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Carl Sednaoui's Archives

Carl Sednaoui

Carl Sednaoui is the director of marketing for MailCharts. If you'd like to learn more about MailCharts—and how they take the hassle out of email marketing planning and research—visit our website or drop us a note. We’ll be happy to answer your questions or walk you through a demo of our app.

Growth Marketing

3 Scary-Good Email Strategies for a Happy Halloween

Everybody’s getting in on Halloween, from infants to adults, parents to pets, all around the house. If you want to claim your share of this $9 billion holiday, your email strategy must evolve to reflect the new reality. Halloween by the Numbers: It Isn’t Just for Kids—or Humans —Anymore The opportunity window is wide open,...

Growth Marketing

3 Email Marketing Campaigns to Liven Up Labor Day

Labor Day is just around the corner. If you’re thinking about tying a campaign to the long weekend that heralds the end of summer and back-to-school / back-to-the-office, now is the time to nail down your plan. Labor Day: The Flip Side to Memorial Day In the typical U.S. marketing calendar, summer is bracketed by...

Growth Marketing

4 Ways to Heat Up Your Memorial Day Email Campaigns

Memorial Day comes at a tricky time in the email marketing calendar. It’s squeezed among email-heavy holidays, such as Mother’s Day, Father’s Day and the ramp-up to Independence Day marketing. It’s also not a major spending holiday, according to the National Retail Federation’s Holiday Spending Guide. The U.S. Memorial Day is a federal holiday, always...

Growth Marketing

How to Add St. Patrick’s Day to Your Holiday Marketing Strategy

Holiday marketing covers more than the wild-and-crazy days from Cyber Week to New Year’s Day. That’s because holidays like Valentine’s Day, Easter, and Halloween generate significant customer spending as well. Adding campaigns focused on less popular holidays to your marketing plan is a great way to keep your email and other messages interesting while potentially...

Growth Marketing

Tips and Tricks to Improve Your Email Welcome Series

You never get a second chance to make a great first impression. This is why your welcome email series is so important. After reviewing Iterable’s Expedia vs. Priceline teardown, I was shocked to see that neither brand sent a coordinated welcome series. This struck me as a major missed opportunity to make new users feel...