Making Moments of Lasting Impact

Learn how to connect with customers on a deeper level.

Wednesday | April 6, 2022 | 8:30 AM PDT

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Why Attend

A singular moment can make a lifelong customer. Today’s consumers expect every interaction with your brand to be tailored to them. This year at Activate we are bringing you stories of game-changing moments in marketing that make a lasting impression on customers.

Whether it’s a single moment or a collection of moments that make a comprehensive experience, these stories show exactly how crucial a personal customer relationship can be. Each moment has an outcome. At Activate, you’ll see how to ensure your marketing moments have outcomes that deliver time and time again.

Who You’ll Meet

Activate Virtual is for anyone who wants to connect with their customers on a personal level. To make it a little more personal for you, we want to recognize your talents. Because to us, you are the dreamers, builders, and makers that create memorable experiences for your customers.

Dreamers

Dreamers constantly have an innovative, clear eye on the future. They think big and identify the direction of your brand and ensure customers grow along with the business.

Builders

Builders thrive in problem solving and shaping the foundation on which the business succeeds. They construct products that bring customers joy and create the best infrastructure to empower brand growth.

Makers

Makers foster connections directly with customers. They craft strategies and tactics that promote long term relationships and satisfy the customer’s call for individualization.

Past Attendees

Our Keynote Speaker

Join Guy Raz, acclaimed radio and podcast personality, at Activate Virtual.

On his massively popular podcast How I Built This, Guy has interviewed some of the best known brands and entrepreneurs out there. At Activate Virtual, he’ll share why marketers need to act quickly to reach modern consumers, and the ways that brands can exceed customer expectations for a truly memorable experience.

Over 19 million people tune into Guy’s programs monthly—but at Activate Virtual, you can be one of the exclusive few to hear him speak!

Sessions

We know most—if not all!—of you identify as Dreamers, Builders and Makers (and sometimes more than one at once)! At Activate Virtual, our sessions are tailored to help you learn, grow, network, and share the different ways to make singular moments – and entire campaigns – memorable for your customers.

From that one message that caught your customers’ attention to a new strategy changing the way brands interact with customers, our sessions will cover a wide range of topics to help marketers across industries and the globe connect like never before.

Audience members at Activate Virtual will gain a deeper understanding of what it means to identify key moments in the customer journey and how to drive positive outcomes consistently.

Speakers

This year’s speaker lineup showcases Dreamers, Builders, and Makers leading the charge for a better customer experience. They will challenge you to shift your perspective, expand your creativity, and, most importantly, identify how to take action immediately.

KEYNOTE

Nicole Byer

Comedian, TV Host, Podcast Host, and More /

Nicole Byer

Comedian, TV Host, Podcast Host, and More /

Nicole is one of the most versatile and recognizable voices in the comedy landscape today. She currently stars as host of Netflix’s Emmy-nominated competition baking series Nailed It, which was just renewed for a third season. She can also be seen as producer and star of the scripted comedy series Loosely Exactly Nicole, which debuted its first season on MTV and aired its second on Facebook Watch. The show features her unique brand of confidence and irreverence as she demonstrates the hilarious missteps of what it means to be out on your own for the first time. Byer also appears in the new Netflix animated series Tuca & Bertie alongside Tiffany Haddish and Ali Wong and continues to host her popular weekly podcast Why Won’t You Date Me.

Byer was an early standout and fan favorite on MTV’s hit series Girl Code, a strong and smart female-driven comedy series that brings viewers a hilarious how-to manual full of over-the-top tips to push the envelope and open the dialogue about the wonders and woes of womanhood. She is also an Upright Citizens Brigade alum who continues to cement her status as a force in standup comedy, regularly performing in cities across the country.

Previously, Byer received national attention for her Above Average web series Pursuit of Sexiness, which she co-created and starred in alongside Sasheer Zamata. The series followed the adventures of two broke, single, and adorably self-absorbed young women trying to find a good guy in New York City. Her additional film and television work includes Mike and Dave Need Wedding Dates, Lady Dynamite, Brooklyn 99, The Unicorn, Black Lady Sketch Show, Bojack Horseman, and 30 Rock.

Jason Sisley

Head of Strategy / Den Aviary, an Inte Q company

Jason Sisley

Head of Strategy / Den Aviary, an Inte Q company

As a founder of Den Aviary email marketing agency, acquired by Inte Q in 2020, Jason brings more than 20 years of experience managing email operations and customer strategy, Jason has worked with some of the world’s largest brands, including Marriott, CareerBuilder, SeaWorld, and GoDaddy. In his spare time, Jason can be found competing in equestrian eventing, honing his culinary skills, or traveling with the family.

