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Zachary Gholikely's Archives

Zachary Gholikely

Zachary Gholikely is an Enterprise Account Executive at Iterable. He started his digital messaging career back in 2012 and was instantly hooked. He appreciates the creativity, passion, and strategy needed to excel at growth marketing and brings a unique perspective to technology evaluation.

Growth Marketing

4 Signs There’s Something Wrong With Your MarTech

If there’s anything that I’ve learned in my six years of selling marketing technology, it’s that marketers who use legacy platforms are stuck. Whether they’re chained to their developers for even the simplest tasks or drowning in hidden fees, they’re limited—physically, mentally and financially—by these outdated solutions. It’s important to note that these roadblocks are...