[{"ID":120967,"post_author":"79","post_date":"2024-01-30 05:43:24","post_date_gmt":"2024-01-30 13:43:24","post_content":"<p>Iterable helps brands from around the world deeply connect with their customers through timely cross-channel communications tailored to each individual. We strive to make it easy for any marketer to leverage data within their journeys, campaigns, and templates, but we know that sometimes the most valuable data is locked behind analytics or engineering teams\u2019 backlogs. The result is stale communications, customer disengagement, and lower ROI.<\/p>\r\n<p>Today, we are beyond excited to announce a massive leap forward in helping marketers overcome these challenges with our new Iterable Ingest Toolkit. This set of capabilities empowers marketers to bring all of their rich data into Iterable\u2014without submitting engineering tickets or dealing with manual CSVs.<\/p>\r\n<p>The Ingest Toolkit is highlighted by Smart Ingest, a free Iterable-native solution co-developed with <a href=\"https:\/\/iterable.com\/partners\/technology\/hightouch\" target=\"_blank\" rel=\"noopener\">Hightouch<\/a>. Smart Ingest directly connects cloud data platforms to Iterable, making it easier than ever to bring user attributes, customer lists, product catalogs, and more into Iterable. The Ingest Toolkit also includes Data Schema Management, an intuitive user interface where marketers can manage and control their data schema. Together, these new features help marketers activate their data and drive richer personalization without engineering support.<\/p>\r\n<p>In addition to the Ingest Toolkit, we\u2019re making it easier for marketers to scale their impact across their businesses by updating how Iterable shares data directly with cloud data platforms to include AI-enriched user profile attributes.<\/p>\r\n<h3>What is Smart Ingest?<\/h3>\r\n<p>Brands have no shortage of data, but it\u2019s often locked away in cloud data platforms and not accessible to marketing teams in the tools they use every day. Historically, getting that data into the hands of marketers has required filing tickets, waiting for engineers to build custom integrations, or simply giving up and abandoning campaign ideas altogether.<\/p>\r\n<p>Smart Ingest, the Iterable-native feature co-developed with Hightouch, solves this by directly connecting Iterable to any major cloud data platform. It offers an intuitive, marketer-friendly user interface (UI) directly within Iterable for importing user attributes, populating customer lists, dynamically updating product catalogs, and using the latest data from cloud data platforms.<\/p>\r\n<p>With Smart Ingest, marketing teams can bring all of their rich customer data into Iterable, enhancing their ability to segment and personalize campaigns\u2014without having to deal with manual data uploads or waiting on technical teams.<\/p>\r\n<blockquote>\r\n<p><em>\u201cIterable and Hightouch share a vision of democratized data, where every marketer has self-service access to all of their customer data and can activate it to deliver personalized experiences that create stronger customer connections,\u201d<\/em> shared Kashish Gupta, Founder and co-CEO of Hightouch. <em>\u201cWe\u2019re thrilled to partner more closely with Iterable to deliver our technology to marketing teams around the world.\u201d<\/em><\/p>\r\n<\/blockquote>\r\n<p>Smart Ingest will be available at no additional cost and will support all major cloud data platforms.<\/p>\r\n<h3>What is Data Schema Management?<\/h3>\r\n<p>Adding to the Ingest Toolkit is Data Schema Management\u2014a visual experience empowering marketers to control and defend their data\u2019s structure to drive faster activation, collaboration, and reporting across systems and teams.<\/p>\r\n<p>With just a click in Iterable, marketers can lock their data structure, ensuring unmatched data integrity by preventing the addition of unintended data fields. This control not only maintains the consistency and reliability of their data but also makes the platform incredibly easy to use.<\/p>\r\n<p>Data Schema Management also enables marketers to intentionally update their data schema, streamlining their data organization process without needing deep technical skills. With precise data management, campaigns become more targeted, measurable, and scalable. Marketers leveraging Iterable are not just organizing and activating data but optimizing their marketing impact.<\/p>\r\n<h3>Unleash AI Across Your Business with Iterable &amp; Snowflake Secure Data Sharing<\/h3>\r\n<p>Our customers have fueled their cross-channel communications with our AI-powered Brand Affinity\u2122 and Predictive Goals to make better targeting decisions, boost loyalty, and unlock business growth.<\/p>\r\n<p>Now, it\u2019s time to bring these powerful AI-enriched user attributes and augment their business data directly in their Snowflake accounts so they can scale their impact across their businesses.<\/p>\r\n<p>For example, eligible marketers can now design better in-product experiences to boost loyalty for customers who are classified as \u201cNeutral\u201d by Brand Affinity\u2122. Similarly, by making Predictive Goals available in Snowflake, brands can now combine these user scores with other business or product data to clearly see how various in-product experiences influence engagement and conversion rates for specific custom events and customer segments.<\/p>\r\n<p>This update enhances our Snowflake Secure Data Sharing solution by incorporating a complete set of user profile data into the already existing flow of campaign data\u2014eliminating the need for custom pipelines and engineers.<\/p>\r\n<h3>Own Your Data Strategy<\/h3>\r\n<p>Iterable is built for marketers. With this newest release we\u2019re building on this vision by empowering marketers to easily activate more of their customer data by reducing their reliance on tech and engineering teams.<\/p>\r\n<p>The Ingest Toolkit and updates to our Snowflake Secure Data Sharing solution enable marketers to connect and activate their cloud data platforms, manage their data structure on the platform, and augment their Snowflake accounts with AI-powered user classifiers so they can truly unlock customer joy, all while reducing their dependence on tech teams.<\/p>\r\n<p><em>To learn more about the Ingest Toolkit with Smart Ingest and the update to our Snowflake Secure Data Sharing solution, check out <a href=\"https:\/\/iterable.com\/whats-new-prospect\/\" target=\"_blank\" rel=\"noopener\">what\u2019s new<\/a>. For more info on Hightouch, visit <a href=\"http:\/\/hightouch.com\" target=\"_blank\" rel=\"noopener\">hightouch.com<\/a>.<\/em><\/p>","post_title":"Iterable's Ingest Toolkit Empowers Marketers to Easily Activate Their Data","post_excerpt":"We are beyond excited to announce a feature geared towards helping marketers overcome data challenges: our new Iterable Ingest Toolkit.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"iterables-ingest-toolkit","to_ping":"","pinged":"","post_modified":"2024-01-30 05:43:24","post_modified_gmt":"2024-01-30 13:43:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/blog\/iterables-ingest-toolkit\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 30, 2024","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/2024-Winter-Release_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Purple background, teal lower bottom right corner. Screenshots of the Ingest Toolkit are to the right of the words &quot;Winter Product Release.&quot;\" decoding=\"async\" fetchpriority=\"high\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/2024-Winter-Release_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/2024-Winter-Release_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/2024-Winter-Release_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/iterables-ingest-toolkit\/"},{"ID":120590,"post_author":"79","post_date":"2024-01-25 08:13:17","post_date_gmt":"2024-01-25 16:13:17","post_content":"<p>Machine learning (ML) is a remarkable technology that revolutionizes mundane tasks, sparing us the burden of manual labor and propelling us into a world where computers adeptly learn from data, making decisions and predictions with ever-increasing accuracy. Even in areas where we prefer human decision-making, ML can provide invaluable insights to help us make more informed and rapid decisions. As we navigate this landscape of interconnectedness, the impact of ML resonates deeply, reshaping industries, optimizing efficiency, and enriching our experiences in ways previously unimaginable.<\/p>\r\n<h3>Machine Learning in Action<\/h3>\r\n<p>In an era where technology seamlessly integrates into our daily lives, the pervasive influence of ML stands as a testament to its transformative power. Many of our everyday experiences are powered by ML in ways we don\u2019t even think about. ML stealthily operates behind the scenes, orchestrating experiences that range from effortlessly filtering out spam emails to delivering personalized recommendations on streaming platforms.<\/p>\r\n<h4>Machine Learning Filters Spam<\/h4>\r\n<p>Sometimes, the most valuable technologies are easily overlooked. Take the role of ML in spam filtering, for example. The value of spam filters lies in the ability to process vast amounts of incoming data, learn patterns from this information, and subsequently discern between legitimate and unwanted emails, all with lightning speed.<\/p>\r\n<p>The model's behavior involves analyzing email content, sender information, and user interactions to make split-second decisions, significantly reducing the burden of manually sifting through countless emails, all done in a way that users barely have to think about. While 10 years ago, one would frequently have to mark messages as spam or not spam, these days, the technologies have improved to the point where it\u2019s only occasionally necessary.<\/p>\r\n<h4>Machine Learning Provides Video Recommendations<\/h4>\r\n<p>In the realm of video streaming services, the brilliance of ML shines through personalized recommendations. These platforms employ sophisticated algorithms that scrutinize user preferences, viewing history, and interactions with content to curate suggestions tailored to individual tastes.<\/p>\r\n<p>When a user discovers enticing content aligned perfectly with their interests, it's a testament to the iterative learning process of ML. These platforms continually refine their algorithms, gauging the success of recommendations based on user engagement metrics such as watch time, likes, and interactions. Through this iterative process, ML identifies patterns of user behavior and refines its suggestions, thereby enhancing the overall user experience. The viewer doesn\u2019t have to think about the ML at all to benefit from it.<\/p>\r\n<h3>How Machine Learning Supports Predictive Marketing<\/h3>\r\n<p>Similarly, in the domain of marketing, predictive analytics\u2014fueled by ML\u2014revolutionizes campaign strategies. Predictive models can analyze multifaceted data points to forecast user behavior, enabling marketers to anticipate responses accurately. This predictive prowess eliminates the guesswork involved in targeting specific user segments for campaigns.<\/p>\r\n<p>By learning from past campaign successes and failures, these models iteratively refine their predictions, optimizing the targeting criteria and enhancing the efficacy of marketing efforts. The value proposition of ML is profound\u2014it not only saves time for marketers and users but also elevates the quality of interactions and experiences.<\/p>\r\n<h4>A Real-World Marketing Example<\/h4>\r\n<p>To illustrate how a predictive model operates, behind the scenes, we\u2019ll walk through an example of building a predictive model using marketing data from a real Portuguese banking institution. The data is open-source, and the code is available in this <a href=\"https:\/\/colab.research.google.com\/drive\/13QZ75ocV1cKzmuSJSyiz6539IIuVVXyr?usp=sharing\" target=\"_blank\" rel=\"noopener\">notebook<\/a>. The notebook contains a more detailed walkthrough of the code and how the model is built, while the explanation in this article is more high-level and focuses on the impact such a hypothetical model might have.<\/p>\r\n<p><strong>The Data<\/strong><br \/>\r\nThe dataset includes 16 features that give information about users, including demographic data such as their job, marital status, educational status, and marketing data like how many times they were contacted and the outcome of the previous marketing campaign. The goal will be to predict whether the client subscribes to a term deposit, which is the conversion event for this campaign.<\/p>\r\n\r\n[caption id=\"attachment_120495\" align=\"alignnone\" width=\"1488\"]<img class=\"size-full wp-image-120495\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-25-at-10.39.12-AM.png\" alt=\"Table featuring various columns and rows of data.\" width=\"1488\" height=\"958\" \/> <em> Sample of the data used in this example. <\/em>[\/caption]\r\n\r\n<p><strong>Data Cleaning<\/strong><br \/>\r\nThe dataset includes data for 45211 contacts. The first step in building a predictive model is data cleaning. We have to wrangle the data into a format that <a href=\"https:\/\/xgboost.readthedocs.io\/en\/stable\/\" target=\"_blank\" rel=\"noopener\">xgboost<\/a>, a popular machine-learning algorithm, can understand. In production model development, it\u2019s not uncommon for this stage to take the longest. See the notebook for details about how we do the cleaning.<\/p>\r\n\r\n[caption id=\"attachment_120501\" align=\"alignnone\" width=\"1992\"]<img class=\"size-full wp-image-120501\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-25-at-10.40.51-AM.png\" alt=\"The same data as the previous image, but cleaned up, meaning categories are assigned correctly, nothing is left blank.\" width=\"1992\" height=\"286\" \/> <em>Sample data after cleaning.<\/em>[\/caption]\r\n\r\n<p><strong>Train\/Test Split<\/strong><br \/>\r\nNext, we split these contacts into a training set and a test set. The model will learn from users in the training set, while we test the model's accuracy in the test set. (Note: the same user cannot be in both sets, since the model would effectively be cheating off the answer key.)<\/p>\r\n<p>Different splits can be used, but here, we\u2019ll randomly select 80% of users to be in the training set, with the remainder in the test set. Once we\u2019ve completed this process, we see that we have randomly split our 45211 total users into 36168 users in the training set and 9043 users in the test set.<\/p>\r\n<p><strong>Model Training and Evaluation<\/strong><br \/>\r\nThen, we\u2019ll train the model using the <a href=\"https:\/\/xgboost.readthedocs.io\/en\/stable\/\" target=\"_blank\" rel=\"noopener\">xgboost<\/a> algorithm. Afterwards, we\u2019ll evaluate the resulting model. While xgboost is quite configurable, we\u2019ll primarily use the defaults for simplicity in today\u2019s example.<\/p>\r\n<p>First, we look at the AUC (area under curve). This is a commonly used metric for classification models such as this one, which produces a number between 0.5 and 1. The higher the AUC, the better the model. In this case, our AUC was about 0.73, indicating that we have a medium level of model performance. This is to be expected in this type of use case because customer behavior can never fully be predicted.<\/p>\r\n\r\n[caption id=\"attachment_120507\" align=\"alignnone\" width=\"1126\"]<img class=\"size-full wp-image-120507\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-25-at-10.42.41-AM.png\" alt=\"Grid of 2x2 showing actual labels on the y axis and predicted labels on the x axis. On both x and y there are &quot;Did not convert&quot; and &quot;converted&quot; labels.\" width=\"1126\" height=\"938\" \/> <em> The Confusion Matrix.<\/em>[\/caption]\r\n\r\n<p>Next, we look at the above confusion matrix. The vertical axis represents the actual conversion outcome for users in the test set, while the horizontal axis represents the predicted conversion outcome. For example, 7638 users were correctly predicted not to convert, while 565 users were correctly predicted to convert. 314 users were predicted to convert but didn\u2019t, while 526 users were predicted not to convert but did.<\/p>\r\n<p>While this model is not perfect, it\u2019s important to note that it could have been extremely useful, nonetheless, because we can use it for segmentation. Let\u2019s examine this use case more carefully.<\/p>\r\n<p><strong>Segmentation<\/strong><br \/>\r\nSegmentation is often not covered in introductory ML tutorials, but it\u2019s essential to making the most of your predictive models for marketing. Let\u2019s try ranking users into 10 deciles and seeing how likely each segment is to convert. The technical details of how we do this can be found in the notebook, but we\u2019ll stick to talking about what we do with the results here. We divide users into 10 deciles, ranked by their likelihood of converting as predicted by the model.<\/p>\r\n\r\n[caption id=\"attachment_120513\" align=\"alignnone\" width=\"1372\"]<img class=\"size-full wp-image-120513\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-25-at-10.44.16-AM.png\" alt=\"Bar chart showing conversion rate by decile. The x axis is deciles 0 through 9, 9 having the largest bar chart (highest conversion), 0 having none. \" width=\"1372\" height=\"1054\" \/> <em>Bar chart depicting conversion rate by decile.<\/em>[\/caption]\r\n\r\n<p>As we can see here, the top decile, labeled \u201c9,\u201d has about a 60% chance to convert, while deciles 0-5 have almost no chance to convert. Since we know this information before sending the campaign out, this information is quite actionable. We can choose, for example, not to bother sending the campaign to deciles 0 through 5 and to send out a promotion to segments 6 through 9. We could even tailor our messaging to each of these segments.<\/p>\r\n<p>The practical demonstration with marketing data from a Portuguese banking institution vividly illustrates the practical application of predictive modeling in marketing, showcasing its ability to enable precise segmentation and optimal resource allocation.<\/p>\r\n<h3>Machine Learning: A Marketing Game-Changer<\/h3>\r\n<p>Machine learning quietly revolutionizes our daily experiences, from filtering email spam to curating personalized recommendations on streaming platforms. Its prowess lies in learning from data, liberating us from mundane tasks, and enhancing our insight. As demonstrated in the example above, predictive analytics reshapes marketing strategies, offering insights that refine interactions and optimize resource allocation.<\/p>\r\n<p>In marketing, predictive models equipped to analyze multifaceted data points accurately forecast user behavior, eliminating guesswork in targeting specific segments. This not only saves time but improves the quality of interactions. By discerning patterns in consumer behavior, ML empowers marketers to anticipate trends, personalize outreach, and optimize campaigns. This dynamic technology doesn't just streamline processes; it refines targeting criteria, enhances customer experiences, and maximizes ROI.<\/p>\r\n<p>Iterable\u2019s <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/5000056031508-Introduction-to-Predictive-Goals-\" target=\"_blank\" rel=\"noopener\">Predictive Goals<\/a> represents the next iteration of making your data work for you\u2013what if you could predict what your customers will do instead of looking only at what they\u2019ve already done? Predictive Goals, within the context of machine learning, sets the foundation for businesses to not only understand but actively engage and optimize interactions with their audience, marking a pivotal step towards a symbiotic relationship between technology and consumer engagement.<\/p>\r\n<p><em>To learn more about Iterable\u2019s Predictive Goals, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> or reach out to your CSM.<\/em><\/p>","post_title":"Getting Hands-On With Machine Learning in Marketing","post_excerpt":"Even in areas where we prefer human decision-making, machine learning provides valuable insights to help us make more informed decisions.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"getting-hands-on-with-machine-learning-in-marketing","to_ping":"","pinged":"","post_modified":"2024-01-25 08:13:17","post_modified_gmt":"2024-01-25 16:13:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/blog\/getting-hands-on-with-machine-learning-in-marketing\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 25, 2024","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/012524_Machine-Learning_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"green background,\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/012524_Machine-Learning_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/012524_Machine-Learning_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/012524_Machine-Learning_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/getting-hands-on-with-machine-learning-in-marketing\/"},{"ID":120591,"post_author":"79","post_date":"2024-01-24 08:00:50","post_date_gmt":"2024-01-24 16:00:50","post_content":"<p>Zero-party data is information the customer actively chooses to share with your brand. It includes the kind of personal details a shopper might share with a sales representative, such as what they\u2019re shopping for, their age and gender, and the best ways to get in touch with them.<\/p>\r\n<p>Consumers are becoming increasingly aware\u2014and wary\u2014of how some companies track, sell, and buy their online data and use it to target them for aggressive sales and marketing pitches. <a href=\"https:\/\/hbr.org\/2022\/02\/the-new-rules-of-data-privacy\" target=\"_blank\" rel=\"noopener\">Governments are cracking down<\/a> by limiting how companies can collect and use customer data. And companies, including <a href=\"https:\/\/iterable.com\/blog\/what-apples-ios-15-privacy-updates-mean-for-marketers\/\" target=\"_blank\" rel=\"noopener\">Apple<\/a> and <a href=\"https:\/\/blog.google\/products\/chrome\/privacy-sandbox-tracking-protection\/\" target=\"_blank\" rel=\"noopener\">Google<\/a>, are making it easier to opt out of being tracked.<\/p>\r\n<p>As privacy becomes more and more important to consumers, intentionally proffered information is all the more valuable to marketers. Here\u2019s what you need to know about zero-party customer data, how to collect it, and how to put it to use for your brand.<\/p>\r\n<h3>What\u2019s the Difference Between Customer Data Types?<\/h3>\r\n<p>Various types of customer data can be collected. One of the most important distinctions is how data is collected, and those distinctions can be a little confusing. Here we\u2019ll explain the difference between zero-, first-, second-, and third-party data.<\/p>\r\n<p><strong>Zero-party data<\/strong>: Zero-party data differs from the other types in that it is the only one that is collected directly\u2014explicitly\u2014from customers who voluntarily give you their information. Examples of zero-party data include:<\/p>\r\n<ul>\r\n\t<li>Communication preferences<\/li>\r\n\t<li>Purchase intentions<\/li>\r\n\t<li>Style preferences<\/li>\r\n\t<li>Self-identifiers<\/li>\r\n\t<li><a href=\"https:\/\/iterable.com\/blog\/how-quizzes-collect-zero-party-data-to-help-build-customer-profiles\/\" target=\"_blank\" rel=\"noopener\">Quiz<\/a> responses<\/li>\r\n<\/ul>\r\n<p>These are usually collected via surveys or user profile settings.<\/p>\r\n<p><strong>First-party data<\/strong>: First-party data is collected implicitly as users interact with your brand. It can include browsing history, purchase history, clicking and hovering behaviors, email engagements, downloads, and other actions. It can be collected automatically from all your marketing and sales channels, such as:<\/p>\r\n<ul>\r\n\t<li>Brand website<\/li>\r\n\t<li>Mobile app<\/li>\r\n\t<li>Emails<\/li>\r\n\t<li>CRM systems<\/li>\r\n\t<li>Subscriptions<\/li>\r\n\t<li>Social media<\/li>\r\n\t<li>Marketing campaigns<\/li>\r\n<\/ul>\r\n<p><strong>Second-party data<\/strong>: <a href=\"https:\/\/iterable.com\/blog\/understanding-brand-partnerships-and-second-party-data\/\" target=\"_blank\" rel=\"noopener\">Second-party data<\/a> collects the same information as first-party data\u2014browsing, purchase, subscription history, etc. The difference is that instead of collecting the data on your own platforms from your own customers, you purchase the data from another brand. The data is considered the other brand\u2019s first-party data, which makes it second-party data to you. It\u2019s still specific to each user, but not specific to your site or app.<\/p>\r\n<p><strong>Third-party data<\/strong>: Third-party data refers to collecting and selling customer data. Information such as demographics, location, age, income, education, sites visited, and buying signals (that is, actions that indicate a person is interested in purchasing a particular type of product) are obtained by third-party data brokers and sold to marketers in large bundles of aggregated data.<\/p>\r\n<p>Third-party data has been extremely valuable for learning what consumers are doing online, but it\u2019s exactly the kind of data that makes consumers wary and causes regulators to crack down. Although it is still practiced, the <a href=\"https:\/\/blog.google\/products\/chrome\/privacy-sandbox-tracking-protection\/\" target=\"_blank\" rel=\"noopener\">future of third-party data is uncertain<\/a>.<\/p>\r\n<h3>How to Use Zero-Party Data<\/h3>\r\n<p>Best practices dictate that you should offer something of value to your customers in exchange for their information\u2014and then quickly deliver on that offer. For example, completing a short survey could earn them a coupon code, or a free download. Or, you might ask them to take a style quiz and then use AI to immediately serve up a list of <a href=\"https:\/\/iterable.com\/resources\/articles\/customer-experience\/personalization\/what-is-real-time-personalization\" target=\"_blank\" rel=\"noopener\">personalized<\/a> shopping recommendations based on their answers.<\/p>\r\n<p>Whatever you do, be sure to put your data takeaways into practice immediately so consumers can see that you care about their preferences and want to build a customer experience to match. Acting on your user\u2019s preferences will build trust and loyalty in the long run.<\/p>\r\n<h3>Benefits of Zero-Party Data<\/h3>\r\n<p>While consumers are less willing to let anonymous companies collect and sell their personal information, they are still interested in having personalized brand experiences tailored to their likes and preferences. Zero-party data is a great way to balance customers\u2019 determination for privacy with their desire for personalization.<\/p>\r\n<p>You can get valuable and reliable information directly from customers, without them feeling like they\u2019ve been \u201ctricked\u201d into sharing personal data. Then, you can use that information to optimize their brand experience. Other benefits include:<\/p>\r\n<p><strong>Reliability<\/strong>: Because zero-party data comes straight from the consumer, you can feel confident that what you learn is reliably true.<\/p>\r\n<p><strong>Longevity<\/strong>: As companies and governments phase out third-party tracking and cookies and more users opt out of data tracking, zero-party data offers a lasting source of customer information.<\/p>\r\n<p><strong>Building trust and transparency<\/strong>: Asking users directly for their information\u2014instead of obtaining it secretively\u2014instills trust in your brand and shows that you are being transparent in your data collection efforts. Plus, being overt in how you use the collected data helps to establish trust. Be sure your users know what they\u2019re getting in exchange for their personal information\u2013an individualized experience. Then, when customers are willing to share personal information it demonstrates that they trust your brand with their data.<\/p>\r\n<h3>Getting the Most out of Your Zero-Party Data<\/h3>\r\n<p>The data you collect is only as good as the tools you have to take advantage of it. Integrating your zero-party data into a customer communication platform, like Iterable, helps centralize your data, synthesize its meaning, and allows you to automated personalized messaging for each consumer.<\/p>\r\n<p>With zero-party data, marketers using Iterable can determine what type of message to send each customer, the best timing for the message, and which channel to use.<\/p>\r\n<p>Rather than reaching out randomly and having your message lost amongst the plethora of information your consumer receives, you can reach your user\u2019s preferred messaging platform (such as <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/email-marketing\/what-is-an-email-marketing-strategy\" target=\"_blank\" rel=\"noopener\">email<\/a> or <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/general\/what-is-sms-marketing\" target=\"_blank\" rel=\"noopener\">SMS<\/a>) exactly when they\u2019re most likely to see it and interact with it.<\/p>\r\n<p>By personalizing marketing activities to each individual, you cultivate more connections to your brand. Better yet, each new user interaction is relayed to your cross-channel marketing tool, triggering even more tailored messages.<\/p>\r\n<p><em>To learn how Iterable can help your brand use zero-party data effectively to create personalized customer experiences, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"What is Zero-Party Data?","post_excerpt":"Here\u2019s what you need to know about zero-party customer data, how to collect it, and how to put it to use for your brand.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"what-is-zero-party-data","to_ping":"","pinged":"","post_modified":"2024-01-24 08:00:50","post_modified_gmt":"2024-01-24 16:00:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/blog\/what-is-zero-party-data\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 24, 2024","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/012324_Zero-Party-Data_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"pur\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/012324_Zero-Party-Data_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/012324_Zero-Party-Data_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/012324_Zero-Party-Data_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/what-is-zero-party-data\/"},{"ID":120592,"post_author":"79","post_date":"2024-01-23 06:32:38","post_date_gmt":"2024-01-23 14:32:38","post_content":"<p>With every new year comes the many articles on marketing trends and predictions\u2014we\u2019ve shared <a href=\"https:\/\/iterable.com\/blog\/5-2024-email-marketing-predictions\/\" target=\"_blank\" rel=\"noopener\">several<\/a> of <a href=\"https:\/\/iterable.com\/blog\/6-2024-mobile-marketing-predictions\/\" target=\"_blank\" rel=\"noopener\">our own<\/a>, in fact. What makes forecasting the most impactful is when it\u2019s built on a foundation of concrete evidence.<\/p>\r\n<p>The latest <a href=\"https:\/\/chiefmartec.com\/2023\/12\/major-trends-in-martech-for-2024-the-real-changes-underway-in-a-99-platitude-free-report\/\" target=\"_blank\" rel=\"noopener\">Martech for 2024<\/a> report is that evidence. Published by ChiefMartec and MartechTribe, and sponsored by our friends at <a href=\"https:\/\/iterable.com\/partners\/technology\/mparticle\" target=\"_blank\" rel=\"noopener\">mParticle<\/a>, <a href=\"https:\/\/iterable.com\/partners\/technology\/snowplow\" target=\"_blank\" rel=\"noopener\">Snowplow<\/a>, and other leading marketing technology platforms, this 89-page analysis covers the state of martech and what to expect in the year to come.<\/p>\r\n<p>You can see the full report for yourself, but these are the three things that stuck out most to me.<\/p>\r\n<h3>3 Major Martech Trends to Expect in 2024<\/h3>\r\n<h4>1. Tech Consolidation Will Come\u2014Just Not in the Way You Think<\/h4>\r\n<p>Experts have inaccurately suggested for years that the martech landscape has reached critical mass: after all, the Martech for 2024 report states that the current number of total martech solutions is now at 13,080\u2014 \u201ca net increase of 18.5% in just the past six months since our last release in May.<\/p>\r\n\r\n[caption id=\"attachment_120364\" align=\"alignnone\" width=\"1618\"]<img class=\"size-full wp-image-120364\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-22-at-12.56.39-PM.png\" alt=\"Graphics of martech technology throughout the years.\" width=\"1618\" height=\"928\" \/> <em>Martech has evolved over the years. Source: <a href=\"https:\/\/chiefmartec.com\/2023\/05\/2023-marketing-technology-landscape-supergraphic-11038-solutions-searchable-on-martechmap-com\/\" target=\"_blank\" rel=\"noopener\">chiefmartec.com<\/a>.<\/em>[\/caption]\r\n\r\n<p>The industry thought the pandemic and subsequent economic turmoil would decimate that number, but then the AI boom came along. \u201cGenerative AI is responsible for 73% of the increase,\u201d according to the report.<\/p>\r\n<p>And while 7% of vendors have been removed from the landscape from May 2022 to May 2023 due to dissolution or acquisition, most new solutions encompass what the report calls the \u201clong tail,\u201d or the companies that trail the industry leaders in market cap.<\/p>\r\n<p>When you look at the industry leaders like Iterable, however, that make over $100 million in annual revenue, the report declares, \u201cWe absolutely see consolidation effects.\u201d<\/p>\r\n<blockquote>\r\n<p><em>\u201cNot only are these companies still growing in their revenue\u2014often by impressive double-digit percentages\u2014they\u2019re growing in their presence in most companies\u2019 tech stacks. We see the same small set of \u2018head\u2019 martech solutions appear in the majority of martech stacks.\u201d<\/em><\/p>\r\n<\/blockquote>\r\n<p>Only about 260 solutions generate 80% of the mentions in the industry, which is proof that most martech stacks have consolidated to the best in the business. This leads to our next trend: the rise of composable architectures.<\/p>\r\n<p><em>To make sure your martech stack is future-proofed, <a href=\"https:\/\/iterable.com\/whitepaper\/the-four-steps-to-a-successful-digital-transformation\/\" target=\"_blank\" rel=\"noopener\">download our guide<\/a> to the four steps of successful digital transformation.