Subscribe to the Iterable Blog

Thank You

Kristen Dunleavy's Archives

Kristen Dunleavy

Kristen Dunleavy is Senior Content Marketing Manager at Movable Ink

Growth Marketing

Avoid These 6 Personalization Mistakes at All Costs

The basis of any great customer experience isn’t complex or groundbreaking. It’s not even new. It’s simply treating your customers as individuals—as humans. That’s why personalization is so high on most marketers’ to-do lists. According to Forrester, 89% of digital businesses are investing in personalization, but over a third of U.S. online shoppers agree that...