There’s human-centered AI on one hand and good ‘ol human interaction on the other. In this riveting talk, hear from world-leading forecaster Shivvy Jervis on two advancements of great value to the marketing sector - the evolution of automation and what it means for your jobs, and the science behind motivation and how to use it to better engage our customers and workforce. Apart from digital innovation tools, Shivvy focuses in equal measure on developments to do with how we’re wired mentally - and how to apply both to elevate our marketing game.