Creating an Immersive Fan Experience

Fahad Zahid  • Head of Brand and Digital Marketing at PGA

Aileen Berran  • Senior Director of Fan Engagement and Data Strategy at NHL

Lisa Parsell  • Senior Strategy Consultant at Iterable

Greg Asman  • Founder and Managing Principal at The Asman Group

Developing an immersive customer experience is how brands are creating distinction as products and services are becoming more and more ubiquitous.  In this session, hear how the PGA and NHL are thinking about, developing, and delivering an immersive customer experience for their fans.  They'll share how they're planning for uncertainty (COVID impacts), their roles in creating this experience between sports teams/players, how fan emotions play a role in communications, how changing consumer habits impacts go-to-market efforts, and what effectiveness looks like in order to determine success.