<\/em><\/p>\r\n<h4>2. The Future of Martech is Composable<\/h4>\r\n<p>Historically, the paradox of choice led to marketers choosing the monolith legacy martech platforms, but now that one-size-fits-all approach doesn\u2019t work. The report explains that the modern martech stack is composable:<\/p>\r\n<blockquote>\r\n<p><em>\u201cAutomations, apps, workflows, customer experiences, AI agents, and other kinds of digital solutions can be created by combining data and services from multiple products and data sources to serve bespoke use cases.\u201d<\/em><\/p>\r\n<\/blockquote>\r\n<p>This has led to the democratization of technology, in which marketers are seeking no-code solutions that don\u2019t require as many engineering resources. With robust integrations and an API-first approach, platforms don\u2019t need to do everything well\u2014they just need to excel at their specialties and partner with vendors to fill any feature gaps.<\/p>\r\n<p>Composability also takes the pain out of the marketer\u2019s decision-making process. With a stack that\u2019s easily adaptable, you can access a multitude of world-class technologies without the stress of worrying whether you\u2019ve selected the perfect solution.<\/p>\r\n<p>Composable architectures are inherently headless\u2014meaning there is no singular point of failure. Tools can be added or replaced without system disruption. Legacy systems weren\u2019t designed to be plug-and-play like modern stacks, but now platforms can integrate seamlessly together in no time at all. Flexibility is the name of the game for the future of martech.<\/p>\r\n\r\n[caption id=\"attachment_120338\" align=\"alignnone\" width=\"1802\"]<img class=\"wp-image-120338 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-22-at-3.17.25-PM.png\" alt=\"A hub and spoke model with Iterable in the center. Around the outside are: Analytics, Customer Data Platform, Mobile, Loyalty &amp; Personalisation, and Data Warehouse &amp; data Lake\" width=\"1802\" height=\"888\" \/> <em>An example of an integrated martech stack.<\/em>[\/caption]\r\n\r\n<p><em>Find out how <a href=\"https:\/\/iterable.com\/partners\/technology\/?page=5\" target=\"_blank\" rel=\"noopener\">Iterable\u2019s partner ecosystem<\/a> of technology and solutions providers can support you in unlocking growth, engaging your customers, and creating joyful experiences.<\/em><\/p>\r\n<h4>3. Cloud-Native MarTech Makes Data Aggregation Possible<\/h4>\r\n<p>In addition to martech solutions themselves being composable, the data they harness has also become aggregated, thanks to the increased popularity of cloud-native platforms, such as cloud data warehouses, customer data platforms (CDPs), and data lakes.<\/p>\r\n<p>This aggregation allows marketers to tap into their wide swaths of unstructured data and derive previously unseen insights about their customers. Cloud-native solutions eliminate the siloed nature of legacy systems and facilitate data sharing between departments to deliver a consistent customer experience.<\/p>\r\n<blockquote>\r\n<p><em>\u201cThe ability to tap data from across the organization\u2014sales touchpoints, customer service touchpoints, digital product interactions, lifetime customer value models from finance, etc.\u2014for marketing use cases is a huge advantage being unlocked by this new aggregated data layer.\u201d<\/em><\/p>\r\n<\/blockquote>\r\n<p>And with the expansion of AI-powered solutions comes an evolution from basic business intelligence to cognitive analytics, where marketers are leveraging self-learning systems to understand how to engage with their customers in a more meaningful way.<\/p>\r\n\r\n[caption id=\"attachment_120344\" align=\"alignnone\" width=\"2046\"]<img class=\"size-full wp-image-120344\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-22-at-3.19.16-PM.png\" alt=\"an arrow rising up and to the right showing how advanced analytics moves towards AI.\" width=\"2046\" height=\"936\" \/> <em>Harnessing Data Analytics to Transform Your Business.<\/em>[\/caption]\r\n\r\n<p>Investing in cloud-native martech that activates this customer data instantaneously will be the key to achieving the best marketing performance.<\/p>\r\n<p><em>Want to get the most out of your technology investments? <a href=\"https:\/\/iterable.com\/whitepaper\/unlock-the-value-maximize-the-roi-of-your-martech\/\" target=\"_blank\" rel=\"noopener\">Download our checklist<\/a> to maximize the ROI of your martech.<\/em><\/p>\r\n<h3>Make the Most of Your Martech in 2024<\/h3>\r\n<p>There is so much we didn\u2019t cover from the Martech for 2024 report, so we encourage you to <a href=\"https:\/\/chiefmartec.com\/2023\/12\/major-trends-in-martech-for-2024-the-real-changes-underway-in-a-99-platitude-free-report\/\" target=\"_blank\" rel=\"noopener\">grab a copy<\/a> for yourself. But all signs point to a year of technology democratization, composable architectures, and data aggregation.<\/p>\r\n<p>And the ultimate goal of these trends is to make a better, more comprehensive customer experience available to marketers everywhere.<\/p>\r\n<p><em>Want to know how Iterable can fit into your modern martech stack? Kick your new year off right and <a href=\"http:\/\/iterable.com\/demo\" target=\"_blank\" rel=\"noopener\">schedule a custom demo<\/a> of Iterable today.<\/em><\/p>","post_title":"How the Martech Landscape is Evolving in 2024","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-the-martech-landscape-is-evolving-in-2024","to_ping":"","pinged":"","post_modified":"2024-01-23 06:32:38","post_modified_gmt":"2024-01-23 14:32:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/blog\/how-the-martech-landscape-is-evolving-in-2024\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 23, 2024","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/012324_MarTech-Report-Reaction2_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Red background with illustrated martech report. A magnifying glass hovers over and englarges the year &quot;2024.&quot;\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/012324_MarTech-Report-Reaction2_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/012324_MarTech-Report-Reaction2_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/012324_MarTech-Report-Reaction2_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/how-the-martech-landscape-is-evolving-in-2024\/"},{"ID":120593,"post_author":"79","post_date":"2024-01-18 07:33:37","post_date_gmt":"2024-01-18 15:33:37","post_content":"<p>It\u2019s January, which means it\u2019s time to dust off the tarot cards and shine up the crystal ball to predict what\u2019s to come this year. We previously covered what changes we had seen in <a href=\"https:\/\/iterable.com\/blog\/2023-mobile-marketing-a-year-in-review\/\" target=\"_blank\" rel=\"noopener\">mobile marketing in 2023<\/a>, but now we\u2019re going to look ahead at what\u2019s coming.<\/p>\r\n<p>In this case, we can do you one better than a crystal ball\u2014we have a plethora of incredible partners who can help forecast trends we expect to see in the world of marketing.<\/p>\r\n<p>I reached out to our partners on mobile marketing predictions for 2024 and received many enlightening predictions from the likes of <a href=\"https:\/\/iterable.com\/partners\/solutions\/ragnarok\" target=\"_blank\" rel=\"noopener\">Ragnarok<\/a>, <a href=\"https:\/\/iterable.com\/partners\/technology\/appsflyer\" target=\"_blank\" rel=\"noopener\">AppsFlyer<\/a>, <a href=\"https:\/\/iterable.com\/partners\/technology\/movable-ink\" target=\"_blank\" rel=\"noopener\">Movable Ink<\/a>, and <a href=\"https:\/\/iterable.com\/partners\/solutions\/modular-marketing\" target=\"_blank\" rel=\"noopener\">Modular Marketing<\/a>. Let\u2019s get into it.<\/p>\r\n<h3>1. SMS and Mobile Channels Will Take a Front Seat<\/h3>\r\n<p><strong>Steven Aldrich, Co-Founder and CEO at Ragnarok<\/strong><\/p>\r\n<p>Historically, marketing teams have internally built a separate muscle for the mobile channel, typically in the form of a Lifecycle Marketing Manager or a growth product role. As we\u2019ve seen our clients start to drive equal to higher value from their SMS and mobile program compared to email, over the last three years, I predict we\u2019ll see a shift in the foundational focus of marketing leaders and managers\u2014mobile channels will not just be table stakes, but rather the primary means of communicating with their customers. This shift will mean adjusting the content and brand strategy that leans into the limits of strict character count to create digestible experiences.<\/p>\r\n<p>I predict the savviest marketers will find ways to stretch out an engagement longer as they toe the line between volume of messages and channels necessary to drive desired outcomes and customer tolerance.<\/p>\r\n<h3>2. Increased Mobile Ad Spend<\/h3>\r\n<p><strong>Shani Rosenfelder, Director of Global Content Strategy &amp; Market Insights at AppsFlyer<\/strong><\/p>\r\n<p>Continued economic uncertainty will almost certainly impact mobile app marketers\u2019 ability to drive scale in 2024. But, the good news is that there is room for optimism, as many economic parameters like GDP growth, inflation, and market performance were in a far better place in 2023 than they were in 2022.<\/p>\r\n<p>Beyond that, AppsFlyer data showed that 2023 saw an impressive <a href=\"https:\/\/www.appsflyer.com\/blog\/trends-insights\/top-5-data-trends-2023\/\" target=\"_blank\" rel=\"noopener\">9% year-over-year increase<\/a> in iOS <a href=\"https:\/\/www.appsflyer.com\/glossary\/non-organic-install\/\" target=\"_blank\" rel=\"noopener\">non-organic installs (NOI)<\/a>\u2014an app download that happened as the result of marketing activity\u2014after a 15% drop in 2022 compared to 2021, when the impact of iOS 14.5 was still heavily apparent. In 2024, it\u2019s likely we\u2019ll see continued growth, especially with the major enhancements brought about by SKAN 4.0.<\/p>\r\n<h3>3. Focus on Testing<\/h3>\r\n<p><strong>Shani Rosenfelder, Director of Global Content Strategy &amp; Market Insights at AppsFlyer<\/strong><\/p>\r\n<p>On the Android front, <a href=\"https:\/\/developer.android.com\/design-for-safety\/privacy-sandbox#:~:text=Privacy%20Sandbox%20on%20Android%20offers,future%20production%20rollouts%20to%20users.\" target=\"_blank\" rel=\"noopener\">Privacy Sandbox<\/a>\u2014which allows for testing and betas\u2014will finally make its long-awaited debut in 2024, and marketers are feeling optimistic. According to <a href=\"https:\/\/www.linkedin.com\/posts\/appsflyerhq_appsflyer-google-sandbox-readiness-report-activity-7122596466904215552-GMiY?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">a recent survey<\/a> AppsFlyer held among 150 marketers, 53% said that they will be spending more budget due to Sandbox, while only 12% plan to decrease their budget.<\/p>\r\n\r\n[caption id=\"attachment_120166\" align=\"alignnone\" width=\"1540\"]<img class=\"size-full wp-image-120166\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-17-at-3.21.00-PM.png\" alt=\"A pie chart showing 53% of marketers spending more budget. \" width=\"1540\" height=\"836\" \/> <em>Privacy Sandbox will lead to an increase in marketing spend. Source: AppsFlyer.<\/em>[\/caption]\r\n\r\n<p>At AppsFlyer, we expect Privacy Sandbox to have a profound impact on NOIs. Just as Apple Privacy Changes (ATT) impacted NOIs due to the loss of signal on iOS (CPIs increase, budgets shifts from iOS to Android, shifts from some media sources to others), Privacy Sandbox will also impact NOIs as the industry adapts to the new paradigm. That\u2019s why it\u2019s critical for marketers to educate themselves about this framework and prepare their systems now.<\/p>\r\n<p>As we\u2019ve learned from the rollout of iOS 14.5, these types of significant changes require time for marketers to prepare, figure out, and ultimately drive positive business outcomes, so it\u2019s vital to get ahead of the curve in the first quarter of 2024 to ensure success.<\/p>\r\n<p>However, because operating system attribution (both SKAN and Sandbox) is still limited and incomplete, the ability to fill in the data gaps through modeling and unify multiple data streams into a single actionable reality for marketers will be paramount as well.<\/p>\r\n<h3>4. Increase in Mobile Adoption and Sophistication<\/h3>\r\n<p><strong>Richard Trautwein, Product Marketing Specialist at Movable Ink<\/strong><\/p>\r\n<p>Mobile marketing will <a href=\"https:\/\/movableink.com\/blog\/the-2024-marketing-predictions-guide#martech\" target=\"_blank\" rel=\"noopener\">remain a powerful channel<\/a> as consumers continue to increase their smartphone use. Mobile drives <a href=\"https:\/\/www.statista.com\/chart\/13139\/estimated-worldwide-mobile-e-commerce-sales\/#:~:text=According%20to%20Statista%27s%20Market%20Insights,commerce%20sales%20around%20the%20world\" target=\"_blank\" rel=\"noopener\">60% of global eCommerce sales<\/a>, meaning that if brands don\u2019t optimize their marketing strategies to accommodate it, they risk falling behind.<\/p>\r\n<p>In 2023, the majority of mobile marketing relied on either generic, batch-and-blast messages with little to no personalization, or basic triggers such as abandon cart notifications. Whether mobile marketing has been overlooked due to technology limitations or strategic misalignment, it\u2019s likely that we\u2019ll see more brands attempt to course correct and invest further in their mobile marketing execution for 2024.<\/p>\r\n<h3>5. Privacy-First Marketing Will Span into Mobile Retail<\/h3>\r\n<p><strong>Julio Lopez, Senior Director of Strategy (Retail) at Movable Ink<\/strong><\/p>\r\n<p>With growing concerns about data privacy and the implementation of stricter data protection regulations worldwide, there will be <a href=\"https:\/\/movableink.com\/blog\/the-2024-marketing-predictions-guide#martech\" target=\"_blank\" rel=\"noopener\">a shift towards transparent and privacy-focused marketing strategies<\/a>. As a result, marketers will need to be more cautious about how they collect and use customer data, and personalization efforts in <strong>mobile apps<\/strong> and email marketing will rely more on opt-in data and less on third-party data sources.<\/p>\r\n<p>As this becomes the norm, consumers will seek tangible value in exchange for data sharing, such as hyper-personalization and an improved UX. Retailers will take a page from more regulated industries like financial services as they navigate uncharted waters.<\/p>\r\n<h3>6. Consolidated Tech Stacks to Include SMS<\/h3>\r\n<p><strong>Kolby Yarnell, CEO of Modular Marketing<\/strong><\/p>\r\n<p>The adoption and integration of SMS into lifecycle journeys has never been easier or more impactful, thanks to new tools and features in the consolidated stack.<\/p>\r\n<p>Consider, for instance, Iterable\u2019s SMS <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/10870034844308-SMS-Smart-Opt-In-\" target=\"_blank\" rel=\"noopener\">opt-in feature<\/a>, which makes number acquisition more efficient than ever. Coupled with this are AI-powered tools like <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/13102589168916-Channel-Optimization-\" target=\"_blank\" rel=\"noopener\">Channel Optimization<\/a> and <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/17172997847572-Copy-Assist-\" target=\"_blank\" rel=\"noopener\">Copy Assist<\/a>, which are already helping lifecycle and CRM teams achieve new levels of sophistication and effectiveness.<\/p>\r\n<p>For every brand that is heavily investing in SMS today (and being handsomely rewarded), 2024 is going to see even more success on SMS with ever more creative tactics. However, the real tipping point for SMS will be provided by brands that have long played it cautious with SMS but will finally join the party in earnest.<\/p>\r\n<p>By this time next year, the exciting future of <a href=\"https:\/\/support.google.com\/messages\/answer\/13508703?hl=en\" target=\"_blank\" rel=\"noopener\">Rich Communication Services (RCS)<\/a> will start to come into view. RCS promises to offer a more dynamic and interactive platform for marketers and consumers that will eventually reshape lifecycle marketing. So while SMS continues to gain momentum in 2024, it is also paving the way for the next revolution in mobile communication.<\/p>\r\n<h3>The Future of Mobile Marketing<\/h3>\r\n<p>Mobile marketing is no longer a \u201cnice-to-have\u201d channel. As of April 2023, there are <a href=\"https:\/\/www.weforum.org\/agenda\/2023\/04\/charted-there-are-more-phones-than-people-in-the-world\/\" target=\"_blank\" rel=\"noopener\">more smartphones in the world than people<\/a>\u2014so it\u2019s important marketers consider mobile marketing a top priority. Looking at the predictions listed above, a theme I\u2019m seeing emerge is just an overall advancement of how mobile channels are treated by brands and continued commitment to invest more in the space.<\/p>\r\n<p>Now that marketers have the ability to <a href=\"https:\/\/developer.android.com\/design-for-safety\/privacy-sandbox#:~:text=Privacy%20Sandbox%20on%20Android%20offers,future%20production%20rollouts%20to%20users.\" target=\"_blank\" rel=\"noopener\">test Android applications<\/a> and create betas for small sample audiences, we\u2019ll see more brands get on board with creating mobile apps, which open the door to embedded messaging in apps, mobile push notifications and in-app messages. And, with these additional channels, we\u2019ll see an increase in the amount of customer data that can be collected\u2014which, in turn, will lead to more personalized overall marketing communications.<\/p>\r\n<p>Email marketing\u2014the tried and true\u2014has been around a lot longer, so it feels like mobile marketing has been trying to play catch-up. In 2024, however, we\u2019ll see the two converge in terms of how they\u2019re being used by marketers. Mobile marketing is going to continue to evolve in 2024, so be sure your brand isn\u2019t left behind.<\/p>\r\n<p><em>If you\u2019re interested in learning more about Iterable\u2019s <a href=\"https:\/\/iterable.com\/features\/mobile\/\" target=\"_blank\" rel=\"noopener\">mobile marketing offerings<\/a>, talk to your CSM. If you\u2019re thinking about making the switch to Iterable, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"6 2024 Mobile Marketing Predictions","post_excerpt":"I reached out to Ragnarok, AppsFlyer, Movable Ink, and Modular Marketing about mobile marketing predictions for 2024. Let\u2019s get into it.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"6-2024-mobile-marketing-predictions","to_ping":"","pinged":"","post_modified":"2024-01-18 07:33:37","post_modified_gmt":"2024-01-18 15:33:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/blog\/6-2024-mobile-marketing-predictions\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 18, 2024","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/011824_Mobile-Predictions_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Orange background, cellphone in the center with a te\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/011824_Mobile-Predictions_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/011824_Mobile-Predictions_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/011824_Mobile-Predictions_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/6-2024-mobile-marketing-predictions\/"},{"ID":120594,"post_author":"79","post_date":"2024-01-17 09:58:09","post_date_gmt":"2024-01-17 17:58:09","post_content":"<p>It\u2019s January, which means it\u2019s time to dust off the tarot cards and shine up the crystal ball to predict what\u2019s to come this year. We previously covered what changes we had seen in <a href=\"https:\/\/iterable.com\/blog\/2023-email-marketing-a-year-in-review\/\" target=\"_blank\" rel=\"noopener\">email marketing in 2023<\/a>, but now we\u2019re going to look ahead at what\u2019s coming.<\/p>\r\n<p>In this case, we can do you one better than a crystal ball\u2014we have a plethora of in-house Iterable experts who can help forecast trends we expect to see in the world of marketing. Speaking of experts\u2014not to toot my own horn\u2014I\u2019m Tom Corbett, Senior Email Deliverability Consultant at Iterable. I put together some thoughts on email marketing predictions so, without further ado, let\u2019s see what 2024 has in store.<\/p>\r\n<h3>1. Yahoo and Gmail Changes<\/h3>\r\n<p>Last year, Iterable\u2019s Head of Deliverability, Seth Charles, gave us a preview of what to expect with the <a href=\"https:\/\/iterable.com\/blog\/what-the-google-and-yahoo-email-policy-update-means-and-why-it-matters\/\" target=\"_blank\" rel=\"noopener\">major changes Yahoo and Gmail announced<\/a>\u2014but they\u2019re going into effect early 2024.<\/p>\r\n<p>As Seth put it, \u201cStarting in April of 2024, both email platforms will begin to block and aggressively filter incoming email traffic that doesn\u2019t meet new message authentication and procedural requirements. Additionally, they also included some infrastructure and performance thresholds associated with commercial email best practices.\u201d<\/p>\r\n<p>Why is it happening? Google and Yahoo want to provide a safer, improved experience for their users. Part of the change is to have a minimum of p=none for your DMARC policy. I think it very likely that by the end of the year they will require a stricter requirement of p=reject. P=none, according to <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-deliverability\/why-strong-dmarc-policy\/\" target=\"_blank\" rel=\"noopener\">Email on Acid<\/a>, \u201ctells mailbox providers to take no specific action on emails that fail authentication. They will most likely be delivered unless it is very obviously spam. A p=none DMARC policy leaves the decision up to mailbox providers.\u201d P=reject, however, \u201cis the strongest DMARC policy value. It ensures all malicious email is stopped dead in its tracks. If a message fails DMARC when set to \u201creject\u201d will not be delivered at all.\u201d<\/p>\r\n<p>I also wouldn\u2019t be surprised to see other mailbox providers follow suit.<\/p>\r\n<h3>2. Postmaster Best Practices are Top of Mind<\/h3>\r\n<p>This feels like a subcategory of Yahoo\/Gmail changes, but with these changes and the emphasis on strict enforcement, we\u2019ll see senders paying closer attention to the Best Practices published on the <a href=\"https:\/\/postmaster.mail.com\/en\/best-practices\" target=\"_blank\" rel=\"noopener\">Postmaster<\/a> site.<\/p>\r\n<p>Some of these Best Practices include:<\/p>\r\n<ul>\r\n\t<li>The use of a <a href=\"https:\/\/iterable.com\/blog\/the-crucial-role-of-email-authentication\/\" target=\"_blank\" rel=\"noopener\">DKIM (DomainKeys Identified Mail)<\/a> signature (not a suggestion, it\u2019s mandatory)<\/li>\r\n\t<li>Sending emails only to those who have opted in (or double-opt-in)<\/li>\r\n\t<li>It has to be clear who is sending the emails<\/li>\r\n\t<li>The recipient has to be able to unsubscribe\u2014both quickly and easily<\/li>\r\n<\/ul>\r\n<p>While these aren\u2019t new concepts to email marketers, in combination with the changes from Google, Yahoo, and potentially other email providers, email marketers are going to start focusing on these requirements first, versus dealing with it later.<\/p>\r\n<h3>3. A Need for Centralized Data<\/h3>\r\n<p>With even more importance on <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/15341884849556-Monitoring-Gmail-Deliverability-with-Google-Postmaster-Tools-\" target=\"_blank\" rel=\"noopener\">monitoring metrics<\/a> from Google Postmaster tools, email senders will want to\/expect to see more granularity in their email marketing dashboards. For example, Gmail &amp; Yahoo have <a href=\"https:\/\/resend.com\/blog\/gmail-and-yahoo-bulk-sending-requirements-for-2024\" target=\"_blank\" rel=\"noopener\">stated to keep complaint rates below 0.3%<\/a>. Currently, the only way to see this metric is within Google's postmaster tools account. Senders will prioritize integrating with other tools over collecting siloed information. (Luckily, we have a stacked roster of solutions and technology <a href=\"https:\/\/iterable.com\/partners\/solutions\" target=\"_blank\" rel=\"noopener\">partners<\/a> that integrate with the Iterable platform.)<\/p>\r\n<p>Centralized data will aid in the future of AI as well. Because data fuels AI, having centralized customer data will allow for easier, more seamless email automation\u2014while maintaining personalization.<\/p>\r\n<h3>4. Embracing the Creative Renaissance<\/h3>\r\n<p><a href=\"https:\/\/gmail.googleblog.com\/2013\/12\/images-now-showing.html\" target=\"_blank\" rel=\"noopener\">Back in 2013<\/a> we saw creative teams become more visual with email. Gone are the days of designing around images by default, instead, we\u2019ve seen the rise of mobile optimization. I believe we are now at a critical changing point with <a href=\"https:\/\/developers.google.com\/gmail\/ampemail\" target=\"_blank\" rel=\"noopener\">AMP<\/a>\/markup schemas allowing for senders to create hyper-personalized emails where a brand can directly communicate with an individual customer.<\/p>\r\n<p>I don't think this change will happen instantly but opportunities that can drive this change are:<\/p>\r\n<ul>\r\n\t<li><strong>Accessibility<\/strong>: How are emails reaching diverse audiences with different needs? According to the <a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/disability-and-health#:~:text=An%20estimated%201.3%20billion%20people%20%E2%80%93%20or%2016%25%20of%20the%20global,diseases%20and%20people%20living%20longer.\" target=\"_blank\" rel=\"noopener\">World Health Organization<\/a>, \u201cAn estimated 1.3 billion people \u2013 or 16% of the global population \u2013 experience a significant disability today\u201d<\/li>\r\n\t<li><strong>Interactivity<\/strong>: How can audiences engage with the emails? (With AMP in Gmail, for example, users can edit Google Docs right in their inbox.)<\/li>\r\n\t<li><strong>Social media (TikTok):<\/strong> What opportunities does social create that can lead to more user-generated content in larger campaigns?<\/li>\r\n\t<li><strong>Minimal\/visual storytelling<\/strong>: We\u2019ve all heard \u201cshow, don\u2019t tell.\u201d How can dynamic images speak to individual customers?<\/li>\r\n<\/ul>\r\n<h3>5. AI Will Play a Central Role<\/h3>\r\n<p>I'm not talking about subject line creation or copy writing\u2014that\u2019s a given\u2014but I\u2019m more so talking about email service providers (ESPs) and\/or tech platforms developing AI-powered functionality. These functionalities (some of which already exist) will help marketers spend less time relying on engineers and more time thinking about big-picture strategies.<\/p>\r\n<p>As a completely, totally unbiased example\u2026let\u2019s look at one of the tools in Iterable\u2019s <a href=\"https:\/\/iterable.com\/features\/ai\/\" target=\"_blank\" rel=\"noopener\">AI Suite<\/a>: Brand Affinity. \u201c<a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360052990191-Brand-Affinity-\" target=\"_blank\" rel=\"noopener\">Brand Affinity<\/a> uses Iterable AI to label your users based on their level of engagement with your brand. You can use these labels in segmentation, campaigns, journeys, data feeds, and Catalog collections to send personalized, relevant messages to your customers.\u201d These labels can then help determine what journeys users are placed into. Should they be placed in a re-engagement journey? Should they stop receiving messages?<\/p>\r\n<h3>The Future of Email Marketing<\/h3>\r\n<p>As clich\u00e9 as it is, the only constant is change. Email marketing has come a long way and it\u2019s only going to continue to evolve as we head into the thick of 2024. There are two major themes that capture the six predictions mentioned above: automation and customer experience. In fact, the two go hand-in-hand.<\/p>\r\n<p>With the Yahoo and Gmail changes, Postmaster Best Practices, a creative renaissance, and sustainability there\u2019s a focus on what\u2019s best for the end user. How can we be sure to deliver communications that resonate? Then centralized data, AI, and personalization (as part of the creative renaissance) speak to automation. Without data there is no AI. Without AI, personalization becomes tedious and near-impossible.<\/p>\r\n<p>With automation reliant on customer data, end users are served with a better overall experience, strengthening your brand reputation and your relationship with individual customers.<\/p>\r\n<p><em>Want more info on the Google and Yahoo requirements? <a href=\"https:\/\/register.iterable.com\/embracing-google-yahoo-requirements\" target=\"_blank\" rel=\"noopener\">Register for our webinar<\/a> on February 13, hosted by Iterable's Senior Director of Delivery Operations, Seth Charles. <\/em><\/p>\r\n<p><em>If you\u2019re an Iterable customer looking to learn more about email marketing, connect with our <a href=\"https:\/\/iterable.com\/services\/\" target=\"_blank\" rel=\"noopener\">Deliverability Team<\/a>. And, if you\u2019re curious about how to make the switch to Iterable, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"5 2024 Email Marketing Predictions","post_excerpt":"I put together some thoughts on email marketing predictions so, without further ado, let\u2019s see what 2024 has in store.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"5-2024-email-marketing-predictions","to_ping":"","pinged":"","post_modified":"2024-01-17 09:58:09","post_modified_gmt":"2024-01-17 17:58:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/blog\/5-2024-email-marketing-predictions\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 17, 2024","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/011724_Email-Predictions_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/011724_Email-Predictions_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/011724_Email-Predictions_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/011724_Email-Predictions_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/5-2024-email-marketing-predictions\/"},{"ID":120595,"post_author":"79","post_date":"2024-01-16 09:51:47","post_date_gmt":"2024-01-16 17:51:47","post_content":"<p>We love a good cross-channel marketing strategy. Quick refresher: when we say cross-channel marketing we mean when a customer, regardless of how they interact with your brand (mobile, email, web, etc.) has a consistent experience. The key to creating a seamless cross-channel customer experience is using the right platform (*cough cough* Iterable).<\/p>\r\n<p><a href=\"https:\/\/iterable.com\/customers\/care-com\/\" target=\"_blank\" rel=\"noopener\">Care.com<\/a>, a leading two-sided marketplace where people can find caregiver jobs and high-quality family care, recognized the importance of creating a cross-channel experience and switched to Iterable to make that happen.<\/p>\r\n<h3>Why Care.com Switched to Iterable<\/h3>\r\n<p>Long story short: they needed to save time. Traditionally, marketers lose efficiency and time when their martech stack does not support cross-channel campaign building. In looking to manage multiple channels at scale while still personalizing, Ellen Rockdale, Senior Marketing Operations Manager for the CRM and Lifecycle team at Care.com, and team sought out a platform that could allow for both.<\/p>\r\n<p>What stood out to Ellen about Iterable\u2019s cross-channel capabilities, versus platforms they\u2019ve used in the past, is how easy it is to manage multiple communication channels at scale, while still maintaining a positive user experience.<\/p>\r\n<p>They can automate their lifecycle marketing program with <a href=\"https:\/\/iterable.com\/features\/studio\/\" target=\"_blank\" rel=\"noopener\">Iterable Studio<\/a> and manage over-messaging their users on different channels by seeing where and how each user is engaging. For instance, if they send a push notification, they can wait for a period of time to see if the user opens it. If they have, they can avoid sending that same message in an email.<\/p>\r\n<p>\u201cIterable allows us to create harmonious touch points across all channels, all in one place, which has been a huge unlock for us in launching new products, where we rely on timely customer updates. We\u2019re now able to build everything end to end without relying on third-party tools. Not having to jump between different tools to share multiple links to all of our different teams saves us a lot of additional work,\u201d said Ellen.<\/p>\r\n<h4>How Iterable AI Made All the Difference<\/h4>\r\n<p>A huge factor in the Care.com team\u2019s ability to save time is automation. Iterable\u2019s AI suite provides tools that give marketers the ability to automate otherwise manual processes while simultaneously learning from existing customer data. Care.com is no exception.<\/p>\r\n<p>As Ellen said, \u201cThe way that we\u2019re thinking about cross-channel communications is by taking an individualized approach to how and what we send. If a user has our app, then we\u2019ll send them push notifications or in-app messages, depending on the level of urgency of the message. If it\u2019s a critical, time-sensitive message, we\u2019ll sometimes engage them across all channels, including email, push, in-app, and SMS, to make sure that they see it. If it\u2019s a targeted promotional message, we use <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/13102589168916-Channel-Optimization-\" target=\"_blank\" rel=\"noopener\">Channel Optimization<\/a>, an Iterable AI feature that takes the guesswork out of which channel a user is most likely to engage with.\u201d<\/p>\r\n<p>As a result of this automation, Care.com has been able to scale in a much faster way than if they partnered with a less powerful and less flexible platform. <strong>By keeping everything in house with Iterable, and with its automation tools, they gain back 25% of time<\/strong>. With these hours saved Ellen and her team can spend more time mapping out their long-term strategy with Iterable.<\/p>\r\n<h3>The Road Ahead<\/h3>\r\n<p>Looking ahead to the future, Care.com\u2019s vision with Iterable is to ensure they\u2019re taking advantage of its full platform capabilities, including new feature releases.