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Cross-Channel

Cross-Channel

4 Crucial Steps to Optimize Your Mobile Marketing

There’s no denying that consumers today are incredibly mobile. Nearly 80% of Americans own smartphones, relying on them to browse, engage, and buy like never before. This all equates to massive growth marketing opportunity. Mobile devices offer a direct yet diversified means of reaching customers through email, SMS, push and in-app notifications. But not all...

Cross-Channel

Online Travel Agents: Whose Marketing Wins the Booking Battle?

Consumer demands are rising in what many are calling the Now Economy—and the travel industry is no exception. According to Google, 57% of U.S. travelers believe that brands “should tailor their information based on personal preferences or past behaviors,” and 36% would be willing to pay more for this personalization. This means that the heat...

Cross-Channel

Leveraging Dynamic Direct Mail to Boost Your Digital Strategy

Pop Quiz: What do Stitch Fix, Primary, Bite Squad, LendingClub and HelloFresh all have in common? Yes, they’re all e-commerce brands. But there’s more. They’re e-commerce brands that use variable data to mail targeted or dynamic postcards. Why, you ask? Isn’t the clientele of an e-commerce brand more likely to respond to digital ads than personalized...

Cross-Channel

Ask Yourself These 5 Questions Before Getting Started With Web Push

It’s impossible to browse an e-commerce or consumer website on your desktop… And NOT be asked if you want web push notifications. I’m an email gal. I JUST embraced in-app messaging. Plus, the last thing I want is to be bombarded by yet more pop-ups in my browser. BUT. I’m also a marketer. And like...

Cross-Channel

How YogaGlo Found Its Growth Marketing Zen With Iterable

YogaGlo, an online yoga and meditation platform, is disrupting the $542 billion fitness industry by allowing users to participate in classes with the tap of a button. YogaGlo gives members the unique opportunity to undergo curated yoga experiences that provide education on specific techniques—all via video instruction. With over 3,000 classes available, YogaGlo’s mission is to empower...

Cross-Channel

Personalization: It’s Both an Art and a Science

As marketers, we focus almost exclusively on the science of personalization—gathering the data, setting up segments and triggers, figuring out the mechanics of automating emails, creating and testing the email content and coordinating with other channels to create an omni-channel approach. We aren’t as well versed in the art of personalization—the ideas and practices that...

Cross-Channel

How Curology Makes Its Marketing as Personalized as Its Product

What do skin issues and ho-hum marketing have in common? They’re both treatable, as the team at Curology can attest. If there’s one thing that this skincare subscription business is known for, it’s personalization. Curology sets itself apart from other skincare companies by offering their patients customized combination treatments and one-to-one interactions with licensed dermatology providers....

Cross-Channel

By the Numbers: Omni-Channel Marketing in Retail

You’ve all heard by now why omni-channel marketing is critical to a brand’s success: retailers with omni-channel strategies see 30% higher customer lifetime values and 23X higher rates of customer satisfaction. But how are retailers actually implementing these strategies in 2018? In our recent report, Developing a One-to-One Customer Conversation: Omni-Channel Marketing Challenges and Solutions for Today’s Modern Retailer,...

Cross-Channel

The State of Omni-Channel Marketing in Retail

Retail brands everywhere have come to recognize the importance of omni-channel marketing and its ability to influence their bottom lines. The effectiveness of omni-channel marketing ripples throughout the revenue funnel and the numbers speak for themselves: Campaigns using 4+ channels outperform single- or dual-channel campaigns by 300% Retailers with omni-channel strategies see 30% higher customer...

Cross-Channel

3 Tools Rocksbox Uses to Increase Customer Engagement

Given the fact that subscription box websites have grown nearly 3,000% in the past three years, it can be difficult for businesses in this hot market to outshine the rest. Yet, when it comes to innovative marketing campaigns, leading jewelry subscription service Rocksbox is a true gem. Erin Miller, VP of Marketing at Rocksbox, recently spoke...

Cross-Channel

Localization for Your Omni-Channel Marketing Strategy

This guest post is brought to you by our friends at Smartling, the translation management platform that provides powerful tools to translate your products and content. What Is Localization and Why Does It Matter? When you localize your content, you are adapting your content and messaging to a specific locale or market. The first step...

Cross-Channel

Turn Users Into Customers With 
In-App Messaging

For years, the in-app message terrified me. I grew up typing my middle school essays on Microsoft Office, and there was nothing I loathed more than Clippy, one of the earliest attempts to make software more user-friendly. To be fair, I wasn’t the only one… “Clippy was ‘optimized for first use:’ amusing the first time...