Matthew Smith

Co-Founder / Bunsen & ReallyGoodEmails.com

Matthew Smith

Co-Founder / Bunsen & ReallyGoodEmails.com

Matthew Smith is either two wily bear cubs stacked in a trenchcoat or a full grown man—some days it’s hard to tell. His agency, Bunsen Studio, is the premier design and marketing arm for frontier science companies and he also co-runs ReallyGoodEmails.com – where smartypants start their email projects. He’s wielded design powers on projects for Walmart, Seth Godin, MailChimp, Invision, TrueCar and MIT to blatantly name drop. Thankfully, he was rarely asked to leave the room.

Mike Nelson

Co-Founder / ReallyGoodEmails

Mike Nelson

Co-Founder / ReallyGoodEmails

When Mike was a kid, he dreamed of being a doctor or dentist. Clearly that didn’t happen and through his years in marketing and ecommerce he co-founded a site uniquely named ReallyGoodEmails.com. Today it is the largest platform to find email inspiration and sees over 2 million users a year. His real claim to fame was running global marketing at Lonely Planet and SkinCareRx.com – overseeing their digital transformation, creating new products, growing their customer base, and building their marketing tech stack. He also has a top-ranked international MBA for people who care about that kind of stuff, which, despite what he was told from the school recruiter, has never gotten him invited into a secret society.

Jared Blank

Author, Consultant, Former CMO /

Jared Blank

Author, Consultant, Former CMO /

Jared has been in the email and ecommerce world for most of his career, most recently as Chief Marketing Officer of ecommerce platform VTEX. Previously, he ran marketing for email marketing platform Bluecore and spent eight years at Tommy Hilfiger as a senior director and then GM of US Online Retail Business. Jared began his career as an analyst at Jupiter Research covering online marketing. When he’s not on stage talking all things retail or pondering his next snack choice, you can find Jared spending time in New York City, where he lives with his wife and twin daughters.

Lisa Parsell

Senior Strategy Consultant / Iterable

Lisa Parsell

Senior Strategy Consultant / Iterable

Lisa Parsell is a Senior Strategy Consultant within Iterable’s Strategic Services team. With 15 years of experience focused in marketing, advertising technology, and strategy/consulting, Lisa is able to take this experience and passionately lead clients to be more effective marketers. Lisa is based out of Denver, Colorado and, when she’s not geeking out on all things marketing/communications, personalization, and customer experience trends/insights, Lisa can be found spending time with her family doing all things outdoors (pool, hiking, drinking coffee, and the never-ending research of finding the best ice-cream in Denver).

Creating an Immersive Customer Experience

September 8, 2022 at 4:30 pm

Solunis Nicole Bay

Somatic Coach /

Solunis Nicole Bay

Somatic Coach /

Solunis Nicole Bay has committed herself to support individuals, leaders, companies and structures to create aligned cultures. As a Somatic Coach, DEIB professional, and changemaker, she weaves together passion, purpose, and values into strategies and action. Solunis specializes in diverse audience development and management with over 20 years of experience in sales and fundraising, ideation, marketing, influencer management, partnerships, and creating narratives. Solunis’ extensive history with capital-raising and integrating social justice values created tangible, measurable goals, project designs, curriculums, and team culture for her clients. Her impact spans across companies and institutions like Broadway Cars/Equity Fights AIDS, The National Council for Unity, NYC’s Gay & Lesbian Center, Paramount Studios, Warner Brothers, Shout Factory, United Nations Development Program, Earth Institute, Malaria No More, and Millennium Promise, to name a few. Solunis is a a graduate of Adelphi University, a Strozzi Institute trained Somatic Coach, and CEO/Founder of Beautifully Perfect You. In 1999, Solunis published “Charting Your Course: A Lifelong Guide to Health and Compassion” along with cultural icons such as Jane Anderson and Deepak Chopra. She is also the author of “A Recipe for Pleasure” coming Fall 2022.

Creativity Under Stress: 3 Ways to Unlock Ingenuity

September 8, 2022 at 3:40 pm

Michael Katz

CEO & Co-Founder / mParticle

Michael Katz

CEO & Co-Founder / mParticle

Michael Katz is the co-founder and CEO of mParticle, a customer data infrastructure company. Along with his brother Andrew, he created mParticle to help make business personal.Prior to founding mParticle, Katz co-founded and was the CEO of interclick, an advertising technology company, where he led the company through its purchase by Yahoo! for $270 million in 2011. After interclick was acquired, he continued on as the vice president of optimization & analytics. Prior, Michael began his career as an analyst at Accenture and ZEFER. He attended Syracuse University and received degrees in Economics and Finance. He is an advocate for animal wellbeing and you can find him volunteering at the Southampton Animal Shelter. Katz lives in Manhattan, and splits time between NYC and Southampton.

The Complexity of Customer identity and Its Role in Personalization

September 8, 2022 at 4:30 pm

Aileen Berran

Senior Director of Fan Engagement and Data Strategy / NHL

Aileen Berran

Senior Director of Fan Engagement and Data Strategy / NHL

Aileen Berran is currently the Senior Director of Fan Engagement and Data Strategy at the National Hockey League. She has spent the last 6 years of her career focused on database marketing, building new fan engagement digital programs and other digital marketing tactics at the NHL. Aileen’s goal is to look for new and exciting ways to personalize digital experiences for every NHL fan across the globe.

