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Plus One: Adding SMS Seamlessly

Polina Akabas  • Director of Lifecycle Marketing  at IPSY

Jessica Cox  • Director, Lifecycle Marketing at IPSY

Carina Pedersen  • Sr. Lifecycle Marketing Manager at IPSY

Customer habits change. Sometimes they begin engaging on different channels and need a new connection with your brand. In this session, marketing leaders from IPSY will walk you through the signs to look out for that you need to add new channels, how to go through the process, and some of their tips and tricks they learned along the way. If you’re curious about new channels, this is the session for you.