Making Moments of Lasting Impact

Learn how to connect with customers on a deeper level.

Wednesday | April 6, 2022 | 8:30 AM PDT

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Why Attend

A singular moment can make a lifelong customer. Today’s consumers expect every interaction with your brand to be tailored to them. This year at Activate we are bringing you stories of game-changing moments in marketing that make a lasting impression on customers.

Whether it’s a single moment or a collection of moments that make a comprehensive experience, these stories show exactly how crucial a personal customer relationship can be. Each moment has an outcome. At Activate, you’ll see how to ensure your marketing moments have outcomes that deliver time and time again.

Who You’ll Meet

Activate Virtual is for anyone who wants to connect with their customers on a personal level. To make it a little more personal for you, we want to recognize your talents. Because to us, you are the dreamers, builders, and makers that create memorable experiences for your customers.

Dreamers

Dreamers constantly have an innovative, clear eye on the future. They think big and identify the direction of your brand and ensure customers grow along with the business.

Builders

Builders thrive in problem solving and shaping the foundation on which the business succeeds. They construct products that bring customers joy and create the best infrastructure to empower brand growth.

Makers

Makers foster connections directly with customers. They craft strategies and tactics that promote long term relationships and satisfy the customer’s call for individualization.

Past Attendees

Our Keynote Speaker

Join Guy Raz, acclaimed radio and podcast personality, at Activate Virtual.

On his massively popular podcast How I Built This, Guy has interviewed some of the best known brands and entrepreneurs out there. At Activate Virtual, he’ll share why marketers need to act quickly to reach modern consumers, and the ways that brands can exceed customer expectations for a truly memorable experience.

Over 19 million people tune into Guy’s programs monthly—but at Activate Virtual, you can be one of the exclusive few to hear him speak!

Watch On-Demand

Win an Airbnb Experience

Dare to be memorable. And to make memories. At Activate Virtual on April 6, we’re giving away five $1,000 Airbnb Gift Cards. You don’t just “belong anywhere”. You belong at Activate.

Sessions

We know most—if not all!—of you identify as Dreamers, Builders and Makers (and sometimes more than one at once)! At Activate Virtual, our sessions are tailored to help you learn, grow, network, and share the different ways to make singular moments – and entire campaigns – memorable for your customers.

From that one message that caught your customers’ attention to a new strategy changing the way brands interact with customers, our sessions will cover a wide range of topics to help marketers across industries and the globe connect like never before.

Audience members at Activate Virtual will gain a deeper understanding of what it means to identify key moments in the customer journey and how to drive positive outcomes consistently.

Agenda

The agenda can be updated up until the event, so check back often. All times are in PDT (Pacific Daylight Time).

Dreamers

Makers

Builders

EXPAND ALL

8:30 am

9:00 am

Changing the Game: How to Make Your Marketing Moments Last With the Power of Joy

By Adriana Gil Miner • Chief Marketing Officer, Iterable

A moment can make or break a consumer’s relationship with your brand. But what does it take to make every moment count in today’s complex world? How do we adapt to changing consumer behaviors? How do we navigate new compliance regulations? And how do we help our teams balance life and work in the wake of the Great Resignation?

In the opening session for Activate, Iterable’s new CMO, Adriana Gil Miner will share how Iterable’s community of top marketers are navigating today’s most pressing issues and setting up a new customer engagement era by leveraging the power of joy. We will unveil Iterable’s new product releases to help brands harmonize cross-channel experiences in record time and share what’s next in the world of customer engagement.

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9:20 am

What Makes a Good Brand Great?

By Guy Raz • Host and Creator, How I Built This podcast

By Andrew Boni • Founder & CEO, Iterable

When it comes to winning customers, having a good product is table stakes. People expect more from brands, from championing a worthy mission to simply providing joy at every interaction. Everything adds up to a larger customer experience that can turn a good brand into a great one. So how can marketers make sure their story sticks?

