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How to Pipe Iterable Data to a Data Warehouse Using Stitch

As you already know, Iterable is the growth marketing platform that enables brands to create, execute, and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. Many Iterable users also use other SaaS tools for things like analytics, billing, CRM, and support. Since marketers are data-driven,...

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Fishin’ for Data With Webhooks

As marketers, we thrive on data. Whether we’re examining user events inside a nurture series or analyzing our BI tool’s funnel conversion metrics, data drives our decisions as we work toward delivering the best possible customer experiences. Data is the great differentiator—it separates the good from the great campaigns. In today’s day and age of...

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Shopify + Iterable Integration: Migrating From Mailchimp

Recently, Mailchimp announced their decision to remove their Shopify integration from the Shopify marketplace. Mailchimp users have until May 12th to migrate their data before their Shopify integration is no longer in service. The announcement has left many scrambling to find an email service provider for the future, but rest assured we have a solution....

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Unlock the Power of Your E-Commerce Business With Iterable + Magento

They say that “software is eating the world,” but consumers worldwide appear to find online shopping much more palatable. This year experts predict nearly 2 billion consumers globally will choose their favorite brands or discover new ones once the shopping mood strikes. Consumer shopping habits are rapidly evolving and the entire e-commerce landscape is changing...

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Shopify + Iterable: Advanced E-Commerce Personalization Made Easy

Iterable's integration with Shopify enables e-commerce businesses of all sizes to automate personalized marketing campaigns based on shopping behavior.

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5 Product Enhancements to Kickstart Your 2019 Campaigns

Creating seamless brand experiences is an ongoing journey, but it shouldn’t be rocket science. With the right marketing technology that supports all the channels—including email, mobile, web push, direct mail and more—you can achieve long-lasting relationships with your customers. 2018 is nearing its close but here at Iterable, we haven’t missed a beat. We’ve been...

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Amplitude + Iterable: Customer Insights Made Actionable

Understanding your customers and their behavior is the first step to maximizing engagement throughout the lifecycle. According to MarTech Today, “Ninety-four percent of marketers are focusing on their data and analytics capabilities, personalization technologies and customer profile data management capabilities to deliver personalized customer experiences.” Knowing their customers’ intent, their daily habits, and how they...

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Iterable + Branch: Mobile Deep Linking and Attribution

When it comes to unifying the brand experience, marketers have a tough task ahead of them. Leading brands like Amazon, Nike, and Starbucks, have set the bar high, and marketers are feeling the pressure to exceed these expectations and leverage data in more meaningful ways to attract consumers. With the ubiquity of smartphones and the importance...

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Customer Journey Mapping Just Got Better With Workflow Analytics

Orchestrating seamless customer journeys from activation to re-engagement is every marketer’s challenge. Whether you are designing promotional campaigns to nurture users or building cart abandonment campaigns to complete more checkouts, having the right growth marketing platform is the key to an effective messaging strategy. That’s why we built an intuitive customer journey builder: by using...

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Maximize Your Mobile Marketing With Push Action Buttons

If you’re a brand looking to gain a competitive advantage when it comes to consumer mindshare, then you’ve got to have a bulletproof mobile marketing strategy as part of your approach to cross-channel engagement. When nearly 80% of all Americans own smartphones, it’s clear that marketers must evolve to meet consumer needs by engaging them on...

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Iterable + Foursquare: Powering Location-Based Engagement

Location-based technology is shaping the way we operate in the Now Economy. Everything—from traveling on demand using ridesharing apps like Uber or Lyft to getting food delivered to your home using delivery apps like DoorDash and ChowNow—is transforming the way consumers are using technology every day. With the landscape changing rapidly, location-based technology has continued...

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Introducing Iterable Insights: Your View Into Campaign Success

Growth marketers have a close relationship with data: it’s invaluable for building campaigns and measuring performance. Here at Iterable, our platform was built from the ground up so our customers can garner engagement with data-rich campaigns. If the data exists, we empower our customers to use it (however they please) inside any of their campaigns....

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Personalizing Your Templates Just Got Easier With Snippets 2.0

Crafting the perfect messages for your marketing campaigns is an important goal, but having the right tools and technology to personalize the content is just as critical. Whether you are creating email templates for your welcome series or drafting templates for your mobile campaigns, it is essential to be able to easily add content that...

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Enhance Your Relevance With Send-Time Experiments

As a growth marketer, understanding your audience is the golden rule of sending effective marketing campaigns. Whether that involves analyzing your customer’s digital behavior or testing what messaging truly resonates, the ultimate goal is to personalize the experience of each and every user to ensure that your messages remain relevant. To abide by our mission...

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Maximize Deliverability With New Spam Reports

It’s happened to all of us—a flash of brilliance spawned an idea for the perfect campaign. You’ve built out that idea with flawless imagery and copy, hand-selected an optimal audience and designed a seamless workflow. The campaign goes live and braced for success, you check the metrics…but the email flopped. Your awesome campaign success was...

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Ask the Iterable Experts: February Demo Recap

Ask the experts! To recap our February demo, solutions consultant, Carter Hickingbotham, accompanied our product marketing manager, Arpita Neelmegh, to answer your most burning questions about the Iterable growth marketing platform. Here are our answers to some of the most popular questions during our live demo last week. 1. What are some popular use cases of...

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Channeling Iterable: Top Questions From Our January Demo

At Iterable, we regularly showcase our new features and highlight our unique differentiators of what makes our growth marketing platform the modern marketer’s choice. During our recent live product demo, we gave attendees an overview of the platform, a deep-dive into our Workflow Studio, and previewed what’s to come at our debut conference, Activate. In...

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Highlight Reel: Top Questions From Our November ’17 Demo

Another month, another demo! As we continue to launch new features, we’ll highlight them in our monthly live demos. Last week, Pat Ma, Head of Product Marketing, demonstrated Iterable’s capabilities and honed in on specific use cases that leverage the Workflow Studio. Here is a recap of some of the great questions that were asked...

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Our Latest FAQs: We Answer Your Burning Questions

Every month, we’re hosting live product demos, so marketers can learn how Iterable can enable them to deliver personalized messaging to achieve true omni-channel relevance at scale. We received some excellent questions during last week’s demo, so we’re answering them for you in case you missed it! 1) What are the differences between using Iterable...

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True Omni-Channel Relevance…At Last

It’s a great day for all of us here at Iterable! We’ve been hard at work in our efforts to enable enterprise B2C companies to finally achieve true omni-channel relevance at scale. The last few months have been all hands on deck, and today we’re thrilled to announce the culmination of this endeavor. As of...