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Kate Nowrouzi's Archives

Kate Nowrouzi

Kate Nowrouzi is VP, Email Deliverability and Privacy Operations, at SparkPost.

Growth Marketing

How 4 Small Steps Make a Big Difference in Email Deliverability

I suspect you’d be hard-pressed to find someone more data-driven than growth and email marketers. That empirical quality is one reason marketers love email. It’s a powerful tool for driving user engagement and bottom-line results, and it’s rich with data. Metrics like inbox placement and deliverability are essential to understanding campaign performance. Too often, though,...