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Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence.

Growth Marketing

Iterable Customer Spotlight: Marisa Amorasak From ShopRunner

2018 is wrapping up, which means that it’s time for our last Customer Spotlight of the year! Hosted in the Iterable Community and excerpted here on our blog, our Customer Spotlight series focuses on the creative geniuses who work tirelessly behind the scenes to build great campaigns. In each Customer Spotlight, we ask a marketer...

Cross-Channel

An Inside Look at Travel Marketing

Anytime is a good time for vacation! Competitors inside the travel industry vie for their share of a near-trillion dollar market and tailor their travel marketing strategies to the ever-changing needs of consumers. And the next time the travel bug bites, how are brands leveraging their travel marketing to make sure they’re turned to first?...

Cross-Channel

3 Tips to Building a Successful Cross-Channel Welcome Campaign

We’ve all heard the advice, “You don’t get a second chance to make a first impression.” Never is this truer than when it comes to your brand’s welcome campaign. As their name sounds, welcome campaigns are often designated by their targeted purpose of introducing and onboarding a new user to a brand, whether it’s an...

Growth Marketing

Iterable Customer Spotlight: Trish Turri From Aaptiv

Now that Thanksgiving festivities have come to an end, it’s time for another Customer Spotlight! Hosted in the Iterable Community and excerpted here on our blog, our Customer Spotlight series focuses on the creative geniuses who work tirelessly behind the scenes to build great campaigns. In each Customer Spotlight, we ask a marketer questions about...

Cross-Channel

Top Car Rental Companies: Who Drives the Most Engagement?

The increased strength of consumers’ buying power and accessibility of travel and tourism have shaped the recent performance of the car rental market—estimated at approximately $58 billion and expected to grow to nearly $125 billion by 2022. The Now Economy has also pushed the industry’s leaders to adapt to customer trends. By selling cars to...

Company

Registration for Activate 19 Is Now Open

Get ready to make 2019 your year for world-class marketing—because we’ve got the event that can’t be missed. Today we’re announcing that registration for Activate 19 is now open, so make sure to reserve your spot! Taking place on April 22-24, 2019, at the historic Palace Hotel in San Francisco, Activate 19 will host 600+...

Growth Marketing

Iterable Customer Spotlight: Sean Kennedy From Zapier

Another month, another Customer Spotlight! Hosted in the Iterable Community and excerpted here on our blog, our Customer Spotlight series focuses on the creative geniuses who work tirelessly behind the scenes to build great campaigns. In each Customer Spotlight, we ask a marketer questions about getting started in their career and what makes them tick....

Cross-Channel

Introducing the Cross-Channel Engagement Benchmark Report

If there’s one thing that always piques our curiosity, it’s comparing ourselves to our peers and the world around us. And when it comes to our professional lives, that curiosity only heightens—which communication channels are marketers using today, and what results are they seeing? How are brands engaging customers throughout their buying journey? And just how...

Cross-Channel

Top U.S. Airlines: Whose Marketing Flies First-Class?

The U.S. airline industry, which reported a net profit of $15.5 billion in 2017, sits on a goldmine of customer data, and marketing experts debate whether carriers are putting that data to good use. Despite editorials that declare that consumers care about price above all else when booking flights, research shows that 38% of American travelers...

Growth Marketing

Iterable Customer Spotlight: Carrie Knipfer From Avery

It’s time to announce this month’s Customer Spotlight! As a refresher, our Customer Spotlight series is hosted in the Iterable Community and excerpted here on our blog, focusing on the creative geniuses who work tirelessly behind the scenes to build great campaigns. Each Customer Spotlight will ask a marketer questions about getting started in their...

Cross-Channel

4 Crucial Steps to Optimize Your Mobile Marketing

There’s no denying that consumers today are incredibly mobile. Nearly 80% of Americans own smartphones, relying on them to browse, engage, and buy like never before. This all equates to massive growth marketing opportunity. Mobile devices offer a direct yet diversified means of reaching customers through email, SMS, push and in-app notifications. But not all...

Cross-Channel

Online Travel Agents: Whose Marketing Wins the Booking Battle?

Consumer demands are rising in what many are calling the Now Economy—and the travel industry is no exception. According to Google, 57% of U.S. travelers believe that brands “should tailor their information based on personal preferences or past behaviors,” and 36% would be willing to pay more for this personalization. This means that the heat...

Product

Introducing Iterable Insights: Your View Into Campaign Success

Growth marketers have a close relationship with data: it’s invaluable for building campaigns and measuring performance. Here at Iterable, our platform was built from the ground up so our customers can garner engagement with data-rich campaigns. If the data exists, we empower our customers to use it (however they please) inside any of their campaigns....

Growth Marketing

Busting the 3 Most Common AI Myths in Marketing

Artificial Intelligence (AI) may not be an entirely new innovation, but its prominence inside the enterprise has certainly grown over the last decade. And it’s likely we’re only at the beginning of a longer-standing relationship with AI as a business partner. As we’ve discussed, the potential for AI to make waves in the marketing world...

Growth Marketing

Iterable Customer Spotlight: Anita Taylor From Stack Overflow

We are excited to announce the launch of our monthly Customer Spotlight series! Hosted in the Iterable Community and excerpted here on our blog, this new series will focus on the creative geniuses who work tirelessly behind the scenes to build great campaigns. Each Customer Spotlight will ask a marketer questions about getting started in...

Growth Marketing

Behind the Scenes: How SeatGeek Personalizes Customer Engagement

Like it or not, if you’re a marketer today, there’s a good chance you’re locked into a war with your competitors for consumer mindshare. And the heat is on! Customers forge stronger relationships with the brands that prioritize high-touch service and seamless experiences—those who slip are left behind. This is why it’s critical to take...

Company

eTail East 2018: Our Top Takeaways

This week, the eTail East 2018 took place in Boston, playing host to more than 1,200 attendees of various marketing and industry backgrounds who tuned in to hear from 100 different speakers. Iterable teamed up with Paul Pender, E-Commerce Marketing Manager from ASICS, to share the evolution of ASICS’ digital strategies to increase retention and...

Growth Marketing

Marketing and AI: What It Takes to Become a Cutting-Edge Marketer

The hype around enterprise Artificial Intelligence (AI) is real. It’s a staple of the daily news cycle and its disruptive potential is sparking conversations inside the boardrooms of corporate giants. Businesses around the globe are discovering new ways to integrate AI technologies, driving new efficiencies to autonomously streamline operations and shrink costs. Currently, the use...

Growth Marketing

Unpacking the 7 Elements of Successful Promotional Campaigns

Life as a Growth Marketer is anything but easy—we live campaign-to-campaign and our reputation is only as good as our most recent performance metrics. This means we have to continuously create promotional campaigns that “get it right” for our customers if we want to achieve success. The brands that do this have found the magic...

