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Christina Hoheisel's Archives

Christina Hoheisel

Christina has spent 13 years in the email industry developing a wide spectrum of experience from Gmail to VerticalResponse and SparkPost to running the email marketing campaigns for music startup Mappable.

Growth Marketing

How Can I Avoid the Spam Folder?

If I had a nickel every time I was asked the spam folder question, I would probably be typing this post from a tropical island beach instead of a cold, air-conditioned office building. Folks, I’m here to say that, unfortunately, there’s no silver bullet. The answer is simply that it’s complicated. Every ISP analyzes different...