Growth Marketing

Growth Marketing

7 Growth Marketing Predictions for 2018

The New Year is the time of recharged energy, replenished budgets and ambitious resolutions. For those of us in marketing, January is also when we look toward the horizon, to spot the trends and technologies poised to send shockwaves through the industry in the year ahead. From dynamic content to demographic shifts, the predictions for...

Growth Marketing

5 End-of-Year Tips to Become a Growth Marketing Hero

December is the perfect time to reflect on all that you’ve accomplished and determine how to take that excellence to the next level. With the holidays quickly approaching, we wanted to offer five practical tips to ensure your growth marketing success for the new year! 1. Learn from brands like you The best way to improve...

Growth Marketing

Stop Spamming and Start Connecting With a Growth Marketing Platform

The past few years have seen a seismic shift in the ways that consumers interact with brands. The 24/7 energy for everything from e-commerce to delivery services to news outlets has increased exponentially — and that means customers’ expectations for how and how quickly businesses engage with them has risen dramatically as well. In today’s...

Growth Marketing

The 4 Pieces of the Personalization Puzzle

For B2C marketers, what it means to personalize messaging has evolved significantly over the last decade. Years ago, consumers were excited to open emails which addressed them by their first name—an innovative practice at the time and quickly adopted as a new industry standard. Fast forward to today, the operating definition of personalization encompasses so...

Growth Marketing

4 Post-Thanksgiving Tips to Revamp Your Marketing Strategy for the New Year

The holidays can be a bit stressful for everyone, from meal planning to gift giving, but marketers in retail and e-commerce experience the added pressure of making sure their campaigns run smoothly and successfully during one of the busiest shopping seasons in the U.S. This year’s Black Friday witnessed a record of $5 billion in...

Growth Marketing

The 4 Things Consumers Expect From Brands in the Now Economy

Over the past decade, the rapid advancement of technology has created an unprecedented era where information is abundant and services are instantly available. This evolution has shifted how people live, shop and communicate: Traditional news outlets and social media now deliver breaking news 24/7 A ride to the airport is just a quick Uber or...

Growth Marketing

3 Types of Customer Segmentation Your Marketing Team Can’t Ignore

If you’re getting lackluster results from your marketing efforts, it’s likely because you’re trying to appeal to too many people with the same generic messaging — and failing miserably. Instead, impress your subscribers by recognizing them for their unique interests, habits and preferences, and delivering personalized content that’s designed to captivate them. After all, your...

Growth Marketing

The Four Stages to Growth Marketing Graduation

The demands of today’s digitally savvy consumers are increasing, and brands must not only meet these demands with stellar products and services, but also communicate with their audiences effectively across all channels. It’s not enough to just be accessible to your audiences — you must also be highly relevant. But how exactly can you achieve...

Growth Marketing

Introducing: The Growth Marketer’s Guide to Education

In a digital-first ecosystem where today’s typical consumer is exposed to more than 10,000 daily brand messages, how can marketers ensure they are being heard when it matters most? This is the overarching challenge that marketers of all industries face, but it rings especially true to those in the educational space. Generally speaking, educational marketers...