Omni-Channel

Omni-Channel

3 Steps to Put Marketing Back Into Omni-Channel Marketing

The joy of omni-channel marketing is that it gives us many opportunities to connect with customers all along their journeys with our brands. Too often, though, we focus on the channels themselves and not on the strategies that drive the way we use those channels to achieve our marketing and business objectives. Even with technology...

Omni-Channel

How Swish Helps Users Master Their Money With Iterable

Most budgeting apps fail because they require so much work. Users eventually tire of them. At Swish, habit formation is the pièce de résistance of our user experience. We help users build a 30-second daily habit, where they check in on their spending for the month and make sure they’re still on track to hit...

Omni-Channel

Adding Triggered Direct Mail to Your Omni-Channel Strategy

As omni-channel marketing becomes the new standard, many marketers consider direct mail outdated. But with advances in personalization, QR codes, personalized URLs and continued high performance—and the ability to sync direct mail with Iterable workflows—the channel is anything but old school. In fact, direct mail is more relevant, customer-focused and timely than ever before. No...

Omni-Channel

Video Email: A Marketer’s Secret Weapon to Engaging Audiences

How can we reach and engage our audiences most effectively and profitably? It’s an age-old question that embodies the very essence of what drives us all as marketers. We go where our audiences go. You can look at a few key milestones over the last decade as a testament to the importance of agile, omni-channel...

Omni-Channel

Are You Ready for Personalization 2.0?

Every marketer already knows that the key to creating exceptional customer experiences is data-powered personalization. In what industry experts call the Now Economy, consumers demand more from brands—and are willing to share more personal information in exchange for added value. That’s the good news, at least. In its latest report, Evolve Now to Personalization 2.0:...

Omni-Channel

7 Best-in-Class Examples of Omni-Channel Marketing

As they shop across devices, today’s consumers expect every brand interaction they have to be seamless and cohesive. 47 percent of customers would switch to a competitor within one day of a poor experience, which is why omni-channel marketing is mission-critical. Even one disjointed or disappointing interaction can tarnish the trust or kill the connection...

Omni-Channel

33 Essential Omni-Channel Marketing Stats You Need to Know

In today’s Now Economy, consumers demand highly relevant and personalized experiences as they interact with brands on a multitude of devices. As their expectations increase, an omni-channel strategy becomes mission-critical for marketers. Savvy businesses are recognizing the dramatic impact that unifying all online and offline channels can have on their growth, and they’re taking hard...

Omni-Channel

All You Need to Know About Omni-Channel Marketing

Ever since “omni-channel” entered marketers’ vernacular years ago, some marketing technology vendors have over-promised and under-delivered on this holy grail of brand ubiquity. Fortunately, modern growth marketing platforms have caught up with all the promises and ended the era of misleading claims and false starts of omni-channel relevance. But what exactly does this term mean?...

Omni-Channel

Introducing the Omni-Channel Maturity Assessment

It’s too easy for marketers to get bogged down with day-to-day tasks, then wonder, “Are our efforts paying off? Is our messaging actually resonating with our customers? How are we really doing?” When you’re too focused on short-term metrics, it can be challenging to see the forest for the trees and determine if you’re executing...

Omni-Channel

Delivering on the Promises of Omni-Channel Marketing

The enormous proliferation of digital channels has led to a generation of marketers who are nearly as passionate about the technology they use as the messages they share with their customers. To capitalize on that passion, for years many martech vendors have promised brands the benefits of “omni-channel relevance” but have offered little more than...

Omni-Channel

3 Tactics for Optimizing Direct Mail Campaigns

Though consumers don’t typically use the phrase “direct mail,” almost all of us remember watching a parent clip coupons from the weekend circulars or tearing through a holiday toy catalogue as a kid. And because it’s so nostalgic, it may be tempting to think of it as outdated — eclipsed by more modern marketing tactics...

Omni-Channel

Moving Beyond Email: 4 Channels to Incorporate Into Your Marketing Strategy

Most marketers already know that email marketing is a powerful force for connecting with consumers. According to a VentureBeat study, email is one of the most effective marketing channels, achieving an average ROI of $38 for every dollar spent. You may feel the temptation to go all-in on email marketing — after all, it’s proven...

Omni-Channel

3 Marketing Lessons Universities Can Take From E-Learning Platforms

For high school seniors, the countdown has begun to prepare and submit their college applications. As students are exploring their options for a brighter future, the competition among higher education institutions is becoming fiercer. According to the U.S. Department of Education, more than 4,700 degree-granting two- and four-year schools nationwide are battling to recruit students....

Omni-Channel

Understanding the 5 Pillars of Omni-Channel Relevance

Over the last decade, consumer behaviors and preferences have shifted due to advancements in technology, ushering in what industry experts call the “Now Economy.” By being digitally tethered to an array of devices rich with content and informational resources, consumers are more empowered to find exactly what they want, when they want it. Ironically, as...

Omni-Channel

Meaningful Mobile: Lessons Learned from 100 Top Companies [Infographic]

Consumer communication via mobile is an incredibly important channel to integrate into your omni-channel efforts in your quest to maximize user engagement. In an always-connected digital world, mobile outreach is a direct link to the eyes and fingertips of your users. We carefully assessed how top subscription retailers are using this channel in our User...

Omni-Channel

How Curology Achieved 5X Growth By Adding a Personal Touch to Prescription Skincare

The global skincare market is expected to reach over $135 billion by 2021, but with only one dermatologist for every 36,000 Americans, prescription treatments are often inaccessible and expensive—until now. With over $17 million in funding and a business that has grown by over 500 percent in the past year, Curology is on a mission...

Omni-Channel

AMC Theatres vs. Alamo Drafthouse: Whose Marketing Receives Five Stars?

Grab your popcorn and take a seat, because it’s time for another inside look into the omni-channel messaging strategies of leading B2C brands. This installment features two leading movie theater chains in the U.S., AMC Theatres and Alamo Drafthouse. While AMC is now the leading theater chain globally, Texas-based Alamo Drafthouse is expanding rapidly as...

Omni-Channel

Who Lands the Job? Indeed vs. AngelList

The start of a new year is a popular time for job searching (hint: we are hiring!), so if you’re in the process of finding your next gig, there’s a good chance that you began by browsing for listings on Indeed or AngelList. But which company does a better job of sharing their job postings...

Omni-Channel

Push and SMS Should Be Short and Sweet

Converting users and subscribers to loyal and happy customers is critical to any business’s growth. Today, we’re highlighting helpful tips and important considerations for your marketing strategy. An obvious best practice is to maximize engagement with your audience wherever they prefer to spend time. As consumers, we know that’s not just one channel or device....