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Arpita Neelmegh's Archives

Arpita Neelmegh

Arpita Neelmegh leads Product Marketing at Iterable, helping B2C marketers achieve growth marketing excellence. She holds a Bachelors in Science from UCLA and has a diverse background in messaging, go-to-market strategy, competitive differentiation, product launches, and sales enablement. When Arpita isn't working, she enjoys singing at events and practicing yoga.

Product

Shopify + Iterable: Advanced E-Commerce Personalization Made Easy

Iterable's integration with Shopify enables e-commerce businesses of all sizes to automate personalized marketing campaigns based on shopping behavior.

Product

5 Product Enhancements to Kickstart Your 2019 Campaigns

Creating seamless brand experiences is an ongoing journey, but it shouldn’t be rocket science. With the right marketing technology that supports all the channels—including email, mobile, web push, direct mail and more—you can achieve long-lasting relationships with your customers. 2018 is nearing its close but here at Iterable, we haven’t missed a beat. We’ve been...

Product

Amplitude + Iterable: Customer Insights Made Actionable

Understanding your customers and their behavior is the first step to maximizing engagement throughout the lifecycle. According to MarTech Today, “Ninety-four percent of marketers are focusing on their data and analytics capabilities, personalization technologies and customer profile data management capabilities to deliver personalized customer experiences.” Knowing their customers’ intent, their daily habits, and how they...

Product

Iterable + Branch: Mobile Deep Linking and Attribution

When it comes to unifying the brand experience, marketers have a tough task ahead of them. Leading brands like Amazon, Nike, and Starbucks, have set the bar high, and marketers are feeling the pressure to exceed these expectations and leverage data in more meaningful ways to attract consumers. With the ubiquity of smartphones and the importance...

Product

Customer Journey Mapping Just Got Better With Workflow Analytics

Orchestrating seamless customer journeys from activation to re-engagement is every marketer’s challenge. Whether you are designing promotional campaigns to nurture users or building cart abandonment campaigns to complete more checkouts, having the right growth marketing platform is the key to an effective messaging strategy. That’s why we built an intuitive customer journey builder: by using...

Product

Maximize Your Mobile Marketing With Push Action Buttons

If you’re a brand looking to gain a competitive advantage when it comes to consumer mindshare, then you’ve got to have a bulletproof mobile marketing strategy as part of your approach to cross-channel engagement. When nearly 80% of all Americans own smartphones, it’s clear that marketers must evolve to meet consumer needs by engaging them on...