Test 1, 2, 3: Creating an A/B Testing Framework

Alex Orton  • Sr. Lifecycle Marketing Manager at Tally

Let’s say you’re feeling inspired and you write a poem about Activate Summit. How would you know if it’s a good poem? The truth is, it’s hard to evaluate something that’s subjective if you don’t have a framework in place. (Although we’d love to see that poem.)

The same is true when it comes to crafting successful A/B tests—a solid framework is crucial. Join this session with Tally's Sr. Lifecycle Marketing Manager, Alex Orton, to uncover how to use Iterable to create an effective A/B testing framework to clarify, guide, and power up your experiments.