Guy Raz, acclaimed radio and podcast personality and author, knows a thing or two about great brands. Best known for his show How I Built This, Guy has interviewed leading entrepreneurs, like Joe Gebbia (Airbnb), and Ben Cohen and Jerry Greenfield (Ben & Jerry’s). Over 19 million people tune in monthly to hear Guy turn complex start-up histories into memorable tales. And at Activate Virtual, he’ll delve into how brands can meet—and exceed—consumer expectations for a truly joyful experience that lasts.

Join Guy as he shares the key facets of what makes a great brand, and why it’s crucial to act quickly to reach modern consumers. This is one you won’t want to miss.

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9:50 am

Networking Break

10:00 am

How to Craft a Dynamic Customer Journey

By Stephanie Richardson • VP of Product Marketing, Airtable

The customer experience is more than a series of moments. In fact, a seamless experience isn’t possible without connecting every lifecycle moment, again and again. So how should marketers join the dots, crafting a journey that is greater than the sum of its parts?

Stephanie Richardson, VP of Product Marketing at Airtable, will highlight why it’s critical to build a dynamic, personalized customer lifecycle able to keep up with changing conditions in real-time. You’ll discover how Airtable’s customer journey evolved to focus on effective cross-channel moments that bring efficiency and flexibility to enterprises across the world—and what it takes to do the same for your customers.

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10:30 am

Networking Break

10:45 am

Creativity, Connection, and the Power of an Unforgettable Story to Create Joy

By Matthew Luhn • Former Lead Storyteller and Animator, Pixar Studios

By Bela Stepanova • VP of Product Management, Iterable

Storytelling is the #1 business skill necessary to connect, motivate, and lead people in today’s world. Stories compel us to engage in experiences, learn lessons, and define our values and ourselves within our organization. Matthew Luhn, a 20-year Pixar story veteran, brings his experience creating and developing 10 blockbuster films at Pixar, and provides practical strategies that teach and inspire people and teams to connect more effectively with audiences on an emotional level. Matthew uses the power of storytelling to bridge the gap between business and heart, driving your story toward one unforgettable selling point.

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11:30 am

Design & Delight: How to Use Great Design to Fuel Customer Loyalty

By Cristina Gomez • Former Creative Director, Tattly Temporary Tattoos

They say a picture paints a thousand words, so imagine what beautifully designed marketing can do. Savvy marketers understand that design is a fundamental storytelling tool that can deliver your message in effective ways. As consumers come to expect more from brands, incorporating joy into design has become more important than ever.

Cristina Gomez, former Design Director at temporary tattoo maker Tattly, will dive into the next wave of design trends, and how you can leverage them to spark emotion, build delightful experiences, and win customers over again and again.

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12:00 pm

Partner Power Hour

12:30 pm

Impactful Email Experiences Through Inclusivity and Accessibility

By Elliot Ross • Technology Evangelist, Taxi for Email, SparkPost

Representation matters. Consumers are more likely to engage with a brand when they see themselves represented and the World Health Organization states that 15% of the world’s population has some sort of disability. This means a sizable segment of your audience won’t engage if your marketing messages aren’t inclusive and accessible.

While email marketers know that inclusivity and accessibility are important, they’re often swamped with a long to-do list. To bring all customers a joyful experience, however, inclusivity and accessibility need to be priorities.

In this session, led by Elliot Ross of Taxi for Email by SparkPost, you will learn how inclusivity and accessibility impact your business, what it takes to implement these strategies, and the best ways to improve the inclusivity and accessibility of your marketing.

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1:00 pm

Reimagining the Cross-Channel Experience in a Post-Pandemic World

By Alyssa Aquino • Senior Retention Marketing Manager, MeUndies

Customers are flooded with marketing messages every day, and it’s getting increasingly harder for marketers to make each experience stand out. Cross-channel strategies are vital for meeting people where they are, but these days, it’s not enough to rely on “traditional” best practices. Marketers need to think bigger.

