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Announcing Enhanced Integration With Crowdskout for SMS Marketing

SMS marketing is now one of the most powerful ways to facilitate conversations with consumers—in fact, one study reported that 98 percent of SMS messages are read within two minutes. This high level of engagement is especially important for non-profit organizations that must execute grassroots advocacy, garner support for political campaigns, and fundraise for specific...

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Why You Won’t Want to Miss Iterable’s Debut Conference—Activate

Recently, renowned marketing expert Mark Schaefer declared, “Marketing has lost its way.” He identified the misuse of technology and the over-reliance on data and dashboards as the perpetrators of why marketing gets a bad rap. Too many of us are crunching the numbers rather than truly listening to what our customers want. We couldn’t agree...

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Putting Power Back Into the Hands of Marketers

It’s certainly been a fantastic year here at Iterable! While I could list our team’s numerous accomplishments in 2017 — from ranking as the fastest-growing SaaS company among 1,000 other standout businesses to expanding our omni-channel capabilities with a slew of new functionality — what I’m most proud of is our laser-focus on serving our...

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Don’t Miss the Hottest Party at Dreamforce

Next week, downtown San Francisco is going to be packed with 170,000 visitors from around the globe — all to attend Salesforce’s annual conference, Dreamforce, one of the biggest events in the tech industry. This year’s event speakers — featured by Dreamforce as the greatest “Trailblazers” in the world — include renowned names, such as...

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Youth Marketing Strategy 2017: Our Takeaways on Marketing to Millennials, Gen Z and Generations to Come

This week in New York, Iterable joined over 1,000 leaders and innovators in industries like retail, education and entertainment at Youth Marketing Strategy 2017, America’s biggest event to discuss trends, insights and best practices in the youth sector. After exchanging many inspiring conversations with the industry experts, we’d like to share our takeaways from this...

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Three Growth Marketing Challenges and Their Solutions (Argyle CMO Webinar Recap)

Last week, our CMO Stephanie Robotham kicked off the Argyle 2017 CMO Virtual Event in San Francisco with her opening remarks regarding growth marketing. Joining her from consumer-facing industries were three marketing executives and a scholar specializing in marketing research. Stephanie discussed the challenges modern marketers face when it comes to guiding the consumer experience...

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eTail Connect West 2017: Lessons on True Omni-Channel Marketing

eTail Connect West just concluded successfully last week in San Diego! The invitation-only e-commerce conference for retail executives welcomed 65 of the biggest brands in the industry, as well as 25 innovative service providers. After exchanging thoughts with retail leaders, we’d like to share our takeaways regarding one of the most popular topics at the...

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eTail East 2017: Our Three Takeaways

Iterable returned to eTail East last week! We were excited to join the 800 leading retailers in Boston, discussing the trends, innovations and best-performing practices in the e-commerce industry. Among all the important topics on the agenda, how to strategically engage users and achieve customer loyalty resonated greatly with the conference attendees. The Iterable team...

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Earth Day 2017: Doing Our Part for Our Planet

Iterable’s core mission is to accelerate the growth of today’s businesses by enabling marketers to achieve omni-channel relevance, sending the right messages to the right device at the right times. However, each year on April 22, we’re reminded that our growth and that of our clients is entirely dependent on the protection of our planet....