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Growth Marketing

Growth Marketing

4 Lessons Learned From Launching a User Group Program

At Iterable, we’re all about cross-channel customer engagement, but there’s one non-digital channel that can also have a big impact (dare we say, the biggest impact) on building relationships with your customers—meeting them in person. Earlier this year we began building out our customer adoption programs and, as a part of that, launched Iterable User...

Growth Marketing

4 Overlooked (but Valuable) E-Commerce Segments to Target

Once you master the basics of personalization, you can use your data to identify customer segments who frequently get overlooked in standard segmentation models and then create messages or programs to appeal to them. This more sophisticated messaging strategy serves two purposes: First, these targeted messages will be even more relevant and useful to these...

Growth Marketing

Busting the 3 Most Common AI Myths in Marketing

Artificial Intelligence (AI) may not be an entirely new innovation, but its prominence inside the enterprise has certainly grown over the last decade. And it’s likely we’re only at the beginning of a longer-standing relationship with AI as a business partner. As we’ve discussed, the potential for AI to make waves in the marketing world...

Growth Marketing

Iterable Customer Spotlight: Anita Taylor From Stack Overflow

We are excited to announce the launch of our monthly Customer Spotlight series! Hosted in the Iterable Community and excerpted here on our blog, this new series will focus on the creative geniuses who work tirelessly behind the scenes to build great campaigns. Each Customer Spotlight will ask a marketer questions about getting started in...

Growth Marketing

Behind the Scenes: How SeatGeek Personalizes Customer Engagement

Like it or not, if you’re a marketer today, there’s a good chance you’re locked into a war with your competitors for consumer mindshare. And the heat is on! Customers forge stronger relationships with the brands that prioritize high-touch service and seamless experiences—those who slip are left behind. This is why it’s critical to take...

Growth Marketing

3 Email Marketing Campaigns to Liven Up Labor Day

Labor Day is just around the corner. If you’re thinking about tying a campaign to the long weekend that heralds the end of summer and back-to-school / back-to-the-office, now is the time to nail down your plan. Labor Day: The Flip Side to Memorial Day In the typical U.S. marketing calendar, summer is bracketed by...

Growth Marketing

Marketing and AI: What It Takes to Become a Cutting-Edge Marketer

The hype around enterprise Artificial Intelligence (AI) is real. It’s a staple of the daily news cycle and its disruptive potential is sparking conversations inside the boardrooms of corporate giants. Businesses around the globe are discovering new ways to integrate AI technologies, driving new efficiencies to autonomously streamline operations and shrink costs. Currently, the use...

Growth Marketing

Unpacking the 7 Elements of Successful Promotional Campaigns

Life as a Growth Marketer is anything but easy—we live campaign-to-campaign and our reputation is only as good as our most recent performance metrics. This means we have to continuously create promotional campaigns that “get it right” for our customers if we want to achieve success. The brands that do this have found the magic...

Growth Marketing

4 Foundational Roadblocks to Successful A/B Testing

Does your test strategy miss out on success because of flaws in how testing is approached? Most advice about email testing focuses on specific tests rather than email test strategy. Success means testing the right things the right way. It’s not hard to learn: read on for four foundational roadblocks to the right way to...

Growth Marketing

3 Reasons Why You Haven’t Upgraded Your Growth Marketing Platform

Whether you are sick of uploading manual lists into your ESP or feeling hopeless with its lack of testing capabilities, there are a handful of reasons why you might be thinking about investing in a more sophisticated growth marketing platform. 70% of companies are unhappy with their marketing automation software, and every day I work...

Growth Marketing

4 Signs There’s Something Wrong With Your MarTech

If there’s anything that I’ve learned in my six years of selling marketing technology, it’s that marketers who use legacy platforms are stuck. Whether they’re chained to their developers for even the simplest tasks or drowning in hidden fees, they’re limited—physically, mentally and financially—by these outdated solutions. It’s important to note that these roadblocks are...

Growth Marketing

Move Fast, Think Big: How Zillow Makes Personalization Easy

Personalization, of course, is in everybody’s best interest: tailoring your marketing communications to the individual has become less of a nice-to-have, and more of a must-have in today’s Now Economy. You may be inspired by hyper-personalized emails and desperately want to create them—but might feel discouraged if you don’t think that you have the data,...

Growth Marketing

Brands Taking a Stand: The Profit of Political Email Marketing

Once upon a time, it wasn’t polite to discuss politics and money. Many of us have strayed from that convention in recent years, but holy schmoley, Penzeys Spices blew the lid right off the polite conversation spice jar with their wildly frank July 3rd newsletter. It wasn’t the first time that Penzeys Spices took a...

Growth Marketing

3 Lessons From Box on Building an Engaging Customer Journey

How many times do you get frustrated when you see retargeting ads for something that you have already purchased? Or when you receive emails asking you to sign up for a service after already subscribing? It can be difficult for marketers to effectively use their data, let alone put themselves in the minds of their...

