Authentic Experiences. Empowered Connections.
Keynote: Building Human Connection in a Digital World
Sara Varni • Chief Marketing Officer at Twilio
Keynote: Embracing Humanity in Marketing
Justin Zhu • Co-Founder and CEO at Iterable
Bela Stepanova • VP, Product at Iterable
Making a Memorable Experience
In our foundational track, you will find sessions illustrating how to approach building a customer experience that includes empathy, values, and personal connection. These sessions show you how to use the tools at your disposal to communicate at the individual level.
The Authenticity Age: What It Means to Be a Mission-Driven Brand
Boris Savoie Doyer • Head of CRM at Aspiration.com
Guilhaum Ceccaldi • Head of Growth Marketing at Prose
- The role a brand’s mission plays when customers consider buying
- How to balance building a business and making an impact
- Takeaways to build more authentic connections with your audience
Marketing & Product Unite: Unlocking Growth Through Strong Team Alignment
Adam Knight • Director of Engagement at Zoopla
Chris Frost • Senior Product Manager at Zoopla
The Rise of the Digital Native: Adapting Your CX to Consumer Expectations
Mike Hotz • Sr. Value Consultant at Iterable
Tuned In: How Stitcher Reactivates Lost Listeners
Imelda Skinder • Listener Lifecycle Manager at Stitcher
The Customer Experience In Practice
In our practical track, you will learn how to take action right away. From journey mapping to gleaning insights from massive data sets, the sessions in this track detail what steps need to be taken to improve your customer experience.
Delivering a Personalized Experience: 4 Steps You Didn’t Know You Needed to Take
Gina Igwe • Sr. Director, CRM at DoorDash
- The teams and tools required to achieve world-class personalization
- What inputs to account for when building your marketing strategy
- Actionable steps to personalize touchpoints across email, push and more
- How to analyze, iterate and socialize your success
CX, Sleep, Coffee, Repeat: Behind the Scenes of Blue Bottle’s Data Strategy
Oriana Wen • Director, Data & Innovation at Blue Bottle Coffee
Breaking Down Data Barriers With an Unmatched Mobile Strategy
Alexandra Farrar • Retention Marketing Manager at Cars.com
Reforging Relationships: Shifting Focus From Conversions to Conversations
Brian Balfour • Founder and CEO at Reforge
From the Ground Up: Your Guide to Evolving Email Personalization
Indi Pollard • Email Marketing Lead at Blockchain
Take the next step.
Iterable is a cross-channel platform that powers unified customer experiences and empowers marketers to create, optimize and measure every interaction across the entire customer journey.
Activate is about empowering anyone involved in the customer experience—the Dreamers, Builders, and Makers—to bring every customer a joyful, meaningful experience. Thousands of marketing experts come together every year at Activate to learn, grow, and inspire the next wave of memorable experiences for customers worldwide. Come along with us to make a lasting impact.