Kath Pay's Archives

Kath Pay

Kath lives and breathes email marketing and is recognized as one of the UK’s leading email marketers. As CEO of Holistic Email Marketing, she devotes her time to developlng customer-centric e-commerce journeys using a holistic, multi-channel approach. A thought leader and industry veteran of over 18 years, Kath is a regular author, expert contributor, international conference speaker, and trainer.

Omni-Channel

3 Steps to Put Marketing Back Into Omni-Channel Marketing

The joy of omni-channel marketing is that it gives us many opportunities to connect with customers all along their journeys with our brands. Too often, though, we focus on the channels themselves and not on the strategies that drive the way we use those channels to achieve our marketing and business objectives. Even with technology...