Cross-Channel

How YogaGlo Found Its Growth Marketing Zen With Iterable

YogaGlo, an online yoga and meditation platform, is disrupting the $542 billion fitness industry by allowing users to participate in classes with the tap of a button. YogaGlo gives members the unique opportunity to undergo curated yoga experiences that provide education on specific techniques—all via video instruction. With over 3,000 classes available, YogaGlo’s mission is to empower...

Company

The Future of E-Commerce: Meet the Iterable Team at eTail East 2018

eTail East 2018 is only one week away, and we’re excited to rub shoulders with world-class brands at this leading e-commerce and omni-channel conference. Taking place in Boston on Aug. 6-9, eTail East will bring together over 1,200 attendees and 100 speakers from 500 companies—including L’Oreal, Crate & Barrel, Wayfair, and more. Iterable will be hosting...

Cross-Channel

How Curology Makes Its Marketing as Personalized as Its Product

What do skin issues and ho-hum marketing have in common? They’re both treatable, as the team at Curology can attest. If there’s one thing that this skincare subscription business is known for, it’s personalization. Curology sets itself apart from other skincare companies by offering their patients customized combination treatments and one-to-one interactions with licensed dermatology providers....

Product

Personalizing Your Templates Just Got Easier With Snippets 2.0

Crafting the perfect messages for your marketing campaigns is an important goal, but having the right tools and technology to personalize the content is just as critical. Whether you are creating email templates for your welcome series or drafting templates for your mobile campaigns, it is essential to be able to easily add content that...

Growth Marketing

Move Fast, Think Big: How Zillow Makes Personalization Easy

Personalization, of course, is in everybody’s best interest: tailoring your marketing communications to the individual has become less of a nice-to-have, and more of a must-have in today’s Now Economy. You may be inspired by hyper-personalized emails and desperately want to create them—but might feel discouraged if you don’t think that you have the data,...

Cross-Channel

By the Numbers: Omni-Channel Marketing in Retail

You’ve all heard by now why omni-channel marketing is critical to a brand’s success: retailers with omni-channel strategies see 30% higher customer lifetime values and 23X higher rates of customer satisfaction. But how are retailers actually implementing these strategies in 2018? In our recent report, Developing a One-to-One Customer Conversation: Omni-Channel Marketing Challenges and Solutions for Today’s Modern Retailer,...

Growth Marketing

3 Lessons From Box on Building an Engaging Customer Journey

How many times do you get frustrated when you see retargeting ads for something that you have already purchased? Or when you receive emails asking you to sign up for a service after already subscribing? It can be difficult for marketers to effectively use their data, let alone put themselves in the minds of their...

Growth Marketing

How Autolist Drives Personalization at Scale With Workflows

As the industry-leading mobile app for used car sales, Autolist is an all-star at leveraging data to provide customers the exact vehicles they’re looking for. With so much information available to today’s consumers, from make and model all the way down to the VIN,  it was only natural that the Autolist marketing team wanted to...

Cross-Channel

The State of Omni-Channel Marketing in Retail

Retail brands everywhere have come to recognize the importance of omni-channel marketing and its ability to influence their bottom lines. The effectiveness of omni-channel marketing ripples throughout the revenue funnel and the numbers speak for themselves: Campaigns using 4+ channels outperform single- or dual-channel campaigns by 300% Retailers with omni-channel strategies see 30% higher customer...

Cross-Channel

3 Tools Rocksbox Uses to Increase Customer Engagement

Given the fact that subscription box websites have grown nearly 3,000% in the past three years, it can be difficult for businesses in this hot market to outshine the rest. Yet, when it comes to innovative marketing campaigns, leading jewelry subscription service Rocksbox is a true gem. Erin Miller, VP of Marketing at Rocksbox, recently spoke...

Company

Giving Back: Our First Annual Char-iterable Volunteer Week

This month we kicked off our first annual Char-iterable Volunteer Week! The Char-iterable program encourages Iterable employees to dedicate their time to a variety of local non-profit organizations. Throughout the week, the Iterable team volunteered for five different organizations throughout the Bay Area: GLIDE, San Francisco Recreation and Parks, the Alameda County Community Food Bank,...

Cross-Channel

Vita-Wins: How Care/of Personalizes Two-Way Conversation

In the world of subscription retailers, personalization is a top priority. Taking a one-size-fits-all approach simply doesn’t entice consumers to pay for a recurring delivery. With a plethora of options available, services that are specifically curated to each subscriber are critical to generating revenue and retaining customers. Companies like Care/of are empowering their customers to...

Product

Enhance Your Relevance With Send-Time Experiments

As a growth marketer, understanding your audience is the golden rule of sending effective marketing campaigns. Whether that involves analyzing your customer’s digital behavior or testing what messaging truly resonates, the ultimate goal is to personalize the experience of each and every user to ensure that your messages remain relevant. To abide by our mission...

Growth Marketing

Dynamic Content Deconstructed: 3 Building Blocks for Success

Everybody loves talking about the importance of dynamic content in marketing, but what do you actually need to do to get started? At this month’s Email Innovations Summit, featured speaker Anita Taylor, Sr. Product Marketing Manager at Stack Overflow, explained how her organization dealt with the complexity of dynamic content. Stack Overflow is the world’s...

Cross-Channel

Swish Achieves 350% Increase in User Retention With Iterable

Managing your personal finances is no easy feat.  With student and consumer debt on the rise, people are seeking modern solutions to reduce their expenses and monitor their spending. And because personal finance is just that—personal—budgeting apps must tailor the customer experience to the individual’s financial goals and concerns. Enter Swish, the industry-disrupting spending tracker...

Cross-Channel

The Golden Ticket: SeatGeek Boosts Revenue 3X With Iterable

The online ticketing industry is growing fast, and the demand to sell and purchase tickets quickly and easily across an intuitive platform is becoming more and more important. Whether you want to get the latest deal on a sporting event or sell tickets to a concert, SeatGeek has become a leading choice. With the largest...

Company

Email Innovations Summit 2018: Our Top Takeaways

This week, the Email Innovations Summit took place in Las Vegas, bringing together email marketers across industries, as well as technology providers specializing in everything from deliverability and inbox placement to marketing automation and omni-channel customer engagement. Iterable was honored to sponsor, “Dynamic Content Deconstructed,” an insightful presentation by Anita Taylor, Sr. Product Marketing Manager at...

Growth Marketing

Selecting Enterprise-Ready MarTech to Go Omni-Channel

Today, all enterprise brands are required to exceed the personalized needs of their customers in real time and at scale. And as the marketer tasked with delivering on these promises, the only way you can accomplish this is with the right tools and technologies in place. Unfortunately, too many organizations just aren’t equipped for this....