Growth Marketing

How Can I Avoid the Spam Folder?

If I had a nickel every time I was asked the spam folder question, I would probably be typing this post from a tropical island beach instead of a cold, air-conditioned office building. Folks, I’m here to say that, unfortunately, there’s no silver bullet. The answer is simply that it’s complicated. Every ISP analyzes different...

Growth Marketing

How Autolist Drives Personalization at Scale With Workflows

As the industry-leading mobile app for used car sales, Autolist is an all-star at leveraging data to provide customers the exact vehicles they’re looking for. With so much information available to today’s consumers, from make and model all the way down to the VIN,  it was only natural that the Autolist marketing team wanted to...

Growth Marketing

How ShopRunner Uses Real-Time Data to Power Emails

It’s the day of the send. And it’s routine for the email marketer: you’ve switched out the hero image nine times within the last half hour, realized the layout looked crazy in Outlook and scrambled to fix it, and now it’s an hour past the time you had planned to deploy and you’re ready to...

Growth Marketing

3 Ways to Make the Customer Journey Interactive

In the last post of our blog series on subscription retailers, we explored how interactive email drives personalization, looking specifically at how interactive elements allow retailers to collect customer preferences in email, integrate relevant content in the customer journey and orchestrate further segmentation and automation. Interactivity has benefits other than personalization. Interactivity enables subscribers to...

Growth Marketing

DMARC 201: Achieving Next-Level Knowledge

Do you use DMARC? If your company is in the SaaS 1000, e-retail, higher education, or legal industries, chances are you’re probably not, or at least according to the data we ran on DMARC adoption at 250ok. As a refresher, Domain-based Message Authentication, Reporting & Conformance (DMARC) is a sender-published policy for messages that fail...

Growth Marketing

Avoid These 5 Mistakes of Cart Abandonment Campaigns

Repeated analysis shows that the majority of shoppers who add items to their cart on your site won’t actually buy. One study across 500 leading brands puts the cart abandonment rate at 75%. It’s no secret that implementing a cart abandonment campaign recovers some of that otherwise lost revenue—up to 60% of messages can result...

Growth Marketing

Dynamic Content Deconstructed: 3 Building Blocks for Success

Everybody loves talking about the importance of dynamic content in marketing, but what do you actually need to do to get started? At this month’s Email Innovations Summit, featured speaker Anita Taylor, Sr. Product Marketing Manager at Stack Overflow, explained how her organization dealt with the complexity of dynamic content. Stack Overflow is the world’s...

Growth Marketing

3 Ways Subscription Retailers Can Leverage Email Interactivity

With over 10,000 subscription box businesses on the market today, it’s obvious that this rapidly growing industry has created a new, exciting way to sell existing products. A typical subscription retailer sends out a recurring package of personalized items (whether it’s a weekly meal kit or a monthly beauty bag) and provides the opportunity for...

Growth Marketing

The Growth Marketer’s Last-Minute GDPR Cheat Sheet

The General Data Protection Regulation (GDPR) goes into effect on Friday, May 25, and by now most organizations have at least a basic understanding of how it will affect growth marketers and how to navigate customer consent. Yet, even if you’ve worked extensively with your legal and compliance teams, you might still be wondering whether...

Growth Marketing

Selecting Enterprise-Ready MarTech to Go Omni-Channel

Today, all enterprise brands are required to exceed the personalized needs of their customers in real time and at scale. And as the marketer tasked with delivering on these promises, the only way you can accomplish this is with the right tools and technologies in place. Unfortunately, too many organizations just aren’t equipped for this....

Growth Marketing

4 Ways to Heat Up Your Memorial Day Email Campaigns

Memorial Day comes at a tricky time in the email marketing calendar. It’s squeezed among email-heavy holidays, such as Mother’s Day, Father’s Day and the ramp-up to Independence Day marketing. It’s also not a major spending holiday, according to the National Retail Federation’s Holiday Spending Guide. The U.S. Memorial Day is a federal holiday, always...

Growth Marketing

How to Navigate Customer Consent Under the GDPR


With the General Data Protection Regulation (GDPR) applicable date looming ahead, growth marketers are weighing heavier by the day with questions. Am I gaining the right consent? Is an opt-out enough? How will it affect analytics and web tracking? The GDPR will have its biggest impact on growth marketers. And there is no doubt that...

Growth Marketing

How 99designs Creates Eye-Catching Emails With Iterable

This guest post is by 99designs, the world’s largest on-demand design marketplace, connecting a global community of freelance designers with businesses of all sizes to complete their design needs. Like most people (and companies), we have a love/hate relationship with email at 99designs. We love it because it’s one of the most direct ways to...

Growth Marketing

Slay the Urban Legends of ESP Selection

Maybe you’ve outgrown your current solution, you’re looking for more advanced functionality or you’re unhappy with the service or stability of your current platform. There are plenty of legitimate reasons to start your search for a new ESP and contemplate a switch—especially when your current provider is simply no longer a good fit. When shopping...