<\/p>\r\n<p>\u201cThat\u2019s another great thing about Iterable\u2014they\u2019re constantly innovating for the needs of their customers. We\u2019re excited about all of the AI capabilities coming out so we can continue to improve our campaigns, making them even more impactful,\u201d shared Ellen.<\/p>\r\n<p><em>To learn more about the Care.com story, check out the <a href=\"https:\/\/iterable.com\/customers\/care-com\/\" target=\"_blank\" rel=\"noopener\">full case study<\/a>. And, if you\u2019re interested in getting your brand on the Iterable platform, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"How Care.com Gains Back 25% of Its Time With Iterable AI","post_excerpt":"Care.com recognized the importance of creating a cross-channel experience and used Iterable AI to make that happen.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"caredotcom","to_ping":"","pinged":"","post_modified":"2024-01-16 09:51:47","post_modified_gmt":"2024-01-16 17:51:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/blog\/caredotcom\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 16, 2024","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/011624_Caredotcom_Blog-header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Woman\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/011624_Caredotcom_Blog-header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/011624_Caredotcom_Blog-header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/011624_Caredotcom_Blog-header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/caredotcom\/"},{"ID":120597,"post_author":"79","post_date":"2024-01-10 11:16:52","post_date_gmt":"2024-01-10 19:16:52","post_content":"<p>It's that wonderful time of the year when we retrieve our thinking caps, power up our laptops, and embark on an exciting adventure brimming with innovation, teamwork, and boundless enjoyment. This year, we kicked off our third annual Hack Week with a bang, and it's all about \"Iterate for Impact: Forging the Future.\u201d<\/p>\r\n<p>Why does Iterable dedicate an entire week to hacking, coding, and experimenting? The answer is simple: innovation.<\/p>\r\n<p>Hack Week is our way of fostering a culture of innovation within the company. It's about pushing the boundaries of what's possible, thinking outside the box, and turning wild ideas into game-changing solutions.<\/p>\r\n<h3>What to Prepare: Essentials for Hack Week<\/h3>\r\n<p>Here's what you need for a successful Hack Week:<\/p>\r\n<ul>\r\n\t<li><strong>A Killer Idea<\/strong>: This is your moment to shine. Think of a project that aligns with this year's theme and can wow both your peers and our esteemed judges. (Our judges included Iterable\u2019s CEO Andrew Boni, VP of Product, Bela Stepanova, and CMO, Adri Gil Miner\u2026to name a few.)<\/li>\r\n\t<li><strong>A Dream Team<\/strong>: Assemble a diverse team with different skills and expertise. Remember, it's all about collaboration and learning from each other.<\/li>\r\n\t<li><strong>A Plan of Attack<\/strong>: Once you've got that killer idea, make a plan. What's the scope? What are the goals? How will you measure success?<\/li>\r\n\t<li><strong>Embracing the Theme<\/strong>: Iterate for Impact! This year's theme is all about building the next generation of marketing tech. Think AI, think reliability, think data-driven brilliance.<\/li>\r\n\t<li><strong>Coffee Reserves<\/strong>: Stock up on coffee! Seriously, you'll need it. Hack Week runs on caffeine.<\/li>\r\n\t<li><strong>A Sense of Fun<\/strong>: This is not the time to be too serious. Embrace the fun, the craziness, and the unexpected twists and turns.<\/li>\r\n<\/ul>\r\n<h3>The Awards: Bragging Rights Galore<\/h3>\r\n<p>This year, we've got some epic awards up for grabs:<\/p>\r\n<ul>\r\n\t<li><strong>People's Choice<\/strong>: Let the people decide! This award is all about popular demand. Win the hearts of your colleagues, and you could be the People's Choice.<\/li>\r\n\t<li><strong>Most Innovative (AI-Powered)<\/strong>: This award goes to the project that leverages the incredible power of AI to advance Iterable as a product. To win, you MUST utilize the Iterable AI LLM Library or capabilities.<\/li>\r\n\t<li><strong>Reliability<\/strong>: In the tech world, reliability is gold. The project that stands the test of time and scrutiny will earn this accolade.<\/li>\r\n<\/ul>\r\n<h3>Hack Week Thoughts From Iterable Engineers<\/h3>\r\n<p>We've invited some of this year\u2019s winners to share their experiences and insights. What worked? What didn't? What inspired them to create award-winning projects?<\/p>\r\n<p><strong>Jeff Sing (Director, Quality and Engineering Operations \u2022 Engineering, Hack Week Program Owner)<\/strong><\/p>\r\n<p>Biggest takeaway\u2014I\u2019m always stunned by how talented our teams are every Hack Week. It makes me so grateful and humbled that I get to work with such a group of talented people.<\/p>\r\n<p>Here are some things I\u2019ve learned by watching teams participating in Hack Week:<\/p>\r\n<ul>\r\n\t<li>There are no bad hacks! Sometimes the learnings just from the effort is easily worth the cost to participate.<\/li>\r\n\t<li>Cool Hack + Business Narrative = $$$$. Understanding why your hack is important, how it changes the story, and why it\u2019s gonna blow everyone away is how winners are crowned.<\/li>\r\n\t<li>Halfway through the hack, start thinking about how we could actually launch your creation (both internal reliability hacks or external ones). This helps ensure your legacy and work carries forward. Remote Hack Week is hard! Especially if you don\u2019t know what you want to work on. Join hack pitches and use all the resources put together.<\/li>\r\n\t<li>Involve a partner outside of engineering. Some of the best and most impactful hacks had a product manager, support engineer, or solutions architect as a member. These folks have firsthand knowledge of the product or what ails customers. Uplevel your hack by including their feedback.<\/li>\r\n\t<li>Some of the best hacks were done in two days.<\/li>\r\n<\/ul>\r\n<p><strong>William Nyffennegger (Staff Software Engineer \u2022 Winner for 2023 Reliability Improvement Award)<\/strong><\/p>\r\n<p>Hack week gave us the opportunity to bring engineers together across teams and domains to understand and attack difficult, meaningful problems. For us, that meant providing insight into the performance of our core product journeys. In a week we built optimization tooling that is going to drive performance improvements broadly for our customers.<\/p>\r\n<p>There were a lot of complex, quality features and improvements to vote on that were remarkably complete. More impressive is the number of hack week ideas that will reach production within the next month or even before this blog is posted. Given the scale and variety of our customers, taking something from an idea to product in a week isn\u2019t trivial.<\/p>\r\n<p>I\u2019m looking forward to more hack weeks and more cross-functional collaboration which Iterable is actively driving towards.<\/p>\r\n<p><strong>Krisha Agatep (Senior Software Engineer- Winner for 2023 Most Innovative with AI Award)<\/strong><\/p>\r\n<p>What I love about Hack Week is it gives us an opportunity to think outside the box and ask the question, if I had no constraints, what would I build? We get to put our user hats on for a week and put focused efforts toward features we wish we had as users.<\/p>\r\n<p>Having worked on two hacks this year, it was a ton of fun getting to collaborate with some amazingly talented engineers from other teams that I normally wouldn't work with.<\/p>\r\n<p>The best part of the week is getting to see what exciting hacks the teams can put together in just a few short days. Every year I am blown away by the amount of thoughtfulness and innovation put into these ideas. Truly impressive stuff! And these are not just ideas we throw to the engineering graveyard, in fact, we actually push some of these ideas into our future product roadmap.<\/p>\r\n<h3>The 2023 Champions<\/h3>\r\n<p>Now, the moment you\u2019ve all been waiting for.<\/p>\r\n<p>In the vibrant landscape of creativity and innovation, it is with immense pleasure that we extend our warmest congratulations to this year's champions! From a pool of 28 remarkable pitches, 20 of which dazzled the audience during the hack week Demo Day, the winners have truly earned their moment in the spotlight.<\/p>\r\n<p>These Iterators\u2019 exceptional ideas and steadfast dedication have not only secured victory but have also positioned them as trailblazers in our community. This triumph is not just a recognition of hard work but a testament to the boundless potential that lies ahead. As these team members bask in the glory of this achievement, we hope it serves as a stepping stone to even greater heights in the exciting journey of creativity and excellence.<\/p>\r\n<p>Well done, champions! Your success is an inspiration to us all.<\/p>\r\n<h4>People\u2019s Choice<\/h4>\r\n<p><strong>CMD + K Menu:Dylan Mahler, Elizabeth Mills, Geoff Kim, Lauren Li, Levi Campbell, Michael Seiden<\/strong><\/p>\r\n<p><strong>The idea:<\/strong> In the current Iterable setup, there's no comprehensive \"Global\" search feature available, making it cumbersome to locate specific resources amidst numerous campaigns, templates, snippets, and more. Introducing this feature would present a streamlined user interface, eliminating the need for an extensive index to support a consolidated view of various resources. This enhancement allows power users to effortlessly navigate different sections of the app, with the flexibility to add more functions over time.<\/p>\r\n<p><strong>Why is this Hack Awesome?<\/strong><\/p>\r\n<ul>\r\n\t<li><strong>Effortless Implementation:<\/strong> Thanks to the cmdk.paco.me React package, implementing this feature becomes a breeze. It streamlines the process, making it both efficient and user-friendly.<\/li>\r\n\t<li><strong>Low Risk, High Reward<\/strong>: By seamlessly overlaying the existing interface, this hack mitigates the risk associated with tweaking the current UI. The transition is smooth, ensuring minimal disruptions.<\/li>\r\n\t<li><strong>Tailored for Power-Users<\/strong>: This feature is tailored specifically for power-users, offering them enhanced functionality without impacting those who may not engage with it. It's a win-win for both sides of the user spectrum.<\/li>\r\n\t<li><strong>Proven Success<\/strong>: Drawing inspiration from successful Progressive Web Applications (PWAs) like Vercel, Linear, Raycast, and Framer, this pattern has already demonstrated its effectiveness. We're tapping into a methodology that has stood the test of real-world applications. Get ready for an enhancement that's tried, tested, and proven to elevate the user experience!<\/li>\r\n<\/ul>\r\n\r\n[caption id=\"attachment_120063\" align=\"alignnone\" width=\"1242\"]<img class=\"wp-image-120063 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-10-at-2.05.54-PM.png\" alt=\"Iterable Hack Week Winners for People's Choice: 6 Headshots\" width=\"1242\" height=\"1016\" \/> <em> People's Choice winners Dylan Mahler, Elizabeth Mills, Geoff Kim, Lauren Li, Levi Campbell, and Michael Seiden.<\/em>[\/caption]\r\n\r\n<h4>Most Innovative with AI<\/h4>\r\n<p><strong>Generative AI journeys: Krisha Agatep, Greg Methvin, Thomas Kim<\/strong><\/p>\r\n<p><strong>The idea:<\/strong> In the realm of marketing with Iterable, crafting customer journeys becomes an art of AI ingenuity. Marketers can seamlessly integrate artificial intelligence into the journey creation process, ushering in a new era of personalized and responsive campaigns. By utilizing AI, marketers gain the ability to predict user preferences, dynamically adjust content, and automate responses, ensuring that each step of the journey is finely tuned to individual behaviors. Iterable empowers marketers to not only streamline the journey creation process but also to elevate the impact of their campaigns by delivering highly targeted and relevant content. Dive into the world of AI-assisted journey creation with Iterable and witness how innovation can transform your marketing strategy into a dynamic, data-driven masterpiece<\/p>\r\n<p><strong>Why is this Hack Awesome?<\/strong><\/p>\r\n<ul>\r\n\t<li><strong>Reduced Errors<\/strong>: AI ensures a higher degree of accuracy by automating tasks prone to human error. Marketers can rely on the precision of AI algorithms to deliver campaigns without the risk of common mistakes, leading to more reliable and error-free outcomes.<\/li>\r\n\t<li><strong>Customization at Scale<\/strong>: AI empowers marketers to customize customer journeys on a large scale. By analyzing individual preferences and behaviors, campaigns become highly tailored, resonating with each customer personally. This level of customization enhances the overall customer experience.<\/li>\r\n\t<li><strong>Saves Time<\/strong>: AI streamlines the journey creation process, automating routine tasks and allowing marketers to focus on strategy and creativity. This time-saving aspect not only boosts efficiency but also frees up valuable resources for more impactful and strategic marketing initiatives.<\/li>\r\n<\/ul>\r\n\r\n[caption id=\"attachment_120069\" align=\"alignnone\" width=\"1504\"]<img class=\"size-full wp-image-120069\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-10-at-2.08.15-PM.png\" alt=\"Iterable Hack Week Winners for Most Innovative with AI: 3 Headshots\" width=\"1504\" height=\"726\" \/> <em>Most Innovative with AI winners Krisha Agatep, Greg Methvin, and Thomas Kim. <\/em>[\/caption]\r\n\r\n<h4>Reliability Improvement<\/h4>\r\n<p><strong>Journeys Optimization Detection: Will Nyffenegger, Nate Turner, Daniel Pugliese, Jenny Tan, Yueun Kim, Nishant Satpathy, Krisha Agatep, Sneha Dontireddy, and others<\/strong><\/p>\r\n<p><strong>The idea:<\/strong> Read all journeys into memory and then search each journey for antipatterns. This will let us quantify how poorly journeys are organized and begin the path to developing best practices and suggestions in the user interface to improve journeys.<\/p>\r\n<p><strong>Why is this Hack Awesome?<\/strong><\/p>\r\n<ul>\r\n\t<li><strong>Spotting and Fixing Flaws:<\/strong> Recognizing that most journeys harbor significant flaws, this hack addresses common issues, like processes, that consume resources without any actual functionality or journeys laden with redundant tiles. It's a powerful solution for streamlining and optimizing the user journey.<\/li>\r\n\t<li><strong>Effortless Optimization:<\/strong> The beauty of this hack lies in its simplicity. It doesn't necessitate intricate coding or complex development processes. In fact, achieving these optimizations is as straightforward as running a single Python script.<\/li>\r\n<\/ul>\r\n<p>In essence, this hack is a game-changer, providing an accessible and efficient means to enhance and perfect user journeys, ensuring they are not just functional but optimized for peak performance.<\/p>\r\n\r\n[caption id=\"attachment_120075\" align=\"alignnone\" width=\"1484\"]<img class=\"size-full wp-image-120075\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-10-at-2.10.13-PM.png\" alt=\"Iterable Hack Week Winners for Reliability Improvement: 8 Headshots\" width=\"1484\" height=\"1004\" \/> <em> Reliability Improvement winners Will Nyffenegger, Nate Turner, Daniel Pugliese, Jenny Tan, Yueun Kim, Nishant Satpathy, Krisha Agatep, Sneha Dontireddy, and others.<\/em>[\/caption]\r\n\r\n<h3>Hacking Our Way into the Future!<\/h3>\r\n<p>As we conclude our exhilarating 3rd Iterable Hack Week, the atmosphere is still buzzing with excitement. We've delved into a week of continuous iteration, innovation, and leaving our mark on the marketing tech landscape. So, hold onto your keyboards, rally your teammates, and unleash your boldest ideas because we've just wrapped up an incredible journey of hacking our way into the future! \ud83d\ude80\ud83d\udca1\ud83c\udf89<\/p>","post_title":"Iterate for Impact: Our 3rd Annual Hack Week","post_excerpt":"Hack Week is our way of fostering a culture of innovation within the company. It about turning wild ideas into game-changing solutions.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"iterate-for-impact-our-3rd-annual-hack-week","to_ping":"","pinged":"","post_modified":"2024-01-10 11:16:52","post_modified_gmt":"2024-01-10 19:16:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/blog\/iterate-for-impact-our-3rd-annual-hack-week\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 10, 2024","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/011024_Hack-Week_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Yellow and\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/011024_Hack-Week_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/011024_Hack-Week_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/011024_Hack-Week_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/iterate-for-impact-our-3rd-annual-hack-week\/"},{"ID":120598,"post_author":"79","post_date":"2024-01-09 13:38:41","post_date_gmt":"2024-01-09 21:38:41","post_content":"<p>We recently dove into the key principles of the <a href=\"https:\/\/iterable.com\/blog\/understanding-the-share-of-voice-sov-principle\/\" target=\"_blank\" rel=\"noopener\">Share of Voice (SOV) Rule<\/a>. As a refresher, \u201cSOV is a marketing and advertising metric that measures a brand\u2019s presence in a specific market or industry in relation to its competitors. It quantifies the percentage of the total advertising or promotional efforts within a particular space that a particular brand owns.\" Now, let\u2019s explore the concept of brand affinity and how it can help marketers grow SOV.<\/p>\r\n<h3>What is Brand Affinity?<\/h3>\r\n<p>Broadly speaking, brand affinity refers to the emotional connection between customers and companies. When people share the values of a brand, they tend to buy their products and recommend them to others. This means that the entire buying journey becomes highly influenced by that emotional bond.<\/p>\r\n<p>Iterable\u2019s <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360052990191-Brand-Affinity-\" target=\"_blank\" rel=\"noopener\">Brand Affinity<sup>TM<\/sup><\/a> feature uses AI to help marketers measure customer brand affinity by scoring users based on their engagement with a brand's messaging. In addition, leveraging insights within Iterable\u2019s Brand Affinity allows for deeper analysis of engagement by the user.<\/p>\r\n<p>As we <a href=\"https:\/\/iterable.com\/blog\/understanding-the-share-of-voice-sov-principle\/\" target=\"_blank\" rel=\"noopener\">mentioned previously<\/a>, \u201cThis is where the Share of Voice rule becomes relevant. While a customer may initially have a negative Brand Affinity<sup>TM<\/sup> score in Iterable, a marketer can dig deeper to uncover insights related to customer behavior to understand your brand's SOV related to this segment. This enables more targeted segmentation and campaigns, ultimately driving engagement and revenue.\u201d This is achieved through the extensive processing and analysis of data on a large scale, delivering invaluable insights and empowering data-driven decision-making to deliver personalized messages to the right audience.<\/p>\r\n<p>Brand Affinity<sup>TM<\/sup> can be used in a multitude of ways to help marketers better understand their customer. One way of using Iterable\u2019s Brand Affinity<sup>TM<\/sup> and insights, for example, is to pull in events like purchase or conversions for customers who have a \u201cnegative\u201d brand affinity\u2014meaning they didn\u2019t interact with the messages being sent. By pulling in purchase events a marketer can uncover that this \u201cnegative\u201d affinity group may actually make purchases, which would make them high value customers.<\/p>\r\n<p>Once this insight is uncovered the marketers are able to better personalize and target their messages for these high value customers. Performance marketing campaigns might not actually resonate with this audience seeing they are high value and already have a strong view of the brand so instead, creating \u201cthank you\u201d campaigns for those customers who made a purchase and leveraging other channels like SMS would be a better way to engage with these customers.<\/p>\r\n<p>One of the key strategies for sustainable growth is to focus on high-value customers in a meaningful way and personalize messaging based on the actions of the user. These individuals not only contribute significantly to your revenue but also have the potential to become loyal brand advocates. Crafting targeted marketing campaigns for this segment is crucial for maximizing their value and ensuring long-term success.<\/p>\r\n<h3>What are \u201cHigh-Value\u201d Customers?<\/h3>\r\n<p>We talk about focusing on high-value customers, but what does this really mean? High-value customers are individuals or businesses that consistently make substantial purchases, exhibit brand loyalty, and have the potential for long-term engagement. With all the data organizations capture and track, it can be difficult to identify and segment this group\u2014but, Brand Affinity<sup>TM<\/sup> can help.<\/p>\r\n<h4>Brand Affinity\u2122 in Action<\/h4>\r\n<p><a href=\"https:\/\/iterable.com\/customers\/dgtl-fundraising\/\" target=\"_blank\" rel=\"noopener\">Dgtl Fundraising<\/a>, a brand that focuses on building digital strategies for nonprofits, utilizes Brand Affinity\u2122 to detect and categorize potential donors by analyzing engagement signals across various channels. Each donor or potential donor receives an affinity label denoting their general sentiment (loyal, positive, neutral, or negative). This labeling system proves instrumental in segmenting fresh audiences, crafting customized customer journeys, and dynamically personalizing content within templates through the application of conditional logic.<\/p>\r\n<p>Leveraging Brand Affinity<sup>TM<\/sup> allows marketers to easily identify and segment customers and lean into microsegmentation. Unlike broader market segmentation, which categorizes consumers into larger groups, microsegmentation drills down into finer details to create smaller, more homogenous segments. This approach allows businesses to tailor their marketing strategies, products, or services more precisely to the needs and preferences of each microsegment<\/p>\r\n<h3>Tips for Data-Driven Personalization<\/h3>\r\n<p>After pinpointing your high-value customers, you can leverage this insight to craft personalized and impactful communications. This tailored approach not only fosters loyalty but also translates into increased revenue for your business.<\/p>\r\n<h4>Exclusive Loyalty Programs<\/h4>\r\n<p>Rewarding high-value customers for their loyalty is a powerful way to strengthen the relationship. According to the <a href=\"https:\/\/go.meetmarigold.com\/consumer-trends-index?gad_source=1&amp;gclid=Cj0KCQiAsburBhCIARIsAExmsu4r_hJM74dToj3E7F8q_EsQ9ZQ-fm18Nd43_veXm-qVTqHDdd2SZMIaAtAZEALw_wcB\" target=\"_blank\" rel=\"noopener\">Maigold Consumer Trends Index<\/a>, <strong>82%<\/strong> of consumers favor brand messaging that rewards them for loyalty\u2014a <strong>5%<\/strong> increase since 2022. To keep your high-value customers engaged, develop exclusive loyalty programs that offer special perks, early access to new products, or VIP events. These programs not only enhance customer retention but also encourage them to increase their spending to unlock additional benefits.<\/p>\r\n<h4>VIP Events and Experiences<\/h4>\r\n<p>Create memorable experiences for your high-value customers by organizing exclusive events or providing access to premium services. Whether it's a private product launch, an invitation-only webinar with industry experts, or a personalized consultation, these experiences make customers feel valued and deepen their connection with your brand. According to a study by <a href=\"https:\/\/www.bain.com\/insights\/retaining-customers-is-the-real-challenge\/\" target=\"_blank\" rel=\"noopener\">Bain &amp; Company<\/a>, increasing customer retention rates by 5% can increase profits by 25% to 95%. VIP experiences can contribute to customer loyalty and repeat business, leading to increased spending.<\/p>\r\n<h4>Tailored Content and Thought Leadership<\/h4>\r\n<p>Position your brand as an industry leader by delivering high-quality, relevant <a href=\"https:\/\/iterable.com\/blog\/\" target=\"_blank\" rel=\"noopener\">content<\/a> tailored to your high-value customers. This could include exclusive research reports, in-depth articles, customer reviews, product release information, warranty information etc. In addition, thank you campaigns and campaigns rewarding loyalty are great ways to engage with high value customers. By providing valuable insights and engaging content, you not only showcase your brand but also demonstrate a commitment to your high-value customers.<\/p>\r\n<h4>Strategic Cross-Selling and Up-Selling<\/h4>\r\n<p>Identify opportunities to cross-sell or up-sell products or services that complement your high-value customers' existing purchases. This can be achieved through targeted recommendations based on their buying history or through bundling offers that provide added value. Clearly communicating the benefits of these additional offerings will help encourage higher spending. Iterable\u2019s customer <a href=\"https:\/\/iterable.com\/customers\/stanley-black-decker\/\" target=\"_blank\" rel=\"noopener\">Stanley Black &amp; Decker<\/a> does this effectively by leveraging Catalog to automate email content based on existing product information.<\/p>\r\n<h3>High Value, High Reward<\/h3>\r\n<p>In a competitive market, the success of your business relies on cultivating and nurturing relationships with high-value customers. The first step in connecting with high-value customers is recognizing them. That\u2019s why AI-powered tools, like Iterable\u2019s Brand Affinity\u2122, come in handy.<\/p>\r\n<p>By implementing personalized, data-driven marketing campaigns and offering exclusive experiences and rewards, you can not only retain these valuable customers but also turn them into enthusiastic advocates for your brand. Keep evolving your strategies based on customer feedback and market trends to ensure that your campaigns remain relevant and effective in the ever-changing business landscape.<\/p>\r\n<p><em>To learn more about how Iterable\u2019s <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360052990191-Brand-Affinity-\" target=\"_blank\" rel=\"noopener\">Brand Affinity\u2122<\/a> can help you achieve your marketing goals, reach out to your CSM or <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"Understanding SOV Pt. 2: The Power of Brand Affinity","post_excerpt":"Explore why leveraging insights within Iterable\u2019s Brand Affinity allows for deeper analysis of engagement by the user.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"understanding-sov-pt-2-the-power-of-brand-affinity","to_ping":"","pinged":"","post_modified":"2024-01-09 13:38:41","post_modified_gmt":"2024-01-09 21:38:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/blog\/understanding-sov-pt-2-the-power-of-brand-affinity\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 09, 2024","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/102323_Brand-Affinity-SOV2_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Iterable green background, purple node in the middle with a hand holding a megaphone\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/102323_Brand-Affinity-SOV2_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/102323_Brand-Affinity-SOV2_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/102323_Brand-Affinity-SOV2_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/understanding-sov-pt-2-the-power-of-brand-affinity\/"},{"ID":120599,"post_author":"79","post_date":"2024-01-04 06:52:59","post_date_gmt":"2024-01-04 14:52:59","post_content":"<p>If you were given a crystal ball that showed you everything you needed to know about your inbox placement, would you use it?<\/p>\r\n<p>First, if you\u2019re asking what inbox placement is, you\u2019ve come to the right place. Inbox placement is a critical email marketing metric that tells you how much of your mail landed in the end-users\u2019 inboxes.<\/p>\r\n<p>Inbox placement is one of the things that keep marketers up at night. While metrics like opens, bounce, complaint, and click rates can tell you quite a bit about a campaign's performance (and the sender's reputation), it doesn't quite tell you everything.<\/p>\r\n<p>Information about inbox placement isn\u2019t returned to the sender the same way those other metrics are. In fact, inbox placement is not reported on at all.<\/p>\r\n<p>Now, back to that crystal ball...of course you\u2019d use it!<\/p>\r\n<p>What if I told you that you have the next best thing to a crystal ball available to you right now? But, instead of a crystal ball, we call it seed testing.<\/p>\r\n<h3>What is Seed Testing?<\/h3>\r\n<p>I admit, I might be slightly overpromising, but when done properly and strategically, seed testing can provide a deeper look into how mailbox providers (like Gmail, Yahoo, Outlook, etc.) feel about your brand\u2019s emails before you send them.<\/p>\r\n<p>At its most basic level, seed testing is the practice of sending an email to a group of email addresses for the purpose of observing whether it landed in the inbox, the spam folder, or went missing.<\/p>\r\n<p>Anyone can do this with a handful of addresses that they manage. Since they are domains you own and control, you could even use those addresses for other forms of testing\u2014checking that the campaigns rendered properly in your browser, clicking links to make sure they go to the correct places, etc. The problem with using test addresses like this is that you\u2019re engaging with the emails and, therefore, creating a history with the sending infrastructure, which can then impact inbox placement.<\/p>\r\n<p>Seed testing works a little differently when using a deliverability platform such as <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/4841122206868-Everest-Iterable-Integration-\" target=\"_blank\" rel=\"noopener\">Everest<\/a>. In this case, while you're still sending to a group of email addresses to understand inbox placement at a given time, those recipients aren't meant to engage with the mail, meaning they are not opening and clicking. This is an important distinction because they don't build the same kind of history with your sending infrastructure that your regular audience (or even the addresses you own and use for the other testing) does.<\/p>\r\n<p>Seed testing ultimately designs a neutral playing field, allowing you to gain insight into inbox placement. If your inbox placement is strong, you can carry on with your email marketing strategy as intended. If your spam placement is strong, it's time to make some adjustments to audience or frequency (or both).<\/p>\r\n<h3>Future Inbox Placement Based on Past Behavior<\/h3>\r\n<p>Mailbox providers have their own specific criteria when deciding whether to let an email into a customer\u2019s inbox. For many, engagement history is a vital factor in determining if any given user will receive an email. If a user fails to open an email from a sender over a long period of time, for example, mail from that sender will often start to go to that user\u2019s spam folder.<\/p>\r\n<p>Conversely, if a user regularly opens and clicks, that user will reliably receive email from that sender in their inbox even despite other potentially negative factors. However, many users will have little to no engagement history, especially if they are recently subscribed, thus creating a window for you to see into how mailbox providers treat users with no engagement history.<\/p>\r\n<p>If a large percentage of your audience regularly engages negatively with your mail (for instance, ignoring or deleting the mail without reading it, or marking it as spam), the likelihood of a majority of that mail (or even all of it) going to the spam folder in the future is high.<\/p>\r\n<p>Future placement is based on past behavior and when a large portion of your audience is behaving a certain way, mailbox providers take note and take action. This is why it is vital that the sender puts their best foot forward even when sending to previously engaged users.<\/p>\r\n<h3>How Often Should You Seed Test?<\/h3>\r\n<p>Mailbox providers are watching senders' practices and user interactions to determine what to do with mail sent to users with little or no history\u2014like new subscribers. This is why using seed addresses that have no history of engagement with your sending infrastructure is important\u2014it\u2019s meant to represent those new-to-file email addresses.<\/p>\r\n<p>Because seed testing provides placement feedback for a particular sending infrastructure, it's not necessary to seed test every day. It's rare that placement changes drastically day-to-day. Performing one test per sending infrastructure\/mail stream once every week or two is usually sufficient.<\/p>\r\n<p>There are times, however, when one send can upset inbox placement and more frequent testing is suggested. One example is after a large mandated email is sent to your entire customer base. These types of emails don't often have CTAs calling for engagement of some sort so they can often be ignored or deleted without reading, so it's a good idea to perform a seed test following a send like this to see if anything in your inbox placement changed as a result.<\/p>\r\n<h3>Understanding Seed Testing Results<\/h3>\r\n<p>Generally, seed test results are straightforward\u2014the mail either went to the inbox, the spam folder, or went missing (usually due to a block). Sometimes, though, partial inbox delivery and partial spam filtering occurs and can indicate that the recipient\u2019s mailbox provider has doubts about the sender.<\/p>\r\n<p>In this case, they\u2019ll watch closely to determine if users retrieve it from the spam folder and\/or interact, as well as watching for other indicators of positive or negative engagement. When this happens, pay close attention to list engagement and segmentation to reassure mailbox providers and filtering companies that you are a responsible sender.