Cross-Channel

Vita-Wins: How Care/of Personalizes Two-Way Conversation

In the world of subscription retailers, personalization is a top priority. Taking a one-size-fits-all approach simply doesn’t entice consumers to pay for a recurring delivery. With a plethora of options available, services that are specifically curated to each subscriber are critical to generating revenue and retaining customers. Companies like Care/of are empowering their customers to...

Cross-Channel

The 6 Strategies You Need to Increase Engagement in Advocacy

Recent innovations in technology and data collection have reshaped the face of advocacy in America. People are participating more proactively in the democratic process, and with the midterm elections coming up, advocates are eager to have their voices heard around statewide ballot initiatives. Today’s advocacy professionals have unprecedented access to information—and more tools to analyze...

Cross-Channel

Swish Achieves 350% Increase in User Retention With Iterable

Managing your personal finances is no easy feat.  With student and consumer debt on the rise, people are seeking modern solutions to reduce their expenses and monitor their spending. And because personal finance is just that—personal—budgeting apps must tailor the customer experience to the individual’s financial goals and concerns. Enter Swish, the industry-disrupting spending tracker...

Cross-Channel

The Golden Ticket: SeatGeek Boosts Revenue 3X With Iterable

The online ticketing industry is growing fast, and the demand to sell and purchase tickets quickly and easily across an intuitive platform is becoming more and more important. Whether you want to get the latest deal on a sporting event or sell tickets to a concert, SeatGeek has become a leading choice. With the largest...

Cross-Channel

Direct Mail Automation vs. Email: Knowing When to Send Which

If you compared the direct mail you receive year-over-year, the evolution in content may surprise you. In fact, I bet the postcards in your mailbox today appeal to your interests better than last year’s mail. There is one simple reason for this: direct mail automation. Until recently, it just wasn’t feasible for marketers to send...

Cross-Channel

8 Actionable Email Strategies to Boost Mobile User Engagement

The number one reason a majority of smartphone users delete an app is that they don’t use it. In fact, with mobile app retention rates on average dropping to 4% after three months, increasing mobile user engagement is a daunting task. The fight against aggressive churn is worth the effort to retain users—who are hopefully...

Cross-Channel

Personalize Everything. Yes, Everything.

Over the course of your brand’s relationship with your customers, it’s in your best interest to make it easy for them to engage with you seamlessly—all the way from click to cash. This is a key component of omni-channel relevance, of which we’ve spoken in great depths about previously. Moving not only in-step with your...

Cross-Channel

3 Steps to Put Marketing Back Into Omni-Channel Marketing

The joy of omni-channel marketing is that it gives us many opportunities to connect with customers all along their journeys with our brands. Too often, though, we focus on the channels themselves and not on the strategies that drive the way we use those channels to achieve our marketing and business objectives. Even with technology...

Cross-Channel

How Swish Helps Users Master Their Money With Iterable

Most budgeting apps fail because they require so much work. Users eventually tire of them. At Swish, habit formation is the pièce de résistance of our user experience. We help users build a 30-second daily habit, where they check in on their spending for the month and make sure they’re still on track to hit...

Cross-Channel

Adding Triggered Direct Mail to Your Omni-Channel Strategy

As omni-channel marketing becomes the new standard, many marketers consider direct mail outdated. But with advances in personalization, QR codes, personalized URLs and continued high performance—and the ability to sync direct mail with Iterable workflows—the channel is anything but old school. In fact, direct mail is more relevant, customer-focused and timely than ever before. No...

Cross-Channel

Video Email: A Marketer’s Secret Weapon to Engaging Audiences

How can we reach and engage our audiences most effectively and profitably? It’s an age-old question that embodies the very essence of what drives us all as marketers. We go where our audiences go. You can look at a few key milestones over the last decade as a testament to the importance of agile, omni-channel...

Cross-Channel

7 Best-in-Class Examples of Omni-Channel Marketing

As they shop across devices, today’s consumers expect every brand interaction they have to be seamless and cohesive. 47 percent of customers would switch to a competitor within one day of a poor experience, which is why omni-channel marketing is mission-critical. Even one disjointed or disappointing interaction can tarnish the trust or kill the connection...