Growth Marketing

5 Inspiring Marketing Examples to Engage Your Best Customers

If you’re a smart marketer—and, of course, you are because you’re reading this article—then you know the upside to attract, grow and retain your Best Customer segment. Customer development is the key to higher lifetime value and more profits. In my last post, I discussed the way to set the stage for Best Customer success....

Growth Marketing

7 Lessons the B2B World Can Learn From B2C Email Marketers

If I’ve heard it once, I’ve heard it a thousand times: “That might work in B2C, but we’re B2B,” as if B2B marketers are from Mars and B2C from Venus. Well, B2B marketers, I have good news: we’re all inhabiting the same planet, Earth, which is populated by (shocker!) human beings. And human beings—whether they’re...

Growth Marketing

The Email’s Coming From Outside the House: DMARC Deconstructed

Do you know who is using your domain to send email? Have you ever wondered if your email domain is being phished?  Do you know every source of your domain reputation? In the eyes of the ISPs, your ignorance is not their problem and if a domain is determined to be abusive, then that domain...

Growth Marketing

What Could Your Company Do With $41 Million?

We’ve talked a lot about all of the benefits our growth marketing platform is able to bring to today’s top brands—sophisticated segmentation, real-time automation, omni-channel personalization and much more—but at the end of the day, money talks… Iterable recently partnered with leading analyst firm Forrester to find out just how much our platform is moving...

Growth Marketing

You Had Them at Hello: How to Retain Your Best Customers

Not all customers are created equal. There is always a segment that outperforms the average by a mile, bringing in significantly more revenue. Let’s call them your Best Customers. Focusing on this cohort is one of the smartest business moves you can make to increase customer lifetime value. I realize that attracting and retaining customers...

Growth Marketing

The 3 Re-Engagement Mistakes Most Marketers Make

If you have inactive subscribers on your email list, it’s generally a good practice to win them back with a re-engagement campaign. However, customers receive over 10,000 brand messages a day. It’s hard to get your message to stand out from the crowd—especially if marketers are spamming customers with irrelevant offers. How do I know? Because...

Growth Marketing

How Does GDPR Affect Growth Marketing?

The General Data Protection Regulation (GDPR) deadline is fast approaching on May 25th. This European legislation will have a big impact on the way marketers globally process and handle personal data of EU citizens. Our blog series will educate you on GDPR, give you instructions on how to be compliant and avoid the massive fines...

Growth Marketing

Are You Distracted by the Wrong Email Metrics?

Too many email metrics and not enough insight? It can be confusing. Here’s a list of email metrics that marketers are often told to use: Open, click, and click-to-open rates Hard and soft bounce rates Unsubscribe and complaint rates List size and list growth rate Inbox placement Delivery rate Conversion rate Revenue and revenue per...

Growth Marketing

How to Add St. Patrick’s Day to Your Holiday Marketing Strategy

Holiday marketing covers more than the wild-and-crazy days from Cyber Week to New Year’s Day. That’s because holidays like Valentine’s Day, Easter, and Halloween generate significant customer spending as well. Adding campaigns focused on less popular holidays to your marketing plan is a great way to keep your email and other messages interesting while potentially...

Growth Marketing

Avoid These 6 Personalization Mistakes at All Costs

The basis of any great customer experience isn’t complex or groundbreaking. It’s not even new. It’s simply treating your customers as individuals—as humans. That’s why personalization is so high on most marketers’ to-do lists. According to Forrester, 89% of digital businesses are investing in personalization, but over a third of U.S. online shoppers agree that...

Growth Marketing

How 4 Small Steps Make a Big Difference in Email Deliverability

I suspect you’d be hard-pressed to find someone more data-driven than growth and email marketers. That empirical quality is one reason marketers love email. It’s a powerful tool for driving user engagement and bottom-line results, and it’s rich with data. Metrics like inbox placement and deliverability are essential to understanding campaign performance. Too often, though,...

Growth Marketing

4 Ways to Make Interactive Email Actionable

For many e-commerce brands struggling to improve customer engagement and increase ROI, email marketing is often considered a passive experience. For the customer to complete an action, they have to leave the inbox and be directed to your website or app. Interactivity turns your email into an actionable, two-way communication channel. Instead of simply pushing...

Growth Marketing

It’s Not Me, It’s You: Breaking Up With Your Subscribers

As marketers, we pride ourselves on being excellent communicators, but sometimes we’re faced with the uncomfortable truth: not all of our subscribers are paying attention. In 2017, email subscribers gave more than ten distinct reasons as to why they choose to unsubscribe from the marketing emails they receive. 26 percent cited that they simply receive...

Growth Marketing

Build vs Buy: The Case Against Homegrown MarTech

Many major consumer brands already have access to a world-class team of software developers—so when it comes to MarTech, it may seem like a no-brainer to invest in building your own proprietary platform. With engineering resources at your disposal, you could create a fully customized MarTech stack that’s aligned with your business needs. But is...

