From the Ground Up: Your Guide to Evolving Email Personalization

Indi Pollard  • Email Marketing Lead at Blockchain

Since 2012, crypto services provider Blockchain.com, has managed 28% of all Bitcoin transactions. As Blockchain looks ahead to the exponential opportunity of cryptocurrency, the team is doubling down on their customer experience and investing in their email personalization strategy. Join Indi Pollard, Email Marketing Lead, to hear how she’s applying proven personalization tactics and improving the engagement performance of Blockchain’s email strategy with Iterable.