Subscribe to the Iterable Blog

Thank You

Veda Kumarjiguda's Archives

Veda Kumarjiguda

Veda Kumarjiguda is a Customer Success Director at Rebel

Growth Marketing

3 Ways to Make the Customer Journey Interactive

In the last post of our blog series on subscription retailers, we explored how interactive email drives personalization, looking specifically at how interactive elements allow retailers to collect customer preferences in email, integrate relevant content in the customer journey and orchestrate further segmentation and automation. Interactivity has benefits other than personalization. Interactivity enables subscribers to...

Growth Marketing

3 Ways Subscription Retailers Can Leverage Email Interactivity

With over 10,000 subscription box businesses on the market today, it’s obvious that this rapidly growing industry has created a new, exciting way to sell existing products. A typical subscription retailer sends out a recurring package of personalized items (whether it’s a weekly meal kit or a monthly beauty bag) and provides the opportunity for...

Growth Marketing

4 Ways to Make Interactive Email Actionable

For many e-commerce brands struggling to improve customer engagement and increase ROI, email marketing is often considered a passive experience. For the customer to complete an action, they have to leave the inbox and be directed to your website or app. Interactivity turns your email into an actionable, two-way communication channel. Instead of simply pushing...