Growth Marketing

Shopping Cart Abandonment Email Strategies (For the Rest of Us)

Shopping cart abandonment emails—aka cart recovery campaigns—have long been a mainstay in the campaign arsenal of retailers and e-tailers, but what about the rest of us? Can we benefit from abandonment recovery campaigns, and should they be an essential in email marketing programs? Brands, companies and products that don’t normally lend themselves to e-commerce or...

Growth Marketing

7 Growth Marketing Predictions for 2018

The New Year is the time of recharged energy, replenished budgets and ambitious resolutions. For those of us in marketing, January is also when we look toward the horizon, to spot the trends and technologies poised to send shockwaves through the industry in the year ahead. From dynamic content to demographic shifts, the predictions for...

Growth Marketing

5 End-of-Year Tips to Become a Growth Marketing Hero

December is the perfect time to reflect on all that you’ve accomplished and determine how to take that excellence to the next level. With the holidays quickly approaching, we wanted to offer five practical tips to ensure your growth marketing success for the new year! 1. Learn from brands like you The best way to improve...

Growth Marketing

Stop Spamming and Start Connecting With a Growth Marketing Platform

The past few years have seen a seismic shift in the ways that consumers interact with brands. The 24/7 energy for everything from e-commerce to delivery services to news outlets has increased exponentially — and that means customers’ expectations for how and how quickly businesses engage with them has risen dramatically as well. In today’s...

Growth Marketing

The 4 Pieces of the Personalization Puzzle

For B2C marketers, what it means to personalize messaging has evolved significantly over the last decade. Years ago, consumers were excited to open emails which addressed them by their first name—an innovative practice at the time and quickly adopted as a new industry standard. Fast forward to today, the operating definition of personalization encompasses so...

Growth Marketing

4 Post-Thanksgiving Tips to Revamp Your Marketing Strategy for the New Year

The holidays can be a bit stressful for everyone, from meal planning to gift giving, but marketers in retail and e-commerce experience the added pressure of making sure their campaigns run smoothly and successfully during one of the busiest shopping seasons in the U.S. This year’s Black Friday witnessed a record of $5 billion in...

Growth Marketing

The 4 Things Consumers Expect From Brands in the Now Economy

Over the past decade, the rapid advancement of technology has created an unprecedented era where information is abundant and services are instantly available. This evolution has shifted how people live, shop and communicate: Traditional news outlets and social media now deliver breaking news 24/7 A ride to the airport is just a quick Uber or...

Growth Marketing

3 Types of Customer Segmentation Your Marketing Team Can’t Ignore

If you’re getting lackluster results from your marketing efforts, it’s likely because you’re trying to appeal to too many people with the same generic messaging — and failing miserably. Instead, impress your subscribers by recognizing them for their unique interests, habits and preferences, and delivering personalized content that’s designed to captivate them. After all, your...

Growth Marketing

The Four Stages to Growth Marketing Graduation

The demands of today’s digitally savvy consumers are increasing, and brands must not only meet these demands with stellar products and services, but also communicate with their audiences effectively across all channels. It’s not enough to just be accessible to your audiences — you must also be highly relevant. But how exactly can you achieve...

Growth Marketing

Introducing: The Growth Marketer’s Guide to Education

In a digital-first ecosystem where today’s typical consumer is exposed to more than 10,000 daily brand messages, how can marketers ensure they are being heard when it matters most? This is the overarching challenge that marketers of all industries face, but it rings especially true to those in the educational space. Generally speaking, educational marketers...

Growth Marketing

Rekindling an Old Flame: Win Back Customers With Email [Infographic]

Customer churn happens. But there’s more you can do to stop it before it starts! In our latest User Engagement Top 100 report, we looked at the email and mobile strategies used by subscription retailers to find out how companies are using message relevance to retain customers in a fierce market. We’ve covered the welcome...

Growth Marketing

A Blast Above: Email Habits of the Top Subscription Retailers [Infographic]

In case you missed it, our User Engagement Top 100 Subscription Retailers report is available for download. Inside, we uncover the email and mobile strategies used by the top subscription box providers to see how they keep their customers coming back for more. In addition, each week we’re focusing in on one unique part of...

Growth Marketing

How Rocksbox Has Transformed the Shopping Experience

As one of the top 100 subscription retailers, jewelry rental service Rocksbox is changing how women shop for that special sparkle by delivering designer pieces directly to their homes. To learn how Rocksbox successfully engages its customers, we sat down with Erin Miller, VP of Marketing, for an executive interview. Erin has been in the...

Growth Marketing

Blue Apron vs. HelloFresh: Whose Marketing Satisfies Customers’ Appetites?

No longer limited to on-demand groceries and takeout, the food delivery industry has evolved to include meal planning kits, complete with ingredients, recipes and drink pairings designed for busy families. Meal kit delivery services have raised more than $650 million of funding. Among these companies, Blue Apron and HelloFresh have drawn great attention from the...