<\/p>\r\n<p>If you're already an Iterable customer, reach out to your CSM for more info on seed testing. If you haven't joined the over 1000 brands using Iterable, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/p>","post_title":"Using Seed Testing to Predict Inbox Placement","post_excerpt":"Seed testing is sending an email to a group of email addresses to see if landed in the inbox, the spam folder, or went missing.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"using-seed-testing-to-predict-inbox-placement","to_ping":"","pinged":"","post_modified":"2024-01-04 06:52:59","post_modified_gmt":"2024-01-04 14:52:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/blog\/using-seed-testing-to-predict-inbox-placement\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 04, 2024","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/010424_Deliverability-Seed-Testing_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"White paper airplane with\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/010424_Deliverability-Seed-Testing_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/010424_Deliverability-Seed-Testing_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/010424_Deliverability-Seed-Testing_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/using-seed-testing-to-predict-inbox-placement\/"},{"ID":120600,"post_author":"79","post_date":"2024-01-02 08:17:42","post_date_gmt":"2024-01-02 16:17:42","post_content":"<p>Smishing\u2014the combination of the terms \u201cSMS\u201d and \u201cphishing\u201d\u2014is, according to <a href=\"https:\/\/www.ibm.com\/topics\/smishing\" target=\"_blank\" rel=\"noopener\">IBM<\/a>, \u201ca social engineering attack that uses fake mobile text messages to trick people into downloading malware, sharing sensitive information, or sending money to cybercriminals.\u201d Unfortunately, with new technology comes new ways to elicit information from end users.<\/p>\r\n<p>The first \u201crobocall\u201d\u2014automated phone soliciting\u2014was <a href=\"https:\/\/en.wikipedia.org\/wiki\/Robocall#:~:text=Automated%20phone%20solicitation%2C%20i.e.%20robocalling,magazine%2C%20May%2FJune%201977.\" target=\"_blank\" rel=\"noopener\">documented in 1977<\/a>. Robocalls were rebranded as \u201c<a href=\"https:\/\/www.tryfirewall.com\/blog\/robocalls\" target=\"_blank\" rel=\"noopener\">Dinner Hour Marketing<\/a>.\u201d This was when real people, not bots, would call landlines during dinner time to try and sell products or services.<\/p>\r\n<p>With the introduction of emails, this type of solicitation quickly expanded. Yep, that\u2019s right, we\u2019re talkin\u2019 spam. In fact, <a href=\"https:\/\/www.npr.org\/2008\/05\/03\/90160617\/at-30-spam-going-nowhere-soon\" target=\"_blank\" rel=\"noopener\">the first unsolicited email was sent by Gary Turk in 1978 to 400 people<\/a>. As spam emails became more sophisticated, email phishing emerged. In the 90s, <a href=\"https:\/\/cofense.com\/knowledge-center\/history-of-phishing\/\" target=\"_blank\" rel=\"noopener\">bad actors started sending emails disguising themselves as others to trick the recipient<\/a>. Today, phishing attacks are highly advanced\u2014email senders are disguised as businesses, employees, relatives, etc.<\/p>\r\n<p>And now we're back to the present day where these phishing attempts have breached messaging apps. So, what does a smishing attack look like? How do they work? Let\u2019s explore SMS phishing a bit more to shed some light on this new type of attack.<\/p>\r\n<h3>SMS Marketing<\/h3>\r\n<p>We can\u2019t talk about smishing without first talking about SMS marketing. With SMS marketing, brands can send customers texts sharing promotions, order updates, etc. So, as a result, people are starting to get used to text messages coming from unknown numbers with links to promotions.<\/p>\r\n<p>There\u2019s a catch, however. To receive marketing text messages, customers have to <a href=\"https:\/\/iterable.com\/blog\/sms-marketing-part-i-opting-in-and-out\/\" target=\"_blank\" rel=\"noopener\">opt in<\/a> and explicitly agree to get these types of messages. There also needs to be a way to <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/mobile-marketing-sms\/why-should-you-include-sms-opt-out-options\/\" target=\"_blank\" rel=\"noopener\">opt out<\/a>. Just as easily as customers can sign up, they can remove themselves from your SMS marketing list. That\u2019s one way to distinguish between smishing and legit SMS marketing, but there are some other ways too.<\/p>\r\n<h3>What Does Smishing Look Like?<\/h3>\r\n<p>Smishing is one of those things that you recognize when you see it. At this point, most of us have probably experienced a smishing attack. When you open a text and think \u201cHm, this is a little weird\u201d or \u201cThey probably have the wrong number,\u201d it could be a smishing attack.<\/p>\r\n<p>The goal of a smishing attack is to try to get some information from the recipient. So, generally these messages ask the user to complete some sort of next step. Whether it\u2019s clicking a link, responding with a password, or sharing your name, the scammer is looking to collect data that helps them access protected information. These attacks can be incredibly sneaky as the sender can disguise themselves as a brand or a person and it\u2019s hard, as the recipient, to ensure the sender is who they say they are.<\/p>\r\n<p>And, as <a href=\"https:\/\/www.ibm.com\/topics\/smishing\" target=\"_blank\" rel=\"noopener\">IBM<\/a> points out, \u201cIt's also harder to spot dangerous links on cell phones. For instance, on a computer, users can hover over a link to see where it leads, but on smartphones, they don't have that option.\u201d<\/p>\r\n<p>Take this text from an unknown number, for example. I received this message around 3:30pm on December 19th (conveniently right before I wrote this post) while sitting on my couch. My first thought was, \u201cWhat did I order?\u201d Then, \u201cWait, what\u2019s Tabit?\u201d<\/p>\r\n\r\n[caption id=\"attachment_119585\" align=\"alignnone\" width=\"652\"]<img class=\"size-full wp-image-119585\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-02-at-11.03.00-AM.png\" alt=\"An iPhone text message from Tabit with a link to click. \" width=\"652\" height=\"492\" \/> <em>A text from an unknown number I received.<\/em>[\/caption]\r\n\r\n<p>After some research, I learned that Tabit is a POS system for restaurants. So, one of two things could have happened: someone who actually was at a restaurant accidentally used my phone number when placing their order or someone is disguising themselves as Tabit to try to get recipients to click on the attached link.<\/p>\r\n<p>Either could still be possible but, to play it safe, I didn\u2019t click the link.<\/p>\r\n<h4>How to Combat Smishing<\/h4>\r\n<p>With sneaky senders, it\u2019s hard to know what\u2019s smishing and what\u2019s not. So how are we supposed to know? From personal experience, it\u2019s better to be suspicious. When in doubt, don\u2019t respond, don\u2019t click any links, and don\u2019t send any personal information. If someone is trying to contact you with important information, they\u2019ll find another way to do so.<\/p>\r\n<p><a href=\"https:\/\/www.ibm.com\/topics\/smishing\" target=\"_blank\" rel=\"noopener\">IBM<\/a> also provided a list of common smishing scams to be on the lookout for. These include pretending to:<\/p>\r\n<ul>\r\n\t<li>Be a financial institution<\/li>\r\n\t<li>Be the government<\/li>\r\n\t<li>Be customer support<\/li>\r\n\t<li>Be a shipper<\/li>\r\n\t<li>Be a boss or colleague<\/li>\r\n\t<li>Text the wrong number<\/li>\r\n\t<li>Be locked out of an account<\/li>\r\n\t<li>Offer free apps<\/li>\r\n<\/ul>\r\n<p>With any of the above examples, there are other ways these actual senders would contact you if it was truly necessary. Your bank would probably email you before they text, your boss would probably Slack you, etc. These smishing attacks have been so prevalent that our CEO, Andrew Boni, once said to the entire company \u201cI\u2019ll never text you about gift cards.\u201d That cleared that up.<\/p>\r\n<p>Feel free to ignore, report, and block any numbers you\u2019re not familiar with. Like we said, any legit marketing text message will give users the option to opt out. So, if you get a message from a brand and aren\u2019t given that option or don\u2019t remember opting in in the first place, use caution.<\/p>\r\n<h3>SMS Isn\u2019t All Bad<\/h3>\r\n<p>In the words of Olivia Rodrigo, it\u2019s brutal out here. These bad actors aim to take advantage of vulnerability. They often use fear and urgency to scare the recipient into acting immediately. Remember, if something is truly an emergency, you\u2019ll know about it outside of text messages.<\/p>\r\n<p>All that being said, you shouldn\u2019t fear signing up for marketing text messages. SMS marketing is <a href=\"https:\/\/iterable.com\/blog\/4-focus-areas-of-sms-marketing-compliance\/\" target=\"_blank\" rel=\"noopener\">highly regulated<\/a> with rules in place to make SMS marketing extremely beneficial for the customers. Don\u2019t let smishing scare you out of connecting with the brands you love.<\/p>\r\n<p><em>If you\u2019re a marketer looking to expand your brand\u2019s mobile marketing program to include SMS, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule an Iterable demo<\/a> today to see what\u2019s possible.<\/em><\/p>","post_title":"What is Smishing?","post_excerpt":"What does a smishing attack look like? How do they work? Let\u2019s explore SMS phishing a bit more to shed some light on this new type of attack.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"what-is-smishing","to_ping":"","pinged":"","post_modified":"2024-01-02 08:17:42","post_modified_gmt":"2024-01-02 16:17:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/blog\/what-is-smishing\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 02, 2024","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/010324_Smishing_Blog-header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Red illustrated chat bubble hanging in the center of the image with a fishhook through the corner\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/010324_Smishing_Blog-header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/010324_Smishing_Blog-header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/01\/010324_Smishing_Blog-header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/what-is-smishing\/"},{"ID":120601,"post_author":"79","post_date":"2023-12-20 07:42:22","post_date_gmt":"2023-12-20 15:42:22","post_content":"<p>We recently <a href=\"https:\/\/iterable.com\/blog\/2023-email-marketing-a-year-in-review\/\" target=\"_blank\" rel=\"noopener\">reviewed 2023 from an email marketing perspective<\/a> and, while email marketing is certainly a powerful marketing channel, mobile marketing is nothing to overlook. So, as we reach the end of 2023, we wanted to take a glance back at all that\u2019s happened over the past 12 months. Specifically, this time, we want to take a closer look at mobile marketing.<\/p>\r\n<p>We perused the content we published in the past year and gathered resources from across the web to compile a list of the biggest mobile marketing changes we saw in the last year. These changes, like those changes in email marketing, aren\u2019t going anywhere, so let\u2019s get to it.<\/p>\r\n<h3>1. Automation<\/h3>\r\n<p>Yep, automation is on the mobile marketing list too. Mobile marketing channels like SMS and push notifications can be highly effective (SMS, for example, has a 98% average open rate), but marketers are hesitant to include them in their overall marketing strategies. There\u2019s a misconception about how difficult these channels are to implement.<\/p>\r\n<p><a href=\"https:\/\/iterable.com\/blog\/3-top-mobile-marketing-automation-strategies\/\" target=\"_blank\" rel=\"noopener\">Mobile marketing automation<\/a>, however, makes a world of difference. The right mobile marketing platform will have the following features built in:<\/p>\r\n<ul>\r\n\t<li>SMS smart opt-in that allows users to confirm their written consent in just a click<\/li>\r\n\t<li>Phone verification for enhanced security and list hygiene<\/li>\r\n\t<li>Configurable quiet hours to comply with regulations and retain brand trust<\/li>\r\n\t<li>Verified contact cards that users can add to their contacts for improved deliverability<\/li>\r\n\t<li>Frequency capping to limit the number of texts (and other message types!) a user can receive within a certain duration<\/li>\r\n\t<li>Opt-out attribution for automated tracking for every SMS campaign<\/li>\r\n<\/ul>\r\n<h3>2. Operating System Updates<\/h3>\r\n<p>When Apple or Android release new operating system updates, it tends to shake things up in the mobile marketing world. But, these updates are meant to benefit the end user which, at the end of the day, makes the overall customer experience better. In August of this past year we covered <a href=\"https:\/\/iterable.com\/blog\/ios-17-link-tracking-protection\/\" target=\"_blank\" rel=\"noopener\">iOS17<\/a>\u2014specifically the link tracking update.<\/p>\r\n<p>As stated in our <a href=\"https:\/\/iterable.com\/blog\/ios-17-link-tracking-protection\/\" target=\"_blank\" rel=\"noopener\">August post<\/a>: \u201cWith this new release, Apple announced Link Tracking Protection which, in a couple of key scenarios, will strip away the parts of the URL that Apple identifies as tracking parameters.<\/p>\r\n<p>The good news, however, is that \u201cat this point, Iterable\u2019s links don\u2019t seem to be impacted by this update. So, if a customer opens an Iterable link via Apple Mail, for example, Iterable\u2019s tracking parameters are still intact and Iterable customers can still see click metrics.\u201d<\/p>\r\n<h3>3. Gamification<\/h3>\r\n<p>It\u2019s no secret that games are fun. So, when trying to engage customers through mobile channels, gamifying the experience helps make the experience more interactive. In our June article, <a href=\"https:\/\/iterable.com\/blog\/top-5-strategies-successfully-grow-app-user-base\/\" target=\"_blank\" rel=\"noopener\"><em>Top 5 Strategies to Successfully Grow Your App User Base<\/em><\/a>, we specifically mentioned push notifications and <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-in-app-and-mobile-inbox-messaging-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">in-app messages<\/a>.<\/p>\r\n<p>We shared, \u201cNow that you\u2019ve optimized for the app store and acquired high-value users, it\u2019s time to encourage customer engagement to drive actions within your app. When it comes to engaging and re-engaging users, two of the greatest channels at your disposal are <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-push-notifications-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">push notifications<\/a> and in-app messaging.\u201d<\/p>\r\n<p>What does this all mean? Consider how you can make the experience more playful to engage users while you have their attention (i.e., when they\u2019re already engaging with your app). Take loyalty programs, for example. Maybe you offer points towards rewards if customers complete certain actions within your mobile app. Or, maybe it\u2019s as simple as completing levels in a learning app and making strides towards an overall goal. Get creative with it!<\/p>\r\n<h3>4. Cross-Channel<\/h3>\r\n<p>You knew it was coming. Cross-channel is incredibly important when thinking about mobile marketing. What\u2019s special about mobile marketing is that there\u2019s an inherent link between users\u2019 phones and the real world. Because people carry their phones with them everywhere, there\u2019s the unique opportunity to link physical channels to mobile channels.<\/p>\r\n<p>One way brands can connect the physical and the digital (aka <a href=\"https:\/\/iterable.com\/blog\/lets-get-phygital-a-look-at-phygital-marketing\/\" target=\"_blank\" rel=\"noopener\">phygital<\/a>) is through QR codes. In our article from November we wrote, \u201c<a href=\"https:\/\/iterable.com\/blog\/what-are-qr-codes-and-how-are-they-used\/\" target=\"_blank\" rel=\"noopener\">QR codes<\/a> are especially helpful in bridging the gap between digital and physical when it comes to retail. While shopping, customers can use QR codes to gather more product information, add the product to their digital shopping carts, or even get digital coupons.\u201d<\/p>\r\n<p>Customers always have their phones on them, so think of ways to use this to your brand\u2019s advantage. Offer them multiple ways to connect with your brand\u2014both online and offline\u2014while simultaneously creating a seamless experience.<\/p>\r\n<h3>5. Mobile KPIs<\/h3>\r\n<p>Integrating mobile channels into your cross-channel marketing strategy requires an understanding of what success looks like. But, to measure success you need to define KPIs. Luckily a lot of the metrics we know and love\u2014open rate, click-through rate, etc.\u2014translate from email to mobile channels. But, there are also some new metrics to consider.<\/p>\r\n<p>Because <a href=\"https:\/\/www.fdic.gov\/resources\/supervision-and-examinations\/consumer-compliance-examination-manual\/documents\/8\/viii-5-1.pdf\" target=\"_blank\" rel=\"noopener\">SMS regulations<\/a> require customers to <a href=\"https:\/\/iterable.com\/blog\/sms-marketing-part-i-opting-in-and-out\/\" target=\"_blank\" rel=\"noopener\">opt in<\/a> to receive communications (and also require brands provide customers the option to <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/general\/why-should-you-include-sms-opt-out-options\/\" target=\"_blank\" rel=\"noopener\">opt out<\/a>), metrics like opt-in rate and opt-out rate will be important to keep an eye on. A good opt-out rate, for example, is <a href=\"https:\/\/www.voyagesms.com\/blog\/sms-opt-in-opt-out-best-practices#:~:text=SMS%20opt%2Dout%20rate%20is,rate%20should%20be%20below%205%25.\" target=\"_blank\" rel=\"noopener\">below 5%<\/a>.<\/p>\r\n<p>It\u2019s not just SMS metrics you need to keep an eye on. With push notifications, for example, customers have to enable notifications from your brand to even see the messages you\u2019re crafting. Consider how many customers are allowing notifications and keep an eye on that metric to ensure your messaging is engaging and relevant to your app users.<\/p>\r\n<h3>What a Year It\u2019s Been<\/h3>\r\n<p>Mobile channels (SMS, push, and in-app) have solidified their spots in the group of necessary marketing channels. We\u2019ll have some 2024 predictions regarding upcoming mobile marketing trends early next year\u2014maybe even some new channels\u2014but it\u2019s important to take time to reflect, level-set, and understand the changes that have emerged in 2023 to set yourself and your team up for greatness in the coming year.<\/p>\r\n<p>With automation, operating system updates, gamification, cross-channel, and mobile KPIs taking a front seat, the way mobile marketing programs are designed going forward will need to take all of these elements into consideration. Luckily, these changes benefit both marketers and customers, and only help to create a holistic, consistent customer experience.<\/p>\r\n<p><em>To learn more about how Iterable can help you achieve your mobile marketing goals in 2024, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"2023 Mobile Marketing: A Year in Review","post_excerpt":"We compiled resources from across the web to compile a list of the biggest mobile marketing changes from 2023.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"2023-mobile-marketing-a-year-in-review","to_ping":"","pinged":"","post_modified":"2023-12-20 07:42:22","post_modified_gmt":"2023-12-20 15:42:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/blog\/2023-mobile-marketing-a-year-in-review\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 20, 2023","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/121923_2023-Year-in-Review-Mobile_Blog-header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Iterable purple background, with illustrated smartphone and text bubble overlayed that says 2023 inside.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/121923_2023-Year-in-Review-Mobile_Blog-header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/121923_2023-Year-in-Review-Mobile_Blog-header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/121923_2023-Year-in-Review-Mobile_Blog-header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/2023-mobile-marketing-a-year-in-review\/"},{"ID":120602,"post_author":"79","post_date":"2023-12-19 09:33:41","post_date_gmt":"2023-12-19 17:33:41","post_content":"<p>Artificial Intelligence (AI) has taken off in 2023. From generative AI to automation, there are ways AI can be implemented to help almost every industry\u2014including marketing. On November 2nd, we were joined by Katie King to discuss the potential of AI in marketing and how it can impact the customer experience.<\/p>\r\n<p>Voted a top 10 AI Influencer by AI Time Journal, Katie King has a 30-year career in consulting and marketing and has published two books. So, when we say she wrote the book on AI marketing, we mean\u2026literally. She currently serves as the CEO of <a href=\"https:\/\/www.aiinbusiness.co.uk\/\" target=\"_blank\" rel=\"noopener\">AI in Business<\/a>, a future-focused consultancy dedicated to helping organizations gain a competitive edge in the age of AI, and <a href=\"https:\/\/www.zoodikers.com\/\" target=\"_blank\" rel=\"noopener\">Zoodikers<\/a>, a content marketing, business strategy, and thought leadership agency built for the digital age.<\/p>\r\n<p>It\u2019s safe to say that when it comes to AI, Katie knows her stuff. So, let\u2019s get into what she covered in her recent webinar with Iterable.<\/p>\r\n<p><em>Want to watch the webinar? It\u2019s <a href=\"https:\/\/iterable.com\/webinars\/unlocking-ais-potential-a-marketers-guide-for-success-in-the-experience-age\/\" target=\"_blank\" rel=\"noopener\">available on-demand<\/a> right now.<\/em><\/p>\r\n<h3>Defining AI<\/h3>\r\n<p>To kick things off, Katie went back to basics and defined what AI really means. Because <a href=\"https:\/\/sloanreview.mit.edu\/projects\/expanding-ais-impact-with-organizational-learning\/\" target=\"_blank\" rel=\"noopener\">87% of global organizations<\/a> believe that AI technologies will give them a competitive edge, it\u2019s important to understand exactly what AI is in the context of business.<\/p>\r\n<p>According to Katie, \u201cAI is the capability of a machine to imitate intelligent human behavior.\u201d This is the broad, all-encompassing definition of AI. There are subsets of AI, however, that connect more to how we understand AI today. Machine learning (ML), for example, is \u201ca current application or subset of AI, using pattern recognition and algorithms to enable machines to accelerate learning through experience.\u201d<\/p>\r\n\r\n[caption id=\"attachment_119329\" align=\"alignnone\" width=\"1630\"]<img class=\"size-full wp-image-119329\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/Screen-Shot-2023-12-19-at-12.18.33-PM.png\" alt=\"Three profile views of heads, brains visible. From left to right the heads get larger and go from narrow AI to super AI.\" width=\"1630\" height=\"824\" \/> <em>Katie shared this graphic that defines narrow, general, and super AI.<\/em>[\/caption]\r\n\r\n<p>Katie also broke down what AI is and what AI is not\u2014a helpful distinction to help users overcome some initial hesitation to adapt the use of AI technology.<\/p>\r\n<p><strong>What AI is:<\/strong><\/p>\r\n<ul>\r\n\t<li>A specialized technology capable of amazing things<\/li>\r\n\t<li>Better and more efficient at certain tasks than humans are, like data collection and analysis<\/li>\r\n\t<li>A tool and ally<\/li>\r\n<\/ul>\r\n<p><strong>What AI is not:<\/strong><\/p>\r\n<ul>\r\n\t<li>An all-knowing, all-capable, superintelligent technology<\/li>\r\n\t<li>A total replacement for human intelligence, creativity, and skill<\/li>\r\n\t<li>A threat to every job and human worker<\/li>\r\n<\/ul>\r\n<h3>The Different Forms of AI<\/h3>\r\n<p>Of course, AI can look different depending on how you intend to use the tool\u2019s capabilities. So, Katie then covered the different forms of AI.<\/p>\r\n<h4>Interactive AI<\/h4>\r\n<p>Interactive AI refers to developing AI systems that can engage in human-like conversations and respond dynamically to user inputs.<\/p>\r\n<p><strong>Common Examples<\/strong>: Chatbots, Smart Personal Assistants<br \/>\r\n<strong>Real World Use Cases<\/strong>: Amazon\u2019s Echo devices, Apple\u2019s Siri<\/p>\r\n<h4>Visual AI<\/h4>\r\n<p>Visual AI is an aspect of computer science that teaches machines to make sense of images and visual data the same way people do.<\/p>\r\n<p><strong>Common Examples<\/strong>: Computer Vision, Augmented Reality, Facial Recognition<br \/>\r\n<strong>Real World Use Case<\/strong>: Some insurers use Visual AI to assess the damage from vehicular accidents to draft a claim<\/p>\r\n<h4>Functional AI<\/h4>\r\n<p>Functional AI also scans huge amounts of data and searches for patterns and dependencies in it. However, instead of giving recommendations, functional AI takes actions.<\/p>\r\n<p><strong>Common Examples<\/strong>: IoT Solutions, Robots, <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360050923471-Send-Time-Optimization-\" target=\"_blank\" rel=\"noopener\">Iterable\u2019s Send Time Optimization (STO)<\/a><br \/>\r\n<strong>Real World Use Case<\/strong>: An IoT sensor on a manufacturing line notices a malfunction, and sends a command for the machine to shut down before further damage is incurred<\/p>\r\n<h4>Analytic AI<\/h4>\r\n<p>Powered with machine learning, analytic AI scans tons of data for dependencies and patterns to ultimately produce recommendations or provide a business with insights.<\/p>\r\n<p><strong>Common Examples<\/strong>: Sentiment Analysis, Risk Assessment, Market Insights, <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360052990191-Brand-Affinity-\" target=\"_blank\" rel=\"noopener\">Iterable\u2019s Brand Affinity<\/a><br \/>\r\n<strong>Real World Use Case<\/strong>: Various retailers use analytic AI to forecast demand and make smarter inventory recommendations<\/p>\r\n<h4>Generative AI<\/h4>\r\n<p>Generative AI is the process of AI algorithms generating or creating an output, such as text, photo, video, code, data, and 3D renderings, from data they are trained on.<\/p>\r\n<p>The purpose of generative AI is to create content, as opposed to other forms of AI, which might be used for other purposes, such as analyzing data or helping to control a self-driving car.<\/p>\r\n<p><strong>Common Examples<\/strong>: ChatGPT, Bard, DALL-E, <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/17172997847572-Copy-Assist-\" target=\"_blank\" rel=\"noopener\">Iterable\u2019s Copy Assist<\/a><br \/>\r\n<strong>Real World Use Case<\/strong>: A marketing team could use generative AI to craft copy for websites, social media, emails, etc.<\/p>\r\n<p>You might be thinking, \u201cAll of these different types of AI are great, but how do they relate to marketing?\u201d We\u2019ve got you covered.<\/p>\r\n<h3>AI in Marketing<\/h3>\r\n<p>There are a variety of ways AI can be used in marketing that help both the marketing practitioner and the customer on the other end.<\/p>\r\n<h4>Crafting Experiences<\/h4>\r\n<p>Marketers can use AI to bridge the gap between online and in-person experiences, differentiate, and build loyalty.<\/p>\r\n<p><strong>Real World Use Cases<\/strong>: AI-powered tailored emails based a website or store visit, loyalty programs, 'Smart Mirrors\u2019 in fitting rooms<\/p>\r\n<h4>Smarter Targeting<\/h4>\r\n<p>Marketers can use AI to better understand their customers, build more detailed personas, and segment their audiences more effectively.<\/p>\r\n<p><strong>Real World Use Cases<\/strong>: Audience insight platforms, CRM, lead generation and scoring<\/p>\r\n<h4>Personalization at Scale<\/h4>\r\n<p>Marketers can use AI to better understand their customers, build more detailed personas, and segment their audiences more effectively.<\/p>\r\n<p><strong>Real World Use Cases<\/strong>: Audience insight platforms, CRM, lead generation and scoring<\/p>\r\n<h4>Campaign Generation<\/h4>\r\n<p>Marketers can use AI to make sense of their data and translate it into customer-focused campaign ideas.<\/p>\r\n<p><strong>Real World Use Cases<\/strong>: Creative campaigns for brands such as Coca-Cola, Lexus, Heinz, Stradivarius, and Kit-Kat<\/p>\r\n<h4>Content Creation<\/h4>\r\n<p>Marketers can use AI to craft engaging copy for all of their channels and modify it for different audiences, geographies, languages, etc.<\/p>\r\n<p><strong>Real World Use Cases<\/strong>: Social media copy, website content, AI-generated artwork, video closed captioning, etc.<\/p>\r\n<h4>Automated Engagement<\/h4>\r\n<p>Marketers can use AI to automatically engage their customers with messaging to keep the pipeline warm throughout their entire journey.<\/p>\r\n<p><strong>Real World Use Cases<\/strong>: Push messaging, abandoned cart reminders, etc.<\/p>\r\n<h4>Reputation Management<\/h4>\r\n<p>Marketers and comms pros can use AI to keep tabs on customers\u2019 perceptions and attitudes, success of their campaigns, and discussions of their brand across platforms.<\/p>\r\n<p><strong>Real World Use Cases<\/strong>: Social listening tools, sentiment analysis platforms<\/p>\r\n<h3>Check Out the Full Webinar<\/h3>\r\n<p>Looking for even more AI info? In addition to covering all of the above information in her webinar, Katie also explores some real life applications. These include examples from Barbie, Delta, Jaguar, and more. Plus Katie covers macro issues and AI regulations and also covers top AI vendors, including reviewing <a href=\"https:\/\/iterable.com\/features\/ai\/\" target=\"_blank\" rel=\"noopener\">Iterable\u2019s AI Suite<\/a>.<\/p>\r\n<p><em>Don\u2019t miss out, <a href=\"https:\/\/iterable.com\/webinars\/unlocking-ais-potential-a-marketers-guide-for-success-in-the-experience-age\/\" target=\"_blank\" rel=\"noopener\">stream the full webinar now<\/a>.<\/em><\/p>","post_title":"Unlocking AI\u2019s Potential: A Guide for Success in the Experience Age","post_excerpt":"It\u2019s safe to say when it comes to AI, Katie King knows her stuff. So, let\u2019s get into what she covered in her recent webinar with Iterable.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"unlocking-ais-potential-a-guide-for-success-in-the-experience-age","to_ping":"","pinged":"","post_modified":"2023-12-19 09:33:41","post_modified_gmt":"2023-12-19 17:33:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/blog\/unlocking-ais-potential-a-guide-for-success-in-the-experience-age\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 19, 2023","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/121923_AI-Workshop_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Woman looking at\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/121923_AI-Workshop_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/121923_AI-Workshop_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/121923_AI-Workshop_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/unlocking-ais-potential-a-guide-for-success-in-the-experience-age\/"},{"ID":120603,"post_author":"79","post_date":"2023-12-15 11:15:37","post_date_gmt":"2023-12-15 19:15:37","post_content":"<p>Artificial intelligence is experiencing a monumental rise. While it came out swinging in 2023 (McKinsey called 2023 <a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai-in-2023-generative-ais-breakout-year\" target=\"_blank\" rel=\"noopener\">Generative AI\u2019s breakout year<\/a>), we\u2019re all starting to settle into the new normal of artificial intelligence.TL;DR: it ain\u2019t goin\u2019 anywhere.<\/p>\r\n\r\n[caption id=\"attachment_119305\" align=\"alignnone\" width=\"2110\"]<img class=\"size-full wp-image-119305\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/Screen-Shot-2023-12-14-at-2.52.16-PM.png\" alt=\"Line chart from January 1, 2022 to December 14, 2023. Line goes up and to the right. \" width=\"2110\" height=\"798\" \/> <em>The popularity of the search term \u201cAI\u201d in the U.S. from January 1, 2022 to December 14, 2023. Source: <a href=\"https:\/\/trends.google.com\/trends\/explore?date=2022-01-01%202023-12-14&amp;geo=US&amp;q=AI&amp;hl=en\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a>.<\/em>[\/caption]\r\n\r\n<p>As marketers, we\u2019re finding new ways to incorporate AI tools into just about every aspect of what we do every day. Whether it\u2019s generative AI or using AI to better understand customers\u2019 <a href=\"https:\/\/iterable.com\/features\/ai\/\" target=\"_blank\" rel=\"noopener\">affinity towards your brand<\/a>, AI can make a huge improvement in how efficient and effective a marketing team can be.<\/p>\r\n<p>Throughout 2023 we\u2019ve published a slew of AI marketing content. As a quick refresher, and handy guide, we\u2019ve decided to compile a dozen of our 2023 AI-related blog posts in one spot. Whether you bookmark this or Slack it to a colleague, we\u2019re hoping this serves as a helpful resource as we all lean into AI heading into 2024.<\/p>\r\n<h3>1. <a href=\"https:\/\/iterable.com\/blog\/ais-role-in-marketing-according-to-chatgpt\/\" target=\"_blank\" rel=\"noopener\">AI\u2019s Role in Marketing, According to ChatGPT<\/a><\/h3>\r\n<p>In this article Iterable\u2019s, Director of Brand &amp; Creative Services, Michael Huard, wanted to see what ChatGPT was all about and hear it from the source. So, he asked ChatGPT what it thinks its role in marketing is and got\u2026surprising results.<\/p>\r\n<h3>2. <a href=\"https:\/\/iterable.com\/blog\/3-things-you-can-do-with-email-marketing-automation\/\" target=\"_blank\" rel=\"noopener\">3 Things You Can Do With Email Marketing Automation<\/a><\/h3>\r\n<p>You already know the importance of deploying a welcome campaign or triggering abandoned cart emails, but in this article we cover three modern benefits of email marketing automation you can take advantage of today. And of course, AI and Automation go together like peanut butter and jelly, salt and pepper, mac and cheese\u2026you get it.