Creating an Immersive Customer Experience

September 8, 2022 at 4:30 pm

Brad Blanken

VP of Strategic Alliances / Telnyx

Brad Blanken

VP of Strategic Alliances / Telnyx

Brad Blanken is the VP of Strategic Alliances at Telnyx, and a longstanding executive and thought leader in the mobile industry. With a background in business development, industry relations and strategic alliances, Brad is a leader and change-maker in the mobile marketing industry. Throughout his career, Brad drove the inception and industry-wide adoption of mobile initiatives such as Inter-carrier text messaging, the US Common Shortcode program, wireless AMBER alerts, and a partnership with the American Red Cross that raised over $40M via text message for Haiti relief efforts – forever changing the face of nonprofit fundraising. Brad is most proud of his titles outside of work. After serving as a computer specialist in the US Marine Corp, Brad took on his most important role, husband and father to his two children. He has spent over 9 years on the board of Active Minds, an organization dedicated to changing the conversation about mental health. Learn more at activeminds.org.

How to Confidently Leverage SMS as a Marketing Channel

September 8, 2022 at 10:20 am

Fahad Zahid

Head of Brand and Digital Marketing / PGA

Fahad Zahid

Head of Brand and Digital Marketing / PGA

Fahad Zahid is the Head of Brand and Digital Marketing for the PGA of America, focused on growing the game of golf and serving PGA’s nearly 28,000 members. Fahad is a data driven, creative marketer, with a quantitative lens and has over 15 years of marketing experience. Fahad founded a successful e-commerce startup in 2006, growing revenue YoY before a successful exit in 2013. From there, Fahad served as a digital marketing consultant for major brands including Marriott, Kirklands and MoneyGram before joining The Richards Group agency as a lead digital strategist on the T-Mobile and The Home Depot account. Prior to joining the PGA, Fahad was the Sr Director of Marketing at Thomson Reuters, leading in-house global paid media in N America, EMEA and APEC; focused on B2B demand gen and B2C e-commerce. Fahad received his undergrad and MBA from SMU in Dallas where he also serves as a mentor to MBA students and occasionally is a guest speaker during MBA classes.

Nicole Fisher

Sr. Manager, Engagement Marketing / Glassdoor

Nicole Fisher

Sr. Manager, Engagement Marketing / Glassdoor

Nicole brings her expertise in creating user lifecycle journeys as the Sr. Manager of Engagement at Glassdoor. With nearly 10 years of experience in email marketing, she collaborates with the product, brand, and engineering teams to create personalized communications through email and mobile channels. She currently manages programs across both B2B and B2C teams at Glassdoor and has prior experience working in industries such as software and e-commerce. In her free time, you can find her hiking with her dog, drinking craft beer with her husband and running her business as a part-time florist.

Keep Up With The Times: Advice for Shifting Your Marketing Strategies

September 8, 2022 at 10:20 am

Ana Mourao

Customer Journey/CRM Senior Manager / Stanley Black & Decker

Ana Mourao

Customer Journey/CRM Senior Manager / Stanley Black & Decker

Tim Hemingway

SVP, Commerce / Havas Media

Tim Hemingway

SVP, Commerce / Havas Media

With nearly two decades of experience as a marketing professional that comprises both agency and in-house work, Tim Hemingway brings a wealth of knowledge that encompasses digital and traditional channels. Tim started his career in email marketing, pre-automation and pre-WYSIWYG editors, and quickly became fascinated with understanding the consumer behaviors that drive opens, clicks, and conversions. To this day, he’s still striving to understand his consumers so that he can deliver an amazing personalized experience. In addition to his professional work, Tim holds a BA in Advertising Communication and a MA in Mass Communication Marketing Research, both from Brigham Young University. For the past decade, he has helped prepare the next generation of marketers as an adjunct college professor. Currently, he teaches Advertising Research Methods at Brigham Young Univerity.

Allie Donovan

Head of Retention and Lifecycle Marketing / Quince

Allie Donovan

Head of Retention and Lifecycle Marketing / Quince

Allie specializes in generating effective retention marketing programs for retail and e-commerce. As Head of Retention & Lifecycle Marketing at Quince, she has taken a data-focused approach to their marketing strategy that has resulted in channel optimization to increase profitability and LTV. With 15 years of experience in the U.S. and U.K., she has managed teams for leading retailers, including Freshly, Brooklinen, Boxed, Sam’s Club, Total Wine & More, and TK Maxx.

Susannah Baldwin

Leadership and Communications Coach / Susannah Baldwin, Ph.D.

Susannah Baldwin

Leadership and Communications Coach / Susannah Baldwin, Ph.D.

