Tim Watson's Archives

Tim Watson

Tim Watson is an Email Marketing Consultant at Zettasphere. He focuses exclusively on email and has amassed 14 years of email marketing experience across B2B and B2C brands, with volumes up to 90 million/month. He uses a heavily data-driven approach, seeking evidence to guide strategic decisions.

Growth Marketing

Are You Distracted by the Wrong Email Metrics?

Too many email metrics and not enough insight? It can be confusing. Here’s a list of email metrics that marketers are often told to use: Open, click, and click-to-open rates Hard and soft bounce rates Unsubscribe and complaint rates List size and list growth rate Inbox placement Delivery rate Conversion rate Revenue and revenue per...