Omni-Channel

Omni-Channel

Video Email: A Marketer’s Secret Weapon to Engaging Audiences

How can we reach and engage our audiences most effectively and profitably? It’s an age-old question that embodies the very essence of what drives us all as marketers. We go where our audiences go. You can look at a few key milestones over the last decade as a testament to the importance of agile, omni-channel...

Omni-Channel

Are You Ready for Personalization 2.0?

Every marketer already knows that the key to creating exceptional customer experiences is data-powered personalization. In what industry experts call the Now Economy, consumers demand more from brands—and are willing to share more personal information in exchange for added value. That’s the good news, at least. In its latest report, Evolve Now to Personalization 2.0:...

Omni-Channel

7 Best-in-Class Examples of Omni-Channel Marketing

As they shop across devices, today’s consumers expect every brand interaction they have to be seamless and cohesive. 47 percent of customers would switch to a competitor within one day of a poor experience, which is why omni-channel marketing is mission-critical. Even one disjointed or disappointing interaction can tarnish the trust or kill the connection...

Omni-Channel

33 Essential Omni-Channel Marketing Stats You Need to Know

In today’s Now Economy, consumers demand highly relevant and personalized experiences as they interact with brands on a multitude of devices. As their expectations increase, an omni-channel strategy becomes mission-critical for marketers. Savvy businesses are recognizing the dramatic impact that unifying all online and offline channels can have on their growth, and they’re taking hard...

Omni-Channel

All You Need to Know About Omni-Channel Marketing

Ever since “omni-channel” entered marketers’ vernacular years ago, some marketing technology vendors have over-promised and under-delivered on this holy grail of brand ubiquity. Fortunately, modern growth marketing platforms have caught up with all the promises and ended the era of misleading claims and false starts of omni-channel relevance. But what exactly does this term mean?...

Omni-Channel

Introducing the Omni-Channel Maturity Assessment

It’s too easy for marketers to get bogged down with day-to-day tasks, then wonder, “Are our efforts paying off? Is our messaging actually resonating with our customers? How are we really doing?” When you’re too focused on short-term metrics, it can be challenging to see the forest for the trees and determine if you’re executing...

Omni-Channel

Delivering on the Promises of Omni-Channel Marketing

The enormous proliferation of digital channels has led to a generation of marketers who are nearly as passionate about the technology they use as the messages they share with their customers. To capitalize on that passion, for years many martech vendors have promised brands the benefits of “omni-channel relevance” but have offered little more than...

Omni-Channel

3 Tactics for Optimizing Direct Mail Campaigns

Though consumers don’t typically use the phrase “direct mail,” almost all of us remember watching a parent clip coupons from the weekend circulars or tearing through a holiday toy catalogue as a kid. And because it’s so nostalgic, it may be tempting to think of it as outdated — eclipsed by more modern marketing tactics...

Omni-Channel

Moving Beyond Email: 4 Channels to Incorporate Into Your Marketing Strategy

Most marketers already know that email marketing is a powerful force for connecting with consumers. According to a VentureBeat study, email is one of the most effective marketing channels, achieving an average ROI of $38 for every dollar spent. You may feel the temptation to go all-in on email marketing — after all, it’s proven...