<\/p>\r\n<h3>3. <a href=\"https:\/\/iterable.com\/blog\/3-ai-myths-marketing\/\" target=\"_blank\" rel=\"noopener\">Busting the 3 Most Common AI Myths in Marketing<\/a><\/h3>\r\n<p>In 2018, we posited that we were only a few years away from a turning point, in which <a href=\"https:\/\/hbr.org\/2021\/09\/ai-adoption-skyrocketed-over-the-last-18-months\" target=\"_blank\" rel=\"noopener\">most businesses<\/a> will use AI in some form. And with the recent skyrocketing popularity of <a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/generative-ai-is-here-how-tools-like-chatgpt-could-change-your-business\" target=\"_blank\" rel=\"noopener\">generative AI tools like ChatGPT<\/a>, it\u2019s safe to say that the turning point has come and gone. However, misinformation continued to stymie the conversation around real-life, practical AI applications, especially when pertaining to digital marketing, so we re-evaluated the three most common AI myths we encountered five years ago and weigh in on whether they\u2019re still debunked in 2023.<\/p>\r\n<h3>4. <a href=\"https:\/\/iterable.com\/blog\/great-examples-of-ai-in-marketingand-some-not-so-great\/\" target=\"_blank\" rel=\"noopener\">Great Examples of AI in Marketing\u2026and Some Not So Great<\/a><\/h3>\r\n<p>We thought it\u2019d be fun to highlight some great examples of AI in marketing\u2026and some that are not so great. That said, we all could end up on a \u201cnot so great\u201d list at some point so we aren\u2019t here to judge. Instead, this article is here so you can hopefully leave with some inspiration and guidance to heed in your AI endeavors.<\/p>\r\n<h3>5. <a href=\"https:\/\/iterable.com\/blog\/how-ai-in-localization-translation-impact-global-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\">How AI in Localization &amp; Translation Impact Global Marketing Strategies<\/a><\/h3>\r\n<p>AI-powered generative tools for translation and localization will likely have a huge impact on global growth marketing strategies because they make it easier, faster, and more accessible. Marketing teams can adapt content more efficiently without using up all their time or making a huge dent in their budgets. In this article Rachel Wolff from Iterable partner, Lokalise, explores the global potential of AI in marketing.<\/p>\r\n<h3>6. <a href=\"https:\/\/iterable.com\/blog\/the-5-ws-of-ai-marketing\/\" target=\"_blank\" rel=\"noopener\">The 5 Ws of AI Marketing<\/a><\/h3>\r\n<p>But there\u2019s another useful framework for understanding an emerging topic: the five Ws (who, what, when, where, and why). If asking these questions works for reporters, detectives, and elementary school teachers assigning storytelling prompts, then it can be valuable for us.<br \/>\r\nIn this article we get back to basics and cover the 5 Ws of AI marketing.<\/p>\r\n<h3>7. <a href=\"https:\/\/iterable.com\/blog\/mastering-iterables-ai-suite\/\" target=\"_blank\" rel=\"noopener\">Mastering Iterable\u2019s AI Suite<\/a><\/h3>\r\n<p>It can be hard to know where to start, and, depending on your organization, you will have different priorities and needs for your AI solutions. At Iterable, we focus on three main categories for AI: message optimization, generative content creation, and AI-driven audience insights. In this article we break down each of these Iterable capabilities.<\/p>\r\n<h3>8. <a href=\"https:\/\/iterable.com\/blog\/is-ai-in-marketing-worth-the-hype-in-2023\/\" target=\"_blank\" rel=\"noopener\">Is AI in Marketing Worth the Hype in 2023?<\/a><\/h3>\r\n<p>It\u2019s apparent that incorporating AI in marketing may offer a lot of perks, but understanding these tools\u2019 abilities and boundaries should always remain top priority. In this blog post, we\u2019ll delve into the pros and cons of AI in marketing and provide tips for effectively implementing AI into your marketing strategy.<\/p>\r\n<h3>9. <a href=\"https:\/\/iterable.com\/blog\/ethical-considerations-of-using-ai-in-marketing\/\" target=\"_blank\" rel=\"noopener\">Ethical Considerations of Using AI in Marketing<\/a><\/h3>\r\n<p>As anyone who was raised on Marvel movies knows, with great power comes great responsibility. While AI-powered campaigns promise efficiency and precision, they also bring forward a set of ethical considerations that cannot be ignored. This article has five things to consider when confronting the ethical quandaries of AI in marketing.<\/p>\r\n<h3>10. <a href=\"https:\/\/iterable.com\/blog\/20-ai-marketing-stats-you-wish-you-knew-sooner\/\" target=\"_blank\" rel=\"noopener\">20+ AI Marketing Stats You Wish You Knew Sooner<\/a><\/h3>\r\n<p>The research shows that AI marketing is achieving greater results than businesses thought possible and could contribute up to <a href=\"https:\/\/www.pwc.com\/gx\/en\/issues\/data-and-analytics\/publications\/artificial-intelligence-study.html\" target=\"_blank\" rel=\"noopener\">$15.7 trillion<\/a> to the global economy in 2023. In this post, we\u2019re sharing the latest stats from AI marketing analysts and experts to give you a better sense of how AI can improve your team\u2019s performance and make your work easier and more efficient.<\/p>\r\n<h3>11. <a href=\"https:\/\/iterable.com\/blog\/5-tips-for-building-better-ai-prompts-for-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\">5 Tips for Building Better AI Prompts for Marketing Campaigns<\/a><\/h3>\r\n<p>While we\u2019re not all AI Prompt Engineers, when it comes to AI-generated marketing copy, there are some tricks for optimizing your prompts and getting to the finish line faster and more effectively. This article has five tips to enhance your AI prompts and seed copy to build better AI marketing campaigns.<\/p>\r\n<h3>12. <a href=\"https:\/\/iterable.com\/blog\/key-ai-terms-to-familiarize-yourself-with\/\" target=\"_blank\" rel=\"noopener\">Key AI Terms to Familiarize Yourself With<\/a><\/h3>\r\n<p>In this post, we cut through the confusion, clarifying essential AI terms we, as marketers, should start to familiarize ourselves with. Whether you\u2019re new to AI or just need a quick refresher, these AI terms will provide you with a clearer understanding of key concepts, especially as they relate to using AI in your marketing campaigns.<\/p>\r\n<h3>There\u2019s More Where That Came From<\/h3>\r\n<p>AI is here to stay so we\u2019ve all got to start getting used to it and start embracing the ways it can help supplement our jobs, versus being afraid of being replaced. We\u2019ll, of course, keep publishing our perspectives on AI in marketing so if these topics didn\u2019t quench your AI thirst, be sure to check out all of the available resources we have.<\/p>\r\n<p><em>Want more AI content right now? Head over to our <a href=\"https:\/\/iterable.com\/resources\/ai-marketing\/\" target=\"_blank\" rel=\"noopener\">AI Hub<\/a> for webinars, downloadable content, and more.<\/em><\/p>","post_title":"Top 12 AI Marketing Articles to Bookmark for 2024","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"top-12-ai-marketing-articles-to-bookmark-for-2024","to_ping":"","pinged":"","post_modified":"2023-12-15 11:15:37","post_modified_gmt":"2023-12-15 19:15:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/blog\/top-12-ai-marketing-articles-to-bookmark-for-2024\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 15, 2023","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/121523_AI-Roundup_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Iterable yellow background with illustrated pile of papers in the center. On top is an illustrated magnifying glass with the number 12 in the center.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/121523_AI-Roundup_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/121523_AI-Roundup_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/121523_AI-Roundup_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/top-12-ai-marketing-articles-to-bookmark-for-2024\/"},{"ID":120604,"post_author":"79","post_date":"2023-12-13 08:55:15","post_date_gmt":"2023-12-13 16:55:15","post_content":"<p>As 2023 draws to a close we wanted to take a moment to reflect on all that\u2019s happened over the past 12 months. In particular, we want to take a closer look at email marketing.<\/p>\r\n<p>We took a look at the content we published in the past year and gathered resources from across the web to compile a list of the biggest email marketing changes we saw in the last year. These changes likely aren\u2019t going anywhere, so let\u2019s get to it.<\/p>\r\n<h3>1. Artificial Intelligence<\/h3>\r\n<p>Yeah, big surprise, AI is on the list. Artificial Intelligence really took off in 2023\u2014specifically, generative AI. McKinsey, in fact, referred to 2023 as \u201c<a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai-in-2023-generative-ais-breakout-year\" target=\"_blank\" rel=\"noopener\">Generative AI\u2019s Breakout Year<\/a>.\u201d In the same article they mention, \u201cThe most commonly reported business functions using these [generative AI] tools are the same as those in which AI use is most common overall: marketing and sales, product and service development, and service operations, such as customer care and back-office support.\u201d<\/p>\r\n<p>So how did AI impact email marketing? While generative AI can and did help email marketers write the copy for the body of the email itself (like <a href=\"https:\/\/www.grammarly.com\/email-writer\" target=\"_blank\" rel=\"noopener\">Grammarly\u2019s professional email writing tool<\/a> and <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/17172997847572-Copy-Assist-\" target=\"_blank\" rel=\"noopener\">Iterable\u2019s Copy Assist<\/a>), email marketing is impacted by AI beyond just the content creation. Take Iterable\u2019s <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360050923471-Send-Time-Optimization-\" target=\"_blank\" rel=\"noopener\">Send Time Optimization (STO)<\/a>, for example. With this tool, AI is employed to examine historical customer behavior\u2014like engagement\u2014and that data is used to dictate the best time for sending future emails.<\/p>\r\n<h3>2. Privacy<\/h3>\r\n<p>In 2023 email authentication quickly rose to the top of the priority list for email marketers. Back in September, Iterable\u2019s Email Deliverability Consultant, Steve Duff, wrote about the importance of email authentication. He said, \u201cEmail authentication adds layers of security that bolster trust, safeguard personal information, and preserve the integrity of digital interactions in an effort to make email safe for both senders and recipients.\u201d<\/p>\r\n<p>Then, in October, Iterable\u2019s Senior Director of Delivery Operations, Seth Charles, covered the upcoming <a href=\"https:\/\/iterable.com\/blog\/what-the-google-and-yahoo-email-policy-update-means-and-why-it-matters\/\" target=\"_blank\" rel=\"noopener\">Google and Yahoo email policy updates<\/a> that hinge on <a href=\"https:\/\/iterable.com\/blog\/the-crucial-role-of-email-authentication\/\" target=\"_blank\" rel=\"noopener\">email authentication<\/a>. \u201cStarting in February of 2024, both email platforms will begin to block and aggressively filter incoming email traffic that doesn\u2019t meet new message authentication and procedural requirements.\u201d While the impending changes don\u2019t occur until next year, email marketers should start putting procedures in place to ensure their emails are viewed as authentic by senders.<\/p>\r\n<h3>3. Automation<\/h3>\r\n<p>This probably doesn\u2019t come as a shock either, but automation had a moment in 2023 and it\u2019s not stopping anytime soon. Automation takes the guesswork out of email marketing. While we don\u2019t recommend a \u201cset-it-and-forget-it\u201d mentality (good to keep an eye on things and audit regularly), automation does help free up your time to focus on the bigger picture. With automation, instead of zooming into each email and thinking about when you\u2019re going to hit \u201csend\u201d you can take a step back and think about what each individual customer\u2019s journey will look like as a whole.<\/p>\r\n<p>Take <a href=\"https:\/\/iterable.com\/customers\/ae-networks\/\" target=\"_blank\" rel=\"noopener\">A+E Networks<\/a>, for example. With a variety of different channels\u2014including A&amp;E, Lifetime, The HISTORY\u00ae Channel, LMN, FYI, VICELAND, and Crime+Investigation\u2014A+E Networks still manages to send highly personalized welcome emails via Iterable. Because each channel has a unique website where users can opt-in to receive emails, A+E uses this information to automate which welcome email goes out to which customer.<\/p>\r\n<h3>4. Cross-Channel<\/h3>\r\n<p>It wouldn\u2019t be an Iterable article without a mention of good ol\u2019 <a href=\"https:\/\/iterable.com\/blog\/5-cross-channel-marketing-strategies-to-incorporate\/\" target=\"_blank\" rel=\"noopener\">cross-channel marketing<\/a>. This isn\u2019t a new concept, but we\u2019ve seen it take a front seat in the past year. Email has often been touted as the marketing channel with the highest ROI. While this still holds true (with an <a href=\"https:\/\/www.luisazhou.com\/blog\/email-marketing-roi-statistics\/\" target=\"_blank\" rel=\"noopener\">ROI of $36-$42<\/a> for every $1 spent), email marketing is best when used as part of a multi-channel marketing strategy.<\/p>\r\n<p>So, something we\u2019ve seen in the past year is a re-balancing of marketing channels. Because customers\u2019 inboxes are getting more and more cluttered, finding ways to incorporate other marketing channels has been critical for brands\u2019 success in the past year.<\/p>\r\n<h3>5. New KPIs<\/h3>\r\n<p>New tools means new measures of success. As email marketing evolved in 2023, new <a href=\"https:\/\/iterable.com\/blog\/email-marketing-kpis-to-keep-an-eye-on\/\" target=\"_blank\" rel=\"noopener\">KPIs<\/a> started to become more important for determining whether or not a strategy is working. Back in June we published an article featuring some email marketing KPIs to keep an eye on. Our list included some less-common metrics like: inbox placement rate (IPR), email forwarding rate, and list growth rate.<\/p>\r\n<p>While these metrics aren\u2019t necessarily new, they are becoming more important to email marketers as email marketing continues to evolve. For example, IPR is the number of emails that successfully land in a customer\u2019s inbox versus being marked as spam or bouncing completely. This particular metric goes hand in hand with the prioritization of privacy and authentication mentioned above.<\/p>\r\n<h3>What a Year It\u2019s Been<\/h3>\r\n<p>We\u2019ve seen a shift in email priorities in the past year, and it\u2019s not stopping any time soon. While we\u2019ll have some 2024 predictions regarding upcoming email trends early next year, it\u2019s important to take time to reflect, level-set, and understand the changes that have emerged in 2023 to set yourself and your team up for greatness in the coming year.<\/p>\r\n<p>With AI, privacy, automation, cross-channel, and new KPIs taking a front seat, the way email programs are designed going forward will need to take all of these elements into consideration. Luckily, these changes are all extremely beneficial to marketers and help improve efficiency and effectiveness\u2014so nothing to fear.<\/p>\r\n<p><em>To learn more about how Iterable can help you achieve your email marketing goals in 2024, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"2023 Email Marketing: A Year in Review","post_excerpt":"We gathered resources from across the web to compile a list of the biggest email marketing changes we saw in 2023. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"2023-email-marketing-a-year-in-review","to_ping":"","pinged":"","post_modified":"2023-12-13 08:55:15","post_modified_gmt":"2023-12-13 16:55:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/blog\/2023-email-marketing-a-year-in-review\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 13, 2023","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/121323_2023-Year-in-Review-Email_Blog-header-768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Red Iterable background with illustrated yellow envelope. Out of the envelope is a piece of paper that says 2023 on it.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/121323_2023-Year-in-Review-Email_Blog-header-768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/121323_2023-Year-in-Review-Email_Blog-header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/121323_2023-Year-in-Review-Email_Blog-header-1024x683.png 1024w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/121323_2023-Year-in-Review-Email_Blog-header-1536x1024.png 1536w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/121323_2023-Year-in-Review-Email_Blog-header-2048x1365.png 2048w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/121323_2023-Year-in-Review-Email_Blog-header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/2023-email-marketing-a-year-in-review\/"},{"ID":120605,"post_author":"79","post_date":"2023-12-08 13:51:54","post_date_gmt":"2023-12-08 21:51:54","post_content":"<p>I will die on this hill: every single business needs a social presence, no matter what industry you\u2019re in or product you sell. Having a robust and consistent social presence is necessary for not only brand visibility, but for building with your consumers.<\/p>\r\n<p>Establishing a relevant and engaging social presence requires a deep understanding of who your customer is and how they like to be reached, while also tailoring your efforts to the nuances of each social channel. It\u2019s definitely hard work, but it\u2019s worth the effort when the result is a community of devoted and engaged fans that are eager to consume your content, share it with their friends, and sing your brand\u2019s praises on and offline.<\/p>\r\n<h3>1. Know Your Audience<\/h3>\r\n<p><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/7922758001940-Using-Audience-Insights-to-Understand-Your-Users-\" target=\"_blank\" rel=\"noopener\">Understanding your audience<\/a> is the first and most important step when building out your social media strategy. You likely have created brand personas when defining your brand\u2019s overall marketing strategy, and these personas will be a great starting point for tailoring who your online social audiences will be and how they like to be reached.<\/p>\r\n<p>Review your brand and describe the typical customer:<\/p>\r\n<ul>\r\n\t<li>Who are they?<\/li>\r\n\t<li>What stage of life are they in?<\/li>\r\n\t<li>What kind of job do they have?<\/li>\r\n\t<li>How do they spend their free time?<\/li>\r\n\t<li>What are their main pain points?<\/li>\r\n<\/ul>\r\n<p>Once you have identified a few of your key buyer personas, do some research on what social platforms that persona uses and what kind of brands they are following. This will help you understand what kind of content that audience is actively engaged with.<\/p>\r\n<p><em>Did you know? You can use your personas to <a href=\"https:\/\/iterable.com\/blog\/build-perfect-audience-user-segmentation\/\" target=\"_blank\" rel=\"noopener\">build your perfect audiences<\/a> in the Iterable app using User Segmentation.<\/em><\/p>\r\n<h4>A Generational Divide<\/h4>\r\n<p>One major factor when it comes to identifying digital preferences and typical behavior of your target audiences is understanding the differences in <a href=\"https:\/\/iterable.com\/blog\/marketing-by-generation-personalizing-for-each-age-group\/\" target=\"_blank\" rel=\"noopener\">generational<\/a> social media behavior. According to research conducted by <a href=\"https:\/\/www.comscore.com\/Insights\/Blog\/What-are-the-most-visited-social-media-platforms-among-Gen-Z\" target=\"_blank\" rel=\"noopener\">ComScore<\/a>, Baby Boomers are most active on Facebook, while Gen Z favors video content on YouTube and TikTok. Millennials and Gen X spend the majority of their time on the same platforms: YouTube, Facebook, and Instagram.<\/p>\r\n<p>These nuances are key when developing your content strategy. Each platform has specific dimensions, format, and content preferences that are important to keep in mind when sharing content.<\/p>\r\n<h3>2. Know Your Platforms<\/h3>\r\n<p>Once you understand who you are talking to on social media, the next step is understanding the best way to communicate your message.<\/p>\r\n<h4>Facebook<\/h4>\r\n<p>Facebook started out with status updates and has shifted to more of a photo and video focus, with the capability to share direct links within captions. Additionally, Facebook has tools like business pages, stories, Reels, Facebook Live, offers, events, and community groups to help build an online community and manage offline event logistics.<\/p>\r\n<p><em><strong>Did you know?<\/strong> Iterable has an integration with Facebook that allows you to export <a href=\"https:\/\/support.iterable.com\/hc\/articles\/204780549\" target=\"_blank\" rel=\"noopener\">static and dynamic lists<\/a> from Iterable and create custom audiences in <a href=\"https:\/\/www.facebook.com\/business\/tools\/ads-manager\" target=\"_blank\" rel=\"noopener\">Facebook Ads Manager<\/a>. Learn more on how to connect your brand\u2019s page <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/115005019663-Facebook-Custom-Audiences-\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/em><\/p>\r\n<h4>Instagram<\/h4>\r\n<p>While Facebook and Instagram both sit under the Meta umbrella, Instagram\u2019s engagement rates are <a href=\"https:\/\/www.socialinsider.io\/blog\/social-media-industry-benchmarks\/\" target=\"_blank\" rel=\"noopener\">four times higher<\/a> than Facebook, with a focus on photo and video content. Instagram has tools like stories, Instagram live, Reels, broadcast channels, simple direct messaging, and highlights to make connecting with your audience in real-time a breeze.<\/p>\r\n<h4>TikTok<\/h4>\r\n<p>TikTok is the fastest growing social media platform that focuses on short form video content, paired with trend-driven sounds from both native users and recording artists. The \u201cFor You Page\u201d (FYP) algorithm of TikTok leads to increased opportunity for virality and allows any user, regardless of current audience size, to have their content served to a massive audience.<\/p>\r\n<p>TikTok has tools like in-app editing, filters, templates, TikTok live, and a robust music library to allow brands to lean into their experimental content creation side.<\/p>\r\n<h4>LinkedIn<\/h4>\r\n<p>LinkedIn is the online hub for career building and professional development. Content like industry articles, awards, job postings, education tips, and user case studies are a great fit for the audience on LinkedIn, and <a href=\"https:\/\/www.insiderintelligence.com\/content\/linkedin-social-platform-of-choice-b2b-marketers-worldwide\" target=\"_blank\" rel=\"noopener\">B2B companies tend to find that their target audience is very active on this platform<\/a>. LinkedIn has tools like robust business pages, job boards, article publishing, and LinkedIn live to help connect users with businesses.<\/p>\r\n<h4>Threads\/X<\/h4>\r\n<p>X and Threads are primarily text focused platforms that serve as a news source for many of their users. Both Threads and X are great for short updates, polls, breaking news, and photo and video content sharing from brands and users alike. Threads and X have tools like trend tracking, direct messaging, live streaming, and polls to help connect audiences with the content and information they want to see.<\/p>\r\n<p>After reviewing the type of content that is best suited for each platform, review your buyer personas and business goals. What platforms are your audience already engaged with and how can you provide value with your content on those platforms?<\/p>\r\n<h3>3. Create a Social Strategy<\/h3>\r\n<p>You\u2019ve established the platforms that make sense for your brand, and now it\u2019s time to build out exactly what kind of content you want to share with your audiences.<\/p>\r\n<p>All social media content should serve the purpose of one or more of the <a href=\"https:\/\/www.kattstearns.com\/the-4-es-for-creating-kick-ass-social-media-content\/\" target=\"_blank\" rel=\"noopener\">four E\u2019s<\/a>:<\/p>\r\n<ul>\r\n\t<li><strong>Educate<\/strong>: Providing educational content to your audience will always be a high-value content strategy. Share best practices on how to use your product, new innovations in your industry, or solutions to common pain points that will be helpful and informative to your audience.<\/li>\r\n\t<li><strong>Engage<\/strong>: Engaging posts help to connect your audience with the brand in a relatable and fun way, while continuing to build a community around your brand. Engaging posts can be anything from polls or quizzes to <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7133187687242469376\" target=\"_blank\" rel=\"noopener\">holiday digital bingo cards<\/a>.<\/li>\r\n\t<li><strong>Empower<\/strong>: Empowering posts drive your audience to take action and are coupled with strong CTAs. Examples of empowering posts can include registration links to webinars, updates about an upcoming event, or resources for continued professional development.<\/li>\r\n\t<li><strong>Entertain<\/strong>: Entertaining posts are a necessary and often overlooked aspect of a brand\u2019s social strategy. Humor, relatability, and fun are essential to an engaging and long-lasting social presence, so lean in to <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7131346944446124032\" target=\"_blank\" rel=\"noopener\">trend-driven memes<\/a> and poke fun and the common pitfalls of your industry.<\/li>\r\n<\/ul>\r\n<p>While you may feel inclined to ask which \u201cE\u201d is best for each platform, the four E's are great for any platform, so I would hesitate to assign a \u201cbest platform\u201d for each.<\/p>\r\n<h3>4. Be Responsive<\/h3>\r\n<p>Once you hit \u201cpost,\u201d you might think you are finished with your social media duties. But, one of the most important aspects of a social media presence is timely social response. Inevitably, your audience members are going to turn to your social media channels as the first line of customer service, sending inquiries about shipping or services to your social media inbox or comments section.<\/p>\r\n<p>There are two types of social response: reactive and proactive.<\/p>\r\n<ul>\r\n\t<li><strong>Reactive<\/strong>: Reactive engagement is what we think of when we imagine basic social response. Engaging with your audience through responding to comments, direct messages, tagged content, reposts, and mentions all falls into this category and is an extremely important form of digital customer engagement and service.<\/li>\r\n\t<li><strong>Proactive<\/strong>: Proactive engagement is when your brand makes the first move and comments or shares content from other creators or brands in the space that have a similar following and audience. This is a great strategy for first interactions with influencers you would like to work with down the line, as it sparks a relationship between your brand and the influencer in a casual way.<\/li>\r\n<\/ul>\r\n<p>It is extremely important to foster these relationships across all of your social media channels as it\u2019s one of the first places your customers will go to connect with your brand. Make sure that you\u2019re replying to all questions in your inbox and are engaging with users in the comments of your posts to build community and demonstrate that you are available to help with any issues your customers are having throughout their lifecycle.<\/p>\r\n<h3>Don\u2019t Be Scared to Be Social<\/h3>\r\n<p>While the social landscape might feel vast and daunting, it is imperative that all businesses show up consistently on the social platforms that make sense for their audiences and their business needs. Having an updated social presence will not only build trust in the legitimacy of your brand, but will also offer a space for easy updates, education, and entertainment for your key audience. So grab your tripod and ring light, it\u2019s time to bring out your inner digital star.<\/p>\r\n<p><em>Need inspiration? Follow us on <a href=\"https:\/\/www.linkedin.com\/company\/iterable\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.instagram.com\/iterable\/?hl=en\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a href=\"https:\/\/www.tiktok.com\/@iterableinc?lang=en\" target=\"_blank\" rel=\"noopener\">TikTok<\/a>, <a href=\"https:\/\/twitter.com\/Iterable\" target=\"_blank\" rel=\"noopener\">X<\/a>, <a href=\"https:\/\/www.threads.net\/@iterable\" target=\"_blank\" rel=\"noopener\">Threads<\/a>, and <a href=\"https:\/\/www.facebook.com\/Iterable\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>.<\/em><\/p>","post_title":"4 Tips For Growing Your Social Media Presence","post_excerpt":"Building your social presence requires a deep understanding of who your customer is and how they like to be reached.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"4-tips-for-growing-your-social-media-presence","to_ping":"","pinged":"","post_modified":"2023-12-08 13:51:54","post_modified_gmt":"2023-12-08 21:51:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/blog\/4-tips-for-growing-your-social-media-presence\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 08, 2023","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/120823_Building-Social-Audiences_Blog-Header-768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Three torso silhouettes in a triangle in the foreground with social media iconography around their heads\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/120823_Building-Social-Audiences_Blog-Header-768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/120823_Building-Social-Audiences_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/120823_Building-Social-Audiences_Blog-Header-1024x683.png 1024w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/120823_Building-Social-Audiences_Blog-Header-1536x1024.png 1536w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/120823_Building-Social-Audiences_Blog-Header-2048x1365.png 2048w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/120823_Building-Social-Audiences_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/4-tips-for-growing-your-social-media-presence\/"},{"ID":120606,"post_author":"79","post_date":"2023-12-07 12:57:53","post_date_gmt":"2023-12-07 20:57:53","post_content":"<p>The average enterprise uses <a href=\"https:\/\/www.progress.com\/blogs\/10-data-stats-your-martech-stack#:~:text=According%20to%20chiefmartec.com%2C%20the,technology%2C%20or%20martech%2C%20tools.\" target=\"_blank\" rel=\"noopener\">120 martech tools<\/a>. Imagine a carpenter wearing a belt with 100+ tools, many of which perform the same function and have similar effect. It\u2019s a heavy, costly, unnecessary load to carry, and impossible to sustain. So, it\u2019s worth asking if your existing marketing tools are delivering tangible outcomes. Do they increase efficiency, support business goals, and simplify your work? Or, is there a high cost of ownership with significant time, money, and resources needed?<\/p>\r\n<p>If you want to take charge next year, <strong>consolidate your martech stack<\/strong>. You won\u2019t regret it or the outcomes! Let\u2019s explore four reasons to do it, ways to start and complete the process, and stories of organizations reaping rewards.<\/p>\r\n<h3>What It Means to Choose a Lean Stack<\/h3>\r\n<p>The modern martech stack is powerful, but each application must be thoughtfully chosen to create a stack that works in unison towards your business goals. When you prioritize a holistic view of your stack and consolidate to a leaner, more efficient, and results-driven infrastructure, these perks can be achieved.<\/p>\r\n<ul>\r\n\t<li><strong>Maximize ROI for a stronger bottom line<\/strong>: When marketing invests time and resources to adopt a tool and onboard staff, you better be sure the added technology is used for more than just one feature. If not, there's an opportunity to simplify. Streamlining your stack in alignment with top business goals ensures every marketing tool is used at maximum efficiency and enhances your organization\u2019s bottom line. It\u2019s smart to first define benchmarks for tooling use to ensure full value When they aren\u2019t hit, you should seriously consider what to cut.<\/li>\r\n\t<li><strong>Reduce or eliminate redundancies<\/strong>: There are several marketing tools that overlap in features and capabilities. According to <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-10-03-gartner-survey-finds-marketers-utilize-just-42-percent-of-their-martech-stack-capabilities\" target=\"_blank\" rel=\"noopener\">Gartner<\/a>, only 42% of the capabilities available in martech stacks are used by marketers. By rethinking your martech stack, it\u2019s possible to experience cost savings of 30% to 40%, shares <a href=\"https:\/\/www.bain.com\/insights\/reduce-replace-rethink-transforming-technology-costs\/\" target=\"_blank\" rel=\"noopener\">Bain &amp; Company<\/a>. Start by eliminating tool sets with redundant features and functionality that don\u2019t regularly benefit your team, customers, strategic goals, or value drivers, and use tools that best enhance the customer (and marketer!) experience, blending specialization and simplicity.<\/li>\r\n\t<li><strong>Scale impact<\/strong>: In the \u201cdo more with less\u201d environment, marketers must help their brands engage and scale for immediate, lasting impact. A martech stack with all functions in one place that integrates end-to-end, streamlines expenses, and improves the customer experience enables you to scale with the pace of growth and demand.<\/li>\r\n\t<li><strong>Improve collaboration<\/strong>: A disconnect between tools creates silos in and outside of marketing and silos hinder performance and results. However, a centralized platform with an extensive partner ecosystem and easy-to-use integrations is advantageous for collaboration. Some pieces you should be looking for in your centralized platform include:\r\n\r\n<ul>\r\n\t<li>A data warehouse integrating behavioral data with the orchestration platform.<\/li>\r\n\t<li>A unified identity solution that brings data together.<\/li>\r\n\t<li>Content creation tools that expedite campaign creation and execution.<\/li>\r\n\t<li>Web optimization tools that maximize external presence for audience attention, and which integrate with the orchestration platform.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>This list of benefits isn\u2019t exhaustive. Just remember the golden rule is to <strong>consider your most important use cases and choose a modern platform that supports seamless execution and maximum performance for each<\/strong>. The burden is lifted, time and money is saved, and your customer experience will be future-proof.