Cross-Channel

Personalize Everything. Yes, Everything.

Over the course of your brand’s relationship with your customers, it’s in your best interest to make it easy for them to engage with you seamlessly—all the way from click to cash. This is a key component of omni-channel relevance, of which we’ve spoken in great depths about previously. Moving not only in-step with your...

Company

Takeaways From the 2018 Women in Retail Leadership Summit

Last week, Iterable visited Miami to attend the Women in Retail Leadership Summit. Over the course of three insightful days, we heard stories from some incredible women who are major players in the retail space. Overall, it was an inspiring conference rich with lessons learned, unique perspectives and actionable takeaways for professional development and self-empowerment....

Company

Iterable Makes the 2018 Best Places to Work List

We’re very excited to announce that Iterable has been included by the San Francisco Business Times as one of the 2018 Best Places to Work. We take great pride in investing in the well-being of our team and workplace culture, and we’re very excited about this recognition. At Iterable, we share a company vision for...

Company

Activate 2018: Top Takeaways for Marketing Change Agents

Thanks to our amazing attendees, sponsors and partners, Activate was a major success! With over 300 innovators at the event, Activate was the place to be this week to learn about becoming a marketing change agent in your organization. We opened Activate by announcing several game-changing product innovations, including the new Iterable Intelligence Suite—our AI-led marketing optimization...

Company

The Roadmap for Marketing Change Agents

It’s an exciting day for the Iterable community! Activate, our inaugural growth marketing conference, is on! We’re slated for a full day of insight from some amazing growth marketers and the morning keynote just wrapped up. We’re proud to announce our major product innovations which redefine growth marketing. Iterable Intelligence Suite We are very excited...

Growth Marketing

What Could Your Company Do With $41 Million?

We’ve talked a lot about all of the benefits our growth marketing platform is able to bring to today’s top brands—sophisticated segmentation, real-time automation, omni-channel personalization and much more—but at the end of the day, money talks… Iterable recently partnered with leading analyst firm Forrester to find out just how much our platform is moving...

Company

Shoptalk 2018: Our Top Takeaways

Shoptalk 2018 was bigger and better than ever before, with over 8,000 attendees and 300 speakers from leading brands and technology providers at the Venetian in Las Vegas this week. And now you have access to the ultimate recap: Iterable has summarized the world’s largest conference for retail and e-commerce innovation. In the exclusive presentation...

Product

Maximize Deliverability With New Spam Reports

It’s happened to all of us—a flash of brilliance spawned an idea for the perfect campaign. You’ve built out that idea with flawless imagery and copy, hand-selected an optimal audience and designed a seamless workflow. The campaign goes live and braced for success, you check the metrics…but the email flopped. Your awesome campaign success was...

Company

Celebrate Iterable’s 5th Birthday at Activate

It’s our 5th birthday, so we’re having a party and you’re invited! Join us at Activate, on April 3rd, in San Francisco as we and our visionary customers share best practices and discuss the Future of Growth Marketing. And to further mark this exciting company milestone, we’re giving back. We’ll be planting five trees through...

Company

Announcing the Finalists of the Growth Marketing Awards

In three weeks, taking place April 2-3 in San Francisco, Iterable will celebrate the achievements of our amazing customers at Activate, our debut omni-channel marketing conference. In addition to the insightful sessions, valuable networking opportunities, and fun activities planned during this event, we’ll also be recognizing the finalists and winners of the Growth Marketing Awards. Iterable’s...

Company

Let’s Talk E-Commerce Engagement at Shoptalk 2018

Shoptalk 2018 is almost here, and we’re excited to see what’s in store at the world’s largest conference for retail and e-commerce innovation. Held at the Venetian in Las Vegas on Mar. 18-21, Shoptalk will have more than 7,500 attendees and 300 speakers from leading brands and technology providers to discuss “the latest trends in...

Company

eTail West 2018: Our Top Three Takeaways

And just like that—after a whirlwind of excitement, eTail West 2018 has ended! Our team had an amazing time speaking to marketers from the world’s leading retailers and e-tailers. There were so many highlights from the event in Palm Springs, from playing Omni-opoly and giving away prizes from our customers to taking gondola rides to...

Company

Join Iterable for BBQ and Best Practices at SXSW 2018

Mark your calendars, because Iterable is bringing the southern charm to SXSW 2018! We’ll be in Austin from Mar. 12-14, so if you’re interested in taking your marketing strategy to the next level with modern omni-channel technology, then schedule a one-on-one meeting with a dedicated Iterable product expert. After talking shop, come join us for...

Company

Announcing Our Keynote Speakers and Top Sessions at Activate

We hope that you have your calendars marked, because we’re only weeks away from the premiere of Activate, Iterable’s debut omni-channel marketing conference. This influential event is sure to be the go-to place to get inspired by the industry’s best and brightest, gain valuable resources to revamp your marketing strategy and—of course—have tons of fun!...

Product

Ask the Iterable Experts: February Demo Recap

Ask the experts! To recap our February demo, solutions consultant, Carter Hickingbotham, accompanied our product marketing manager, Arpita Neelmegh, to answer your most burning questions about the Iterable growth marketing platform. Here are our answers to some of the most popular questions during our live demo last week. 1. What are some popular use cases of...

Company

Share the Love: Iterable Wants Your Guest Blog Submissions

At Iterable, we’re proud to advocate for the growth marketing community. Every day we’re learning from the best and brightest, whether it’s with the amazing members of Women of Email and Only Influencers, or with the knowledgeable #emailgeeks around the world. We’ve featured recent articles from these marketing experts, explaining why it’s healthy to break...

Company

Meet the Iterable Team at eTail West 2018

eTail West 2018 is only a few weeks away, and we’re excited to rub shoulders with the best retail and e-commerce brands at this leading omni-channel marketing conference. Taking place at the JW Marriott in Palm Springs, eTail West will bring together over 1,500 attendees and 200 speakers from 600 companies—including Macy’s, Wayfair, Best Buy,...

Growth Marketing

Build vs Buy: The Case Against Homegrown MarTech

Many major consumer brands already have access to a world-class team of software developers—so when it comes to MarTech, it may seem like a no-brainer to invest in building your own proprietary platform. With engineering resources at your disposal, you could create a fully customized MarTech stack that’s aligned with your business needs. But is...

Product

Channeling Iterable: Top Questions From Our January Demo

At Iterable, we regularly showcase our new features and highlight our unique differentiators of what makes our growth marketing platform the modern marketer’s choice. During our recent live product demo, we gave attendees an overview of the platform, a deep-dive into our Workflow Studio, and previewed what’s to come at our debut conference, Activate. In...

