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Sarah Gounder's Archives

Sarah Gounder

Sarah Gounder is Compliance Manager at Iterable, bringing a JD and a strong marketing background to the team. Prior to attending law school in the Bay Area, she spent five years as a marketer for CBS Radio, ending her tenure as Director.

Growth Marketing

The Growth Marketer’s Last-Minute GDPR Cheat Sheet

The General Data Protection Regulation (GDPR) goes into effect on Friday, May 25, and by now most organizations have at least a basic understanding of how it will affect growth marketers and how to navigate customer consent. Yet, even if you’ve worked extensively with your legal and compliance teams, you might still be wondering whether...

Growth Marketing

How to Navigate Customer Consent Under the GDPR

With the General Data Protection Regulation (GDPR) applicable date looming ahead, growth marketers are weighing heavier by the day with questions. Am I gaining the right consent? Is an opt-out enough? How will it affect analytics and web tracking? The GDPR will have its biggest impact on growth marketers. And there is no doubt that...

Growth Marketing

How Does GDPR Affect Growth Marketing?

The General Data Protection Regulation (GDPR) deadline is fast approaching on May 25th. This European legislation will have a big impact on the way marketers globally process and handle personal data of EU citizens. Our blog series will educate you on GDPR, give you instructions on how to be compliant and avoid the massive fines...