Breathing Life Into Boring Business Categories

Alex Reed  • Co-founder and CMO

Ceiling fans. Surface cleaners. Lighting. It’s okay—we’ll pause to allow for that yawn. Those products generate billions in annual sales, even as few consumers can name the brands they own. After guiding Big Ass Fans to a $500 million sale in late 2017, Alex co-founded Truman's to bring much-needed disruption to the cleaning products industry. Along with an abundance of cleaning puns, in this session, Alex will detail his comprehensive approach to marketing and share his technique for breathing life into product categories that need a fresh start.