How to Craft a Dynamic Customer Journey

Stephanie Richardson  • VP of Product Marketing at Airtable

The customer experience is more than a series of moments. In fact, a seamless experience isn’t possible without connecting every lifecycle moment, again and again. So how should marketers join the dots, crafting a journey that is greater than the sum of its parts? Stephanie Richardson, VP of Product Marketing at Airtable, will highlight why it’s critical to build a dynamic, personalized customer lifecycle able to keep up with changing conditions in real-time. You’ll discover how Airtable’s customer journey evolved to focus on effective cross-channel moments that bring efficiency and flexibility to enterprises across the world—and what it takes to do the same for your customers.