|12:00 PM - 2:30 PM||Partner Summit|
|1:30 PM - 4:30 PM||Pre-Conference Customer Workshops|
|4:30 PM - 6:00 PM||Welcome Reception|
The conference that elevates marketing moments
San Francisco | April 17-19, 2023
By attending Activate, you learn to close the data activation gap, while eliminating the gap between yourself and expert marketers from across industries and geographies. Our deep dive sessions empower you with the technical knowhow to connect data and engagement, simplifying the process of making a joyful experience for customers.
And with our hybrid event model, you can connect digitally or in person with thousands of like-minded professionals tackling—and solving—the same issues you encounter on a daily basis.
Marketing is a collaborative process. Marketers, designers, developers, decision makers, and even the consumer all play an integral role in closing the gap between data and engagement, and subsequently, brands and their customers. Activate is the premier event where you can close this gap and deliver joy.
Who You’ll Meet
Activate Summit is for the marketing masters involved in bringing customers a delightful experience. And it takes a team—a cross-functional crew of Dreamers, Builders, and Makers—in order to craft a truly meaningful moment. Because every expert brings something unique to the table.
Dreamers constantly have an innovative, clear eye on the future. They think big and identify the direction of your brand and ensure customers grow along with the business.
Builders thrive in problem solving and shaping the foundation on which the business succeeds. They construct products that bring customers joy and create the best infrastructure to empower brand growth.
Makers foster connections directly with customers. They craft strategies and tactics that promote long term relationships and satisfy the customer’s call for individualization.
Agenda at a Glance
The schedule can be updated up until the event, so check back often and opt-in to receive notifications. All times are in PDT (Pacific Daylight Time).
|7:00 AM||Live Stream Only Session|
|8:00 AM||Breakfast and Registration|
|9:00 AM||Morning Keynote|
|10:00 AM||Morning Breakout Sessions|
|1:00 PM||Afternoon Breakout Sessions|
|5:00 PM||Live Stream Only Session|
|6:30 PM||Activate Party|
|9:00 PM||End of Conference Day 1|
|8:00 AM||Breakfast and Registration|
|9:00 AM||Morning Sessions|
|12:00 PM||Keynote Session|
|1:30 PM||End of Activate Conference|
Join us for one of our customer pre-conference workshops at Activate Summit! You’ll leave with new connections in the industry and even more Iterable knowledge than you had before. We’ll provide take-away documents that list other resources you can check out to continue learning and a certification of completion badge you can post to LinkedIn. To learn more, check out the workshop descriptions below:
Foundations: Get Set Up for Marketing Success in Iterable | April 17th at 1:30 PM PDT
Are you new to Iterable or have you been with us for awhile and would like a refresh on all the basics? Then this workshop is for you! Join us for this three hour, pre-conference workshop at Activate.
Advanced Personalization: Using Snippets, Dynamic Cohorts, and Journeys to Sky-Rocket Customer LTV | April 17th at 1:30 PM PDT
The advanced workshop goes above and beyond your standard use cases to delve into more complex marketing with truly dynamic audiences and content. Examples include just-in-time marketing to a subset of customers, time-saving measures in template and snippet building, and complex journey builds. This year we’re working directly with customers to source use cases that they hope to build in the coming months!
Deliverability Best Practices: Advanced Scenario Troubleshooting | April 17th at 1:30 PM PDT
Have a desire to learn more about deliverability and troubleshoot some common scenarios with our Deliverability team? Then, this is the workshop for you! We’ll be working in roundtables in this highly interactive session, so bring your thinking cap! Join us for this 3 hour pre-conference workshop at Activate.
Ukonwa Kuzi-Orizu Ojo
Founder/CEO of Zaia Ventures, and former Global CMO of Amazon Prime Video & Studios
One of the World’s Most Influential CMOs, Ukonwa Kuzi-Orizu Ojo is a person of many talents: scaling multi-billion dollar brands, award-winning global marketing campaigns, and championing businesses that serve underrepresented and marginalized communities. And now, she’s joining us on the Activate Summit stage as our 2023 Keynote Speaker!
This year’s speaker lineup showcases Dreamers, Builders, and Makers leading the charge for a better customer experience. They will challenge you to shift your perspective, expand your creativity, and, most importantly, identify how to take action immediately.
