| 1:00 PM – 5:00 PM | Pre-Conference Customer Workshops |
| 5:00 PM | Welcome Reception |
| 6:30 PM | End of Welcome Reception |
Activate Summit
The Old Way of Marketing is Extinct. A New Era Has Arrived.
April 1-3, 2025 in San Jose, CA or Virtually on April 17th
Past Attendes
Why Attend
The Old Way of Marketing is Extinct. A New Era Has Arrived.
In an era of unprecedented digital transformation, marketing has reached a critical inflection point. Traditional strategies are becoming obsolete, replaced by intelligent, data-driven, and hyper-personalized approaches that leverage cutting-edge technologies and deep human insights.
Welcome to a new era of strategic, empathetic, and technologically advanced marketing that connects, converts, and creates meaningful customer experiences.
Why Attend
The Old Way of Marketing is Extinct. A New Era Has Arrived.
In an era of unprecedented digital transformation, marketing has reached a critical inflection point. Traditional strategies are becoming obsolete, replaced by intelligent, data-driven, and hyper-personalized approaches that leverage cutting-edge technologies and deep human insights.
Welcome to a new era of strategic, empathetic, and technologically advanced marketing that connects, converts, and creates meaningful customer experiences.
Why Attend
The Old Way of Marketing is Extinct. A New Era Has Arrived.
In an era of unprecedented digital transformation, marketing has reached a critical inflection point. Traditional strategies are becoming obsolete, replaced by intelligent, data-driven, and hyper-personalized approaches that leverage cutting-edge technologies and deep human insights.
Welcome to a new era of strategic, empathetic, and technologically advanced marketing that connects, converts, and creates meaningful customer experiences.
JustifyYour Trip
Activate is back and bigger than ever! We understand that managers sometimes need a little help understanding the value of attending a conference. Let us help! Fill in the missing areas to personalize the Justify Your Activate Trip Letter and you’re all set!
Previous Speakers
Below, you’ll find a selection of past speakers to give you an idea of the inspiring thought leaders we host at Activate Summit. Keep an eye out for our 2025 speaker lineup, which will be announced in February. In the meantime, if you’re interested in speaking, please fill out this submission form.
Mike Cessario
CEO & Founder / Liquid Death
Mike Cessario
CEO & Founder / Liquid Death
Mike Cessario is the founder & CEO of Liquid Death, one of the fastest growing non-alc beverage brands of all time. Liquid Death is the first beverage company using comedy and entertainment to make health and sustainability 50 times more fun. It takes the healthiest thing you can drink and packages it into infinitely recyclable tallboy cans that can actually compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. A portion of Liquid Death’s proceeds goes to nonprofits who are helping to fight plastic pollution and bringing clean drinking water to those in need. Prior to Liquid Death, Mike worked in the agency world as a creative executive at Doner, VaynerMedia, Crispin Porter Bogusky, and Humanaut. His agency work spanned brands including Netflix, Organic Valley, Dominos, Toyota and more.
Ukonwa Ojo Kuzi-Orizu
Founder/CEO of Zaia Ventures, former Global CMO of Amazon Prime Video & Studios / Zaia Ventures
Ukonwa Ojo Kuzi-Orizu
Founder/CEO of Zaia Ventures, former Global CMO of Amazon Prime Video & Studios / Zaia Ventures
Ukonwa Ojo’s illustrious career spans 25 years across various industries and includes positions as Global Chief Marketing Officer of Amazon Prime Video & Studios, M.A.C Cosmetics, and Consumer Beauty at Coty, Senior Vice President at COVERGIRL, and brand and general management roles at Unilever, Reckitt Benckiser PLC, General Mills Corporation and MeadWestvaco Corporation. She is currently the Founder/CEO of Zaia Ventures, a company committed to building and scaling businesses that serve underrepresented and marginalized communities.
At Amazon, Ojo led a high performing team to launch 8 of the top 10 shows in Prime Video’s history, achieve its highest ever global customer subscription and engagement (including replacing Netflix as the #1 Streamer in the US), while significantly improving efficiency of marketing investment to its strongest ever. She led unprecedented global marketing campaigns for Prime Video’s biggest movies and series, including Lord of the Rings: Rings of Power, Thursday Night Football, Coming 2 America, The Boys, Wheel of Time, The Marvelous Mrs. Maisel, Tom Clancy’s Without Remorse, and The Tomorrow War. During her time as CMO, the company garnered 5 Golden Globe wins, 4 Oscar nominations and 2 wins, 50 Emmy nominations and 8 wins, and 111 Entertainment Clios.