Growth Marketing

Welcome Series Adoption By Leading Subscription Retailers [Infographic]

We’ve recently launched the User Engagement Top 100 Subscription Retailers report as the latest addition to our growing collection of industry reports. We give you an insider’s look at the omni-channel marketing tactics of the 100 biggest players in the subscription box game, showing you what works and what doesn’t when it comes to captivating...

Growth Marketing

Tips and Tricks to Improve Your Email Welcome Series

You never get a second chance to make a great first impression. This is why your welcome email series is so important. After reviewing Iterable’s Expedia vs. Priceline teardown, I was shocked to see that neither brand sent a coordinated welcome series. This struck me as a major missed opportunity to make new users feel...

Growth Marketing

Think Outside the (Subscription) Box

The subscription retail industry is taking the world by storm — growing at a rate of 200% a year. Insiders estimate that more than 10,000 subscriptions compete in this hot market, generating billions in revenue each year. Even leading e-commerce companies, like Walmart and Sephora, are recognizing the value of the business model popularized by Birchbox, Blue...

Growth Marketing

The Growth Marketing Mindset: Using Data to Drive Engagement

Last week, we shared our expertise covering the fundamentals of growth marketing alongside Vivint, smart home services provider, during a webinar presented by digital marketing insight leader, ClickZ. Alyssa Jarrett, Iterable’s Senior Content Marketing Manager, shared an overview of growth marketing and explained how marketers are leveraging rich, contextual data to nurture engagement across the...

Growth Marketing

3 Must-Know Strategies to Win the Travel Marketing War

Remember the days of buying a printed guidebook at the bookstore, then carefully mapping out every detail of your itinerary well in advance of the trip? Yeah (cough), us neither. Today, technology has transformed how people travel, making it exponentially more spontaneous, collaborative and connected. These shifting traveler preferences are shaking up every corner of...

Growth Marketing

Expedia vs. Priceline: Whose Marketing Stands Out to Travelers?

Back-to-school season may only be weeks away, but there’s still time left to enjoy the summer with a well-earned vacation. Just a few clicks to book a hotel, flight and rental car, and you could be on your way to soaking up the sun. The online travel booking market is worth $179 billion in global...

Growth Marketing

3 Strategies to Improve Your Marketing Messaging for the Holidays

Okay, so we’re still in the peak of summer, and your customers barely even have back-to-school on their brains — who’s thinking about holiday shopping right now? Well, if you’re a smart merchant, you should be. In 2016, retail sales surpassed predictions by the National Retail Association — $658.3 billion was spent in November and...

Growth Marketing

7 Ways to Boost Engagement in Your Holiday Emails [Infographic]

Ahhh…summer. ’Tis the season for bikinis, BBQ and…Black Friday deals? For email marketers in retail and e-commerce, now’s the time to begin planning your holiday email campaigns. Let’s be real, kicking off your biggest campaign of the year is no small undertaking. That’s why developing your email strategy well in advance will help you gain...

Growth Marketing

3 Engagement Strategies to Gamify the E-Commerce Experience

The mobile gaming industry is on fire. Today, it’s worth more than $41 billion in worldwide revenues, up 18 percent from the previous year. That’s as much money as the entire global box office for films, and it shows no sign of slowing down. The industry seems to have perfected the art of user engagement...

Growth Marketing

How to Identify Your Key Email Marketing Metrics

What does “growth” mean in your business? In today’s digital landscape, the path to success is paved in metrics. Even with the prevalence of omni-channel marketing, email remains one of the most important channels for marketers — and metrics are your greatest guide because of their exact, honest truth. You just need to know what...

Growth Marketing

How CreativeLive Personalized Its Email Marketing to 10 Million Students

The demand for e-learning is exponentially increasing, whether it’s to start a side hustle in photography or develop entrepreneurial skills to launch a business.People interested in making progress with their artistic and professional goals turn to CreativeLive, the world’s largest premium online creative education platform. CreativeLive empowers and inspires over 10 million students worldwide with...

Growth Marketing

Notorious RPG: How Mobile Game Genre Influences Push Notification Strategy

The month of June is all about gaming, as all of the major studios announced what’s to come at last week’s E3 conference. We’ve also got gaming on the brain, discussing the push messaging strategies that mobile games in particular can use to engage and retain users. In a mobile-first environment, push notifications are an...

Growth Marketing

Safeway vs. Instacart: Whose Marketing Delivers a Fresher Service?

Competition in the world of grocery delivery is becoming increasingly cut-throat, as seen with Amazon’s recent acquisition of Whole Foods for $13.4 billion. The grocery industry accounts for around $700–800 billion in annual sales, and the showdown has intensified between long-standing supermarket chains and rapidly growing disruptors. Two such competitors at odds are Safeway, a...

Growth Marketing

When to Request Permission to Send Push Notifications

Earlier this month we launched The 2017 User Engagement Top 100 Report on mobile gaming, an inside look into the push messaging strategies of leading game studios.   Today we’re kicking off a three-part blog post series, summarizing each of these strategies. The first dives deeper into push notification permissions. We determine industry best practices...

