Nobody wants to be trapped in a one-sided conversation with someone who only talks about themselves. So, why is it that we as marketers allow that behavior from our own brands? In this session, Katie Raynolds, Retention Marketing Manager at Redfin, will cover how to write email content that focuses on your user—instead of content that focuses on your business. She’ll share examples of successful A/B tests that the team at Redfin ran to increase opens and clicks, and why they worked.  Then she'll walk through a helpful copywriting rubric to get yourself in your user's mindset, and how to develop action-oriented copy to engage users.