During her career, Ojo has received more than 60 awards and
honors including Forbes World’s Most Influential CMOs, Business Insider’s Most Innovative CMOs and CMOs to Watch, Black Enterprise 25 Women Changing the World, WWD Brand Builder of the Year, Ebony Magazine Power 100, Variety’s Most Influential Women in Entertainment, Essence Black Women in Hollywood and more. She is a Henry Crown Fellow at the Aspen Institute, a Founding Member of the Black Executive CMO Alliance, and a Member of the Executive Leadership Council and Fortune’s Most Powerful Women.
Ojo is a graduate of the Kenan-Flagler Business School at the University of North Carolina and holds an MBA from the Kellogg School of Management at Northwestern University.
Lena Waters
Chief Marketing Officer / Grammarly
Lena Waters
Chief Marketing Officer / Grammarly
Lena Waters is Grammarly’s Chief Marketing Officer. She leads marketing strategy, focusing on delivering the brand promise to customers, driving demand for products, and growing revenue to scale the company. Effective communication and bringing clarity to every interaction have always been important to Lena. She believes deeply in Grammarly’s mission to improve every communication and make life better for customers. Prior to Grammarly, Lena scaled global consumer and B2B teams at high- growth companies like DocuSign, Lookout, and Responsys. With her passion for storytelling, data, and experiences, Lena has been at the forefront of digital and enterprise marketing for over two decades, specializing in demand and lifecycle marketing, product-led growth and growth marketing, brand creative and digital strategy, field and event marketing, and marketing operations and technology. Her second job is serving as an unpaid roadie and novice videographer for her son’s Cajun music performances around the San Francisco Bay Area. Lena holds a Bachelor of Commerce in marketing from the University of Northern British Columbia in Canada, and lives in Moraga, California, with her husband and son.
Hannah Pscheid
CMO / barre3
Hannah Pscheid
CMO / barre3
Hannah Pscheid is the Chief Marketing Officer at barre3, a fitness and wellness company that teaches people to be balanced in body and empowered from within. Launched 15 years ago, barre3 has become one of the largest franchisors in the industry and has grown into a matrix organization with distinct and thriving units—185 franchise studios powered by female entrepreneurs, a robust digital workout streaming platform, value-aligned retail, and experiential retreats. As CMO, Hannah leads marketing strategy, brand positioning, creative development, and cross-channel campaign execution to drive business growth and deliver on barre3’s mission. Hannah is an experienced brand builder and growth driver with a passion for helping mission-driven brands achieve transformational growth. Prior to joining barre3, Hannah served as VP, Group Account Director at Rain the Growth Agency, the leading direct-to-consumer advertising agency in the U.S. In this role, she helped link strategy, creative, production, audience targeting, media buying and analytics to achieve sales and branding goals for clients ranging from DTC fast companies and category disruptors to established brands.
Justin LeBlanc
Sr. Director, Marketing Messaging / Priceline
Justin LeBlanc
Sr. Director, Marketing Messaging / Priceline
Justin LeBlanc is a seasoned marketer with over 12 years of experience, currently serving as the Senior Director of Messaging and Customer Retention at Priceline. With a background in design and front-end development, Justin specializes in crafting customer retention and lifecycle marketing strategies. He oversees messaging initiatives aimed at driving engagement and loyalty among Priceline’s customer base. Justin is dedicated to supporting Priceline’s mission to be the best travel deal makers in the world, with the purpose of helping everyone experience the moments that matter.
Fahad Zahid
Head of Brand and Digital Marketing / PGA
Fahad Zahid
Head of Brand and Digital Marketing / PGA
Fahad Zahid joined the PGA of America as Head of Brand and Digital Marketing in 2021. Fahad oversees all branding on broadcast, digital, events and signage along with the overall brand strategy of the PGA of America. He leads marketing, including promoting the spectator golf majors – PGA Championship and Women’s Championship along with The Ryder Cup. Fahad is responsible for promoting the PGA of America’s mission of serving its members and growing the game. Fahad led the “We Love This Game” rebranding campaign for the PGA of America. He emphasized innovation, collaboration, teamwork and creativity as key components to building a strong brand story of an organization that serves more than 30k PGA of America Golf Professionals that lead the golf industry while impacting lives through golf. Fahad oversees the marketing relationship with PGA of America’s media partners – CBS, ESPN and NBC to drive promotion, activations and fan engagement. He works closely with the digital team on content strategy, social media, website properties and managing its consumer database of golfers and fans. Fahad previously led global paid media and marketing automation for Thomson Reuters, bringing all digital paid media in-house internationally across the Americas, Europe, Asia and Australia. Prior to that, he worked at the agency, The Richards Group, leading digital strategy for clients T-Mobile and Home Depot. Fahad received his MBA from Southern Methodist University (SMU) in Dallas and his Bachelor’s Degree in Business from SMU. Fahad serves as a Board Member for Dallas Influencers in Sports & Entertainment (DISE).
