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Kyle Turcotte's Archives

Kyle Turcotte

Product Marketing Manager for Iterable, a growth marketing platform that enables brands to create, execute, and optimize campaigns to power world class customer engagement.


Fishin’ for Data With Webhooks

As marketers, we thrive on data. Whether we’re examining user events inside a nurture series or analyzing our BI tool’s funnel conversion metrics, data drives our decisions as we work toward delivering the best possible customer experiences. Data is the great differentiator—it separates the good from the great campaigns. In today’s day and age of...