Omni-Channel

Omni-Channel

33 Essential Omni-Channel Marketing Stats You Need to Know

In today’s Now Economy, consumers demand highly relevant and personalized experiences as they interact with brands on a multitude of devices. As their expectations increase, an omni-channel strategy becomes mission-critical for marketers. Savvy businesses are recognizing the dramatic impact that unifying all online and offline channels can have on their growth, and they’re taking hard...

Omni-Channel

All You Need to Know About Omni-Channel Marketing

Ever since “omni-channel” entered marketers’ vernacular years ago, some marketing technology vendors have over-promised and under-delivered on this holy grail of brand ubiquity. Fortunately, modern growth marketing platforms have caught up with all the promises and ended the era of misleading claims and false starts of omni-channel relevance. But what exactly does this term mean?...

Omni-Channel

Introducing the Omni-Channel Maturity Assessment

It’s too easy for marketers to get bogged down with day-to-day tasks, then wonder, “Are our efforts paying off? Is our messaging actually resonating with our customers? How are we really doing?” When you’re too focused on short-term metrics, it can be challenging to see the forest for the trees and determine if you’re executing...

Omni-Channel

Delivering on the Promises of Omni-Channel Marketing

The enormous proliferation of digital channels has led to a generation of marketers who are nearly as passionate about the technology they use as the messages they share with their customers. To capitalize on that passion, for years many martech vendors have promised brands the benefits of “omni-channel relevance” but have offered little more than...

Omni-Channel

3 Tactics for Optimizing Direct Mail Campaigns

Though consumers don’t typically use the phrase “direct mail,” almost all of us remember watching a parent clip coupons from the weekend circulars or tearing through a holiday toy catalogue as a kid. And because it’s so nostalgic, it may be tempting to think of it as outdated — eclipsed by more modern marketing tactics...

Omni-Channel

Moving Beyond Email: 4 Channels to Incorporate Into Your Marketing Strategy

Most marketers already know that email marketing is a powerful force for connecting with consumers. According to a VentureBeat study, email is one of the most effective marketing channels, achieving an average ROI of $38 for every dollar spent. You may feel the temptation to go all-in on email marketing — after all, it’s proven...

Omni-Channel

3 Marketing Lessons Universities Can Take From E-Learning Platforms

For high school seniors, the countdown has begun to prepare and submit their college applications. As students are exploring their options for a brighter future, the competition among higher education institutions is becoming fiercer. According to the U.S. Department of Education, more than 4,700 degree-granting two- and four-year schools nationwide are battling to recruit students....

Omni-Channel

Understanding the 5 Pillars of Omni-Channel Relevance

Over the last decade, consumer behaviors and preferences have shifted due to advancements in technology, ushering in what industry experts call the “Now Economy.” By being digitally tethered to an array of devices rich with content and informational resources, consumers are more empowered to find exactly what they want, when they want it. Ironically, as...

Omni-Channel

Meaningful Mobile: Lessons Learned from 100 Top Companies [Infographic]

Consumer communication via mobile is an incredibly important channel to integrate into your omni-channel efforts in your quest to maximize user engagement. In an always-connected digital world, mobile outreach is a direct link to the eyes and fingertips of your users. We carefully assessed how top subscription retailers are using this channel in our User...