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Arpita Neelmegh's Archives

Arpita Neelmegh

Arpita Neelmegh leads Product Marketing at Iterable, helping B2C marketers achieve growth marketing excellence. She holds a Bachelors in Science from UCLA and has a diverse background in messaging, go-to-market strategy, competitive differentiation, product launches, and sales enablement. When Arpita isn't working, she enjoys singing at events and practicing yoga.

Product

Maximize Your Mobile Marketing With Push Action Buttons

If you’re a brand looking to gain a competitive advantage when it comes to consumer mindshare, then you’ve got to have a bulletproof mobile marketing strategy as part of your approach to cross-channel engagement. When nearly 80% of all Americans own smartphones, it’s clear that marketers must evolve to meet consumer needs by engaging them on...