Jessica Cox
Director, Lifecycle Marketing / IPSY
Jessica Cox
Director, Lifecycle Marketing / IPSY
Jessica is a marketing leader with experience in the retail, entertainment, and subscription industries – with over 15 years of experience developing marketing strategies that result in customer-centric growth. She is a dedicated, driven, and innovative marketing leader who combines big-picture, visionary marketing planning with the execution experience to deliver successes in revenue growth and differentiated customer experiences. Jessica leads a team of channel and site marketers responsible for generating commerce revenue and elevating the member experience.
Kimberly O’Dell
Director of CRM & Loyalty / European Wax Center
Kimberly O’Dell
Director of CRM & Loyalty / European Wax Center
Agenda at a Glance
The schedule can be updated up until the event, so check back often and opt-in to receive notifications. All times are in PDT (Pacific Daylight Time).
Tuesday, April 1, 2025
Wednesday, April 2, 2025
| 8:00 AM | Breakfast and Registration |
| 9:00 AM | Morning Keynote |
| 10:00 AM | Morning Breakout Sessions |
| 12:00 PM | Lunch |
| 1:00 PM | Afternoon Breakout Sessions |
| 5:30 PM | Activate Party |
| 7:30 PM | End of Conference Day 1 |
Thursday, April 3, 2025
| 8:00 AM | Breakfast and Registration |
| 9:00 AM | Keynote Session |
| 10:00 AM | Morning Sessions |
| 12:00 PM | Lunch |
| 1:30 PM | End of Activate Summit |
Topics Covered
Generative AI & Personalization
Data-Driven Marketing & Customer Insights
Tech Stack Optimization
Customer Experience (CX) Innovation
Leadership & Innovation
Automation & Customer Journey Orchestration
Tickets
Activate Summit is offering three types of tickets! Purchase our full access pass for all the latest and greatest, and if you want to elevate your Iterable skills, add workshops during our pre-conference day. Can't make it in person? Register to catch us online.
Full Pass
Keynotes
25+ Educational Sessions
Networking Receptions
Special Launch Price
(ends 12/20)
(ends 12/20)
$199
Super Early Bird
(ends 2/14)
(ends 2/14)
$599
Early Bird
(ends 3/21)
(ends 3/21)
$799
Regular Price
(ends 4/3)
(ends 4/3)
$999
Full Access + Workshop
Keynotes
25+ Educational Sessions
Networking Receptions
Pre-conference Workshops
Special Launch Price
(ends 12/20)
(ends 12/20)
$399
Super Early Bird
(ends 2/14)
(ends 2/14)
$799
Early Bird
(ends 3/21)
(ends 3/21)
$999
Regular Price
(ends 4/3)
(ends 4/3)
$1,199
Virtual Pass
Keynote
8+ Educational Sessions
Free
Type
Special Launch Price
(ends 12/20)
(ends 12/20)
Super Early Bird
(ends 2/14)
(ends 2/14)
Early Bird
(ends 3/21)
(ends 3/21)
Regular Price
(ends 4/3)
(ends 4/3)
Full Pass
Keynotes
25+ Educational Sessions
Networking Receptions
$199
$599
$799
$999
Full Access + Workshop
Keynotes
25+ Educational Sessions
Networking Receptions
Pre-conference Workshops
$399
$799
$999
$1,199
Virtual Pass
Keynote
8+ Educational Sessions
Free
Workshops
At Activate Summit, we offer a variety of hands-on workshops tailored to different levels of experience with Iterable, designed to enhance your marketing expertise.
Iterable Foundations Workshop (April 1, 1:00 PM – 3:00 PM)
A two-hour introductory workshop for those new to Iterable, where you’ll learn the basics of setting up your account, creating campaigns, building journeys, and understanding deliverability best practices. This is perfect for those just starting out or considering Iterable for their marketing needs.
Iterable AI Workshop (April 1, 3:00 PM – 5:00 PM)
In this intermediate-level workshop, you’ll explore Iterable’s AI-powered tools, like Journey Assist, Channel Optimization, and Predictive Goals. You’ll gain insights on how to use AI to enhance campaign performance and achieve your marketing objectives. This workshop is ideal for those looking to elevate their use of Iterable’s smart features.
Iterable Masterclass (April 1, 1:00 PM – 5:00 PM)
This advanced, four-hour session dives deep into Iterable’s advanced features, helping you leverage data hygiene, segmentation, A/B testing, and personalized content for more effective campaigns. It’s ideal for marketers who already have a foundational understanding of Iterable and want to refine their skills.