Cross-Channel

7 Best-in-Class Examples of Omni-Channel Marketing

As they shop across devices, today’s consumers expect every brand interaction they have to be seamless and cohesive. 47 percent of customers would switch to a competitor within one day of a poor experience, which is why omni-channel marketing is mission-critical. Even one disjointed or disappointing interaction can tarnish the trust or kill the connection...

Company

Registration for Activate Is Now Open

Last week we previewed why you won’t want to miss Iterable’s debut conference, Activate, which takes place on April 3rd at the St. Regis hotel in San Francisco. Today we’re announcing that registration for the event is now open, so make sure to reserve your spot! We’re also excited to share a few of our...

Company

Announcing Enhanced Integration With Crowdskout for SMS Marketing

SMS marketing is now one of the most powerful ways to facilitate conversations with consumers—in fact, one study reported that 98 percent of SMS messages are read within two minutes. This high level of engagement is especially important for non-profit organizations that must execute grassroots advocacy, garner support for political campaigns, and fundraise for specific...

Cross-Channel

34 Essential Omni-Channel Marketing Stats You Need to Know

In today’s Now Economy, consumers demand highly relevant and personalized experiences as they interact with brands on a multitude of devices. As their expectations increase, an omni-channel strategy becomes mission-critical for marketers. Savvy businesses are recognizing the dramatic impact that unifying all online and offline channels can have on their growth, and they’re taking hard...

Company

Why You Won’t Want to Miss Iterable’s Debut Conference—Activate

Recently, renowned marketing expert Mark Schaefer declared, “Marketing has lost its way.” He identified the misuse of technology and the over-reliance on data and dashboards as the perpetrators of why marketing gets a bad rap. Too many of us are crunching the numbers rather than truly listening to what our customers want. We couldn’t agree...

Growth Marketing

7 Growth Marketing Predictions for 2018

The New Year is the time of recharged energy, replenished budgets and ambitious resolutions. For those of us in marketing, January is also when we look toward the horizon, to spot the trends and technologies poised to send shockwaves through the industry in the year ahead. From dynamic content to demographic shifts, the predictions for...

Growth Marketing

5 End-of-Year Tips to Become a Growth Marketing Hero

December is the perfect time to reflect on all that you’ve accomplished and determine how to take that excellence to the next level. With the holidays quickly approaching, we wanted to offer five practical tips to ensure your growth marketing success for the new year! 1. Learn from brands like you The best way to improve...

Growth Marketing

Stop Spamming and Start Connecting With a Growth Marketing Platform

The past few years have seen a seismic shift in the ways that consumers interact with brands. The 24/7 energy for everything from e-commerce to delivery services to news outlets has increased exponentially — and that means customers’ expectations for how and how quickly businesses engage with them has risen dramatically as well. In today’s...

Growth Marketing

The 4 Pieces of the Personalization Puzzle

For B2C marketers, what it means to personalize messaging has evolved significantly over the last decade. Years ago, consumers were excited to open emails which addressed them by their first name—an innovative practice at the time and quickly adopted as a new industry standard. Fast forward to today, the operating definition of personalization encompasses so...

Growth Marketing

4 Post-Thanksgiving Tips to Revamp Your Marketing Strategy for the New Year

The holidays can be a bit stressful for everyone, from meal planning to gift giving, but marketers in retail and e-commerce experience the added pressure of making sure their campaigns run smoothly and successfully during one of the busiest shopping seasons in the U.S. This year’s Black Friday witnessed a record of $5 billion in...

Growth Marketing

The 4 Things Consumers Expect From Brands in the Now Economy

Over the past decade, the rapid advancement of technology has created an unprecedented era where information is abundant and services are instantly available. This evolution has shifted how people live, shop and communicate: Traditional news outlets and social media now deliver breaking news 24/7 A ride to the airport is just a quick Uber or...

Product

Highlight Reel: Top Questions From Our November ’17 Demo

Another month, another demo! As we continue to launch new features, we’ll highlight them in our monthly live demos. Last week, Pat Ma, Head of Product Marketing, demonstrated Iterable’s capabilities and honed in on specific use cases that leverage the Workflow Studio. Here is a recap of some of the great questions that were asked...

Cross-Channel

All You Need to Know About Omni-Channel Marketing

Ever since “omni-channel” entered marketers’ vernacular years ago, some marketing technology vendors have over-promised and under-delivered on this holy grail of brand ubiquity. Fortunately, modern growth marketing platforms have caught up with all the promises and ended the era of misleading claims and false starts of omni-channel relevance. But what exactly does this term mean?...

Growth Marketing

3 Types of Customer Segmentation Your Marketing Team Can’t Ignore

If you’re getting lackluster results from your marketing efforts, it’s likely because you’re trying to appeal to too many people with the same generic messaging — and failing miserably. Instead, impress your subscribers by recognizing them for their unique interests, habits and preferences, and delivering personalized content that’s designed to captivate them. After all, your...

Cross-Channel

Introducing the Omni-Channel Maturity Assessment

It’s too easy for marketers to get bogged down with day-to-day tasks, then wonder, “Are our efforts paying off? Is our messaging actually resonating with our customers? How are we really doing?” When you’re too focused on short-term metrics, it can be challenging to see the forest for the trees and determine if you’re executing...

Cross-Channel

Delivering on the Promises of Omni-Channel Marketing

The enormous proliferation of digital channels has led to a generation of marketers who are nearly as passionate about the technology they use as the messages they share with their customers. To capitalize on that passion, for years many martech vendors have promised brands the benefits of “omni-channel relevance” but have offered little more than...

Cross-Channel

3 Tactics for Optimizing Direct Mail Campaigns

Though consumers don’t typically use the phrase “direct mail,” almost all of us remember watching a parent clip coupons from the weekend circulars or tearing through a holiday toy catalogue as a kid. And because it’s so nostalgic, it may be tempting to think of it as outdated — eclipsed by more modern marketing tactics...

Product

Our Latest FAQs: We Answer Your Burning Questions

Every month, we’re hosting live product demos, so marketers can learn how Iterable can enable them to deliver personalized messaging to achieve true omni-channel relevance at scale. We received some excellent questions during last week’s demo, so we’re answering them for you in case you missed it! 1) What are the differences between using Iterable...

Cross-Channel

Moving Beyond Email: 4 Channels to Incorporate Into Your Marketing Strategy

Most marketers already know that email marketing is a powerful force for connecting with consumers. According to a VentureBeat study, email is one of the most effective marketing channels, achieving an average ROI of $38 for every dollar spent. You may feel the temptation to go all-in on email marketing — after all, it’s proven...