<\/p>\r\n<h3>Helpful Steps to Consolidate<\/h3>\r\n<p>The next logical question is: \u201cok, now how do I consolidate?\u201d Well, we\u2019ve got a list of some steps to help you do it.<\/p>\r\n<p><strong><a href=\"https:\/\/iterable.com\/blog\/martech-stack-consolidation-part-1\/\" target=\"_blank\" rel=\"noopener\">Take inventory<\/a> of the tools you use<\/strong> to ensure your stack foundation is solid and can handle key areas like campaign orchestration, audience targeting, and analytic insights. A few practices include:<\/p>\r\n<ul>\r\n\t<li>Documenting the current ecosystem.<\/li>\r\n\t<li>Mapping tools to strategic drivers.<\/li>\r\n\t<li>Defining KPIs that allow for consistently tracking and measuring success.<\/li>\r\n\t<li>Measuring value based on delivery versus expected performance against KPIs.<\/li>\r\n<\/ul>\r\n<p>When you uncover redundancies in this process, it\u2019s time to cut some fat. As marketers, we can use more simplicity, am I right?<\/p>\r\n<p><strong>Centralize governance<\/strong> to put ownership and responsibility in the hands of stakeholders who can guarantee consolidation happens quickly and effectively.<\/p>\r\n<ul>\r\n\t<li>Choose an ecosystem owner in marketing with an empowered perspective who will set boundaries for decision-making.<\/li>\r\n\t<li>Develop a cross-functional steering committee to establish shared goals and resources and reinforce adoption throughout the organization.<\/li>\r\n\t<li>Set a schedule to evaluate performance metrics and utilization, and ensure maximum efficiency in resources spent.<\/li>\r\n<\/ul>\r\n<p>Finally, <strong><a href=\"https:\/\/iterable.com\/blog\/martech-stack-consolidation-part-2-looking-outward\/\" target=\"_blank\" rel=\"noopener\">consolidate<\/a> (where you can)<\/strong> to experience the key benefits mentioned.<\/p>\r\n<ul>\r\n\t<li>Map tools to your customer journey for a more seamless experience, from beginning to end, with your brand.<\/li>\r\n\t<li>Eliminate the tools that have overlapping features and functions.<\/li>\r\n\t<li>Seek out a platform that has a strong partner ecosystem, flexible data model, and proven experience working with brands similar to yours or experiencing some of the same challenges.<\/li>\r\n<\/ul>\r\n<h3>Enterprises that Consolidated and Now Thrive<\/h3>\r\n<p>Iterable has helped numerous customers consolidate their martech stack for great benefit. For instance:<\/p>\r\n<ul>\r\n\t<li>Furniture brand <a href=\"https:\/\/iterable.com\/customers\/joybird\/\" target=\"_blank\" rel=\"noopener\">Joybird<\/a> streamlined their disparate platforms for email and event tracking in Iterable. Now, they benefit from maximum data flexibility, robust segmentation, and real-time event streaming. <strong>The measurable business value included a 93% reduction in engineering time and marketing being able to spin up new campaigns in an hour instead of two weeks.<\/strong><\/li>\r\n\t<li><a href=\"https:\/\/iterable.com\/customers\/the-body-coach\/\" target=\"_blank\" rel=\"noopener\">The Body Coach<\/a> fitness app relied on two platforms for customer emails and push notifications. Choosing Iterable, they gained one solution that delivers individualized, automated, cross-channel communications to attract new members, keep them in a renewal cycle, and support their pursuit of health and fitness goals. Now, <strong>60% of members who interact with voice messages from founder and trainer Joe complete a workout in a few days<\/strong> and more consistent, personalized customer engagement increases the odds of stronger retention and member renewal.<\/li>\r\n<\/ul>\r\n<p><em>Visit Iterable.com to <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> and learn how we help marketers elevate customer engagement, w and explore resources like this more extensive, <a href=\"https:\/\/iterable.com\/whitepaper\/unlock-the-value-maximize-the-roi-of-your-martech\/\" target=\"_blank\" rel=\"noopener\">downloadable checklist<\/a> to maximize your martech stack.<\/em><\/p>","post_title":"4 Benefits of Streamlining Your Martech Stack","post_excerpt":"Let\u2019s explore reasons to consolidate your martech stack, ways to start and complete the process, and stories of organizations reaping rewards.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"4-benefits-of-streamlining-your-martech-stack","to_ping":"","pinged":"","post_modified":"2023-12-07 12:57:53","post_modified_gmt":"2023-12-07 20:57:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/blog\/4-benefits-of-streamlining-your-martech-stack\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 07, 2023","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/Blog-Header-2.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Woman using tabl\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/Blog-Header-2.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/Blog-Header-2-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/Blog-Header-2-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/4-benefits-of-streamlining-your-martech-stack\/"},{"ID":120135,"post_author":"97","post_date":"2023-12-05 15:27:43","post_date_gmt":"2023-12-05 23:27:43","post_content":"<p>Unlock customer loyalty and growth in 2024 with two impactful resources that will jumpstart your brand's success in the new year\u2014 developed in partnership with Tinuiti. Armed with groundbreaking technology and innovative approaches, especially in AI and virtual spaces, personalization has undergone a significant transformation and is set to redefine marketing as a whole in 2024.\u00a0<\/p>\r\n<p>In this guide, we'll cover:<\/p>\r\n<ul>\r\n\t<li>Must-have lifecycle marketing strategies to supercharge performance<\/li>\r\n\t<li>How AI-power precision enhances your content strategy<\/li>\r\n\t<li>Tips for crafting tailored cross-channel experiences that resonate with your audience<\/li>\r\n\t<li>Overcoming digital barriers in retail: a comprehensive breakdown<\/li>\r\n\t<li>Creating a seamless connection between online and in-store data<\/li>\r\n<\/ul>\r\n<p>To leverage the most out of this guide, we'll take a deep dive into the guide's topics and more during the 2024 Marketing Panel with Tinuiti on Dec. 6th and 13th, where we'll also:<\/p>\r\n<ul>\r\n\t<li>Break down the biggest challenges marketers are facing this year<\/li>\r\n\t<li>Share 2024 lifecycle marketing predictions, and\u00a0\u00a0<\/li>\r\n\t<li>The key steps you need to take to set your brand apart from the competition in 2024\u00a0<\/li>\r\n<\/ul>\r\n<p>You'll be registered for this exclusive webinar when you download the guide so you can take advantage of the best insights in the industry.\u00a0\u00a0<\/p>\r\n<p>*By downloading this guide, you agree to be registered for the 2024 Marketing Panel on Dec. 6 and 13, 2023, and opt-in to relevant communications from Tinuiti and Iterable.<\/p>","post_title":"Unlock Customer Loyalty and Growth with the 2024 Lifecycle Marketing Guide","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"unlock-customer-loyalty-and-growth-with-the-2024-lifecycle-marketing-guide","to_ping":"","pinged":"","post_modified":"2023-12-05 15:27:43","post_modified_gmt":"2023-12-05 23:27:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/whitepaper\/unlock-customer-loyalty-and-growth-with-the-2024-lifecycle-marketing-guide\/","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"December 05, 2023","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"","url":"https:\/\/iterable.com\/en-GB\/whitepaper\/unlock-customer-loyalty-and-growth-with-the-2024-lifecycle-marketing-guide\/"},{"ID":120607,"post_author":"79","post_date":"2023-12-05 10:19:03","post_date_gmt":"2023-12-05 18:19:03","post_content":"<p><em>BlueConic, the leading pure-play customer data platform, liberates companies' first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 350 companies worldwide, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp, use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. Learn more at <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3947571-1&amp;h=2685337112&amp;u=http%3A%2F%2Fwww.blueconic.com%2F&amp;a=http%3A%2F%2Fwww.blueconic.com\" target=\"_blank\" rel=\"noopener\">http:\/\/www.blueconic.com<\/a> and follow us on <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3947571-1&amp;h=3795884057&amp;u=https%3A%2F%2Ftwitter.com%2FBlueConic&amp;a=Twitter\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> and <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3947571-1&amp;h=3728343450&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fblueconic%2F&amp;a=LinkedIn\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> @BlueConic.<\/em><\/p>\r\n<hr \/>\r\n<p>For decades, retailers have <a href=\"https:\/\/www.forbes.com\/sites\/gregpetro\/2023\/02\/10\/as-third-party-cookies-fade-brands-get-personal\/?sh=579c6be47577\" target=\"_blank\" rel=\"noopener\">relied on third-party data<\/a> as the backbone of their customer engagement strategy. It\u2019s been the fuel driving everything from targeted ads and personalizing customer experiences, to improving campaign performance, and ultimately, increasing sales and profitability.<br \/>\r\n<br \/>\r\nBut a backlash against the misuse of consumer data has spurred new privacy protections from big tech and governments alike. Google, whose Chrome browser accounts for nearly two-thirds of the world\u2019s internet usage, plans to <a href=\"https:\/\/techcrunch.com\/2023\/05\/18\/google-will-disable-third-party-cookies-for-1-of-chrome-users-in-q1-2024\/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAHsqRY-dWCOaS9fff058_GHOeC3IPhQC99AUqRj7T052_h0K25Aaf_p0ol3IIfJMdq5J9rgO8fcOHCvzCjS650O1Hwr-PNVGlBwePW3F5rENcKlQClXIv-lSCAwNqCENmW6fYB3xJG-aaXGZII7UDBapQvw8_ZozpHkDQshPP7LN\" target=\"_blank\" rel=\"noopener\">phase out cookies<\/a> completely in 2024, while <a href=\"https:\/\/blog.mozilla.org\/en\/mozilla\/firefox-rolls-out-total-cookie-protection-by-default-to-all-users-worldwide\/\" target=\"_blank\" rel=\"noopener\">Mozilla Firefox<\/a> and <a href=\"https:\/\/www.theverge.com\/2020\/3\/24\/21192830\/apple-safari-intelligent-tracking-privacy-full-third-party-cookie-blocking\" target=\"_blank\" rel=\"noopener\">Apple Safari<\/a> have already done so. In addition, <a href=\"https:\/\/unctad.org\/page\/data-protection-and-privacy-legislation-worldwide\" target=\"_blank\" rel=\"noopener\">137 countries<\/a> now have national privacy laws in place that regulate how consumer data can be collected and used, with new state bills in the US seeming to pop up weekly.<br \/>\r\n<br \/>\r\nAll of these factors are <a href=\"https:\/\/econsultancy.com\/2022-marketing-trends-first-party-data\/\" target=\"_blank\" rel=\"noopener\">resulting in a shift<\/a> away from third-party data in favor of <a href=\"https:\/\/iterable.com\/blog\/zero-party-data-strategies-for-2023\/\" target=\"_blank\" rel=\"noopener\">zero-<\/a> and first-party data collected directly from consumers that\u2019s both privacy compliant and offers deeper, more meaningful consumer insights. First-party data, <a href=\"https:\/\/neilpatel.com\/blog\/first-party-data\/\" target=\"_blank\" rel=\"noopener\">as Neil Patel puts it<\/a>, is \u201cinformation companies collect from their own sources about their customers,\u201d and it\u2019s increasingly becoming the backbone of the most effective, targeted marketing campaigns for retailers in the U.S. and Europe.<\/p>\r\n<p>While first-party data offers a number of benefits, one of the biggest barriers to harnessing its full potential is understanding the distinct ways it can be used to reimagine customer engagement and drive business growth. While the possibilities are endless, here are five fundamental ways retailers can make the most of their first-party data.<\/p>\r\n<h3>1. Strategic Email Marketing<\/h3>\r\n<p>Email marketing remains a potent tool for customer engagement. In fact, data shows email drives an average of $36 for every dollar spent \u2014 higher than any other channel. But to be truly effective, email campaigns must be strategically segmented based on the unique needs and interests of different customer groups.<\/p>\r\n<p>When unified into comprehensive customer profiles, first-party data provides granular insights into individual purchase histories, browsing behaviors, product preferences, and more that retailers can use to create robust multi-dimensional segments. Their ESPs can then use these segments to personalize content, such as recommending products based on past purchases or sending exclusive offers tailored to specific customer segments. This targeted approach not only <a href=\"https:\/\/www.bcg.com\/publications\/2023\/first-party-data-leads-next-growth-engine-in-retail\" target=\"_blank\" rel=\"noopener\">fosters increased customer engagement<\/a>, but can <a href=\"https:\/\/instapage.com\/blog\/personalization-statistics\/\" target=\"_blank\" rel=\"noopener\">significantly increase open and conversion rates<\/a>.<\/p>\r\n<h3>2. Real-Time Personalization Across Channels<\/h3>\r\n<p>Modern consumers expect a seamless and personalized shopping experience across all marketing channels\u2014not just email. In fact, data shows <a href=\"https:\/\/www.bolt.com\/blog\/bolt-personalizes-online-shopping-for-beauty-industry\" target=\"_blank\" rel=\"noopener\">75%<\/a> of shoppers are willing to pay more for personalized online shopping experiences.<\/p>\r\n<p>With access to unified, actionable first-party data, retailers can dynamically adjust website content, product recommendations, and promotions and employ targeted cross-channel strategies based on individual preferences and behaviors. For instance, if a customer opens an email but doesn't make a purchase, retailers can use this data to trigger a follow-up SMS or push notification with a more compelling offer. This cross-channel engagement can help increase conversions and foster a deeper, more personalized connection with consumers.<\/p>\r\n<p>Online retailer RevZilla was able to <a href=\"https:\/\/www.blueconic.com\/customers\/revzilla-uses-cross-channel-orchestration-to-boost-revenue-by-35\" target=\"_blank\" rel=\"noopener\">boost revenue by 35%<\/a> simply by creating a more cohesive experience across email and SMS\u2014their two main channels for keeping in touch with customers.<\/p>\r\n<h3>3. Lifecycle Marketing Campaigns<\/h3>\r\n<p>Modern consumers not only <a href=\"https:\/\/ninetailed.io\/blog\/personalization-statistics\/\" target=\"_blank\" rel=\"noopener\">expect personalized and relevant interactions across channels<\/a>, but also at different stages of their journey. By building long-term, mutually beneficial relationships with customers, retailers can <a href=\"https:\/\/www.investopedia.com\/terms\/r\/repeat-sales.asp\" target=\"_blank\" rel=\"noopener\">boost their profitability by as much as 75% on average<\/a>.<\/p>\r\n<p>By collecting first-party data\u2014including the likes of data on website visitors\u2019 browsing habits, email engagement, social media activity or in-store shopping tendencies\u2014retailers can tailor communications and promotions to specific stages of the customer journey, from initial awareness to post-purchase loyalty. This approach ensures that marketing efforts are highly personalized, fostering meaningful connections with customers at every touchpoint and optimizing marketing effectiveness throughout the entire lifecycle.<\/p>\r\n<p>Take <a href=\"https:\/\/www.blueconic.com\/resources\/video-digital-transformation-bobs-discount-furniture\" target=\"_blank\" rel=\"noopener\">Bob\u2019s Discount Furniture<\/a>, where leaders are using their first-party data to support both short- and long-term lifecycle marketing strategies. For instance, because their purchase history is persistently stored in profiles, the Bob\u2019s Discount Furniture is able to promote toddler beds to customers who purchased a baby crib two years earlier.<\/p>\r\n<h3>4. Enhanced Loyalty Programs<\/h3>\r\n<p>First-party data can also play an instrumental role in optimizing and personalizing loyalty programs. Armed with information such as the frequency of site visits and preferred products or services, retailers can tailor loyalty programs to offer personalized rewards, discounts, and incentives that resonate with each customer. This not only strengthens customer loyalty but also encourages repeat business.<\/p>\r\n<p>Additionally, by analyzing data from loyalty programs, retailers can gain insights into customer behavior, enabling them to refine marketing strategies and further enhance the overall customer experience.<\/p>\r\n<h3>5. Optimized Media Spend<\/h3>\r\n<p>A more competitive advertising market coupled with <a href=\"https:\/\/www.cmswire.com\/digital-marketing\/will-targeted-advertising-survive-privacy-legislation\/\" target=\"_blank\" rel=\"noopener\">privacy-related changes to ad targeting<\/a> have driven digital advertising costs upwards of <a href=\"https:\/\/www.businesswire.com\/news\/home\/20220719005425\/en\/Brands-Losing-a-Record-29-for-Each-New-Customer-Acquired\" target=\"_blank\" rel=\"noopener\">60% over the last five years<\/a>. To mitigate these costs, retailers need to find ways to allocate their advertising budgets more efficiently.<\/p>\r\n<p>With access to unified customer profiles, retailers can create highly targeted and personalized advertising campaigns. This precise targeting not only enhances the effectiveness of digital marketing efforts, but also maximizes the return on investment (ROI).<\/p>\r\n<h3>Unlocking Your First-Party Data Potential<\/h3>\r\n<p>First-party data has become pivotal for navigating the challenges of the post-cookie, privacy-first era. By embracing the strategies above, retailers can adapt to the evolving industry landscape while delivering unparalleled value to their customers.<\/p>\r\n<p>But success also depends on getting your first-party data house in order. By pairing a <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/general\/what-is-a-customer-data-platform-cdp\/\" target=\"_blank\" rel=\"noopener\">customer data platform (CDP)<\/a> that makes first-party data accessible and actionable\u2014like BlueConic\u2014with a customer communication platform that enables personalization at scale\u2014like Iterable\u2014retailers can take a more holistic approach to customer engagement that not only optimizes marketing efficiency and effectiveness, but also fosters trust, loyalty, and lasting customer relationships.<\/p>","post_title":"5 Must Have First-Party Data Strategies for Retailers","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"5-must-have-first-party-data-strategies-for-retailers","to_ping":"","pinged":"","post_modified":"2023-12-05 10:19:03","post_modified_gmt":"2023-12-05 18:19:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/blog\/5-must-have-first-party-data-strategies-for-retailers\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 05, 2023","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/120523_blueconic_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"iterable orange backgrou\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/120523_blueconic_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/120523_blueconic_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/12\/120523_blueconic_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/5-must-have-first-party-data-strategies-for-retailers\/"},{"ID":120608,"post_author":"79","post_date":"2023-12-05 06:35:24","post_date_gmt":"2023-12-05 14:35:24","post_content":"<p><em>This post was originally published November 21, 2022.<\/em><\/p>\r\n<p>This year, Iterable users sent over 4 billion emails over Black Friday\/Cyber Monday weekend\u2014a 36% increase in volume since 2022. Since Iterable users are not the only brands sending marketing communications, just imagine the huge increase in overall email send volume.<\/p>\r\n<p>Beyond brands, think too about the increase in emails your customers are about to receive. Are they wanting (or even expecting) all of those emails?<\/p>\r\n<p>If you want to make sure you don't land on mailbox providers' (and your customers\u2019) naughty lists, follow our deliverability suggestions to make this season a joyful one.<\/p>\r\n<h3>Ensuring Consent-Based Sending<\/h3>\r\n<p>Many brands feel the pressure to contact all of their subscribers\u2014hoping it will maximize potential sales opportunities\u2014without realizing the long-term impact it can have on deliverability.<\/p>\r\n<p>A mailbox provider\u2019s role is to protect their ecosystem and keep their users safe by ensuring users want the emails they receive. Here are just some of the ways providers (Gmail, Yahoo, Hotmail, Apple, amongst many others) evaluate a brand\u2019s reputation:<\/p>\r\n<ul>\r\n\t<li>Measuring how much mail is marked as spam<\/li>\r\n\t<li>Keeping tabs on how many unknown users you send to<\/li>\r\n\t<li>Sending messages to <a href=\"https:\/\/sendgrid.com\/blog\/spam-traps-what-they-are-and-why-you-should-pay-attention-to-them\/\" target=\"_blank\" rel=\"noopener\">spam trap<\/a> networks<\/li>\r\n\t<li>Paying attention to whether your mail is read or just deleted<\/li>\r\n<\/ul>\r\n<p>When a brand exceeds certain thresholds, such as spam complaint rates, this is a clear signal to mailbox providers that the user doesn\u2019t want to receive these communications, which results in more of the brand\u2019s emails being sent to the spam folder.<\/p>\r\n<p>It may sound obvious, but make sure your brand is only sending marketing emails to people who have made it clear that <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noopener\">they want your email<\/a>\u2014whether through a recent opt-in or positive engagement.<\/p>\r\n<h3>Weathering a Flurry of Emails<\/h3>\r\n<p>Mailbox providers want their users to receive legitimate mail. However, with a surge in holiday volume, <a href=\"https:\/\/dataconomy.com\/2022\/07\/what-are-bad-actors-called-in-cybersecurity\/#:~:text=systems%20or%20data.-,Bad%20actor's%20cybersecurity%20definition%20(Bad%20actors%20meaning),malicious%20actor%20or%20bad%20actor.\" target=\"_blank\" rel=\"noopener\">bad actors<\/a> try to hide amongst all the noise. This results in stricter filtering from mailbox providers being applied to inbound messages.<\/p>\r\n<p>It is important to note that some mailbox providers\u2019 infrastructures aren't capable of handling the increase in email volume. What does this mean for marketers?<\/p>\r\n<ul>\r\n\t<li>Delayed delivery times<\/li>\r\n\t<li>Increased in spam placement<\/li>\r\n\t<li>Increased bounces<\/li>\r\n<\/ul>\r\n<p>While these are not guaranteed to happen to your brand, it\u2019s worth keeping an eye out for these changes during heavy send periods like the holidays.<\/p>\r\n<p><em><strong>Tip: Shifting your campaign send times to avoid the top of the hour is known to help avoid rate-limiting delays and, ultimately, blocking. This shift can be five, 10, 15 etc. minutes after the start of the hour.<\/strong><\/em><\/p>\r\n<h3>Tips and Tools to Make the \u201cNice\u201d List<\/h3>\r\n<p>Knowing how to segment your customer base is important. What times of the day have been proven to drive a lot of engagement? What campaigns have shown the most success? What learnings were gained from those that we can use for the holiday season?<\/p>\r\n<h4>Sending to Engaged Users<\/h4>\r\n<p>From a deliverability reputation standpoint, you want to make sure that the segmentation gives you a better chance of sending to engaged (as defined by you) customers, to protect your reputation with ISPs.<\/p>\r\n<p>Re-sending emails to customers who haven\u2019t opened emails in the past can be effective sometimes, but remember that these recipients are typically less likely to engage and might start to shift your deliverability down. Consider past purchase behavior and perhaps \u201cclicked but not convert\u201d as an engagement metric.<\/p>\r\n<p>On the other hand, If a user is clicking, you can assume the content was relevant for them and maybe a slight tweak to the content can get them to convert.<\/p>\r\n<h4>Fine-Tune the Volume<\/h4>\r\n<p>If you do have a large shift in volume from your normal sending, you\u2019re better off breaking it up into smaller blocks that are more similar to your usual sending patterns, even if it means spreading them across multiple days.<\/p>\r\n<p><em><strong>Tip: Try to avoid large volume spikes. If you usually send to 50k recipients, don\u2019t change from that too drastically and suddenly decide to send to 150k. Mailbox providers frown upon sudden spikes like that and will immediately defer or block the mail as a result.<\/strong><\/em><\/p>\r\n<h4>Tools That Can Help<\/h4>\r\n<p>You\u2019re not alone when it comes to making email deliverability easier this holiday season. There are tools in and out of Iterable that can help.<\/p>\r\n<p><strong>Segment Analysis<\/strong><\/p>\r\n<p>Within Iterable, if you click to see an individual campaign performance, you can see more granularity at the recipient domain level through a Segment Analysis. Here, you can see your metrics in gmail.com (Gmail), yahoo.com (Yahoo) or hotmail.com (Microsoft), for example. Some metrics might be declining overall (Opens rates), but when it\u2019s through one mailbox provider, it typically means that your reputation with this mailbox provider has diminished.<\/p>\r\n<p>If old users, never-engaged users, or users hitting the \u201cspam\u201d button are being targeted in large numbers, you will see your successful delivery rate go down exponentially.<\/p>\r\n<p><strong>Brand Affinity<\/strong><\/p>\r\n<p>If you are not sure how to segment your list, try leveraging the Brand Affinity feature within the Iterable platform to help identify who wants your email.<\/p>\r\n<p><a href=\"https:\/\/iterable.com\/blog\/introducing-brand-affinity\/\" target=\"_blank\" rel=\"noopener\">Brand Affinity<\/a> uses advanced AI to automatically calculate customer engagement and sentiment based on cross-channel behavior. Brand Affinity then dynamically converts these signals into user profile affinity labels for use in smarter segmentation and more meaningful customer experiences.<\/p>\r\n<p><strong>Third-Party Tools<\/strong><\/p>\r\n<p>Outside of Iterable, getting feedback directly from two major mailbox providers can also provide valuable insight into sending behavior. Take advantage of two free reputation systems you can sign up for to monitor your IP\/Domain reputation: <a href=\"https:\/\/www.gmail.com\/postmaster\/\" target=\"_blank\" rel=\"noopener\">Google Postmaster Tools<\/a> and <a href=\"https:\/\/sendersupport.olc.protection.outlook.com\/snds\/\" target=\"_blank\" rel=\"noopener\">Microsoft SNDS<\/a> (if sending on dedicated IPs).<\/p>\r\n<h4>Abide by New Privacy Requirements<\/h4>\r\n<p>\u201cStarting in February of 2024, both Yahoo and Google inboxes will begin to block and aggressively filter incoming email traffic that doesn\u2019t meet new message authentication and procedural requirements. Additionally, they also included some infrastructure and performance thresholds associated with commercial email best practices.\u201d\u00a0<\/p>\r\n<p><em><span style=\"font-weight: 400;\">To learn more about these updates, check out <\/span><a href=\"https:\/\/iterable.com\/blog\/what-the-google-and-yahoo-email-policy-update-means-and-why-it-matters\/\"><span style=\"font-weight: 400;\">the full post.<\/span><\/a> <\/em><\/p>\r\n<h3>Avoid a Lump of Coal<\/h3>\r\n<p>Mailbox Providers have to decide which brands are \u201cgood\u201d and \u201cbad\u201d quickly, so making sure you continue to implement trustworthy behavior will allow you to maximize your inbox during the holidays. The potential short term revenue gains from sending high volumes are not worth the negative long-term impact on your email campaigns.<\/p>\r\n<p><em>Take the time. Check your lists\u2026twice. And utilize the tools at your disposal. If you need or want help, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> today to chat with the Iterable deliverability team to uplevel your email deliverability success.<\/em><\/p>","post_title":"Holiday Email Deliverability: Make This Season a Joyful One","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"holiday-email-deliverability-make-this-season-a-joyful-one","to_ping":"","pinged":"","post_modified":"2023-12-05 06:35:24","post_modified_gmt":"2023-12-05 14:35:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/blog\/holiday-email-deliverability-make-this-season-a-joyful-one\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 05, 2023","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/111822_Holiday-Email-Deliverability_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Deliverability\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/111822_Holiday-Email-Deliverability_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/111822_Holiday-Email-Deliverability_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/111822_Holiday-Email-Deliverability_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/holiday-email-deliverability-make-this-season-a-joyful-one\/"},{"ID":119018,"post_author":"38","post_date":"2023-09-26 08:56:51","post_date_gmt":"2023-09-26 15:56:51","post_content":"<p><strong>Recognized for Ability to Execute and Completeness of Vision.<\/strong><\/p>\r\n<p>Our continuous efforts to redefine marketing with AI innovation, easy-to-use tools, and customer-centricity has earned us a spot on the 2023 Gartner Magic Quadrant for Multichannel Marketing Hubs. Iterable continues to challenge the status quo with powerful AI tools and intuitive data integration tools that enable marketers to build and optimize campaigns with ease and efficiency.\u00a0<\/p>\r\n<div class=\"col-start-1 col-span-6\">\r\n<div class=\"mc-module-simple is-normal\" data-block-type=\"text\" data-bg=\"light\" data-no-margin=\"\">\r\n<div class=\"prose \">\r\n<p>Read the full report to learn more.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"col-start-8 col-span-5 mt-xl md:mt-0\">\r\n<div class=\"\">\r\n<div id=\"form-2870\">\r\n<form id=\"mktoForm_2870\" class=\"mktoForm mktoHasWidth mktoLayoutLeft\" novalidate=\"novalidate\" data-marketo-form=\"{&quot;id&quot;:&quot;2870&quot;,&quot;munchkinId&quot;:&quot;367-GUY-242&quot;,&quot;redirectUrl&quot;:&quot;https:\\\/\\\/www.braze.com\\\/resources\\\/reports-and-guides\\\/gartner-magic-quadrant-2023\\\/confirmation&quot;,&quot;multiStep&quot;:false,&quot;successMessage&quot;:&quot;Thank You&quot;,&quot;submitText&quot;:null,&quot;autofocus&quot;:null}\" data-invalid-email-msg=\"Please enter your business email address.\" data-form-loaded=\"true\">\r\n<div class=\"mktoFormRow\">\u00a0<\/div>\r\n<\/form>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<p><em><span style=\"font-size: 11px;\">Gartner, Magic Quadrant for Multichannel Marketing Hubs, Rob Brosnan, Benjamin Bloom, Tia Smart, Julia Multedo, Greg Carlucci, 26 September 2023.\u00a0<\/span><\/em><\/p>\r\n<p><em><span style=\"font-size: 11px;\">GARTNER is a registered trademark and service mark of Gartner, Inc. and\/or its affiliates in the U.S. and internationally, MAGIC QUADRANT is a registered trademarks of Gartner, Inc. and\/or its affiliates and is used herein with permission. All rights reserved.\u00a0<\/span><\/em><\/p>\r\n<p><em><span style=\"font-size: 11px;\">Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner\u2019s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.<\/span><\/em><\/p>\r\n<div style=\"width: 25%; padding: 0 10px 0 0; float: left;\">\r\n<p style=\"text-align: left;\"><img class=\"size-full wp-image-106348\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/Logo_Gartner_on_white.png\" alt=\"\" width=\"99\" height=\"23\" \/><\/p>\r\n<\/div>","post_title":"Iterable a Challenger in the 2023 Gartner\u00ae Magic Quadrant\u2122 for Multichannel Marketing Hubs","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"gartner-magic-quadrant-for-multichannel-marketing-hubs","to_ping":"","pinged":"","post_modified":"2024-01-16 15:01:50","post_modified_gmt":"2024-01-16 23:01:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/whitepaper\/gartner-magic-quadrant-for-multichannel-marketing-hubs\/","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"September 26, 2023","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"601\" height=\"301\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/09\/FY24-Q3-Gartner-Report_Email.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/09\/FY24-Q3-Gartner-Report_Email.png 601w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/09\/FY24-Q3-Gartner-Report_Email-300x150.png 300w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/>","url":"https:\/\/iterable.com\/en-GB\/whitepaper\/gartner-magic-quadrant-for-multichannel-marketing-hubs\/"},{"ID":120136,"post_author":"60","post_date":"2023-08-31 11:54:25","post_date_gmt":"2023-08-31 18:54:25","post_content":"<p>Iterable has partnered with Internet Retailing to bring you the 2023 RetailX Germany Ecommerce Country Report for the latest findings on how German shoppers buy online and across sales channels \u2013 and on how leading retailers and brands in the market sell to them. In the 2023 edition of the report we examine the current state of the German ecommerce market, looking at everything from the influence of politics and the invasion of Ukraine by Russia and its impact on the market, to trends such as payments, delivery and consumer behaviour.<\/p>\r\n<p>Read the report to learn:<\/p>\r\n<ul>\r\n\t<li>Expert insight into the German ecommerce market<\/li>\r\n\t<li>Graphs, figures and charts to show how consumer behaviour is changing in Germany<\/li>\r\n\t<li>Discover how Germany performs against global benchmarks<\/li>\r\n\t<li>The rise in social commerce in Germany<\/li>\r\n\t<li>Best practice from brands like Obi, Mindfactory, Thalia, Bonprix, Douglas and Alternative<\/li>\r\n<\/ul>","post_title":"Germany Ecommerce Market Report 2023","post_excerpt":"In the 2023 edition of the report we examine the current state of the German ecommerce market, looking at everything from the influence of politics, to trends such as payments, delivery and consumer behaviour.