Susannah Baldwin, Ph.D. is a Silicon Valley based executive and communications coach who combines her experience as a clinical psychologist with extensive corporate expertise to help clients hone the necessary skills to lead diverse teams in demanding environments. Since 2010, Susannah has been focused on executive and communications coaching with a special focus on women’s advancement. Applying her research from clinical psychology, Susannah shows women how to recognize the ways in which their language choices undermine their own power, and instead align their language and communications choices with their power, ambition, and authority.

Sterling Bailey

Sr. Director of Marketing Infrastructure / Evernote

Sterling Bailey

Sr. Director of Marketing Infrastructure / Evernote

Sterling is a modern marketing leader, researcher, writer, student and teacher with over 15 years of experience in leveraging best of breed marketing technologies & best practices to drive sales within organizations small and large. Equal parts technology geek and marketing nerd, Sterling excels at helping organizations accomplish their marketing & customer engagement goals. Sterling has been a well-regarded speaker and moderator at venues such as Oracle Open World, JiveWorld, Eloqua Experience and Email Marketing Summit. He loves speaking on topics surrounding modern marketing as it allows him to share his passion for helping companies overcome their marketing and technology challenges. When he’s not helping companies improve their marketing efforts, he can be found working hard on his non-profit organization, Cap for Kids where they support families with children who are fighting cancer.

Rachel Kamel

Director, Growth / NCSOFT

Rachel Kamel

Director, Growth / NCSOFT

A California transplant originally from Minnesota, Rachel got her start in digital marketing over 10 years ago in the B2B space. She currently serves as the Director of Growth for NCSOFT, a premiere global digital entertainment company and games publisher. She has spent her career working in growth and content marketing, working at top gaming companies, and is passionate about creating brand loyalty through multi-channel growth strategies for all stages of the customer lifecycle. When she’s not sending you emails, Rachel can be found drinking tea, crafting, dancing, and cheering on Liverpool FC.

Phil Hill

Associate Manager, Retention Marketing / DoorDash

Phil Hill

Associate Manager, Retention Marketing / DoorDash

Phil is a seasoned email marketer with experience spanning across industries. Most recently, he’s helped scale a start up from early stages to a publicly traded, 1.5 billion dollar company – growing the footprint of their email program from one country to ten. Phil is passionate about innovative email strategy and has an healthy obsession with program organization and process efficiency.

Anna Bayacal

Sr. Manager, Digital Communications / Cinemark

Anna Bayacal

Sr. Manager, Digital Communications / Cinemark

Anna is a Senior Digital Communications Manager at Cinemark theatres, where she is the technical product owner, content expert, and marketing strategist for email and mobile messaging channels.

Alex Orton

Sr. Lifecycle Marketing Manager / Tally

Alex Orton

Sr. Lifecycle Marketing Manager / Tally

In his 8 years as a lifecycle marketer, Alex has worked primarily with financial technology companies such as Progrexion, SoFi, and Tally. Before his current role at Tally, Alex Orton launched the lifecycle strategy and communications for SoFi’s checking account “SoFi Money”. As a student of human behavior, Alex loves identifying how to spark curiosity and action through messaging.

Nate Casimiro

Senior Marketing Operations Specialist / StreetEasy

Nate Casimiro

Senior Marketing Operations Specialist / StreetEasy

An expert in many things MarTech, Nate is an expert in gathering requirements from the marketing, product, strategy and engineering teams to scope and implement creative solutions across new and existing tech stacks. Currently a member of the Lifecycle Marketing and Operations team with Zillow Group’s StreetEasy brand, Nate oversees the automation and upkeep of just shy of one billion messages annually to B2C and B2B audiences in the New York City real estate market. Nate’s professional background encompasses over a decade of marketing operations work, with a long-term concentration in travel and tourism software as well as ongoing service as a signal soldier in the Army National Guard.

Matt Crate

CEO & Co-Founder / Toucan

Matt Crate

CEO & Co-Founder / Toucan

Matt Crate is the Co-Founder and CEO of Toucan Giving. An app that makes Charitable Giving fun, flexible and fit for how life works today – on mobile. Toucan is building a community of givers to amplify the good work done by charities up and down the country. We are bridging the gap between young people and charities.

Fearne Cotton

Broadcaster, Author & Founder of Happy Place / Happy Place

Fearne Cotton

Broadcaster, Author & Founder of Happy Place / Happy Place

Fearne Cotton is one of the best known and most popular broadcasters in the UK and is most recently known as the Founder of the wellbeing brand, Happy Place. The brand was created from her first book released in 2017, Happy, which was a Sunday Times Bestseller and a silver Nielsen Bestseller. This was the first in a series of books talking about her own, and some of the not so positive, experiences with happiness. This was also the premise for her podcast launched in 2018, Happy Place, and has featured an array of guest such as Ellie Golding, Hilary Rodham Clinton, Jada Pinkett Smith, Russell Brand, Gary Barlow, Alicia Keys, and Elizabeth Gilbert amongst others. To date, the podcast has over 58 million downloads and continues to top the charts. 2019 saw a further extension of the brand into the live space, with over 10,000 people attending two Happy Place Festivals, one in the north and one in the south of England. The Festival went virtual in 2020, running over for month featuring around 150 pieces of content. Her third children’s book Your Mood Journal was published in the November 2020, and her most recent book Bigger Than Us, was published on 20th January 2022. In 2021 Fearne also launched Happy Place Books, which has already published some amazing works by Lawrence Okolie & Dr Olivia Remes. Fearne is a mother of two, and step-Mother of two, and closely supports a range of charities – most notably mental health charity Mind, The Prince’s Trust and Coppafeel!, the latter of which she curates the charity’s music festival, Festifeel.