Company

Don’t Miss the Hottest Party at Dreamforce

Next week, downtown San Francisco is going to be packed with 170,000 visitors from around the globe — all to attend Salesforce’s annual conference, Dreamforce, one of the biggest events in the tech industry. This year’s event speakers — featured by Dreamforce as the greatest “Trailblazers” in the world — include renowned names, such as...

Growth Marketing

The Four Stages to Growth Marketing Graduation

The demands of today’s digitally savvy consumers are increasing, and brands must not only meet these demands with stellar products and services, but also communicate with their audiences effectively across all channels. It’s not enough to just be accessible to your audiences — you must also be highly relevant. But how exactly can you achieve...

Cross-Channel

3 Marketing Lessons Universities Can Take From E-Learning Platforms

For high school seniors, the countdown has begun to prepare and submit their college applications. As students are exploring their options for a brighter future, the competition among higher education institutions is becoming fiercer. According to the U.S. Department of Education, more than 4,700 degree-granting two- and four-year schools nationwide are battling to recruit students....

Growth Marketing

Introducing: The Growth Marketer’s Guide to Education

In a digital-first ecosystem where today’s typical consumer is exposed to more than 10,000 daily brand messages, how can marketers ensure they are being heard when it matters most? This is the overarching challenge that marketers of all industries face, but it rings especially true to those in the educational space. Generally speaking, educational marketers...

Cross-Channel

Understanding the 5 Pillars of Omni-Channel Relevance

Over the last decade, consumer behaviors and preferences have shifted due to advancements in technology, ushering in what industry experts call the “Now Economy.” By being digitally tethered to an array of devices rich with content and informational resources, consumers are more empowered to find exactly what they want, when they want it. Ironically, as...

Company

Youth Marketing Strategy 2017: Our Takeaways on Marketing to Millennials, Gen Z and Generations to Come

This week in New York, Iterable joined over 1,000 leaders and innovators in industries like retail, education and entertainment at Youth Marketing Strategy 2017, America’s biggest event to discuss trends, insights and best practices in the youth sector. After exchanging many inspiring conversations with the industry experts, we’d like to share our takeaways from this...

Company

Three Growth Marketing Challenges and Their Solutions (Argyle CMO Webinar Recap)

Last week, our CMO Stephanie Robotham kicked off the Argyle 2017 CMO Virtual Event in San Francisco with her opening remarks regarding growth marketing. Joining her from consumer-facing industries were three marketing executives and a scholar specializing in marketing research. Stephanie discussed the challenges modern marketers face when it comes to guiding the consumer experience...

Company

eTail Connect West 2017: Lessons on True Omni-Channel Marketing

eTail Connect West just concluded successfully last week in San Diego! The invitation-only e-commerce conference for retail executives welcomed 65 of the biggest brands in the industry, as well as 25 innovative service providers. After exchanging thoughts with retail leaders, we’d like to share our takeaways regarding one of the most popular topics at the...

Cross-Channel

Meaningful Mobile: Lessons Learned from 100 Top Companies [Infographic]

Consumer communication via mobile is an incredibly important channel to integrate into your omni-channel efforts in your quest to maximize user engagement. In an always-connected digital world, mobile outreach is a direct link to the eyes and fingertips of your users. We carefully assessed how top subscription retailers are using this channel in our User...

Cross-Channel

How Curology Achieved 5X Growth By Adding a Personal Touch to Prescription Skincare

The global skincare market is expected to reach over $135 billion by 2021, but with only one dermatologist for every 36,000 Americans, prescription treatments are often inaccessible and expensive—until now. With over $17 million in funding and a business that has grown by over 500 percent in the past year, Curology is on a mission...

Growth Marketing

Rekindling an Old Flame: Win Back Customers With Email [Infographic]

Customer churn happens. But there’s more you can do to stop it before it starts! In our latest User Engagement Top 100 report, we looked at the email and mobile strategies used by subscription retailers to find out how companies are using message relevance to retain customers in a fierce market. We’ve covered the welcome...

Growth Marketing

A Blast Above: Email Habits of the Top Subscription Retailers [Infographic]

In case you missed it, our User Engagement Top 100 Subscription Retailers report is available for download. Inside, we uncover the email and mobile strategies used by the top subscription box providers to see how they keep their customers coming back for more. In addition, each week we’re focusing in on one unique part of...

Growth Marketing

How Rocksbox Has Transformed the Shopping Experience

As one of the top 100 subscription retailers, jewelry rental service Rocksbox is changing how women shop for that special sparkle by delivering designer pieces directly to their homes. To learn how Rocksbox successfully engages its customers, we sat down with Erin Miller, VP of Marketing, for an executive interview. Erin has been in the...

Growth Marketing

Blue Apron vs. HelloFresh: Whose Marketing Satisfies Customers’ Appetites?

No longer limited to on-demand groceries and takeout, the food delivery industry has evolved to include meal planning kits, complete with ingredients, recipes and drink pairings designed for busy families. Meal kit delivery services have raised more than $650 million of funding. Among these companies, Blue Apron and HelloFresh have drawn great attention from the...

Growth Marketing

Welcome Series Adoption By Leading Subscription Retailers [Infographic]

We’ve recently launched the User Engagement Top 100 Subscription Retailers report as the latest addition to our growing collection of industry reports. We give you an insider’s look at the omni-channel marketing tactics of the 100 biggest players in the subscription box game, showing you what works and what doesn’t when it comes to captivating...

Company

eTail East 2017: Our Three Takeaways

Iterable returned to eTail East last week! We were excited to join the 800 leading retailers in Boston, discussing the trends, innovations and best-performing practices in the e-commerce industry. Among all the important topics on the agenda, how to strategically engage users and achieve customer loyalty resonated greatly with the conference attendees. The Iterable team...

Growth Marketing

Think Outside the (Subscription) Box

The subscription retail industry is taking the world by storm — growing at a rate of 200% a year. Insiders estimate that more than 10,000 subscriptions compete in this hot market, generating billions in revenue each year. Even leading e-commerce companies, like Walmart and Sephora, are recognizing the value of the business model popularized by Birchbox, Blue...

Growth Marketing

The Growth Marketing Mindset: Using Data to Drive Engagement

Last week, we shared our expertise covering the fundamentals of growth marketing alongside Vivint, smart home services provider, during a webinar presented by digital marketing insight leader, ClickZ. Alyssa Jarrett, Iterable’s Senior Content Marketing Manager, shared an overview of growth marketing and explained how marketers are leveraging rich, contextual data to nurture engagement across the...

Growth Marketing

3 Must-Know Strategies to Win the Travel Marketing War

Remember the days of buying a printed guidebook at the bookstore, then carefully mapping out every detail of your itinerary well in advance of the trip? Yeah (cough), us neither. Today, technology has transformed how people travel, making it exponentially more spontaneous, collaborative and connected. These shifting traveler preferences are shaking up every corner of...