Capitalizing on the power of personalization, Senior Retention Marketing Associate Alyssa Aquino and her team at breakthrough DTC brand MeUndies are pushing the boundaries of SMS as a marketing channel. In this session, she’ll dive into the ways marketers can innovate upon so-called “best practices,” and stay cutting-edge with their cross-channel marketing for a seamless, memorable experience.

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1:30 pm

Making the Most of Data Management for Individualization in a Cookieless World

By Julie Sun • Growth Marketing Consultant, Narrator

By Grace Pratt • Lifecycle Marketing, Pacaso

With regulations consistently changing, the way brands collect, manage, and activate their data needs to be flexible and adapt. But the challenge is staying up-to-date, while collecting data in a way that builds trust. In this panel, featuring Grace Pratt from Pacaso and Julie Sun from Narrator, you’ll see what steps you can take to individualize the customer experience while building trust in the modern era.

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2:00 pm

Closing Remarks & $1,000 Airbnb Raffle

At Activate Virtual, we’re giving away five $1,000 Airbnb gift cards! We have a ton of opportunities at Activate Virtual to raffle entries like completing a survey, attending a live session, visiting a sponsor booths and more. You must be registered to win.

Speakers

This year’s speaker lineup showcases Dreamers, Builders, and Makers leading the charge for a better customer experience. They will challenge you to shift your perspective, expand your creativity, and, most importantly, identify how to take action immediately.

Guy Raz

Host and Creator / How I Built This podcast

Guy Raz

Host and Creator / How I Built This podcast

Guy Raz is an acclaimed radio and podcast personality, described by The New York Times as “one of the most popular podcasters in history.” Perhaps his best-known show, How I Built This, features in-depth interviews with the world’s greatest innovators, entrepreneurs, and idealists, and the stories behind the movements they built. The show has been lauded by media outlets including the New York Times, Inc, Fortune, the Washington Post, and was recently named one of the ten podcasts that shaped the decade by Harper’s Bazaar. Raz has also been a featured guest on The Tonight Show with Jimmy Fallon several times. In addition to being the creator and host of How I Built This, Guy is also the co-creator and co-host of NPR’s first-ever podcast for kids, Wow In The World, the creator and host of Spotify’s The Rewind and Luminary’s Wisdom From The Top, and the co-creator and former host of NPR’s TED Radio Hour. His shows are heard by more than 19 million people each month around the world and he is the first person to ever have three shows in the top 20 on the Apple Podcast charts. His first book, How I Built This: The Unexpected Paths to Success from the World’s Most Inspiring Entrepreneurs, will be released on September 15th, 2020. Based on his highly acclaimed podcast, the book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful venture.

What Makes a Good Brand Great?

April 6, 2022 at 9:20 am

Adriana Gil Miner

Chief Marketing Officer / Iterable

Adriana Gil Miner

Chief Marketing Officer / Iterable

Adriana Gil Miner currently serves as Chief Marketing Officer (CMO) of cross-channel marketing platform, Iterable. Before joining Iterable, Gil Miner served as CMO of Qumulo, an enterprise data storage leader. Prior to Qumulo, Gil Miner was SVP of Brand Marketing & Events of Tableau where she helped establish Tableau as a category leader in data analytics helping it grow from $250 million to $1+ billion and through the Salesforce acquisition. Gil Miner also led Go-to-Market strategy as head of marketing of Artefact, a product design consultancy that spun off 10,000ft (acquired by Smartsheet in 2019). She also worked at leading companies like American Express, Digitas, and Weber Shandwick. In her 20+ years in marketing, she’s worked at every level, in multiple industries, and in myriad markets; she’s built marketing teams from the ground up, created thriving customer communities, and deployed campaigns across continents.

