.

In this session, Havas Media’s SVP of Commerce, Tim Hemingway, breaks down various marketing channels and tools, and how they can be used to appeal to different personality types. Join this session to learn how to break out of your comfort zone, and communicate with your customers in the way they prefer.