Tamara Castelli

VP, Data & Insights / UNiDAYS

Tamara Castelli

VP, Data & Insights / UNiDAYS

Tamara is a data, analytics & marketing professional with over 10 years of experience in driving organisational transformation. Leading the Data & Insight Team at UNiDAYS, Tamara owns the global data strategy and is responsible for the CRM, Data Architecture & Engineering, Business Intelligence, Research, Analytics, and Data Science teams. She is spearheading change at UNiDAYS, improving the company’s capability to use data to create innovative products for its members and partners. Tamara’s achievements at UNiDAYS have led her to be recognised in the 2020 DataIQ Top 100, 2019 Winner of IT Leader of the Year at the Women in IT Excellence Awards and Marketing Dream Team of the Year at the Iterable Expie Awards 2021.

Ornella Gallo

Senior Email Marketing Manager / WeTransfer

Ornella Gallo

Senior Email Marketing Manager / WeTransfer

Passionate about all things email, have been in the industry for the past 10 years. Member of several communities – among which Women of Emails professional network and email geeks on Slack. I combine a strong passion for the industry, a user-centric approach, and empathy, that’s how I would describe myself. I am a firm believer in Emotional Intelligence (EI) and determined to become a Thought Leader while playing an active role in establishing a support network in the industry. Some fields of interests for me are: lifecycle journeys, testing and learning, creating a Design System, making emails accessible to all, drive CVR through personalised content in an empathic way, empower and motivate team members, automation (!!!), of course, we are an Iterable customer. 😉 I am Italian but I lived 7 years in the UK and I have now happily settled in Amsterdam, NL, for the past 3 years where I work in the incredible WeTransfer as Senior Email Marketing Manager.

Adrian Gray

Head of Marketing Automation / Wolt

Adrian Gray

Head of Marketing Automation / Wolt

Adrian has been working within CRM for over a decade, focusing on marketing automation at various e-commerce companies and startups. He moved to Wolt in March 2020 to head up and overhaul their marketing automation.

Adam Griffiths

CRM & Marketing Operations Manager / Tottenham Hotspur

Adam Griffiths

CRM & Marketing Operations Manager / Tottenham Hotspur

Adam Griffiths is the CRM & Marketing Operations Manager at Tottenham Hotspur, with a background in personalized customer experience, customer loyalty, marketing technology and CRM. Tottenham Hotspur have built one of the world’s most technologically advanced multi-purpose stadiums in the heart of North London and have embarked on a digital transformation in constructing a best-in-breed technology stack to drive fan experience, create advanced personalisation and increase commercial value.

Matt Helbig

Co-Founder / Really Good Emails

Matt Helbig

Co-Founder / Really Good Emails

Mike Nelson and Matt Helbig are full-grown men, though some days it’s only their beards and mustaches that convey their maturity. They are the “head honchos” of a site called ReallyGoodEmails.com – which is strangely popular with all the email kids and is where over a million email-focused users per year look for email inspiration. You probably know them from that site, but they’ve also been behind marketing projects at some of the biggest tech, travel, auto and beauty brands… all while filling their libraries with many leather bound books. When they aren’t traveling and speaking, you can find Matt in Chicago cultivating plants and communities while Mike is in Nashville cultivating his children and other internet things.

Katie King

Author and CEO / AI in Business

Katie King

Author and CEO / AI in Business

Katie has over 30 years of consulting experience and has advised many of the world’s leading brands and business leaders. Her second book was published by Kogan Page in January 2022: AI Strategy for Sales and Marketing: Connecting marketing, sales and customer experience. Her first book, Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, was translated into Russian, Chinese, Vietnamese & other languages. It was also listed as a reference source in the ‘Brand Strategy’ section of the World Economic Forum’s Empowering AI Leadership AI toolkit for corporate boards. Katie is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the adoption of AI. She is also an Editorial Board Member for the AI and Ethics Journal (Springer Nature – global publisher). Katie has delivered two TEDx talks and is a regular speaker across the UK, Europe, India, Dubai, Oman, Bahrain, Singapore, China and beyond.

