Back to Directory

About AppsFlyer

AppsFlyer is a mobile attribution and marketing analytics platform that empowers data-driven marketers to maximize the return on their investments. Processing billions of mobile actions every day, AppsFlyer helps teams track which source led to an install and revenue-generating, in-app events, ultimately leading to the optimization of user acquisition funnels.

AppsFlyer and Iterable

Iterable integrates with AppsFlyer enabling customers to unify their acquisition and engagement strategies. Send install and event postbacks from AppsFlyer to Iterable, in real-time, to trigger workflows which immediately activate, engage, and retain users. The OneLink integration also allows AppsFlyer to attribute new installs to Iterable as a source, showing the true value of Iterable messaging channels alongside other paid channels.