Growth Marketing

Expedia vs. Priceline: Whose Marketing Stands Out to Travelers?

Back-to-school season may only be weeks away, but there’s still time left to enjoy the summer with a well-earned vacation. Just a few clicks to book a hotel, flight and rental car, and you could be on your way to soaking up the sun. The online travel booking market is worth $179 billion in global...

Growth Marketing

3 Strategies to Improve Your Marketing Messaging for the Holidays

Okay, so we’re still in the peak of summer, and your customers barely even have back-to-school on their brains — who’s thinking about holiday shopping right now? Well, if you’re a smart merchant, you should be. In 2016, retail sales surpassed predictions by the National Retail Association — $658.3 billion was spent in November and...

Growth Marketing

7 Ways to Boost Engagement in Your Holiday Emails [Infographic]

Ahhh…summer. ’Tis the season for bikinis, BBQ and…Black Friday deals? For email marketers in retail and e-commerce, now’s the time to begin planning your holiday email campaigns. Let’s be real, kicking off your biggest campaign of the year is no small undertaking. That’s why developing your email strategy well in advance will help you gain...

Growth Marketing

3 Engagement Strategies to Gamify the E-Commerce Experience

The mobile gaming industry is on fire. Today, it’s worth more than $41 billion in worldwide revenues, up 18 percent from the previous year. That’s as much money as the entire global box office for films, and it shows no sign of slowing down. The industry seems to have perfected the art of user engagement...

Growth Marketing

How to Identify Your Key Email Marketing Metrics

What does “growth” mean in your business? In today’s digital landscape, the path to success is paved in metrics. Even with the prevalence of omni-channel marketing, email remains one of the most important channels for marketers — and metrics are your greatest guide because of their exact, honest truth. You just need to know what...

Growth Marketing

How CreativeLive Personalized Its Email Marketing to 10 Million Students

The demand for e-learning is exponentially increasing, whether it’s to start a side hustle in photography or develop entrepreneurial skills to launch a business.People interested in making progress with their artistic and professional goals turn to CreativeLive, the world’s largest premium online creative education platform. CreativeLive empowers and inspires over 10 million students worldwide with...

Growth Marketing

Notorious RPG: How Mobile Game Genre Influences Push Notification Strategy

The month of June is all about gaming, as all of the major studios announced what’s to come at last week’s E3 conference. We’ve also got gaming on the brain, discussing the push messaging strategies that mobile games in particular can use to engage and retain users. In a mobile-first environment, push notifications are an...

Growth Marketing

Safeway vs. Instacart: Whose Marketing Delivers a Fresher Service?

Competition in the world of grocery delivery is becoming increasingly cut-throat, as seen with Amazon’s recent acquisition of Whole Foods for $13.4 billion. The grocery industry accounts for around $700–800 billion in annual sales, and the showdown has intensified between long-standing supermarket chains and rapidly growing disruptors. Two such competitors at odds are Safeway, a...

Growth Marketing

When to Request Permission to Send Push Notifications

Earlier this month we launched The 2017 User Engagement Top 100 Report on mobile gaming, an inside look into the push messaging strategies of leading game studios.   Today we’re kicking off a three-part blog post series, summarizing each of these strategies. The first dives deeper into push notification permissions. We determine industry best practices...

Growth Marketing

Introducing The User Engagement Top 100 Report: Mobile Gaming

Whenever new market research discusses mobile applications, gaming dominates the conversation. Consumers spent $41 billion on mobile games in 2016, surpassing PC and consoles as the largest game segment. Freemium games, in particular, are projected to account for 90 percent of market share in the app industry by 2020. Mobile gamers spend an average of...

Growth Marketing

Marriott vs. Airbnb: Whose Marketing Delivers a Luxury Experience?

The weather is heating up and so is the competition between travel and hospitality companies eager to profit off vacationers this summer. When it comes to lodging, travelers often choose to book a hotel room, but leaders of the sharing economy have increased the demand for short-term home rentals. If you’ve ever wondered how omni-channel...

Growth Marketing

What We Can Learn From E-Commerce Emails, Part 3: Blast Campaigns

Recently, we launched a three-part blog series to demonstrate what makes an effective email marketing campaign with case studies from leading retailers featured in our User Engagement Top 100 Report. Over the past two weeks, we’ve talked about building rapport with welcome campaigns and optimizing cart abandonment strategies. Today, we are finishing this blog series...

Growth Marketing

Introducing The Growth Marketer’s Guide to Email Metrics

Email marketing continues to be one of the best digital channels for ROI, so when you are optimizing your omni-channel strategy, it is still worth improving email performance with key metrics. After all, how can you engage your customers if you’re not asking the right questions or collecting the right data? In The Growth Marketer’s...

Growth Marketing

What We Can Learn From E-Commerce Emails, Part 2: Cart Abandonment Campaigns

Last week, we kicked off our three-part blog series about the email marketing practices of leading e-commerce companies, based on the research from our User Engagement Top 100 Report. In Part 1, we discussed winning welcome email campaigns. Now that you’re experts at onboarding new users, the next step is to encourage them to go...

Growth Marketing

How Zillow Wins at Growth Marketing

If you’ve ever shopped for a home, chances are that you’ve used Zillow to browse real estate listings, find an agent or estimate your current home’s value. Zillow is the leading real estate and rental marketplace with a living database of more than 110 million U.S. homes for sale and rent, as well as those...

Growth Marketing

What We Can Learn From E-Commerce Emails, Part 1: Welcome Campaigns

Back in February, we released our first User Engagement Top 100 Report to examine how the leading e-retailers are implementing their email marketing campaigns. We also published a three-part blog post series to introduce the industry statistics of how businesses are welcoming new users, recovering abandoned carts and sending engaging blasts. To dive deeper into...

Company

Earth Day 2017: Doing Our Part for Our Planet

Iterable’s core mission is to accelerate the growth of today’s businesses by enabling marketers to achieve omni-channel relevance, sending the right messages to the right device at the right times. However, each year on April 22, we’re reminded that our growth and that of our clients is entirely dependent on the protection of our planet....

Growth Marketing

How to Pick an ESP (You Don’t Hate)

90 percent of marketers consider email a channel of strategic importance. So why is it that so many of them hate their Email Service Provider (ESP)? It’s common to hear stories of clunky and outdated ESPs. Any of these sound familiar? Requiring IT to change a “schema” in order to collect new customer info. Waiting...

Cross-Channel

AMC Theatres vs. Alamo Drafthouse: Whose Marketing Receives Five Stars?