Jen Lang

Chief Customer Officer / Secret Escapes

Jen Lang

Chief Customer Officer / Secret Escapes

After graduating with a degree in Physics, Jen started her career in digital startups and never looked back. She has now been at Secret Escapes for 10 years, and is one of the key stewards of the brand’s growth. She has helped it scale from 10 people to 800, build a presence in countries all over the world and pivot its model to successfully survive COVID. During this time, Jen has held Marketing, General Manager and Strategy Director roles, before taking up her current position as Chief Customer Officer in 2020. Here she combines her passions for both commerce and customers, looking after Marketing and Product teams as the business rapidly develops post- pandemic. When not working, Jen manages another demanding audience- her two little girls, who are 5 and 2.

Robert Mackenzie

Senior Partnerships Sector lead, Technology / Cancer Research UK

Robert Mackenzie

Senior Partnerships Sector lead, Technology / Cancer Research UK

A seasoned commercial executive having worked across Gaming, Television, Digital Media, Marketing, Technology and the third sector. Rob has held senior global positions ranging from BskyB, NBC Universal and Jagex Games Studio to his current role at CRUK being the Senior Partnerships Sector lead for Technology.

Mike McGuire

Vice President & GM EMEA / Iterable

Mike McGuire

Vice President & GM EMEA / Iterable

Mike McGuire is the GM and VP of Sales EMEA at Iterable. Prior to joining Iterable, Mike spent almost six years at Salesforce, where he rose the ranks from individual contributor to Regional VP of Enterprise Sales. He has 19 years of experience across multiple industries, including SaaS, property and humanitarian organizations.

Gareth Mulcahy

Head of Product, Events and Sports / Cancer Research UK

Gareth Mulcahy

Head of Product, Events and Sports / Cancer Research UK

Mike Nelson RGE

Co-Founder / ReallyGoodEmails.com

Mike Nelson RGE

Co-Founder / ReallyGoodEmails.com

Elle Nadal

Director, Global Enterprise Marketing / Iterable

Elle Nadal

Director, Global Enterprise Marketing / Iterable

Elle Nadal is a tenured marketing leader who has held roles in many diverse industries including SaaS, ad-tech, ecommerce, and retail. Having spearheaded global growth marketing strategies which helped to propel brands like SWAROVSKI, Strictly Come Dancing, Exponea, and Tradedoubler – she brings a wealth of knowledge and expertise from these companies. Being a self confessed tech-geek, she is passionate about creating exceptional customer experiences through technology, particularly marketing automation, and CDPs. Elle heads up Iterable’s Enterprise Marketing team and is helping brands to re-think how to create cross channel experiences that bring people joy.

Indi Pollard

Growth Marketing Manager / Blockchain

Indi Pollard

Growth Marketing Manager / Blockchain

Indi is Growth Marketing Manager at Blockchain.com, the world’s most popular way to buy, sell, and trade crypto. With over 70 million Wallets across the globe, nearly 1/3rd of all bitcoin transactions happen through Blockchain.com. Indi joined in 2020 to lead email marketing which has now scaled to the retail businesses leading monetisation effort, and is now driving user acquisition and monetisation as the Growth Manager, focusing on hacky data-driven ways to grow and engage the crypto curious. Indi’s background focuses on high-growth FinTech startups and challenger banks, including ClearScore and Monzo. She’s focused on bringing crypto to the masses and changing the world of finance with new technology.

Guy Raz

Host and Creator / How I Built This podcast

Guy Raz

Host and Creator / How I Built This podcast

Guy Raz is an acclaimed radio and podcast personality, described by The New York Times as “one of the most popular podcasters in history.” Perhaps his best-known show, How I Built This, features in-depth interviews with the world’s greatest innovators, entrepreneurs, and idealists, and the stories behind the movements they built. The show has been lauded by media outlets including the New York Times, Inc, Fortune, the Washington Post, and was recently named one of the ten podcasts that shaped the decade by Harper’s Bazaar. Raz has also been a featured guest on The Tonight Show with Jimmy Fallon several times. In addition to being the creator and host of How I Built This, Guy is also the co-creator and co-host of NPR’s first-ever podcast for kids, Wow In The World, the creator and host of Spotify’s The Rewind and Luminary’s Wisdom From The Top, and the co-creator and former host of NPR’s TED Radio Hour. His shows are heard by more than 19 million people each month around the world and he is the first person to ever have three shows in the top 20 on the Apple Podcast charts. His first book, How I Built This: The Unexpected Paths to Success from the World’s Most Inspiring Entrepreneurs, will be released on September 15th, 2020. Based on his highly acclaimed podcast, the book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful venture.

What Makes a Good Brand Great?

