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Sarah Lubecki's Archives

Sarah Lubecki

Sarah Lubecki is a Customer Marketing Manager at Iterable focused on customer adoption initiatives, including Iterable’s community and User Group program. Sarah got her start in marketing technology in 2015 as an Executive Assistant at Optimizely before transitioning to Iterable.

Growth Marketing

4 Lessons Learned From Launching a User Group Program

At Iterable, we’re all about cross-channel customer engagement, but there’s one non-digital channel that can also have a big impact (dare we say, the biggest impact) on building relationships with your customers—meeting them in person. Earlier this year we began building out our customer adoption programs and, as a part of that, launched Iterable User...