Cross-Channel

34 Essential Omni-Channel Marketing Stats You Need to Know

In today’s Now Economy, consumers demand highly relevant and personalized experiences as they interact with brands on a multitude of devices. As their expectations increase, an omni-channel strategy becomes mission-critical for marketers. Savvy businesses are recognizing the dramatic impact that unifying all online and offline channels can have on their growth, and they’re taking hard...

Cross-Channel

All You Need to Know About Omni-Channel Marketing

Ever since “omni-channel” entered marketers’ vernacular years ago, some marketing technology vendors have over-promised and under-delivered on this holy grail of brand ubiquity. Fortunately, modern growth marketing platforms have caught up with all the promises and ended the era of misleading claims and false starts of omni-channel relevance. But what exactly does this term mean?...

Cross-Channel

Introducing the Omni-Channel Maturity Assessment

It’s too easy for marketers to get bogged down with day-to-day tasks, then wonder, “Are our efforts paying off? Is our messaging actually resonating with our customers? How are we really doing?” When you’re too focused on short-term metrics, it can be challenging to see the forest for the trees and determine if you’re executing...

Cross-Channel

Delivering on the Promises of Omni-Channel Marketing

The enormous proliferation of digital channels has led to a generation of marketers who are nearly as passionate about the technology they use as the messages they share with their customers. To capitalize on that passion, for years many martech vendors have promised brands the benefits of “omni-channel relevance” but have offered little more than...

Cross-Channel

3 Tactics for Optimizing Direct Mail Campaigns

Though consumers don’t typically use the phrase “direct mail,” almost all of us remember watching a parent clip coupons from the weekend circulars or tearing through a holiday toy catalogue as a kid. And because it’s so nostalgic, it may be tempting to think of it as outdated — eclipsed by more modern marketing tactics...

Cross-Channel

Moving Beyond Email: 4 Channels to Incorporate Into Your Marketing Strategy

Most marketers already know that email marketing is a powerful force for connecting with consumers. According to a VentureBeat study, email is one of the most effective marketing channels, achieving an average ROI of $38 for every dollar spent. You may feel the temptation to go all-in on email marketing — after all, it’s proven...

Cross-Channel

3 Marketing Lessons Universities Can Take From E-Learning Platforms

For high school seniors, the countdown has begun to prepare and submit their college applications. As students are exploring their options for a brighter future, the competition among higher education institutions is becoming fiercer. According to the U.S. Department of Education, more than 4,700 degree-granting two- and four-year schools nationwide are battling to recruit students....

Cross-Channel

Understanding the 5 Pillars of Omni-Channel Relevance

Over the last decade, consumer behaviors and preferences have shifted due to advancements in technology, ushering in what industry experts call the “Now Economy.” By being digitally tethered to an array of devices rich with content and informational resources, consumers are more empowered to find exactly what they want, when they want it. Ironically, as...

Cross-Channel

Meaningful Mobile: Lessons Learned from 100 Top Companies [Infographic]

Consumer communication via mobile is an incredibly important channel to integrate into your omni-channel efforts in your quest to maximize user engagement. In an always-connected digital world, mobile outreach is a direct link to the eyes and fingertips of your users. We carefully assessed how top subscription retailers are using this channel in our User...

Cross-Channel

How Curology Achieved 5X Growth By Adding a Personal Touch to Prescription Skincare

The global skincare market is expected to reach over $135 billion by 2021, but with only one dermatologist for every 36,000 Americans, prescription treatments are often inaccessible and expensive—until now. With over $17 million in funding and a business that has grown by over 500 percent in the past year, Curology is on a mission...

Cross-Channel

AMC Theatres vs. Alamo Drafthouse: Whose Marketing Receives Five Stars?

Grab your popcorn and take a seat, because it’s time for another inside look into the omni-channel messaging strategies of leading B2C brands. This installment features two leading movie theater chains in the U.S., AMC Theatres and Alamo Drafthouse. While AMC is now the leading theater chain globally, Texas-based Alamo Drafthouse is expanding rapidly as...

Cross-Channel

Who Lands the Job? Indeed vs. AngelList

The start of a new year is a popular time for job searching (hint: we are hiring!), so if you’re in the process of finding your next gig, there’s a good chance that you began by browsing for listings on Indeed or AngelList. But which company does a better job of sharing their job postings...

Cross-Channel

Push and SMS Should Be Short and Sweet

Converting users and subscribers to loyal and happy customers is critical to any business’s growth. Today, we’re highlighting helpful tips and important considerations for your marketing strategy. An obvious best practice is to maximize engagement with your audience wherever they prefer to spend time. As consumers, we know that’s not just one channel or device....