April 6, 2022 at 9:20 am

Adriana Gil Miner

Chief Marketing Officer / Iterable

Adriana Gil Miner

Chief Marketing Officer / Iterable

Adriana Gil Miner currently serves as Chief Marketing Officer (CMO) of cross-channel marketing platform, Iterable. Before joining Iterable, Gil Miner served as CMO of Qumulo, an enterprise data storage leader. Prior to Qumulo, Gil Miner was SVP of Brand Marketing & Events of Tableau where she helped establish Tableau as a category leader in data analytics helping it grow from $250 million to $1+ billion and through the Salesforce acquisition. Gil Miner also led Go-to-Market strategy as head of marketing of Artefact, a product design consultancy that spun off 10,000ft (acquired by Smartsheet in 2019). She also worked at leading companies like American Express, Digitas, and Weber Shandwick. In her 20+ years in marketing, she’s worked at every level, in multiple industries, and in myriad markets; she’s built marketing teams from the ground up, created thriving customer communities, and deployed campaigns across continents.

Changing the Game: How to Make Your Marketing Moments Last With the Power of Joy

April 6, 2022 at 9:00 am

Matthew Luhn

Former Lead Storyteller and Animator / Pixar Studios

Matthew Luhn

Former Lead Storyteller and Animator / Pixar Studios

Matthew Luhn is a writer and story consultant with over 25 years’ experience creating stories and characters at Pixar Animation Studios, The Simpsons, and beyond. His story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, and Ratatouille. Alongside his story work in Hollywood, Matthew also trains companies, organizations, and other professionals how to craft and tell stories to bridge the gap between heart and business to build better brands and business communication. Some of his clients include Adidas, Target, Coca-Cola, Procter and Gamble, BMW, Warner Brothers, Sony, and Google. Today, Matthew will share his process for creating new ideas, great stories, memorable characters, and how to make stronger connections with your audience. Please welcome Matthew Luhn!

Creativity, Connection, and the Power of an Unforgettable Story to Create Joy

April 6, 2022 at 10:45 am

Stephanie Richardson

VP of Product Marketing / Airtable

Stephanie Richardson

VP of Product Marketing / Airtable

Stephanie Richardson recently joined Airtable as their VP of Product Marketing, bringing over 20 years of experience driving consumer and B2B technology products from inception to customer delight. She has a deep passion for all aspects of product marketing, with a relentless focus on creating engaging customer experiences.

How to Craft a Dynamic Customer Journey

April 6, 2022 at 10:00 am

Andrew Boni

Founder & CEO / Iterable

Andrew Boni

Founder & CEO / Iterable

Andrew Boni is the co-founder and CEO of Iterable, a cross-channel platform that empowers marketers with the tools they need to deliver world-class customer experiences. Andrew built Iterable with a single vision: to help brands — no matter their size, or the circumstance – connect with customers. He delivers on this vision every day, by equipping some of the most innovative companies around the globe with the tools they need to establish deep, authentic, and long-lasting relationships. Andrew is a firm advocate and activist for leveraging Iterable’s growth for good, and leads Iterable’s Corporate Social Responsibility initiatives. Prior to Iterable, Andrew worked on Google’s Strategic Partnerships team. He graduated with a B.S. in Computer Science from Boston College, and resides in San Francisco.

Bela Stepanova

VP of Product Management / Iterable

Bela Stepanova

VP of Product Management / Iterable

Bela Stepanova is VP of Product at Iterable, where she’s been able to nurture her passion for building enterprise products with design and data science at the forefront. Prior to joining Iterable, she worked as a Sr. Director of Product at Box, where she led the Web product teams and founded Box’s Growth team. As a product leader, her biggest passion is people—from bringing a user-first mindset to B2B products, to building diverse teams and investing in the next generation of leaders. Bela has spent the last 14 years building products, used by millions of people across the globe. In the years leading up to Box and Iterable, Bela worked at Accenture, Random Walk Computing and Visa. Bela received her BA in Computer Science from University of California, Berkeley and a Reforge Growth Series certification in 2017.

Alyssa Aquino

Senior Retention Marketing Manager / MeUndies

Alyssa Aquino

Senior Retention Marketing Manager / MeUndies

Alyssa J. Aquino is a Senior Retention Marketing Associate at MeUndies where she has led projects in SMS, referral, direct mail, and membership. She was previously an analyst on the consumer insights and data analytics team at MeUndies, where she conducted product development and customer segmentation studies. Her past experience includes partnership marketing at SeatGeek, customer relationship management at Birchbox, and e-mail marketing strategy at Sky Zone. Alyssa is most excited about driving personalization and engagement through cross-channel marketing, particularly through SMS. She holds a Bachelor of Science in Media, Culture, and Communications with a minor in business studies from New York University.

Reimagining the Cross-Channel Experience in a Post-Pandemic World

April 6, 2022 at 1:00 pm

Elliot Ross

Technology Evangelist, Taxi for Email / SparkPost

Elliot Ross

Technology Evangelist, Taxi for Email / SparkPost

Elliot Ross is passionate about pushing email design to provide the best experience possible for users. He founded ActionRocket, the creative studio for email, and co-founded Taxi for Email, a platform that helps marketing teams make great email campaigns. He specializes in creative strategy, design and development that works in the inbox. Over 16 years he’s designed award winning campaigns for brands including London 2012, BBC, IKEA, British Airways and Sky. He speaks on email design at conferences for Litmus, eBay and IBM, authors the Email Design Review blog and hosts a podcast called Email Talk. His sense of Britishness precludes him from calling himself a “thought leader”, but other people have.

