The Gobbledy Trap: How Great Copy Can Transform Your Marketing

Jared Blank  • Author, Consultant, Former CMO

"Gobbledy" is the nonsense language that companies fall back to using instead of writing clear, concise copy. Companies give lots of excuses why they use this language: "it's what our customers respond to" or "emails have to be short or nobody will read them" or "everyone knows what a purpose-built customer data platform purpose built for customer-obsessed marketers means so I don't have to explain it." This session will discuss strategies for how to bring clarity and personality back to your marketing copy, while driving results.