Growth Marketing

Introducing The User Engagement Top 100 Report: Mobile Gaming

Whenever new market research discusses mobile applications, gaming dominates the conversation. Consumers spent $41 billion on mobile games in 2016, surpassing PC and consoles as the largest game segment. Freemium games, in particular, are projected to account for 90 percent of market share in the app industry by 2020. Mobile gamers spend an average of...

Growth Marketing

Marriott vs. Airbnb: Whose Marketing Delivers a Luxury Experience?

The weather is heating up and so is the competition between travel and hospitality companies eager to profit off vacationers this summer. When it comes to lodging, travelers often choose to book a hotel room, but leaders of the sharing economy have increased the demand for short-term home rentals. If you’ve ever wondered how omni-channel...

Growth Marketing

Email Deliverability? It’s Complicated.

There are few things as fraught with apprehension for email marketers as email deliverability. We know it matters — after all, if a message isn’t delivered, it has a precisely 0% chance of being opened and clicked. But, as marketers, we don’t get much insight into how or why deliverability happens. And that opaqueness all...

Growth Marketing

What We Can Learn From E-Commerce Emails, Part 3: Blast Campaigns

Recently, we launched a three-part blog series to demonstrate what makes an effective email marketing campaign with case studies from leading retailers featured in our User Engagement Top 100 Report. Over the past two weeks, we’ve talked about building rapport with welcome campaigns and optimizing cart abandonment strategies. Today, we are finishing this blog series...

Growth Marketing

Introducing The Growth Marketer’s Guide to Email Metrics

Email marketing continues to be one of the best digital channels for ROI, so when you are optimizing your omni-channel strategy, it is still worth improving email performance with key metrics. After all, how can you engage your customers if you’re not asking the right questions or collecting the right data? In The Growth Marketer’s...

Growth Marketing

What We Can Learn From E-Commerce Emails, Part 2: Cart Abandonment Campaigns

Last week, we kicked off our three-part blog series about the email marketing practices of leading e-commerce companies, based on the research from our User Engagement Top 100 Report. In Part 1, we discussed winning welcome email campaigns. Now that you’re experts at onboarding new users, the next step is to encourage them to go...

Growth Marketing

How Zillow Wins at Growth Marketing

If you’ve ever shopped for a home, chances are that you’ve used Zillow to browse real estate listings, find an agent or estimate your current home’s value. Zillow is the leading real estate and rental marketplace with a living database of more than 110 million U.S. homes for sale and rent, as well as those...

Growth Marketing

What We Can Learn From E-Commerce Emails, Part 1: Welcome Campaigns

Back in February, we released our first User Engagement Top 100 Report to examine how the leading e-retailers are implementing their email marketing campaigns. We also published a three-part blog post series to introduce the industry statistics of how businesses are welcoming new users, recovering abandoned carts and sending engaging blasts. To dive deeper into...

Growth Marketing

How to Pick an ESP (You Don’t Hate)

90 percent of marketers consider email a channel of strategic importance. So why is it that so many of them hate their Email Service Provider (ESP)? It’s common to hear stories of clunky and outdated ESPs. Any of these sound familiar? Requiring IT to change a “schema” in order to collect new customer info. Waiting...

Growth Marketing

Sophisticated Email Marketing for Better Healthcare

Much of the discussion about B2C marketing revolves around e-commerce, but the strategies to increase user engagement are relevant to all industries. Healthcare is no exception, and SingleCare is paving the way with consumer-driven email marketing, powered by Iterable’s Growth Marketing Platform. Download their case study to learn how the healthcare company increased email open rates...

Growth Marketing

A Day in the Life of an Email Marketer

When done flawlessly, emails look like they just send themselves. Beautiful imagery, personalized copy, delighted and engaged users, and no hiccups on the backend. Of course, to achieve this utopian vision, email marketers work tirelessly behind the scenes so customers can easily go from inbox to checkout. Silva Yousefian is one of those crusaders. She’s...

Growth Marketing

Optimize Your Marketing Messaging With Smarter Metrics

Growth marketing is dependent on using behavioral data to run personalized marketing campaigns and achieve a better understanding of one’s customers. To enable this 360-degree customer view, Iterable has teamed up with Segment on our whitepaper, “Optimize Your Marketing Messaging With Smarter Metrics.”   This guide is for growth marketers interested in implementing high-performance omni-channel...

Growth Marketing

Uber vs. Lyft: Whose Marketing Wins the Race?

Whether it’s gaming apps, subscription services or leaders in the sharing economy, more businesses have been built around the mobile experience. Which marketing strategies should these mobile-first companies deploy to better engage their customers? Considered Silicon Valley “unicorns,” ride-sharing companies Uber and Lyft are two top mobile-first businesses in a race to acquire and retain...

