Rachel Wedlund's Archives

Rachel Wedlund

Rachel Wedlund is an experienced content strategist. She creates intuitive customer journeys for fast-growing software startups, nonprofits and agencies. She currently writes about direct mail, content marketing and digital marketing trends for Inkit.


Adding Triggered Direct Mail to Your Omni-Channel Strategy

As omni-channel marketing becomes the new standard, many marketers consider direct mail outdated. But with advances in personalization, QR codes, personalized URLs and continued high performance—and the ability to sync direct mail with Iterable workflows—the channel is anything but old school. In fact, direct mail is more relevant, customer-focused and timely than ever before. No...