Carl Sednaoui's Archives

Carl Sednaoui

Carl Sednaoui is Co-Founder and Director of Marketing at MailCharts

Growth Marketing

How to Add St. Patrick’s Day to Your Holiday Marketing Strategy

Holiday marketing covers more than the wild-and-crazy days from Cyber Week to New Year’s Day. That’s because holidays like Valentine’s Day, Easter, and Halloween generate significant customer spending as well. Adding campaigns focused on less popular holidays to your marketing plan is a great way to keep your email and other messages interesting while potentially...

Growth Marketing

Tips and Tricks to Improve Your Email Welcome Series

You never get a second chance to make a great first impression. This is why your welcome email series is so important. After reviewing Iterable’s Expedia vs. Priceline teardown, I was shocked to see that neither brand sent a coordinated welcome series. This struck me as a major missed opportunity to make new users feel...