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Sophia Le's Archives

Sophia Le

Sophia Le is a consultant who helps high-growth startups nurture leads & close sales with email. She loves teaching growth marketers how to apply the psychology of persuasion to email campaigns and has been featured on CopyHackers and Skillshare.


Turn Users Into Customers With 
In-App Messaging

For years, the in-app message terrified me. I grew up typing my middle school essays on Microsoft Office, and there was nothing I loathed more than Clippy, one of the earliest attempts to make software more user-friendly. To be fair, I wasn’t the only one… “Clippy was ‘optimized for first use:’ amusing the first time...

Growth Marketing

The 3 Re-Engagement Mistakes Most Marketers Make

If you have inactive subscribers on your email list, it’s generally a good practice to win them back with a re-engagement campaign. However, customers receive over 10,000 brand messages a day. It’s hard to get your message to stand out from the crowd—especially if marketers are spamming customers with irrelevant offers. How do I know? Because...