More speakers to be announced soon!
Activate Summit is offering three types of tickets! Purchase our full access pass for all the latest and greatest. Workshops are only available to Iterable customers.
40+ Educational Sessions
Full Access + Workshop
40+ Educational Sessions
40+ Educational Sessions
Full Access + Workshop
40+ Educational Sessions
Join us Virtually
Can’t make it to San Francisco in person? Join us online!
Tune in virtually on April 18 – 19 to get an inside look at the Activate main stage where you’ll gain access to exclusive announcements and inspiring ideas.
Join us online for free!
20+ Educational Sessions
20+ Educational Sessions
Activate Summit Networking Pass
An unstable job market is tough. Finding your footing after a recent layoff? That’s even tougher. Which is why we want to help.
If anyone in your network has been impacted by recent layoffs, they can attend Activate 2023, for free.
Our flagship marketing conference is a place to sharpen skills, connect in-person, join thousands of like-minded marketing professionals, and network to find new opportunities. Marketers, designers, developers—all are welcome.
Invite your colleagues to apply for a complimentary Activate Networking Pass that will give them full access to the conference. While supplies last!
Yoga at Activate
April 18th at 6:30am – 7:15am PDT
Join us for a vinyasa yoga session, to flow into the Activate conference grounded and well balanced. The path toward achieving “growth marketing zen” starts with you, and this 45 minute yoga class will help you feel ready to achieve marketing success in the Iterable platform!
Win an Airbnb Experience
Dare to be memorable. And to make memories. At Activate Summit on April 17 – 19, we’re giving away three $1,000 Airbnb Gift Cards. You don’t just “belong anywhere”. You belong at Activate.
Register for your chance to win.
Justify Your Trip
Activate is back and bigger than ever! We understand that managers sometimes need a little help understanding the value of attending a conference. Let us help! Fill in the missing areas to personalize the Justify Your Activate Trip Letter and you’re all set!
Indicia Worldwide is the only customer insight and marketing technology led communications agency with global production expertise. They realize ROI for their clients by helping them deliver more engaging, cost-effective, and sustainable customer experiences through maximizing engagement across the entire customer journey. Indicia Worldwide uniquely combines creative, data and technology talent with production and procurement expertise, to improve marketing performance and production efficiencies.
Working with over 15,000 websites globally, Digioh’s consumer-consented data solution harnesses the power of collecting, converging, connecting, and converting onsite and mobile app website users into active subscribers & customers. Capture more customers, create interactive experiences onsite, converge data to re-target effectively at scale, and connect this data across the entirety of your website – all while seeing 2-3X more conversions in under 60 days.
Hightouch is the world’s leading Data Activation platform that transforms the data warehouse into an actionable hub for any team within your organization. Powered by Reverse ETL and a suite of no-code features, data and marketing teams lean on Hightouch to activate data from their data warehouse directly into 125+ business tools and applications. Equipped with ready access to complete customer data in the SaaS tools they already use, modern teams are empowered to deliver the personalized experiences consumers have come to expect. That’s why hundreds of companies like Chime, Autotrader, Plaid, the NBA, and Imperfect Foods trust Hightouch to sync billions of customer data points and audiences each year. For more information, visit hightouch.com.
The Stensul Email Creation Platform™ dramatically reduces email creation time – by up to 90% – so teams can better focus on improving email performance. Stensul streamlines collaboration and simplifies the email creation process for all marketers, so they can create emails that drive stronger results. Stensul integrates with all leading ESPs/MAPs as well as workflow platforms, image libraries, live content, link tracking, and messaging platforms. Top brands that trust Stensul to solve their most demanding email problems include AAA, BambooHR, Bisnow, BMW, Cisco, Demandbase, Equifax, Flywire, MURAL, and Yahoo.
Over 100,000 companies worldwide use Mailgun by Sinch to create powerful email experiences for their customers. Brands like Lyft, NHL, TrueCar, and Etsy trust Mailgun’s innovative technology, and reliable infrastructure to send billions of emails every year. Built with development teams in mind, Mailgun makes sending, delivering and tracking emails effortless for email senders of all sizes.
For more information, please visit www.mailgun.com.