Growth Marketing

Email Marketing in E-Commerce, Part 3: Blast Campaigns [Infographic]

After sharing the results of the top e-retailers’ welcome campaigns and cart abandonment campaigns from our User Engagement Top 100 Report, we’re concluding this blog series by diving deeper into the blast marketing campaigns of the industry leaders in e-commerce. But before we jump right in, let’s review our research framework. We created an account...

Growth Marketing

Email Marketing in E-Commerce, Part 2: Cart Abandonment Campaigns [Infographic]

This blog post is the second in a series of three that summarizes our User Engagement Top 100 Report about the email marketing tactics of the industry leaders in e-commerce. Previously, we covered best practices of welcome campaigns, and today we’re sharing our tips on how to recover more abandoned shopping carts. To provide more...

Growth Marketing

Email Marketing in E-Commerce, Part 1: Welcome Campaigns [Infographic]

Last week we launched our first User Engagement Top 100 Report, an inside look into the top 100 e-retailers’ email marketing strategies. Today we’re kicking off a three-part blog post series, summarizing each of these strategies. The first dives deeper into welcome email campaigns. As a refresher of our research framework, we created an account...

Growth Marketing

Introducing Iterable’s User Engagement Top 100 Report

Shown to be 40 times more effective at acquiring customers than Facebook and Twitter combined, email remains a key driver for growth as part of the broader omni-channel marketing strategy. Engaging users with relevant, personalized messaging is more important than ever when it comes to this essential channel. While you are working hard to come...

Growth Marketing

The 5 Stages of User Engagement in Mobile Gaming

In a previous blog post, we compared the two most popular mobile games of 2016: Pokémon Go and Super Mario Run. These two Nintendo properties may have the same advantage of capitalizing on ’90s nostalgia, but their different business models play a larger role on their user engagement strategies. Super Mario Run and other premium...

Growth Marketing

Pokémon Go vs. Super Mario Run: Which Engages Users Better?

Out of all the words that could define 2016, the most unexpected would be “Pokémon.” This year saw the resurgence of the popular ’90s phenomenon with the summer release of Pokémon Go, the GPS-enabled mobile game that got millions of people walking around their neighborhoods in the hopes of catching those elusive pocket monsters. To...

Growth Marketing

How to Use GIFs Effectively in Email

Back in the 90s, GIF (Graphics Interchange Format) images were uber popular on webpages with all their glittering and flashing glory. Email marketers are now modernizing the tactic to engage users and encourage them to convert. In this post we’ll cover: Why use GIFs in emails Ways in which to use GIFs Tips to make...

Growth Marketing

Things Are Heating Up: Hillary vs. Trump

With 100 days left to the election, the US presidential race is in the final stretch. Things are heating up. In fact, that’s quite an understatement. So we thought it would be interesting to take one more look at how the Trump and Hillary campaigns are engaging their supporters across different channels. We analyzed both...

Growth Marketing

Dollar Shave Club’s Billion-Dollar User Engagement

How does a billion-dollar startup engage its customers? Today’s User Engagement Teardown answers that question. From their viral launch video in 2012 to this week’s $1B acquisition by Unilever, Dollar Shave Club has been a massive success. In just four years they captured 15% of their market and became legitimate competitors to consumer packaged goods...

Growth Marketing

Small Emails Lead to Better Engagement

A short email is not necessarily the same as a small email, although they are related. With messaging, shorter is better as long as you are getting your point across. Keep in mind what your audience really needs from your emails. If you keep them short while still delivering value and relevance, you’ll maximize your...

Growth Marketing

Pokémon Go Can Be More Than Just a Fad

Pokémon Go has taken the world by storm. It’s the top downloaded and grossing app on both iOS and Android and Nintendo’s stock has gone up by about 50% in the last week. It’s an undeniable hit and, so far, needs no help in keeping players engaged. Yes, we have a Level 15 player in...

Growth Marketing

Everything You Need to Know About Email “From Lines”

Last week, as part of our User Engagement Best Practices blog series, we took a look at email subject lines. While your subject line is incredibly important, it’s not the only factor in a reader’s decision to open your email or trash it. Just as important are your From lines, which includes 3 parts: From email:...

Growth Marketing

What Makes a Good Email Subject Line?

Email can be one of your most profitable marketing channels of your omni-channel marketing program, but it’s also complex. Once your email gets delivered to your user’s inbox, then you have to convince them to open and engage with it. There are lots of factors that play into whether a user will click to open...

Growth Marketing

How to Optimize Message Send Times

In today’s modern marketing world, your customers expect personalized messages. That not only means the content in each message, the channel through which you send it, but also when you send the message. It’s no longer just common courtesy and a “nice-to-have,” but a necessity that leads to better conversions. But when is that right...

Growth Marketing

9 Reasons Email Is Still Your Most Important Marketing Channel

There are plenty of new, trendy channels that are grasping for your attention and enticing your customers. And while you may need to reevaluate which marketing tactics convert the most loyal customers, email is not the channel to put on the back burner. The Iterable omni-channel marketing platform helps you run seamless campaigns across email,...

Growth Marketing

User Engagement Teardown: Which Coffee Is the Cream of the Crop?