Changing the Game: How to Make Your Marketing Moments Last With the Power of Joy

April 6, 2022 at 9:00 am

Matthew Luhn

Former Lead Storyteller and Animator / Pixar Studios

Matthew Luhn

Former Lead Storyteller and Animator / Pixar Studios

Matthew Luhn is a writer and story consultant with over 25 years’ experience creating stories and characters at Pixar Animation Studios, The Simpsons, and beyond. His story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, and Ratatouille. Alongside his story work in Hollywood, Matthew also trains companies, organizations, and other professionals how to craft and tell stories to bridge the gap between heart and business to build better brands and business communication. Some of his clients include Adidas, Target, Coca-Cola, Procter and Gamble, BMW, Warner Brothers, Sony, and Google. Today, Matthew will share his process for creating new ideas, great stories, memorable characters, and how to make stronger connections with your audience. Please welcome Matthew Luhn!

Creativity, Connection, and the Power of an Unforgettable Story to Create Joy

April 6, 2022 at 10:45 am

Stephanie Richardson

VP of Product Marketing / Airtable

Stephanie Richardson

VP of Product Marketing / Airtable

Stephanie Richardson recently joined Airtable as their VP of Product Marketing, bringing over 20 years of experience driving consumer and B2B technology products from inception to customer delight. She has a deep passion for all aspects of product marketing, with a relentless focus on creating engaging customer experiences.

How to Craft a Dynamic Customer Journey

April 6, 2022 at 10:00 am

Andrew Boni

Founder & CEO / Iterable

Andrew Boni

Founder & CEO / Iterable

Andrew Boni is the co-founder and CEO of Iterable, a cross-channel platform that empowers marketers with the tools they need to deliver world-class customer experiences. Andrew built Iterable with a single vision: to help brands — no matter their size, or the circumstance – connect with customers. He delivers on this vision every day, by equipping some of the most innovative companies around the globe with the tools they need to establish deep, authentic, and long-lasting relationships. Andrew is a firm advocate and activist for leveraging Iterable’s growth for good, and leads Iterable’s Corporate Social Responsibility initiatives. Prior to Iterable, Andrew worked on Google’s Strategic Partnerships team. He graduated with a B.S. in Computer Science from Boston College, and resides in San Francisco.

Bela Stepanova

VP of Product Management / Iterable

Bela Stepanova

VP of Product Management / Iterable

Bela Stepanova is VP of Product at Iterable, where she’s been able to nurture her passion for building enterprise products with design and data science at the forefront. Prior to joining Iterable, she worked as a Sr. Director of Product at Box, where she led the Web product teams and founded Box’s Growth team. As a product leader, her biggest passion is people—from bringing a user-first mindset to B2B products, to building diverse teams and investing in the next generation of leaders. Bela has spent the last 14 years building products, used by millions of people across the globe. In the years leading up to Box and Iterable, Bela worked at Accenture, Random Walk Computing and Visa. Bela received her BA in Computer Science from University of California, Berkeley and a Reforge Growth Series certification in 2017.

Alyssa Aquino

Senior Retention Marketing Manager / MeUndies

Alyssa Aquino

Senior Retention Marketing Manager / MeUndies

Alyssa J. Aquino is a Senior Retention Marketing Associate at MeUndies where she has led projects in SMS, referral, direct mail, and membership. She was previously an analyst on the consumer insights and data analytics team at MeUndies, where she conducted product development and customer segmentation studies. Her past experience includes partnership marketing at SeatGeek, customer relationship management at Birchbox, and e-mail marketing strategy at Sky Zone. Alyssa is most excited about driving personalization and engagement through cross-channel marketing, particularly through SMS. She holds a Bachelor of Science in Media, Culture, and Communications with a minor in business studies from New York University.