Grab your popcorn and take a seat, because it’s time for another inside look into the omni-channel messaging strategies of leading B2C brands. This installment features two leading movie theater chains in the U.S., AMC Theatres and Alamo Drafthouse. While AMC is now the leading theater chain globally, Texas-based Alamo Drafthouse is expanding rapidly as...

Growth Marketing

Sophisticated Email Marketing for Better Healthcare

Much of the discussion about B2C marketing revolves around e-commerce, but the strategies to increase user engagement are relevant to all industries. Healthcare is no exception, and SingleCare is paving the way with consumer-driven email marketing, powered by Iterable’s Growth Marketing Platform. Download their case study to learn how the healthcare company increased email open rates...

Growth Marketing

A Day in the Life of an Email Marketer

When done flawlessly, emails look like they just send themselves. Beautiful imagery, personalized copy, delighted and engaged users, and no hiccups on the backend. Of course, to achieve this utopian vision, email marketers work tirelessly behind the scenes so customers can easily go from inbox to checkout. Silva Yousefian is one of those crusaders. She’s...

Growth Marketing

Optimize Your Marketing Messaging With Smarter Metrics

Growth marketing is dependent on using behavioral data to run personalized marketing campaigns and achieve a better understanding of one’s customers. To enable this 360-degree customer view, Iterable has teamed up with Segment on our whitepaper, “Optimize Your Marketing Messaging With Smarter Metrics.”   This guide is for growth marketers interested in implementing high-performance omni-channel...

Growth Marketing

Uber vs. Lyft: Whose Marketing Wins the Race?

Whether it’s gaming apps, subscription services or leaders in the sharing economy, more businesses have been built around the mobile experience. Which marketing strategies should these mobile-first companies deploy to better engage their customers? Considered Silicon Valley “unicorns,” ride-sharing companies Uber and Lyft are two top mobile-first businesses in a race to acquire and retain...

Company

eTail West 2017: Our Four Takeaways

As some of you may know, Iterable participated in eTail West 2017 last week. The conference, one of the most influential events in retail, welcomed more than 1,000 industry experts to share best practices. Among the speakers were Iterable’s CEO Justin Zhu, who discussed how to optimize shopping cart abandonment campaigns, and Lindsey Greenwald from...

Growth Marketing

Email Marketing in E-Commerce, Part 3: Blast Campaigns [Infographic]

After sharing the results of the top e-retailers’ welcome campaigns and cart abandonment campaigns from our User Engagement Top 100 Report, we’re concluding this blog series by diving deeper into the blast marketing campaigns of the industry leaders in e-commerce. But before we jump right in, let’s review our research framework. We created an account...

Cross-Channel

Who Lands the Job? Indeed vs. AngelList

The start of a new year is a popular time for job searching (hint: we are hiring!), so if you’re in the process of finding your next gig, there’s a good chance that you began by browsing for listings on Indeed or AngelList. But which company does a better job of sharing their job postings...

Growth Marketing

Email Marketing in E-Commerce, Part 2: Cart Abandonment Campaigns [Infographic]

This blog post is the second in a series of three that summarizes our User Engagement Top 100 Report about the email marketing tactics of the industry leaders in e-commerce. Previously, we covered best practices of welcome campaigns, and today we’re sharing our tips on how to recover more abandoned shopping carts. To provide more...

Growth Marketing

Email Marketing in E-Commerce, Part 1: Welcome Campaigns [Infographic]

Last week we launched our first User Engagement Top 100 Report, an inside look into the top 100 e-retailers’ email marketing strategies. Today we’re kicking off a three-part blog post series, summarizing each of these strategies. The first dives deeper into welcome email campaigns. As a refresher of our research framework, we created an account...

Growth Marketing

Introducing Iterable’s User Engagement Top 100 Report

Shown to be 40 times more effective at acquiring customers than Facebook and Twitter combined, email remains a key driver for growth as part of the broader omni-channel marketing strategy. Engaging users with relevant, personalized messaging is more important than ever when it comes to this essential channel. While you are working hard to come...

Company

Marketing Technology: Build or Buy? Thoughts From GrowthStack 2016

Today’s marketers are faced with the difficult challenge of determining what tools and services are needed to support their quest to deliver omni-channel relevance. What are the tradeoffs of building a home-grown solution versus selecting a third-party growth marketing platform? And how do you evaluate the ROI of each option? Last month, our VP of...

Growth Marketing

The 5 Stages of User Engagement in Mobile Gaming

In a previous blog post, we compared the two most popular mobile games of 2016: Pokémon Go and Super Mario Run. These two Nintendo properties may have the same advantage of capitalizing on ’90s nostalgia, but their different business models play a larger role on their user engagement strategies. Super Mario Run and other premium...

Growth Marketing

Pokémon Go vs. Super Mario Run: Which Engages Users Better?

Out of all the words that could define 2016, the most unexpected would be “Pokémon.” This year saw the resurgence of the popular ’90s phenomenon with the summer release of Pokémon Go, the GPS-enabled mobile game that got millions of people walking around their neighborhoods in the hopes of catching those elusive pocket monsters. To...

Company

Former Twitter CEO Drops by Our First Fireside Chat

2016 has been filled with many big wins for Iterable, from tripling our staff and moving into our new office in San Francisco to raising our Series B and working with dozens of customers like Yelp and Zillow to accelerate their growth. To celebrate these successes and learn how to take them to the next...

Growth Marketing

How to Use GIFs Effectively in Email

Back in the 90s, GIF (Graphics Interchange Format) images were uber popular on webpages with all their glittering and flashing glory. Email marketers are now modernizing the tactic to engage users and encourage them to convert. In this post we’ll cover: Why use GIFs in emails Ways in which to use GIFs Tips to make...

Cross-Channel

Push and SMS Should Be Short and Sweet

Converting users and subscribers to loyal and happy customers is critical to any business’s growth. Today, we’re highlighting helpful tips and important considerations for your marketing strategy. An obvious best practice is to maximize engagement with your audience wherever they prefer to spend time. As consumers, we know that’s not just one channel or device....

Growth Marketing

Things Are Heating Up: Hillary vs. Trump

With 100 days left to the election, the US presidential race is in the final stretch. Things are heating up. In fact, that’s quite an understatement. So we thought it would be interesting to take one more look at how the Trump and Hillary campaigns are engaging their supporters across different channels. We analyzed both...

Growth Marketing

Dollar Shave Club’s Billion-Dollar User Engagement

How does a billion-dollar startup engage its customers? Today’s User Engagement Teardown answers that question. From their viral launch video in 2012 to this week’s $1B acquisition by Unilever, Dollar Shave Club has been a massive success. In just four years they captured 15% of their market and became legitimate competitors to consumer packaged goods...