Impactful Email Experiences Through Inclusivity and Accessibility

April 6, 2022 at 12:30 pm

Grace Pratt

Lifecycle Marketing / Pacaso

Grace Pratt

Lifecycle Marketing / Pacaso

Grace leads the Lifecycle Marketing team at Pacaso, a unicorn startup that has modernized second home co-ownership. She has spent over 10 years at consumer facing technology companies working to enhance the customer experience through lifecycle marketing strategies. When she isn’t thinking through automation logic or troubleshooting dynamic templates, she can be found tending to her indoor plants or reading (and admittedly binge-watching TV). She is based in Seattle where she returned in 2019 after spending a couple of years in NYC. Grace also enjoys yoga, wine tasting, discovering new culinary gems, interior design, and exploring new cities, with Mexico City recently moving into her top 3 favorite destinations list.

Cristina Gomez

Former Creative Director / Tattly Temporary Tattoos

Cristina Gomez

Former Creative Director / Tattly Temporary Tattoos

Cristina is a freelance designer and art director living, working, and trying her best in NYC. She is the former Art Director of Kikkerland Design as well as the former Creative Director of Tattly! She values bringing joy and playfulness into all of her projects, no matter the client. When not working, Cristina enjoys a wide variety of hobbies such as making cosplay costumes, running, trying new recipes, pole dancing, and playing video games. She is the proud owner of one Dance Dance Revolution competition trophy.

Design & Delight: How to Use Great Design to Fuel Customer Loyalty

April 6, 2022 at 11:30 am

Julie Sun

Growth Marketing Consultant / Narrator

Julie Sun

Growth Marketing Consultant / Narrator

Julie Sun is an innovative marketing executive who believes that good data, artfully analyzed, can make business magic. Over the past 20 years, she’s used data informed strategies and ground-breaking frameworks to push the boundaries of what marketers can achieve. She introduced social and audience development practices for Nickelodeon and MTV and has led marketing and growth for disruptive startups in tech, media, and health. Most recently, Julie launched Fortune’s first direct-to-consumer subscription product and is currently an adviser and consultant across a portfolio of start-ups and social-impact-based organizations.

Byron Goodman

Director of Sales / Iterable

Byron Goodman

Director of Sales / Iterable

Byron Goodman currently leads Iterable’s Enterprise Business in EMEA. Born in Zimbabwe and raised in London with experiences leading teams in APAC, EMEA and the Americas, Byron brings a global perspective to the table. He has over 14 years of experience in high growth environments working with some of the world’s most exciting brands and disruptive technologies. Prior to Iterable, Byron led Oracle’s CX business in the UK; leading strategic GTM program’s and delivering transformational partnerships across multiple industries. Before Oracle, Byron helped establish Salesforce.coms EMEA presence as a category leader, partnering with customers transitioning to cloud technology for the first time. Byron started his career specialising in Enterprise Architecture, this sets his foundation and passion for implementing and building solutions that bring success and scale for the long term.

Jeff Samuels

COO / Iterable

Jeff Samuels

COO / Iterable

Jeff Samuels serves as Iterable’s Chief Operating Officer. Prior to joining Iterable, he served as Global Vice President of Cisco’s multi-billion dollar Security business. Samuels joined Cisco through its acquisition of OpenDNS, where his leadership helped establish cloud security as a new enterprise software category. Samuels has held numerous executive-level product, marketing, and GM roles in the security, web hosting and communications industries.

Brian Schmidt

VP, Acquisition & Retention / ReserveBar

Brian Schmidt

VP, Acquisition & Retention / ReserveBar

Brian Schmidt is currently enabling Zoom happy hours across the country as the VP, Acquisition & Retention for ReserveBar. A decade long email and CRM veteran, Brian has sent more than 100 Billion emails in his career with organizations like Fender, Groupon and Walgreens. He is also a pro at selecting and implementing new SaaS systems where he has run 5+ RFPs for ESPs alone. In addition to his work on all things marketing for ReserveBar, he is also leading the Spirited Change Initiative which works to support minority and women owned wine and spirits brands across the US.

Neil Wainwright

CEO / UpHabit

Neil Wainwright

CEO / UpHabit

Neil founded UpHabit in 2017 as a Personal CRM (not the best term but everyone uses it) and uses Iterable extensively at UpHabit, both within the product and in customer engagement. Neil’s a software engineer and has been building businesses since he was 26. Now that he’s 58, he’s learned a lot, including a lot of bruises and scars along the way. He has a passion for great products, great teams and for delighting his customers.

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─ 2021 Activate Live attendee

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─ 2021 Activate Live attendee

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─ 2021 Activate Live attendee