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"germany-ecommerce-market-report-2023","to_ping":"","pinged":"","post_modified":"2023-08-31 11:54:25","post_modified_gmt":"2023-08-31 18:54:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/whitepaper\/germany-ecommerce-market-report-2023\/","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"August 31, 2023","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/08\/RetailX_Germany-2023-Report_Landing-Blog.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/08\/RetailX_Germany-2023-Report_Landing-Blog.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/08\/RetailX_Germany-2023-Report_Landing-Blog-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/08\/RetailX_Germany-2023-Report_Landing-Blog-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/whitepaper\/germany-ecommerce-market-report-2023\/"},{"ID":120137,"post_author":"103","post_date":"2023-07-28 11:09:09","post_date_gmt":"2023-07-28 18:09:09","post_content":"<p>In these challenging economic times, doing more with less is crucial. Our comprehensive checklist is your go-to resource for incorporating AI into your marketing campaigns and unlocking optimization opportunities to boost team efficiencies. Learn how to get started with AI and how it can revolutionize your customer experiences\u2014all while saving you valuable time.<\/p>\r\n<p><br \/>\r\nIn this checklist, you\u2019ll learn:<\/p>\r\n<ul>\r\n\t<li>Where to start with AI and how to evaluate suitable solutions<\/li>\r\n\t<li>How to leverage AI-powered automation to streamline tasks<\/li>\r\n\t<li>How AI can enhance personalization and segmentation<\/li>\r\n\t<li>How the power of predictive analytics can help you make proactive decisions<\/li>\r\n<\/ul>\r\n<p>Take the first step in unlocking the potential of AI for your marketing success.<\/p>","post_title":"The Power of AI in Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"your-checklist-for-unlocking-the-power-of-ai","to_ping":"","pinged":"","post_modified":"2024-02-05 11:53:14","post_modified_gmt":"2024-02-05 19:53:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/whitepaper\/your-checklist-for-unlocking-the-power-of-ai\/","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"July 28, 2023","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/07\/AI_Checklist_Resource.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Woman&#039;s profile on the right hand side with tech icon overlay. Text regarding the AI Checklist on the righthand side.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/07\/AI_Checklist_Resource.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/07\/AI_Checklist_Resource-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/07\/AI_Checklist_Resource-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/whitepaper\/your-checklist-for-unlocking-the-power-of-ai\/"},{"ID":120138,"post_author":"103","post_date":"2023-07-25 11:29:49","post_date_gmt":"2023-07-25 18:29:49","post_content":"<p>With the transformation of customer experiences, increased data collection, and endless campaign possibilities, the modern martech stack has become incredibly powerful for marketers. But, having a fancy stack of tools isn\u2019t enough. You may still find yourself challenged with getting the most out of your investments.<\/p>\r\n<p>Fear not! We\u2019ve put together this handy guide to walk you through the steps to take to ensure you\u2019re maximizing the value of your martech stack. We also introduce consolidation as a way to drive even more efficiencies and boost ROI.<\/p>\r\n<p><strong>In this checklist, learn about getting the most of your investments with:<\/strong><\/p>\r\n<ul>\r\n\t<li>Immediate actions you can put in place today<\/li>\r\n\t<li>Longer-term goals to optimize your marketing tech stack<\/li>\r\n\t<li>Options to consider for consolidating your tools<\/li>\r\n<\/ul>\r\n<p>When it comes to optimizing your martech stack, it\u2019s all about making the most of your existing tools, considering new investments, and trimming the fat. You\u2019ll soon be on your way to boosting your team\u2019s efficiency, creating harmonized customer experiences, and maximizing your ROI.<\/p>","post_title":"Unlock the Value: Maximize the ROI of Your MarTech","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"unlock-the-value-maximize-the-roi-of-your-martech","to_ping":"","pinged":"","post_modified":"2023-07-25 11:29:49","post_modified_gmt":"2023-07-25 18:29:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/whitepaper\/unlock-the-value-maximize-the-roi-of-your-martech\/","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"July 25, 2023","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/07\/PROMOS_Martech-Investment-Checklist_Resource-Pg-Thumbail.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/07\/PROMOS_Martech-Investment-Checklist_Resource-Pg-Thumbail.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/07\/PROMOS_Martech-Investment-Checklist_Resource-Pg-Thumbail-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/07\/PROMOS_Martech-Investment-Checklist_Resource-Pg-Thumbail-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/whitepaper\/unlock-the-value-maximize-the-roi-of-your-martech\/"},{"ID":120139,"post_author":"113","post_date":"2023-06-28 13:17:39","post_date_gmt":"2023-06-28 20:17:39","post_content":"<p>Iterable has been named #2 on the leaderboard in the latest Summer 2023 G2 Mid-Market Relationship Index\u00ae Report for Mobile Marketing. This achievement is attributed to its impressive relationship scores, exceptional customer support, and the ease of doing business in the mobile space.<\/p>\r\n<p>The G2 Report offers an in-depth evaluation of the leading marketing automation technologies in the market, providing authentic ratings and comprehensive comparisons between Iterable and other prominent providers.<\/p>\r\n<p>Download the full report to:<\/p>\r\n<ul>\r\n\t<li>Access Iterable\u2019s product profile and read 380+ verified user reviews on our partnership &amp; solution<\/li>\r\n\t<li>Review customer satisfaction ratings on key metrics<\/li>\r\n\t<li>Understand how product features compare across mobile marketing, email marketing, and other marketing automation categories<\/li>\r\n\t<li>Explore additional data on various providers, including average user adoption and ROI<\/li>\r\n<\/ul>","post_title":"Iterable Named a G2\u00ae\ufe0f Mobile Marketing Leader for Summer 2023","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"iterable-named-a-g2-mobile-marketing-leader-for-summer-2023","to_ping":"","pinged":"","post_modified":"2023-06-28 13:17:39","post_modified_gmt":"2023-06-28 20:17:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/whitepaper\/iterable-named-a-g2-mobile-marketing-leader-for-summer-2023\/","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"June 28, 2023","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/06\/G2-Summer-Leader-01-768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/06\/G2-Summer-Leader-01-768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/06\/G2-Summer-Leader-01-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/06\/G2-Summer-Leader-01-1024x683.png 1024w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/06\/G2-Summer-Leader-01-1536x1024.png 1536w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/06\/G2-Summer-Leader-01-2048x1366.png 2048w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/06\/G2-Summer-Leader-01-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/whitepaper\/iterable-named-a-g2-mobile-marketing-leader-for-summer-2023\/"},{"ID":120140,"post_author":"97","post_date":"2023-04-17 13:43:03","post_date_gmt":"2023-04-17 20:43:03","post_content":"<p><span style=\"font-weight: 400;\">From day one, joy has been the driving force of our business; we connect people with products that bring them joy, and empower marketers with the capabilities to create joyful experiences for their customers. Over the last decade, we\u2019re proud to share that we've enabled over 1000 brands and businesses to deliver joy to millions of people around the world!\u00a0\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">To mark this milestone\u2014a Decade of Delivering Joy\u2014we wanted to celebrate some of our favorite customer success stories across the years. So we put together a special edition Customer Lookbook to showcase how a vast array of businesses have leveraged Iterable to solve major pain points, maximize their marketing investments, and build trust with <\/span><i><span style=\"font-weight: 400;\">their <\/span><\/i><span style=\"font-weight: 400;\">customers.\u00a0<\/span><\/p>","post_title":"Customer Lookbook: Celebrating a Decade of Delivering Joy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"decade-delivering-customer-joy","to_ping":"","pinged":"","post_modified":"2023-04-17 13:43:03","post_modified_gmt":"2023-04-17 20:43:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/whitepaper\/decade-delivering-customer-joy\/","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"April 17, 2023","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/Customer-LB_Promo_Assets_Resources-Pg-Thumbnail.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/Customer-LB_Promo_Assets_Resources-Pg-Thumbnail.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/Customer-LB_Promo_Assets_Resources-Pg-Thumbnail-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/Customer-LB_Promo_Assets_Resources-Pg-Thumbnail-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/whitepaper\/decade-delivering-customer-joy\/"},{"ID":120142,"post_author":"103","post_date":"2023-03-22 16:55:54","post_date_gmt":"2023-03-22 23:55:54","post_content":"<p><br \/>\r\nYou don\u2019t have to be an economic expert to feel apprehensive about market forces. Perhaps you\u2019re feeling the impact of inflation, the cost of groceries, or even the layoffs in the news. In times like these, it\u2019s possible your own marketing team is suffering from workforce reductions, budget cuts, and other cost-cutting measures. Instead of panicking, giving up, or doing the same ol\u2019, same ol\u2019, let\u2019s learn how your team can weather economic storms, and come out of a recession better than ever.<\/p>\r\n<p><strong>In this guide, learn how to make your marketing recession-proof with:<\/strong><\/p>\r\n<ul>\r\n\t<li>Iterable\u2019s four-step game plan<\/li>\r\n\t<li>Immediate actions you can put in place today<\/li>\r\n\t<li>Longer-term goals to optimize your marketing tech stack<\/li>\r\n\t<li>Examples of success stories from other leading brands<\/li>\r\n<\/ul>\r\n<p>While times may be tough, by learning how to take your customer communications to the next level, you can achieve dramatic business growth and fortify your brand for years and years to come.<\/p>","post_title":"The Essential Guide to Making Your Marketing Recession-Proof","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-essential-guide-to-making-your-marketing-recession-proof","to_ping":"","pinged":"","post_modified":"2023-03-22 16:55:54","post_modified_gmt":"2023-03-22 23:55:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/whitepaper\/the-essential-guide-to-making-your-marketing-recession-proof\/","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"March 22, 2023","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Recession-Guide_Promo-Assets_Resource-Thumbnail-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Recession-Guide_Promo-Assets_Resource-Thumbnail-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Recession-Guide_Promo-Assets_Resource-Thumbnail-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Recession-Guide_Promo-Assets_Resource-Thumbnail-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/whitepaper\/the-essential-guide-to-making-your-marketing-recession-proof\/"},{"ID":120143,"post_author":"113","post_date":"2023-03-22 13:51:36","post_date_gmt":"2023-03-22 20:51:36","post_content":"<p><span style=\"font-weight: 400;\">When it comes to standing apart from your competition, it\u2019s all about getting your messages in front of consumers in the most engaging ways possible.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">A comprehensive mobile marketing strategy, that complements all your channels, enables you to stay ahead of the curve\u2014and keep customers coming back for more.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In this guide, we\u2019ll dive deep into how to gain a competitive advantage by putting joy at the center of your cross-channel strategy, while paying attention to the most popular mobile channels.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In this guide, you\u2019ll learn:\u00a0<\/span><\/p>\r\n<ul>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More about Welcome, Loyalty, Abandonment, and Re-engagement campaigns\u00a0<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From brand names about how they built their mobile marketing strategy\u00a0<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why joyful experiences are what build brand loyalty\u00a0<\/span><\/li>\r\n<\/ul>","post_title":"From Welcome to Winback: A Mobile Marketing Lookbook of Lifecycle Campaigns","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"from-welcome-to-winback-a-mobile-marketing-lookbook-of-lifecycle-campaigns","to_ping":"","pinged":"","post_modified":"2023-03-22 13:51:36","post_modified_gmt":"2023-03-22 20:51:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/whitepaper\/from-welcome-to-winback-a-mobile-marketing-lookbook-of-lifecycle-campaigns\/","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"March 22, 2023","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Mobile_LB_Promo-Assets_Resource-Thumbnail.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Mobile_LB_Promo-Assets_Resource-Thumbnail.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Mobile_LB_Promo-Assets_Resource-Thumbnail-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Mobile_LB_Promo-Assets_Resource-Thumbnail-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/whitepaper\/from-welcome-to-winback-a-mobile-marketing-lookbook-of-lifecycle-campaigns\/"},{"ID":120144,"post_author":"103","post_date":"2023-03-22 06:14:23","post_date_gmt":"2023-03-22 13:14:23","post_content":"<p><span style=\"font-weight: 400;\">We\u2019re all feeling the challenges brought on by the current economic climate, including budget cuts, workforce reductions, and decreased consumer spending. To adapt to these challenges, we must learn to do more with less when it comes to our marketing efforts.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You\u2019ve come to the right place! We\u2019ve got you covered with this checklist. It will give you all you need to get started on implementing tactics <\/span><i><span style=\"font-weight: 400;\">today<\/span><\/i><span style=\"font-weight: 400;\"> to optimize your marketing strategies and techstack, so you\u2019re better prepared for the challenges ahead.<\/span><\/p>","post_title":"Your Checklist for Recession-Proof Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"your-checklist-for-recession-proof-marketing","to_ping":"","pinged":"","post_modified":"2023-03-22 06:14:23","post_modified_gmt":"2023-03-22 13:14:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/whitepaper\/your-checklist-for-recession-proof-marketing\/","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"March 22, 2023","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/PROMOS_Recession-Guide-Checklist_Resources-Pg-Thumbnail.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/PROMOS_Recession-Guide-Checklist_Resources-Pg-Thumbnail.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/PROMOS_Recession-Guide-Checklist_Resources-Pg-Thumbnail-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/PROMOS_Recession-Guide-Checklist_Resources-Pg-Thumbnail-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/whitepaper\/your-checklist-for-recession-proof-marketing\/"},{"ID":120146,"post_author":"97","post_date":"2022-12-09 13:20:04","post_date_gmt":"2022-12-09 21:20:04","post_content":"<p><img class=\"aligncenter wp-image-106667\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/gartner-grid-266x300.png\" alt=\"\" width=\"450\" height=\"507\" \/><\/p>\r\n<p>Iterable is honored to be named a \u201cCustomers' Choice\u201d vendor in the Gartner\u00ae Peer Insights\u2122 Voice of the Customer: Multichannel Marketing Hubs, report.\u00a0<\/p>\r\n<p>Here\u2019s a sneak peek at what Iterable customers told Gartner in their latest \u201cVoice of the Customer\u201d report:\u00a0<\/p>\r\n<ul>\r\n\t<li aria-level=\"1\"><b>100% <\/b>of our customers would recommend using Iterable<\/li>\r\n\t<li aria-level=\"1\">Iterable recognized in the<b> \u201cCustomers' Choice\u201d<\/b> category, exceeding the market average for both overall experience and user interest and adoption<\/li>\r\n<\/ul>\r\n<p>Iterable Customers are saying:<\/p>\r\n<p style=\"padding-left: 40px;\"><b>\u201cIterable Changed the Game for Us.\u201d<\/b><\/p>\r\n<p style=\"padding-left: 40px;\">\u201cI fell in love with Iterable as soon as I found it. We were struggling with having our communications spread out across all different tools and Iterable has allowed us to bring everything into one place.\u201d\u00a0<\/p>\r\n<p style=\"padding-left: 40px;\"><b><i>- Director of Growth, Travel and Hospitality (<\/i><\/b><a href=\"https:\/\/www.gartner.com\/reviews\/market\/multichannel-marketing-hubs\/vendor\/iterable\/product\/iterable\/review\/view\/4442894\"><b><i>Gartner<\/i><\/b><\/a><b><i>)<\/i><\/b><\/p>\r\n<p style=\"padding-left: 40px;\"><b>\u201cThe Single Best Multichannel Platform in 2022\u201d<\/b>\u00a0<\/p>\r\n<p style=\"padding-left: 40px;\">\u201cIterable is the best in class when it comes to ESP's, from the technological side, the ease of integration and quality of API, the power to insert data to personalize customer experience to the incredible support from the success team.\u201d<\/p>\r\n<p style=\"padding-left: 40px;\"><b><i>- Head of CRM, Banking (<\/i><\/b><a href=\"https:\/\/www.gartner.com\/reviews\/market\/multichannel-marketing-hubs\/vendor\/iterable\/product\/iterable\/review\/view\/4210912\"><b><i>Gartner<\/i><\/b><\/a><b><i>)<\/i><\/b><\/p>\r\n<p style=\"padding-left: 40px;\">Source: Gartner Peer Insights \u2018Voice of the Customer\u2019: Multichannel Marketing Hubs, December 2022<\/p>\r\n<p>Want to see the full report? Download your complimentary copy at the top of this page.\u00a0<\/p>\r\n<p style=\"text-align: left;\">\u00a0<\/p>\r\n<p style=\"text-align: left;\"><em><span style=\"font-size: 11px;\">Gartner Disclaimer<\/span><\/em><\/p>\r\n<p><em><span style=\"font-size: 11px;\">GARTNER is a registered trademark and service mark, and PEER INSIGHTS is a registered trademark, and Gartner Peer Insights Customers' Choice badge is a trademark of Gartner, Inc. and\/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.<\/span><\/em><\/p>\r\n<p><em><span style=\"font-size: 11px;\">This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Iterable <a href=\"https:\/\/www.gartner.com\/doc\/reprints?id=1-2C2V0OV4&amp;ct=221223&amp;st=sb\">here<\/a>.<\/span><\/em><\/p>\r\n<p><em><span style=\"font-size: 11px;\">Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.<\/span><\/em><\/p>\r\n<div style=\"width: 25%; padding: 0 10px 0 0; float: right;\">\r\n<p style=\"text-align: right;\"><img class=\"size-full wp-image-106348\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/Logo_Gartner_on_white.png\" alt=\"\" width=\"99\" height=\"23\" \/><\/p>\r\n<\/div>","post_title":"2022 Gartner Peer Insights \"Voice of the Customer\": Multichannel Marketing Hubs","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"iterable-named-customers-choice-in-gartners-peer-insights-2022","to_ping":"","pinged":"","post_modified":"2024-01-23 06:59:32","post_modified_gmt":"2024-01-23 14:59:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/whitepaper\/iterable-named-customers-choice-in-gartners-peer-insights-2022\/","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"December 09, 2022","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/1-3-23_Gartner-Peer-Insights-2022_Design-Assets_Resource-Pg-Thumbnail.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/1-3-23_Gartner-Peer-Insights-2022_Design-Assets_Resource-Pg-Thumbnail.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/1-3-23_Gartner-Peer-Insights-2022_Design-Assets_Resource-Pg-Thumbnail-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/1-3-23_Gartner-Peer-Insights-2022_Design-Assets_Resource-Pg-Thumbnail-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/whitepaper\/iterable-named-customers-choice-in-gartners-peer-insights-2022\/"},{"ID":120147,"post_author":"87","post_date":"2022-09-06 10:03:13","post_date_gmt":"2022-09-06 17:03:13","post_content":"<p><img class=\"size-medium wp-image-104127\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/Lockup_Logos-300x74.png\" alt=\"Presented by Iterable &amp; Telnyx\" width=\"300\" height=\"74\" \/><\/p>\r\n<p>SMS enables near real-time connection and engagement at scale, making it a truly invaluable medium for brands to deliver joyful and harmonized customer experiences across the lifecycle. But it\u2019s also a channel with a lot of nuance, intricacies, and backend workflow components<\/p>\r\n<p>In this guide, we\u2019ll demystify the challenges around SMS and we\u2019ll provide step-by-step guidance for building an SMS program catered to your organization\u2019s\u2014and your customers\u2019\u2014specific needs.<\/p>\r\n<p>You\u2019ll come away with:<\/p>\r\n<ul>\r\n\t<li>Best practices for launching, managing, and optimizing SMS for your specific marketing and transactional use cases<\/li>\r\n\t<li>Tactical guidance around number registration, deliverability and compliance, building \u2014 and testing against \u2014 KPIs, and troubleshooting<\/li>\r\n\t<li>Deep perspective and recommendations on how to incorporate SMS into your cross-channel strategy<\/li>\r\n<\/ul>","post_title":"The Savvy Marketer\u2019s Guide to Building a Stellar SMS Strategy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-savvy-marketers-guide-to-building-a-stellar-sms-strategy","to_ping":"","pinged":"","post_modified":"2022-09-06 10:03:13","post_modified_gmt":"2022-09-06 17:03:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/whitepaper\/the-savvy-marketers-guide-to-building-a-stellar-sms-strategy\/","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"September 06, 2022","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/SMS-WP_Feature-Img_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/SMS-WP_Feature-Img_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/SMS-WP_Feature-Img_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/SMS-WP_Feature-Img_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/whitepaper\/the-savvy-marketers-guide-to-building-a-stellar-sms-strategy\/"},{"ID":36037,"post_author":"41","post_date":"2021-08-03 10:57:18","post_date_gmt":"2021-08-03 17:57:18","post_content":"<p>Whether your brand uses storyboards, the design thinking process or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales teams. After all, no customer ever thinks to themselves that they\u2019re in the \u201cawareness\u201d stage of a brand-centric journey.<\/p>\r\n<p>In this white paper, we\u2019re going to explain how you can break out of this thinking pattern and build a customer journey that engages and retains your customers for life.<\/p>\r\n<p><strong>Takeaways:<\/strong><\/p>\r\n<ul>\r\n\t<li>The four steps to creating a customer journey<\/li>\r\n\t<li>The difference between a lifecycle map and a journey map<\/li>\r\n\t<li>How to integrate the customer journey with your lifecycle map<\/li>\r\n<\/ul>","post_title":"Personalisation Playbook: Lifecycle Mapping","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"personalisation-playbook-lifecycle-mapping","to_ping":"","pinged":"","post_modified":"2021-10-12 13:26:15","post_modified_gmt":"2021-10-12 20:26:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=36037","menu_order":8,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"August 03, 2021","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/10\/ITE_Personalization-Playbook_Lifecycle-Mapping_Promo_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/10\/ITE_Personalization-Playbook_Lifecycle-Mapping_Promo_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/10\/ITE_Personalization-Playbook_Lifecycle-Mapping_Promo_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/10\/ITE_Personalization-Playbook_Lifecycle-Mapping_Promo_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/whitepaper\/personalisation-playbook-lifecycle-mapping\/"},{"ID":36047,"post_author":"41","post_date":"2021-08-03 10:57:18","post_date_gmt":"2021-08-03 17:57:18","post_content":"<p><span style=\"font-weight: 400;\">In the first research study of its kind, we immersed ourselves in the mobile customer journeys of 30 companies across six industries to see how they incorporate mobile user behaviour into their cross-channel campaigns.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Looking at four key mobile marketing channels \u2013 push notifications, SMS, in-app and the mobile inbox \u2013 we have identified how these channels are utilised for a better customer experience and which trends are most common.<\/span><\/p>\r\n<p><strong>Here's what you'll find inside:<\/strong><\/p>\r\n<p><strong>Data silos still exist.<\/strong><\/p>\r\n<ul>\r\n\t<li>Mobile data is not being incorporated into email campaigns \u2013 and vice versa.<\/li>\r\n\t<li>Despite having downloaded the app, almost a quarter of companies studied (23%) included a \u201cdownload the app\u201d prompt in their email campaigns and only 20% of companies had a cart or browse abandonment campaign.<\/li>\r\n<\/ul>\r\n<p><strong>Cross-channel balance is key.<\/strong><\/p>\r\n<ul>\r\n\t<li>The overall messaging breakdown showed a balance between mobile and email messages, with 53% of all messages coming via mobile channels.<\/li>\r\n\t<li>However, over 50% of brands in the study sent fewer than ten emails, indicating mobile behaviour is not integrated into email campaigns.<\/li>\r\n<\/ul>\r\n<p><strong>Push is the preferred mobile channel.<\/strong><\/p>\r\n<ul>\r\n\t<li>Of the 30 brands in the study, 70% sent at least one push notification, with an average of 8.4 push messages sent over the three weeks.<\/li>\r\n\t<li>One third (30%) of brands in the study did not send any push notifications at all, indicating a potential missed opportunity for brands to engage with mobile users.<\/li>\r\n<\/ul>\r\n<p><strong>SMS is the most underutilised channel.<\/strong><\/p>\r\n<ul>\r\n\t<li>Despite texting\u2019s integral role in consumers\u2019 daily mobile usage, only 8% of all mobile messages sent were SMS, and 80% of companies did not deploy SMS messages at all.<\/li>\r\n<\/ul>","post_title":"The Inside Look at Mobile Marketing: An Iterable User Engagement Report","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"user-engagement-report-mobile-marketing","to_ping":"","pinged":"","post_modified":"2021-10-12 13:24:54","post_modified_gmt":"2021-10-12 20:24:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=36047","menu_order":14,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"August 03, 2021","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"","url":"https:\/\/iterable.com\/en-GB\/whitepaper\/user-engagement-report-mobile-marketing\/"},{"ID":36041,"post_author":"41","post_date":"2021-08-03 10:57:17","post_date_gmt":"2021-08-03 17:57:17","post_content":"<p>Inside our personalisation playbook on user segmentation, we expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign.<\/p>\r\n<p>We highlight real-life examples and applications from innovative brands and share a self-assessment for marketers to document the strategic details of their brand's segmentation approach.<\/p>\r\n<p><strong>Walk away with understanding:<\/strong><\/p>\r\n<ul>\r\n\t<li>Why B2C brands should rethink traditional segmentation strategies<\/li>\r\n\t<li>The four steps marketers need to build their brand\u2019s perfect audience<\/li>\r\n\t<li>How to self-assess your segmentation capabilities to support your marketing goals<\/li>\r\n<\/ul>","post_title":"Personalisation Playbook: User Segmentation","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"personalisation-playbook-user-segmentation","to_ping":"","pinged":"","post_modified":"2021-10-12 13:26:47","post_modified_gmt":"2021-10-12 20:26:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=36041","menu_order":7,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"August 03, 2021","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"500\" height=\"333\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/09\/ITE_Personalization-Playbook_User-Segmentation_Promo_600x400-e1600210497596.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" \/>","url":"https:\/\/iterable.com\/en-GB\/whitepaper\/personalisation-playbook-user-segmentation\/"},{"ID":36109,"post_author":"97","post_date":"2021-08-03 10:57:16","post_date_gmt":"2021-08-03 17:57:16","post_content":"<p><span style=\"font-weight: 400;\">The customer experience is something that has drastically changed over the years, with possibly no event as significant as the pandemic. In this guide, readers will better understand how the customer experience has reached a strategic inflection point and what is required of brands to take advantage of this pivotal moment in time.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Using Robert Cialdini\u2019s framework of psychological influence, the guide dives into six principles every brand needs to include in their marketing to develop stronger connections with their customers. In doing so, the customer experience becomes more personalised and empathetic.<\/span><\/p>\r\n<p><b>What you'll learn:<\/b><\/p>\r\n<ul>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is a strategic inflection point and why does it matter?<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The six principles needed for building a memorable customer experience<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Four questions to self-assess your brand\u2019s customer experience<\/span><\/li>\r\n<\/ul>","post_title":"The Six Principles of Building a Memorable Customer Experience","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"six-principles-of-building-a-memorable-customer-experience","to_ping":"","pinged":"","post_modified":"2021-10-12 13:28:42","post_modified_gmt":"2021-10-12 20:28:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=36109","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"August 03, 2021","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"729\" height=\"513\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/02\/768x512-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/02\/768x512-1.png 729w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/02\/768x512-1-300x211.png 300w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/>","url":"https:\/\/iterable.com\/en-GB\/whitepaper\/six-principles-of-building-a-memorable-customer-experience\/"},{"ID":36120,"post_author":"97","post_date":"2021-08-03 10:57:16","post_date_gmt":"2021-08-03 17:57:16","post_content":"<p>When building a first-class customer experience, every little detail counts. Leaders like Spotify, Amazon and Netflix have ushered in a new era of convenience and personalisation we didn\u2019t know was possible.<\/p>\r\n<p>Now it\u2019s on all brands to live up to these high standards. Though it\u2019s challenging, there\u2019s hope \u2013 83% of consumers will share their data in return for more personalised experiences.<\/p>\r\n<p>This guide explains how to personalise email and cross-channel campaigns that deliver hyper-relevant content at the perfect moment for each customer.<\/p>\r\n<p><strong>Download this guide to:<\/strong><\/p>\r\n<ul>\r\n\t<li>Master the three distinct levels of personalisation maturity<\/li>\r\n\t<li>Create dynamic content with user and event data, data feeds and metadata<\/li>\r\n\t<li>Learn how top brands are building individualised recommendations<\/li>\r\n<\/ul>","post_title":"The Guide to Marketing Maturity: Three Levels of Personalisation","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"3-levels-of-personalisation","to_ping":"","pinged":"","post_modified":"2021-10-12 13:27:41","post_modified_gmt":"2021-10-12 20:27:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=36120","menu_order":1,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"August 03, 2021","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/12\/ITE_Personalization-Maturity-Guide_All-Levels_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/12\/ITE_Personalization-Maturity-Guide_All-Levels_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/12\/ITE_Personalization-Maturity-Guide_All-Levels_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/12\/ITE_Personalization-Maturity-Guide_All-Levels_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/whitepaper\/3-levels-of-personalisation\/"},{"ID":86274,"post_author":"97","post_date":"2021-08-03 10:56:20","post_date_gmt":"2021-08-03 17:56:20","post_content":"<p><strong>Google Product Manager Jon Harmer<\/strong> joins us for a very special webinar covering one of the hottest topics around \u2013 AMP for Email and the future of email.<\/p>\r\n<p>Whether you're already coding AMP emails or just curious to know what all the hype is about, you won't want to miss this opportunity to dive into Jon's world, gain perspective of what's possible today and get ahead of the curve.<\/p>\r\n<p>There is also plenty of space for answering questions as they pertain to Gmail, AMP for Email and what lies ahead for email marketers.<\/p>\r\n<p><strong>Expect to come away with:<\/strong><\/p>\r\n<ul>\r\n\t<li>A look at the challenges and opportunities with AMP for Email<\/li>\r\n\t<li>A collection of amazing examples of AMP for Email in action\u00a0<\/li>\r\n\t<li>FAQ on Google's relationship with email marketing<\/li>\r\n<\/ul>","post_title":"AMP for Email: Use Cases &amp; Considerations for Every Brand (Even Yours!)