Kickbox is an email verification tool that ensures you are collecting and maintaining good email data by identifying invalid, mistyped, or risky email addresses. It offers email verification via list or real-time API and is GDPR & CCPA Ready. Kickbox’s email list verification feature helps expose problems with email lists and provides actionable insights to reduce bounces, protect sender reputation, and reach high-quality subscribers. The tool’s real-time API helps build an ironclad database by preventing missed opportunities and increasing email ROI. Kickbox also offers email deliverability tools to optimize inbox performance. It is built and maintained by industry experts and trusted by thousands of companies worldwide.
PFL, a leading direct mail technology company, increases engagement for brands with their key audiences, using data to automate direct mail and create more authentic human experiences at an infinite scale. PFL delivers personalized direct mail programs that are measurable and relevant so organizations can earn attention and amplify growth.
Adjust is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. We work with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Our powerful measurement and analytics suite provides visibility, insights, and essential tools that drive better results. Adjust is owned by AppLovin (Nasdaq: APP), and is headquartered in Berlin, Germany.
San Francisco-based CreativeMC delivers top-quality corporate swag designed to elevate brands. Our team of expert brand stylists in the U.S. and Europe curates the latest trends to bring fresh product ideas from premium retail and emerging brands, including an extensive range of eco-friendly options and minority-owned companies. Our end-to-end suite of services includes customizable virtual stores and pop-up shops, as well as storage, fulfillment, and worldwide delivery. Wholly owned by our employees, CreativeMC is renowned for its creativity and precise, seamless service trusted by major corporate brands like Iterable, Google, Meta, Paramount Pictures, and HBO since 1962.
Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with more than $3 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Each solution is delivered through Tinuiti’s performance planning framework, GAMMA, and is enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius.
Activate Summit is in San Francisco from April 17-19, 2023 or join us online April 18 & 19.
Activate Summit will be held at the San Francisco Marriott Marquis. To book a hotel room for the conference, please click this link.
Business comfortable attire is recommended for all functions related to Activate. A jacket or sweater is recommended for air-conditioned rooms at the Marriott Hotel.
There is an opportunity to indicate special dietary restrictions during the registration process. If you have dietary restrictions that are not mentioned in the registration form, please email us at email@example.com.
Best options for airports near San Francisco are San Francisco International Airport (SFO) and Oakland International Airport (OAK).
Please see the ticket section on the landing page for the latest pricing. Pricing will change depending on time of purchase.
After you purchase your ticket, a copy of your invoice will be sent to the email you used to register with. If you did not receive the invoice, please double check to make sure the email was not sent to your spam folder. Also, feel free to reach out to firstname.lastname@example.org to receive a new copy of your invoice.
We understand plans change. Please email email@example.com.
Please email your media inquires to our PR team at firstname.lastname@example.org.
In the case that Activate is canceled, a full refund will be provided within a week. If you need to cancel due to special circumstances, please email email@example.com.
Activate is intended for networking and collaboration in the marketing community.
At Iterable, diverse identities are what drive us forward. We are committed to creating a safe environment that is inclusive and free from discrimination, regardless of race, religion, color, national origin, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, or any other protected categories under applicable law.
All participants of Iterable events must abide by the following policy:
Be considerate of those around you.
Be respectful of others and viewpoints that may be different from your own.
Be mindful of your words and actions.
Access the full code of conduct here.
You can find a COVID-19 testing site closest to your location by using the link here.
We are fully committed to our guests’ safety, therefore attendance is limited.
In compliance with the City of San Francisco, Activate attendees will not be required to show proof of vaccination or a negative Covid test upon entry to the event.
However, we strongly encourage our guests to follow the CDC guidelines regarding vaccinations. If you are feeling symptoms of COVID-19, we kindly request you do not attend the conference. Additionally, you can find a COVID-19 testing site closest to your location by using the link here.
We will continue to monitor the COVID-19 state policies and update this section as needed.
Venue & Hotel
Activate Summit will be held at the San Francisco Marriott Marquis.
San Francisco Marriott Marquis
780 Mission St.
San Francisco, CA 94103
A block of rooms have been reserved at the San Francisco Marriott Marquis. The hotel room rate for Activate attendees is $329/night. All reservations must be made by Monday, March 27, 2023. To make a reservation, click here. Please note, attendees are responsible for their own bookings and cancellations.
Interested in Past Recordings?
Access keynotes, sessions and more from previous years at Activate