Today, we’re excited to share our latest User Engagement Teardown, analyzing and comparing the user engagement of some of the country’s most prolific coffee brands: Peet’s Coffee & Tea, Starbucks and Philz Coffee. And there is something new in this teardown: we also followed each of the brands on their social media channels and mapped...

Growth Marketing

Growth Marketing: The Best Intro You’ll Find This Year

From the beginning, Iterable has been envisioned as a platform that empowers marketers, making them more efficient and giving them new abilities to create world-class campaigns across all the channels. Concurrently, over the last few years, marketing itself has been undergoing big changes as a result of new technologies, new data sources, and consumer expectations....

Growth Marketing

Email Deliverability: 5 Dos and Don’ts

Deliverability is always a huge concern for anyone in the email marketing space. We know that if your subscribers aren’t receiving your emails, then they definitely aren’t able to open, click and convert. Our customers use Iterable as their growth marketing platform, together with the industry’s best email service providers (ESP), and we know deliverability...

Growth Marketing

User Engagement Teardown: Poshmark Sends Excellent User Engagement Campaign to New Users

As the “largest community marketplace for fashion,” Poshmark is engaging its millions of shoppers through growth marketing campaigns that include omni-channel messages like blast and triggered emails and mobile push notifications. We created an account on Poshmark and spent three weeks to gather details on all the ways Poshmark connected with us. Overall, we loved...

Growth Marketing

User Engagement Teardown: Wanelo Coordinates Growth Marketing Campaigns Across Channels

Wanelo, an online “mall on your phone” curated by its millions of users, has taken advantage of growth marketing tools to build a user engagement program that spans multiple channels including email, mobile push and SMS. We’ve taken 21 days to investigate their user engagement and here’s what we found regarding their omni-channel strategy. The...

Growth Marketing

User Engagement Teardown: Hillary vs. Trump

For this User Engagement Teardown, we are doing something a bit different: we are looking at the presidential campaigns of Hillary Clinton and Donald Trump. While political campaigns aren’t exactly B2C companies, modern campaigns (especially at the presidential level) absolutely need to do savvy political marketing across channels. Having a strong user engagement strategy is...

Growth Marketing

User Engagement Teardown: Pinterest

In this User Engagement Teardown, we are taking a look at Pinterest, the wildly successful visual bookmarking or “pinning” site. As of October 2016, they have over 150M active users! You would expect Pinterest to have done a good job of user engagement and that is indeed what we found. We created an account on...

Growth Marketing

Growth: User Acquisition vs. User Engagement

In the first three posts in this series, we looked at the different layers of the marketing tech stack, followed by detailed looks at user acquisition and engagement and the layers of the stack that make acquisition/engagement easier or more effective. In the third post, we also set the stage for a conversation about growth...

Growth Marketing

User Engagement Teardown: Vox

We published our first User Engagement Teardown (of Jet.com) two weeks ago and we’re now following it up with the next one: a look into how Vox engages its readers. Vox is a general news site, part of the Vox Media group of sites, and its engagement goals are therefore very different to those of...

Growth Marketing

The Growth Marketer’s Guide — A New Series

At Iterable we believe in empowering growth marketers to do their job. That’s why we built an omni-channel marketing platform that enables you to run world-class user engagement campaigns and send the right message, to the right device, at the right time.   This mindset also informs the type of content we publish. We think...

Growth Marketing

The Marketing Stack Part III: Optimization, Data, Automation and Collaboration

This is the third post in our Marketing Stack series. In the first post we introduced our marketing stack and in the second post we went into more detail on user acquisition and user engagement. In this post we are going to do a brief overview of the remaining layers and then start laying the...

Growth Marketing

Introducing the “User Engagement Teardown:” Jet.com

We’re excited to announce something we’ve been working on for the last few weeks. We’re calling it a “User Engagement Teardown” and it’s an analysis of how companies engage their users in the 3 weeks following a signup. User engagement is a key part of the marketing stack and a strong lever in driving growth....

Growth Marketing

The Marketing Stack Part II: User Acquisition and Engagement

In our previous post on the growth marketing stack, the kickoff to the series, we posted version 1.0 of our “generic” marketing stack. We’ve updated the stack slightly to make a few things clearer and here is the latest version (1.2):   In this post we want to talk about some of the choices we...

Growth Marketing

The Marketing Stack for Growth Marketers

Over the last decade, the sophistication of marketing departments has increased tremendously: marketing is more measurable, addresses multiple “channels” and is becoming highly targeted. There has also been an accompanying explosion in the number of marketing activities and therefore the number of products and services enabling them. As a result, we’ve seen the emergence of...

Growth Marketing

Case Studies: Rocksbox and IMGE

We’re excited to post a couple of new case studies on our site that talk about how two of our great customers use Iterable. Rocksbox Rocksbox is an interactive discovery and shopping service for fashion jewelry. For a monthly subscription fee, members gain access to rent unlimited jewelry from premium designers & brands. The team...