Growth Marketing

Small Emails Lead to Better Engagement

A short email is not necessarily the same as a small email, although they are related. With messaging, shorter is better as long as you are getting your point across. Keep in mind what your audience really needs from your emails. If you keep them short while still delivering value and relevance, you’ll maximize your...

Growth Marketing

Pokémon Go Can Be More Than Just a Fad

Pokémon Go has taken the world by storm. It’s the top downloaded and grossing app on both iOS and Android and Nintendo’s stock has gone up by about 50% in the last week. It’s an undeniable hit and, so far, needs no help in keeping players engaged. Yes, we have a Level 15 player in...

Growth Marketing

Everything You Need to Know About Email “From Lines”

Last week, as part of our User Engagement Best Practices blog series, we took a look at email subject lines. While your subject line is incredibly important, it’s not the only factor in a reader’s decision to open your email or trash it. Just as important are your From lines, which includes 3 parts: From email:...

Growth Marketing

What Makes a Good Email Subject Line?

Email can be one of your most profitable marketing channels of your omni-channel marketing program, but it’s also complex. Once your email gets delivered to your user’s inbox, then you have to convince them to open and engage with it. There are lots of factors that play into whether a user will click to open...

Growth Marketing

How to Optimize Message Send Times

In today’s modern marketing world, your customers expect personalized messages. That not only means the content in each message, the channel through which you send it, but also when you send the message. It’s no longer just common courtesy and a “nice-to-have,” but a necessity that leads to better conversions. But when is that right...

Growth Marketing

9 Reasons Email Is Still Your Most Important Marketing Channel

There are plenty of new, trendy channels that are grasping for your attention and enticing your customers. And while you may need to reevaluate which marketing tactics convert the most loyal customers, email is not the channel to put on the back burner. The Iterable omni-channel marketing platform helps you run seamless campaigns across email,...

Growth Marketing

User Engagement Teardown: Which Coffee Is the Cream of the Crop?

Today, we’re excited to share our latest User Engagement Teardown, analyzing and comparing the user engagement of some of the country’s most prolific coffee brands: Peet’s Coffee & Tea, Starbucks and Philz Coffee. And there is something new in this teardown: we also followed each of the brands on their social media channels and mapped...

Growth Marketing

Growth Marketing: The Best Intro You’ll Find This Year

From the beginning, Iterable has been envisioned as a platform that empowers marketers, making them more efficient and giving them new abilities to create world-class campaigns across all the channels. Concurrently, over the last few years, marketing itself has been undergoing big changes as a result of new technologies, new data sources, and consumer expectations....

Growth Marketing

Email Deliverability: 5 Dos and Don’ts

Deliverability is always a huge concern for anyone in the email marketing space. We know that if your subscribers aren’t receiving your emails, then they definitely aren’t able to open, click and convert. Our customers use Iterable as their growth marketing platform, together with the industry’s best email service providers (ESP), and we know deliverability...

Growth Marketing

User Engagement Teardown: Poshmark Sends Excellent User Engagement Campaign to New Users

As the “largest community marketplace for fashion,” Poshmark is engaging its millions of shoppers through growth marketing campaigns that include omni-channel messages like blast and triggered emails and mobile push notifications. We created an account on Poshmark and spent three weeks to gather details on all the ways Poshmark connected with us. Overall, we loved...

Growth Marketing

User Engagement Teardown: Wanelo Coordinates Growth Marketing Campaigns Across Channels

Wanelo, an online “mall on your phone” curated by its millions of users, has taken advantage of growth marketing tools to build a user engagement program that spans multiple channels including email, mobile push and SMS. We’ve taken 21 days to investigate their user engagement and here’s what we found regarding their omni-channel strategy. The...

Growth Marketing

User Engagement Teardown: Hillary vs. Trump

For this User Engagement Teardown, we are doing something a bit different: we are looking at the presidential campaigns of Hillary Clinton and Donald Trump. While political campaigns aren’t exactly B2C companies, modern campaigns (especially at the presidential level) absolutely need to do savvy political marketing across channels. Having a strong user engagement strategy is...

Growth Marketing

User Engagement Teardown: Pinterest

In this User Engagement Teardown, we are taking a look at Pinterest, the wildly successful visual bookmarking or “pinning” site. As of October 2016, they have over 150M active users! You would expect Pinterest to have done a good job of user engagement and that is indeed what we found. We created an account on...

Growth Marketing

Growth: User Acquisition vs. User Engagement

In the first three posts in this series, we looked at the different layers of the marketing tech stack, followed by detailed looks at user acquisition and engagement and the layers of the stack that make acquisition/engagement easier or more effective. In the third post, we also set the stage for a conversation about growth...

Growth Marketing

User Engagement Teardown: Vox

We published our first User Engagement Teardown (of Jet.com) two weeks ago and we’re now following it up with the next one: a look into how Vox engages its readers. Vox is a general news site, part of the Vox Media group of sites, and its engagement goals are therefore very different to those of...

Growth Marketing

The Growth Marketer’s Guide — A New Series

At Iterable we believe in empowering growth marketers to do their job. That’s why we built an omni-channel marketing platform that enables you to run world-class user engagement campaigns and send the right message, to the right device, at the right time.   This mindset also informs the type of content we publish. We think...

Growth Marketing

The Marketing Stack Part III: Optimization, Data, Automation and Collaboration

This is the third post in our Marketing Stack series. In the first post we introduced our marketing stack and in the second post we went into more detail on user acquisition and user engagement. In this post we are going to do a brief overview of the remaining layers and then start laying the...

Growth Marketing

Introducing the “User Engagement Teardown:” Jet.com

We’re excited to announce something we’ve been working on for the last few weeks. We’re calling it a “User Engagement Teardown” and it’s an analysis of how companies engage their users in the 3 weeks following a signup. User engagement is a key part of the marketing stack and a strong lever in driving growth....

Growth Marketing

The Marketing Stack Part II: User Acquisition and Engagement

In our previous post on the growth marketing stack, the kickoff to the series, we posted version 1.0 of our “generic” marketing stack. We’ve updated the stack slightly to make a few things clearer and here is the latest version (1.2):   In this post we want to talk about some of the choices we...

Growth Marketing

The Marketing Stack for Growth Marketers

Over the last decade, the sophistication of marketing departments has increased tremendously: marketing is more measurable, addresses multiple “channels” and is becoming highly targeted. There has also been an accompanying explosion in the number of marketing activities and therefore the number of products and services enabling them. As a result, we’ve seen the emergence of...

Growth Marketing

Case Studies: Rocksbox and IMGE

We’re excited to post a couple of new case studies on our site that talk about how two of our great customers use Iterable. Rocksbox Rocksbox is an interactive discovery and shopping service for fashion jewelry. For a monthly subscription fee, members gain access to rent unlimited jewelry from premium designers & brands. The team...