Reimagining the Cross-Channel Experience in a Post-Pandemic World

April 6, 2022 at 1:00 pm

Elliot Ross

Technology Evangelist, Taxi for Email / SparkPost

Elliot Ross

Technology Evangelist, Taxi for Email / SparkPost

Elliot Ross is passionate about pushing email design to provide the best experience possible for users. He founded ActionRocket, the creative studio for email, and co-founded Taxi for Email, a platform that helps marketing teams make great email campaigns. He specializes in creative strategy, design and development that works in the inbox. Over 16 years he’s designed award winning campaigns for brands including London 2012, BBC, IKEA, British Airways and Sky. He speaks on email design at conferences for Litmus, eBay and IBM, authors the Email Design Review blog and hosts a podcast called Email Talk. His sense of Britishness precludes him from calling himself a “thought leader”, but other people have.

Impactful Email Experiences Through Inclusivity and Accessibility

April 6, 2022 at 12:30 pm

Grace Pratt

Lifecycle Marketing / Pacaso

Grace Pratt

Lifecycle Marketing / Pacaso

Grace leads the Lifecycle Marketing team at Pacaso, a unicorn startup that has modernized second home co-ownership. She has spent over 10 years at consumer facing technology companies working to enhance the customer experience through lifecycle marketing strategies. When she isn’t thinking through automation logic or troubleshooting dynamic templates, she can be found tending to her indoor plants or reading (and admittedly binge-watching TV). She is based in Seattle where she returned in 2019 after spending a couple of years in NYC. Grace also enjoys yoga, wine tasting, discovering new culinary gems, interior design, and exploring new cities, with Mexico City recently moving into her top 3 favorite destinations list.

Cristina Gomez

Former Creative Director / Tattly Temporary Tattoos

Cristina Gomez

Former Creative Director / Tattly Temporary Tattoos

Cristina is a freelance designer and art director living, working, and trying her best in NYC. She is the former Art Director of Kikkerland Design as well as the former Creative Director of Tattly! She values bringing joy and playfulness into all of her projects, no matter the client. When not working, Cristina enjoys a wide variety of hobbies such as making cosplay costumes, running, trying new recipes, pole dancing, and playing video games. She is the proud owner of one Dance Dance Revolution competition trophy.

Design & Delight: How to Use Great Design to Fuel Customer Loyalty

April 6, 2022 at 11:30 am

Julie Sun

Growth Marketing Consultant / Narrator

Julie Sun

Growth Marketing Consultant / Narrator

Julie Sun is an innovative marketing executive who believes that good data, artfully analyzed, can make business magic. Over the past 20 years, she’s used data informed strategies and ground-breaking frameworks to push the boundaries of what marketers can achieve. She introduced social and audience development practices for Nickelodeon and MTV and has led marketing and growth for disruptive startups in tech, media, and health. Most recently, Julie launched Fortune’s first direct-to-consumer subscription product and is currently an adviser and consultant across a portfolio of start-ups and social-impact-based organizations.

Byron Goodman

Director of Sales / Iterable

Byron Goodman

Director of Sales / Iterable

Byron Goodman currently leads Iterable’s Enterprise Business in EMEA. Born in Zimbabwe and raised in London with experiences leading teams in APAC, EMEA and the Americas, Byron brings a global perspective to the table. He has over 14 years of experience in high growth environments working with some of the world’s most exciting brands and disruptive technologies. Prior to Iterable, Byron led Oracle’s CX business in the UK; leading strategic GTM program’s and delivering transformational partnerships across multiple industries. Before Oracle, Byron helped establish Salesforce.coms EMEA presence as a category leader, partnering with customers transitioning to cloud technology for the first time. Byron started his career specialising in Enterprise Architecture, this sets his foundation and passion for implementing and building solutions that bring success and scale for the long term.

“Great speakers, the virtual forum was really seamless. I actually like this more than an in-person conference.”

─ 2021 Activate Live attendee

“I LOVE that it’s still very much a conference despite it being virtual. The interaction with other attendees and ability to check out partner booths created a unique experience.”

─ 2021 Activate Live attendee

“Best virtual experience for a conference that I’ve seen. It was gamified, but felt very real and personal. Loved it.”

─ 2021 Activate Live attendee