Pre-requisite: Completion of Iterable Foundations learning path and certification.
Please note that if you sign up for the Iterable Masterclass Workshop (1-5pm), you will not be able to attend the other two workshops due to timing conflicts.
Speak at Activate
We’re looking for bold, innovative voices to share insights on the future of marketing, customer engagement, AI, and more. If you have a unique perspective and are excited to inspire a global audience, submit your application today for a chance to speak on the Activate Summit stage! Submit to speak by December 13th.
Become a Sponsor
We’re looking for visionary brands to partner with us and showcase their innovative solutions to a global audience. As a sponsor, you’ll have the opportunity to engage with industry leaders, showcase your products and services, and gain unparalleled exposure at the forefront of marketing and technology. If you’re ready to elevate your brand and make an impact at Activate Summit, apply to become a sponsor today!
Venue & Hotel
Activate Summit will be held at the Signia by Hilton San Jose. A block of rooms have been reserved at the conference hotel, the Signia by Hilton San Jose. The hotel room rate for Activate attendees is $319/night. Please note, attendees are responsible for their own bookings and cancellations.
Room reservations at this special rate are available until March 10, 2025.
Signia by Hilton San Jose
170 S Market Street
San Jose, California, 95113
FAQs
When and where is Activate Summit?
Activate Summit will be held in San Jose at the Signia by Hilton from April 1 – 3, 2025.
What is the dress code for Activate Summit?
Business comfortable attire is recommended for all functions related to Activate. A jacket or sweater is recommended for air-conditioned rooms at the Signia Hotel.
What if I have a dietary restriction?
There is an opportunity to indicate special dietary restrictions during the registration process. If you have dietary restrictions that are not mentioned in the registration form, please email us at activate@iterable.com.
Which airport should I fly into?
Best options for airports near San Jose are San Francisco International Airport (SFO) and San Jose International Airport (SJC).
What is the registration cost?
Please see the ticket section on the landing page for the latest pricing. Pricing will change depending on time of purchase.
How do I get an invoice?
After you purchase your ticket, a copy of your invoice will be sent to the email you used to register with. If you did not receive the invoice, please double check to make sure the email was not sent to your spam folder. Also, feel free to reach out to activate@iterable.com to receive a new copy of your invoice.
Can I transfer my ticket to a colleague?
We understand plans change. Please email activate@iterable.com.
Where should I send my media inquiry?
Please email your media inquires to our PR team at press@iterable.com.
I’m interested in being a session speaker. Who do I contact?
If you are interested in speaking at Activate Summit, please fill out this form by December 13th, 2024.
What is the registration cancellation policy?
In the case that Activate is canceled, a full refund will be provided within a week. If you need to cancel due to special circumstances, please email activate@iterable.com.
What is the hotel cancellation policy?
The Signia by Hilton discounted room block has a 72-hour cancellation policy prior to your arrival. If you do not cancel within prior to 72-hours, you will be charged one-night room/tax.
Is there a group rate available?
Yes, you will recieve 30% off each of the current ticket prices when you register three or more guests for Activate Summit.
How can I get help with accessibility during the conference?
Iterable is committed to ensuring that Activate Summit is an inclusive event that all people, including those with disabilities, can participate in. If you experience any problems during registration or in accessing information on the website, or require special accommodations onsite, please reach out to event support at activate@iterable.com and we’ll connect you with a representative who can assist you.
Are meals included in my registration?
Meals are provided for all attendees for breakfast, lunch and refreshments during the main conference days (Tuesday, April 1– Thursday, April 3). Evening hors d’oeuvres options will be offered at the Welcome Reception on Tuesday, April 1 and at the Iterable Party on Wednesday, April 2.
Daily meals have been designed to accommodate gluten, dairy, and nut free attendees. Vegetarian/vegan options will also be offered.
Is there a discount for non-profit organizations?
We do offer a special rate for non-profit organizations, please email activate@iterable.com to learn more.
How can I attend a Pre-Conference Workshop?
Register for Pre-conference Workshops using the registration form above.
Will an event code of conduct be upheld? Where can I review the full code of conduct?
Activate is intended for networking and collaboration in the marketing community.
At Iterable, diverse identities are what drive us forward. We are committed to creating a safe environment that is inclusive and free from discrimination, regardless of race, religion, color, national origin, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, or any other protected categories under applicable law.
All participants of Iterable events must abide by the following policy:
Expected Behavior
Be considerate of those around you.
Be respectful of others and viewpoints that may be different from your own.
Be mindful of your words and actions.
Access the full code of conduct here.
Contact us
Have questions or comments? Reach out to us at activate@iterable.com