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Matthew Vernhout's Archives

Matthew Vernhout

Matthew Vernhout is the Director of Privacy at 250ok and is a Certified International Privacy Professional (Canada) with nearly two decades of experience in email marketing. He actively shares his expertise on industry trends, serving as director at large of the Coalition Against Unsolicited Commercial Email (CAUCE), chair of the Email Experience Council’s (EEC) Advocacy Subcommittee, and senior administrator of the Email Marketing Gurus group. He is a trusted industry thought-leader, speaking frequently at email marketing and technology conferences around the globe, and maintaining his celebrated blog, EmailKarma.net. Matthew has contributed to several benchmark publications during his career including DMARC Adoptions Among e-Retailers, The EEC’s Global Email Marketing Compliance Guide, The Impact of CASL on Email Marketing, and more.

Growth Marketing

DMARC 201: Achieving Next-Level Knowledge

Do you use DMARC? If your company is in the SaaS 1000, e-retail, higher education, or legal industries, chances are you’re probably not, or at least according to the data we ran on DMARC adoption at 250ok. As a refresher, Domain-based Message Authentication, Reporting & Conformance (DMARC) is a sender-published policy for messages that fail...