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"amp-use-cases-and-considerations-for-every-brand","to_ping":"","pinged":"","post_modified":"2021-10-26 14:24:32","post_modified_gmt":"2021-10-26 21:24:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=86274","menu_order":117,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"August 03, 2021","terms":[{"term_id":8633,"name":"Webinar","slug":"webinar-en-gb","term_group":0,"term_taxonomy_id":8633,"taxonomy":"resource_type","description":"","parent":0,"count":5,"filter":"raw","term_order":"0"}],"term_slugs":["webinar-en-gb"],"term_names":["Webinar"],"thumbnail":"","url":"https:\/\/iterable.com\/en-GB\/webinars\/amp-use-cases-and-considerations-for-every-brand\/"},{"ID":36134,"post_author":"97","post_date":"2021-08-03 10:56:20","post_date_gmt":"2021-08-03 17:56:20","post_content":"<p><strong>Featured Speaker:<\/strong><\/p>\r\n<p><img class=\"alignnone wp-image-10573\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/08\/Forrester-Small.png\" alt=\"Forrester\" width=\"195\" height=\"70\" \/><\/p>\r\n<p>The interplay between privacy and personalisation has only become more important as we spend more time online, navigating uncertain times.<\/p>\r\n<p>Come and hear veteran Forrester analysts Fatemeh Khatibloo and Stephanie Liu explore the ethics and new landscape of privacy, what consumers expect and how people make the choices that they do.<\/p>\r\n<p>PolicyGenius's Jessica Owen will join to speak about how Iterable was instrumental in helping them implement a game-changing personalisation strategy.<\/p>\r\n<p>Join this powerhouse panel to:\u00a0<\/p>\r\n<ul>\r\n\t<li>Learn how people make choices \u2013 and how to reduce their decision-making stress<\/li>\r\n\t<li>See examples of \"creepy\" personalisation \u2013 and how to avoid cringey mistakes<\/li>\r\n\t<li>Learn appropriate personalisation \u2013 and how to leverage to empathise with customers<\/li>\r\n<\/ul>","post_title":"\"Is This Creepy?\" Balancing Privacy and Personalisation","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"is-this-creepy-balancing-privacy-and-personalisation","to_ping":"","pinged":"","post_modified":"2021-10-27 09:15:17","post_modified_gmt":"2021-10-27 16:15:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=36134","menu_order":103,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"August 03, 2021","terms":[{"term_id":8633,"name":"Webinar","slug":"webinar-en-gb","term_group":0,"term_taxonomy_id":8633,"taxonomy":"resource_type","description":"","parent":0,"count":5,"filter":"raw","term_order":"0"}],"term_slugs":["webinar-en-gb"],"term_names":["Webinar"],"thumbnail":"","url":"https:\/\/iterable.com\/en-GB\/webinars\/is-this-creepy-balancing-privacy-and-personalisation\/"},{"ID":36123,"post_author":"43","post_date":"2021-08-03 10:56:19","post_date_gmt":"2021-08-03 17:56:19","post_content":"<p>Good things come in fives: Queer Eye\u2019s Fab Five; the Spice Girls; the Power Rangers. Next up on the list? The five steps to an effective growth marketing strategy.<\/p>\r\n<p>Executing an agile growth marketing strategy, built on a test and iterate philosophy, that also hits at the individual level can seem daunting\u2026 or maybe even impossible. But fear not! Sam Larsen, Director of Growth at Mixpanel, and Garin Hobbs, Expert Personalisation Strategist at Iterable, break it down into a tried-and-tested framework that is structured, yet scalable. In this interactive webinar, you\u2019ll learn how to create a growth engine that is nimble and data-driven \u2013 something that is especially important as we\u2019re all called to be attuned to each and every consumer need.<\/p>\r\n<p><strong>Join us and learn:<\/strong><\/p>\r\n<ul>\r\n\t<li>The five principles of a scalable growth marketing engine<\/li>\r\n\t<li>What types of data and cues from your audience you should be leaning into<\/li>\r\n\t<li>How to supercharge your efforts with analytics and insights<\/li>\r\n<\/ul>","post_title":"Five Steps to an Effective Growth Marketing Strategy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"5-steps-to-an-effective-growth-marketing-strategy","to_ping":"","pinged":"","post_modified":"2021-10-26 14:17:02","post_modified_gmt":"2021-10-26 21:17:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=36123","menu_order":97,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"August 03, 2021","terms":[{"term_id":8633,"name":"Webinar","slug":"webinar-en-gb","term_group":0,"term_taxonomy_id":8633,"taxonomy":"resource_type","description":"","parent":0,"count":5,"filter":"raw","term_order":"0"}],"term_slugs":["webinar-en-gb"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/09\/ITE_Mixpanel-Webinar_Resources.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/09\/ITE_Mixpanel-Webinar_Resources.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/09\/ITE_Mixpanel-Webinar_Resources-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/09\/ITE_Mixpanel-Webinar_Resources-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/webinars\/5-steps-to-an-effective-growth-marketing-strategy\/"},{"ID":36176,"post_author":"38","post_date":"2021-08-03 10:56:18","post_date_gmt":"2021-08-03 17:56:18","post_content":"<p>Are you planning ahead for next year but not sure where to begin?<\/p>\r\n<p><br \/>\r\n2020 has certainly been a life-changing year. The way we live and shop has fundamentally changed. We are seeing hyper digital transformation, the rise of essential commerce and increased mobile app competition. We are more digitally connected than ever before, but what does this mean for your customers and your marketing?<\/p>\r\n<p><br \/>\r\nJoin us for a virtual fireside chat to discuss the top 10 marketing predictions for 2021 with leaders from Yodel Mobile, Splink Industries\/ My Theory Test by James May and HomeExchange.<\/p>\r\n<p>During this session you'll learn:<\/p>\r\n<ul>\r\n\t<li>The top 10 marketing predictions for 2021<\/li>\r\n\t<li>Mobile, email and cross-channel trends you need to know<\/li>\r\n\t<li>Examples of brands leading the pack into 2021<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>","post_title":"Planning Ahead: Marketing Predictions for 2021","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"planning-ahead-marketing-predictions-for-2021","to_ping":"","pinged":"","post_modified":"2021-10-27 09:17:22","post_modified_gmt":"2021-10-27 16:17:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=36176","menu_order":89,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":false,"pretty_date":"August 03, 2021","terms":[{"term_id":8624,"name":"Popular Download","slug":"popular-download-en-gb","term_group":0,"term_taxonomy_id":8624,"taxonomy":"resource_type","description":"","parent":0,"count":1,"filter":"raw","term_order":"0"},{"term_id":8633,"name":"Webinar","slug":"webinar-en-gb","term_group":0,"term_taxonomy_id":8633,"taxonomy":"resource_type","description":"","parent":0,"count":5,"filter":"raw","term_order":"0"}],"term_slugs":["popular-download-en-gb","webinar-en-gb"],"term_names":["Popular Download","Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/10\/ITE_Yodel-Marketing-Predictions_Featured-2.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/10\/ITE_Yodel-Marketing-Predictions_Featured-2.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/10\/ITE_Yodel-Marketing-Predictions_Featured-2-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/10\/ITE_Yodel-Marketing-Predictions_Featured-2-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/webinars\/planning-ahead-marketing-predictions-for-2021\/"},{"ID":36121,"post_author":"38","post_date":"2021-08-03 10:56:18","post_date_gmt":"2021-08-03 17:56:18","post_content":"<div class=\"p-rich_text_section\">The Iterable team is kicking off the new year by providing marketers with a glimpse into the future, based on our latest survey research.<\/div>\r\n<div class=\"p-rich_text_section\">Alyssa and Wayne will debut our top findings and reveal our hottest marketing predictions.<\/div>\r\n<div class=\"p-rich_text_section\">\u00a0<\/div>\r\n<div class=\"p-rich_text_section\">If you want to drive your 2021 strategy with real data and not just crystal-ball commentary, watch this can\u2019t-miss webinar.<\/div>\r\n<div>\u00a0<\/div>\r\n<div class=\"p-rich_text_section\">The panellists explore:<\/div>\r\n<div>\u00a0<\/div>\r\n<ul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\">\r\n\t<li>Top business concerns for marketers and how the ongoing pandemic has affected them<\/li>\r\n\t<li>The real deal behind artificial intelligence<\/li>\r\n\t<li>Real-life examples of email, mobile and cross-channel campaigns that we love<\/li>\r\n<\/ul>","post_title":"The 2021 Outlook: Five Data-Driven Marketing Predictions","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"2021-data-driven-marketing-predictions","to_ping":"","pinged":"","post_modified":"2021-10-12 10:28:47","post_modified_gmt":"2021-10-12 17:28:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=36121","menu_order":82,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"August 03, 2021","terms":[{"term_id":8633,"name":"Webinar","slug":"webinar-en-gb","term_group":0,"term_taxonomy_id":8633,"taxonomy":"resource_type","description":"","parent":0,"count":5,"filter":"raw","term_order":"0"}],"term_slugs":["webinar-en-gb"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/11\/2021-outlook-webinar-Image-3-.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/11\/2021-outlook-webinar-Image-3-.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/11\/2021-outlook-webinar-Image-3--300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/11\/2021-outlook-webinar-Image-3--600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/webinars\/2021-data-driven-marketing-predictions\/"},{"ID":36155,"post_author":"97","post_date":"2021-08-03 10:49:07","post_date_gmt":"2021-08-03 17:49:07","post_content":"<p>Are you looking for a modern cross-channel marketing automation platform? Choosing the right system for your unique marketing needs requires a thorough understanding of the key features each solution offers and how it affects your business needs. We have a template to help you get started!<\/p>\r\n<p><strong>Download this template to:<\/strong><\/p>\r\n<ul>\r\n\t<li>Help you select the right vendor who is also a partner for your growing business<\/li>\r\n\t<li>Set you up for your long-term marketing automation needs<\/li>\r\n\t<li>Clearly identify your goals and see how marketing automation can drive your results<\/li>\r\n\t<li>Save time building a comprehensive list of questions you should be asking your vendors<\/li>\r\n<\/ul>\r\n<p><strong>RFP includes sections that will help you understand each vendor\u2019s solutions for:<\/strong><\/p>\r\n<ul>\r\n\t<li>Email campaigns<\/li>\r\n\t<li>Lifecycle marketing<\/li>\r\n\t<li>Segmentation and targeting<\/li>\r\n\t<li>Workflows &amp; automation<\/li>\r\n\t<li>Triggering events<\/li>\r\n\t<li>Reporting &amp; Analytics<\/li>\r\n\t<li>Multi-channel marketing across email, SMS, mobile push, direct mail and more<\/li>\r\n<\/ul>\r\n<p>Don\u2019t miss out on the must-have features and questions that you should be asking your vendors. Download this template to get started on building the best RFP for your needs.<\/p>","post_title":"Template for Marketing Automation RFP","post_excerpt":"Marketing Automation RFP Template for Email, SMS, Mobile ","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"template-for-marketing-automation-rfp","to_ping":"","pinged":"","post_modified":"2021-10-27 15:57:04","post_modified_gmt":"2021-10-27 22:57:04","post_content_filtered":"","post_parent":95701,"guid":"https:\/\/iterable.com\/?page_id=36155","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Template","pretty_date":"August 03, 2021","terms":[{"term_id":8639,"name":"Template","slug":"template-en-gb","term_group":0,"term_taxonomy_id":8639,"taxonomy":"resource_type","description":"","parent":0,"count":1,"filter":"raw","term_order":"0"}],"term_slugs":["template-en-gb"],"term_names":["Template"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/07\/Automation-RFP_Template_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/07\/Automation-RFP_Template_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/07\/Automation-RFP_Template_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/07\/Automation-RFP_Template_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/resources\/template-for-marketing-automation-rfp\/"},{"ID":36104,"post_author":"7","post_date":"2021-02-04 10:53:28","post_date_gmt":"2021-02-04 18:53:28","post_content":"<p>Despite the ongoing effects of the pandemic, what gives us hope is how brands remain undeterred in their mission to improve their customer experiences.<\/p>\r\n<p>This year, B2C marketers plan to <a href=\"https:\/\/www.marketingcharts.com\/customer-centric\/customer-experience-115956\" target=\"_blank\" rel=\"noopener\">increase their marketing budget by more than 25%<\/a> to continue investing in innovative technologies, such as modern marketing automation platforms that harness the power of <a href=\"https:\/\/iterable.com\/en-GB\/solutions\/email-marketing\/\">email marketing<\/a> to influence consumer spending.<\/p>\r\n<p>But they must use their allocated resources wisely. Fortunately, you don't necessarily need a huge budget to create head-turning campaigns. With some design inspiration (and A\/B testing), you can boost engagement and drive <a href=\"https:\/\/iterable.com\/en-GB\/solutions\/customer-engagement\/\">customer loyalty<\/a> during these unpredictable times.<\/p>\r\n<p>Thanks to the following examples from <a href=\"https:\/\/reallygoodemails.com\/\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a>, you'll find a curated list of eight email design trends to get your creative juices flowing.<\/p>\r\n<p>(And for those keeping track at home, yes, while these emails may not have been created this year, we believe that these are the design trends that are sure to persist in 2021.)<\/p>\r\n<p>Let\u2019s dive right in!<\/p>\r\n<h3>Eight Email Design Trends to Inspire You in 2021<\/h3>\r\n<h4>1.<\/h4>\r\n<h4>Clean, Simple Design<\/h4>\r\n<p><a href=\"https:\/\/www.thenueco.com\/\" target=\"_blank\" rel=\"noopener\">The Nue Co.<\/a> believes in providing customers with clean, preservative-free products, and this philosophy is reflected in this campaign.<\/p>\r\n<p>The judicious use of white space, crisp lines and neutral colours exudes sophistication without distracting the reader from the core message.<\/p>\r\n\r\n[caption id=\"\" align=\"alignnone\" width=\"680\"]<a href=\"https:\/\/reallygoodemails.com\/emails\/how-to-travel-smarter-not-get-sick\"><img src=\"https:\/\/files.reallygoodemails.com\/emails\/how-to-travel-smarter-not-get-sick.png\" alt=\"The Nue Co - How to travel smarter\" width=\"680\" height=\"2332\" \/><\/a> <em>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/how-to-travel-smarter-not-get-sick\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/em>[\/caption]\r\n\r\n<p><a href=\"https:\/\/iterable.com\/customers\/case-study\/calm-3\" target=\"_blank\" rel=\"noopener\">Calm<\/a>, a mindfulness and meditation app, uses alternating visuals and text and soothing colours to create a relaxing effect for its sleep-challenged reader.<\/p>\r\n<p>The images help the reader visualise a good night's rest while the instructor's bio lends credibility to the course and encourages the reader to sign up.<\/p>\r\n\r\n[caption id=\"\" align=\"alignnone\" width=\"680\"]<a href=\"https:\/\/reallygoodemails.com\/emails\/new-calm-masterclass-better-sleep-with-dr-breus\"><img src=\"https:\/\/files.reallygoodemails.com\/emails\/new-calm-masterclass-better-sleep-with-dr-breus.png\" alt=\"Calm - Better Sleep Masterclass\" width=\"680\" height=\"3550\" \/><\/a> <em>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/new-calm-masterclass-better-sleep-with-dr-breus\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/em>[\/caption]\r\n\r\n<h4>2. A Pop of Colour<\/h4>\r\n<p><a href=\"https:\/\/www.airbnb.com\/\" target=\"_blank\" rel=\"noopener\">Airbnb\u2019s<\/a> brand personality is typically more subdued, but this thank you campaign proves that a splash of colour can liven up a message without losing brand identity.<\/p>\r\n<p>The attention-grabbing rainbow award card inspires joy, happiness and gratitude without overstimulating the reader.<\/p>\r\n\r\n[caption id=\"\" align=\"alignnone\" width=\"680\"]<a href=\"https:\/\/reallygoodemails.com\/emails\/-your-card-to-ryn-is-on-the-way\"><img src=\"https:\/\/files.reallygoodemails.com\/emails\/-your-card-to-ryn-is-on-the-way.png\" alt=\"Airbnb - Best Host Award\" width=\"680\" height=\"2250\" \/><\/a> <em>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/-your-card-to-ryn-is-on-the-way\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/em>[\/caption]\r\n\r\n<p><a href=\"https:\/\/www.youneedabudget.com\/\" target=\"_blank\" rel=\"noopener\">You Need A Budget (YNAB)<\/a> is personal budgeting software that makes financial planning less intimidating and more fun with its use of colour.<\/p>\r\n<p>While the soft purple background makes the message stand out, the blue sky arouses a sense of peace and security, both of which can be achieved through careful money management.<\/p>\r\n\r\n[caption id=\"\" align=\"alignnone\" width=\"680\"]<a href=\"https:\/\/reallygoodemails.com\/emails\/dont-forget-this-for-your-ynab-budget\"><img src=\"https:\/\/files.reallygoodemails.com\/emails\/dont-forget-this-for-your-ynab-budget.png\" alt=\"YNAB - Illustration email design trends\" width=\"680\" height=\"1271\" \/><\/a> <em>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/dont-forget-this-for-your-ynab-budget\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/em>[\/caption]\r\n\r\n<h4>3. Bold Typography\u00a0\u00a0<\/h4>\r\n<p><a href=\"https:\/\/www.dunkindonuts.com\/en\" target=\"_blank\" rel=\"noopener\">Dunkin'<\/a> uses a bright, sans-serif headline in this coronavirus-related email to maintain its brand identity and provide maximum readability for the reader.<\/p>\r\n<p>The message about health protocols and safeguards ensures people's safety, which helps earn the reader's trust.<\/p>\r\n\r\n[caption id=\"\" align=\"alignnone\" width=\"680\"]<a href=\"https:\/\/reallygoodemails.com\/emails\/enhanced-health-safety-what-were-doing\"><img src=\"https:\/\/files.reallygoodemails.com\/emails\/enhanced-health-safety-what-were-doing.png\" alt=\"Dunkin' - Stayin' Safe\" width=\"680\" height=\"1813\" \/><\/a> <em>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/enhanced-health-safety-what-were-doing\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/em>[\/caption]\r\n\r\n<p><a href=\"https:\/\/www.outdoorvoices.com\/\" target=\"_blank\" rel=\"noopener\">Outdoor Voices<\/a> uses its, well, outdoor voice to get people to shop for a charitable cause.<\/p>\r\n<p>The big, blue headline provides excellent readability across multiple devices and also evokes feelings of selflessness in the reader.<\/p>\r\n\r\n[caption id=\"\" align=\"alignnone\" width=\"680\"]<a href=\"https:\/\/reallygoodemails.com\/emails\/an-email-for-a-great-cause\"><img src=\"https:\/\/files.reallygoodemails.com\/emails\/an-email-for-a-great-cause.png\" alt=\"Outdoor Voices - Doing Good Things\" width=\"680\" height=\"1958\" \/><\/a> <em>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/an-email-for-a-great-cause\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/em>[\/caption]\r\n\r\n<h4>4. Playful Shapes<\/h4>\r\n<p>Delightful messages come in all shapes and sizes, and Iterable\u2019s <a href=\"https:\/\/iterable.com\/activate\/\" target=\"_blank\" rel=\"noopener\">Activate Live<\/a> announcement campaign is one of them.<\/p>\r\n<p>The animated, colourful shapes are strategically placed to highlight the message, and the reader can\u2019t help but take action to learn more about the upcoming virtual event (or at least we hope so!).<\/p>\r\n<p><strong><a href=\"https:\/\/iterable.com\/activate\/\" target=\"_blank\" rel=\"noopener\">Save your seat<\/a> for this can\u2019t-miss event.<\/strong><\/p>\r\n<p><a href=\"https:\/\/iterable.com\/activate\/\"><img class=\"alignnone\" src=\"https:\/\/go.iterable.com\/rs\/723-YAV-537\/images\/AL_General_Hero_2x.gif\" alt=\"\" width=\"1200\" height=\"640\" \/><\/a><\/p>\r\n<p><a href=\"https:\/\/iterable.com\/activate\/\"><img class=\"alignnone wp-image-12130 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-04-at-8.40.07-AM.png\" alt=\"Email design trends - Iterable Activate Live announcement\" width=\"1000\" height=\"647\" \/><\/a><\/p>\r\n<p><a href=\"https:\/\/www.bludot.com\/\" target=\"_blank\" rel=\"noopener\">Blu Dot<\/a>, a contemporary furniture shop, understands that ottomans aren\u2019t just for storing extra blankets.<\/p>\r\n<p>To highlight their versatility, they arrange them in fun, playful ways with the help of models to inspire the reader to purchase this multifunctional item for their home.<\/p>\r\n\r\n[caption id=\"\" align=\"alignnone\" width=\"680\"]<a href=\"https:\/\/reallygoodemails.com\/emails\/playful-geometry\"><img src=\"https:\/\/files.reallygoodemails.com\/emails\/playful-geometry.png\" alt=\"Blu Dot - Playful Geometry\" width=\"680\" height=\"4327\" \/><\/a> <em>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/playful-geometry\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/em>[\/caption]\r\n\r\n<h4>5. S-Curve Layout\u00a0<\/h4>\r\n<p><a href=\"https:\/\/www.livefeather.com\/\" target=\"_blank\" rel=\"noopener\">Feather<\/a>, a provider of furniture rentals, strays from the standard one-column layout to create a modular or \u201cS-curve\u201d design.<\/p>\r\n<p>Its use of negative space helps distinguish the modules and the featured items, and the descriptions invite the reader to mull over the details before deciding which pieces they want to rent.<\/p>\r\n\r\n[caption id=\"\" align=\"alignnone\" width=\"680\"]<a href=\"https:\/\/reallygoodemails.com\/emails\/bring-your-home-to-life-with-new-feather-furniture-designs\"><img src=\"https:\/\/files.reallygoodemails.com\/emails\/bring-your-home-to-life-with-new-feather-furniture-designs.png\" alt=\"Feather - S-curve email design trends\" width=\"680\" height=\"2718\" \/><\/a> <em>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/bring-your-home-to-life-with-new-feather-furniture-designs\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/em>[\/caption]\r\n\r\n<p>UK home improvement and DIY retailer <a href=\"https:\/\/www.diy.com\/departments\/painting-decorating\/paint-wood-treatments\/interior-emulsion-paint\/DIY1620272.cat\" target=\"_blank\" rel=\"noopener\">B&amp;Q<\/a> delivers an email campaign with a sleek, modular look that\u2019s hard to ignore. Each block literally paints a picture of how the featured shades, ranging from white to bright turquoise, can transform someone\u2019s walls.<\/p>\r\n<p>Overall, the layout, minimal use of bright colour, and clear CTAs make this message compelling for the reader.<\/p>\r\n\r\n[caption id=\"\" align=\"alignnone\" width=\"680\"]<a href=\"https:\/\/reallygoodemails.com\/emails\/discover-our-brilliant-new-paint-range\"><img src=\"https:\/\/files.reallygoodemails.com\/emails\/discover-our-brilliant-new-paint-range.png\" alt=\"B&amp;Q - Introducing GoodHome Paint\" width=\"680\" height=\"3817\" \/><\/a> <em>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/discover-our-brilliant-new-paint-range\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/em>[\/caption]\r\n\r\n<h4>6. Action-Based Animations\u00a0<\/h4>\r\n<p>In this re-engagement campaign, project management app <a href=\"https:\/\/asana.com\/\" target=\"_blank\" rel=\"noopener\">Asana<\/a> uses an animated running figure to convey speed and agility, both of which are essential to completing a project on time.<\/p>\r\n<p>Aside from bringing life to this message, this animation also creates a sense of urgency for the reader and prompts them to take immediate action.<\/p>\r\n\r\n[caption id=\"\" align=\"alignnone\" width=\"664\"]<a href=\"https:\/\/reallygoodemails.com\/emails\/since-youve-been-gone\"><img src=\"https:\/\/files.reallygoodemails.com\/emails\/since-youve-been-gone.png\" alt=\"Asana - Get up to speed\" width=\"664\" height=\"1080\" \/><\/a> <em>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/since-youve-been-gone\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/em>[\/caption]\r\n\r\n<p>Online dating app <a href=\"https:\/\/tinder.com\/?lang=en\" target=\"_blank\" rel=\"noopener\">Tinder<\/a> uses animations in this onboarding campaign to educate a new member about its services, and each animation represents a different action.<\/p>\r\n<p>Whether it\u2019s inviting the reader to upload a picture, set preferences or enable notifications, the message is clear: the sooner they complete their profile, the sooner they can start swiping and connecting.<\/p>\r\n\r\n[caption id=\"\" align=\"alignnone\" width=\"512\"]<a href=\"https:\/\/reallygoodemails.com\/emails\/this-is-how-you-tinder\"><img src=\"https:\/\/files.reallygoodemails.com\/emails\/this-is-how-you-tinder.png\" alt=\"Tinder Like a Pro\" width=\"512\" height=\"1080\" \/><\/a> <em>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/this-is-how-you-tinder\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/em>[\/caption]\r\n\r\n<h4>7. Value-Illuminating Illustrations<\/h4>\r\n<p><a href=\"https:\/\/iterable.com\/en-GB\/customers\/case-study\/seatgeek\" target=\"_blank\" rel=\"noopener\">SeatGeek<\/a> often uses illustrations to add an element of storytelling to its messages.<\/p>\r\n<p>In the example below, the marching band, magnifying glass and stadium highlight the main benefits of using its ticketing service, which include getting the best deals on live music and events from one source.<\/p>\r\n\r\n[caption id=\"\" align=\"alignnone\" width=\"680\"]<a href=\"https:\/\/reallygoodemails.com\/emails\/welcome-to-seatgeek-please-verify-your-email-address\"><img src=\"https:\/\/files.reallygoodemails.com\/emails\/welcome-to-seatgeek-please-verify-your-email-address.png\" alt=\"SeatGeek - Welcome Email Design Trends\" width=\"680\" height=\"1746\" \/><\/a> <em>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/welcome-to-seatgeek-please-verify-your-email-address\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/em>[\/caption]\r\n\r\n<p><a href=\"https:\/\/iterable.com\/en-GB\/customers\/case-study\/aspiration\" target=\"_blank\" rel=\"noopener\">Aspiration<\/a>, a socially-conscious digital banking alternative to traditional financial institutions, makes this campaign warm and inviting by including a benefits-driven message and a relevant illustration to match. The mountain background on the credit card illustration depicts \"your chance to reach the pinnacle of bank accounts\".<\/p>\r\n<p>While the image adds a touch of lightheartedness, the message instils a sense of purpose for the reader, enticing them to sign up and \"do good at the same time\".<\/p>\r\n\r\n[caption id=\"\" align=\"alignnone\" width=\"680\"]<a href=\"https:\/\/reallygoodemails.com\/emails\/here-it-is-your-aspiration-invitation\"><img src=\"https:\/\/files.reallygoodemails.com\/emails\/here-it-is-your-aspiration-invitation.png\" alt=\"Here it is: Your Aspiration invitation\" width=\"680\" height=\"2349\" \/><\/a> <em>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/here-it-is-your-aspiration-invitation\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/em>[\/caption]\r\n\r\n<h4>8. Back in Black<\/h4>\r\n<p>Whether you're a designer creating beautiful prototypes or an engineer building a chatbot via an API, <a href=\"https:\/\/marvelapp.com\/\" target=\"_blank\" rel=\"noopener\">Marvel<\/a> (not associated with Marvel comics) has you covered.<\/p>\r\n<p>Thanks to stay-at-home orders during the pandemic, the average screen time has increased dramatically, and dark-designed emails can provide some much-needed relief while engaging the reader.<\/p>\r\n\r\n[caption id=\"\" align=\"alignnone\" width=\"680\"]<a href=\"https:\/\/reallygoodemails.com\/emails\/create-tools-and-integrations-with-the-marvel-api\"><img src=\"https:\/\/files.reallygoodemails.com\/emails\/create-tools-and-integrations-with-the-marvel-api.png\" alt=\"Marvel - Dark email design trends\" width=\"680\" height=\"2486\" \/><\/a> <em>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/create-tools-and-integrations-with-the-marvel-api\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/em>[\/caption]\r\n\r\n<p><a href=\"https:\/\/www.harrys.com\/en\/us\" target=\"_blank\" rel=\"noopener\">Harry's<\/a> knows how to highlight its product in razor-sharp focus. Its dark design creates a sophisticated look that appeals to its target audience.<\/p>\r\n<p>It's important to note that users don't need to have <a href=\"https:\/\/iterable.com\/en-GB\/blog\/2021-marketing-trends-dissecting-unexpected\/\" target=\"_blank\" rel=\"noopener\">dark mode<\/a> enabled to recognise the benefits of a dark colour palette. Not only can it help reduce eye strain, but it can also offer unique depth and dimensionality that stands out in the inbox.<\/p>\r\n\r\n[caption id=\"\" align=\"alignnone\" width=\"680\"]<a href=\"https:\/\/reallygoodemails.com\/emails\/back-in-black-harrys\"><img src=\"https:\/\/files.reallygoodemails.com\/emails\/back-in-black-harrys.png\" alt=\"Harry's - Back in Black email design trends\" width=\"680\" height=\"2302\" \/><\/a> <em>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/back-in-black-harrys\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/em>[\/caption]\r\n\r\n<h3>Closing Thoughts<\/h3>\r\n<p>As you go about this year, think about how you might incorporate some of these email design trends into your campaigns. What speaks to your business \u2013 is it minimalism? Bold typography? Bright, colourful shapes? Whatever you choose, make sure it not only aligns with your brand personality, but also delivers value to every customer.<\/p>\r\n<p><em>Want to give your email marketing a makeover? Reach out and <a href=\"https:\/\/iterable.com\/en-GB\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> with Iterable today.<\/em><\/p>","post_title":"Watch Out For These Eight Email Design Trends in 2021","post_excerpt":"Looking to bring that wow-factor to your campaigns? Here are eight email design trends to get your creative juices flowing this year.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"watch-out-for-these-eight-email-design-trends-in-2021","to_ping":"","pinged":"","post_modified":"2022-03-01 06:24:22","post_modified_gmt":"2022-03-01 14:24:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=36104","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"February 04, 2021","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/02\/020321_2021-Email-Design-Trends_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/02\/020321_2021-Email-Design-Trends_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/02\/020321_2021-Email-Design-Trends_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/02\/020321_2021-Email-Design-Trends_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/watch-out-for-these-eight-email-design-trends-in-2021\/"},{"ID":36093,"post_author":"7","post_date":"2020-12-15 10:53:30","post_date_gmt":"2020-12-15 18:53:30","post_content":"<p>Let\u2019s get it out of the way: 2021 will not have typical marketing trends.<\/p>\r\n<p>In previous years we\u2019ve been able to make reasonably accurate predictions based on industry patterns. But in late 2020 those predictions are harder to make: the COVID-19 pandemic has upended nearly all facets of marketing strategy, sending marketers back to the drawing board.<\/p>\r\n<p>After the roadblocks presented in 2020, <strong>what do marketers expect in 2021 when nobody knows what to expect?<\/strong><\/p>\r\n<p>To get a better sense of the year to come, Iterable set out to capture what\u2019s on the mind of today\u2019s marketers. We surveyed 500 business-to-consumer (B2C) marketers across the US and UK to gauge their plans for 2021 and identify <strong>what really matters to marketers<\/strong>.<\/p>\r\n<p>Here\u2019s what we found.<\/p>\r\n<h4>1. Martech stacks will leverage more data and automation for customer acquisition<\/h4>\r\n<p>Marketers\u2019 top three business priorities for 2021 are to increase new customer acquisition (65%), improve data management (44%) and optimise marketing automation workflows (41%).<\/p>\r\n<p>These priorities align with the top three technologies respondents plan to add to their martech stacks next year as well: marketing automation platforms, data warehouse\/customer data platforms and data analytics platforms.<\/p>\r\n<p>The alignment of business priorities and martech stacks shows that marketing teams are trying to streamline <a href=\"https:\/\/iterable.com\/en-GB\/solutions\/customer-engagement\/\">customer engagement<\/a> through better use of data. We expect this initiative to stick throughout 2021 and beyond. If leveraged properly, marketers only stand to benefit from reaching customers more efficiently through automation and tailoring messages to unique customer data insights.<\/p>\r\n<h4>2. Marketers will go all-in on AI and zero-party data<\/h4>\r\n<p>The vast majority of marketers (83%) said they\u2019re likely to include artificial intelligence (AI) as part of their 2021 marketing strategy. And 84% are currently developing or planning to develop AI capabilities in-house. 78% of marketers also plan to use zero-party data \u2013 data given explicitly to a brand by customers \u2013 to better personalise messaging experiences in 2021. The focus on these technologies indicates that brands are doing everything possible to earn precious market share through personalisation as consumers continue <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/survey-us-consumer-sentiment-during-the-coronavirus-crisis\" target=\"_blank\" rel=\"noopener noreferrer\">to spend less<\/a> during the pandemic.<\/p>\r\n<p>Marketers can leverage AI to better measure customer sentiment and curate more meaningful customer brand experiences. For example, most marketers currently use queries of never-ending customer signal sources or sift through billions of rows of engagement data to build a <a href=\"https:\/\/iterable.com\/en-GB\/solutions\/personalised-marketing\/\">personalised brand experience<\/a>. With <a href=\"https:\/\/iterable.com\/en-GB\/features\/ai\/\" target=\"_blank\" rel=\"noopener noreferrer\">AI<\/a>, marketers can automatically calculate and classify customer sentiment to deliver effective messaging at scale.<\/p>\r\n<p>While it\u2019s clear why brands want to invest in AI technology, marketers should consider the cost factors of developing AI capabilities in-house. Given the <a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/technology\/ai-talent-challenges-shortage.html\" target=\"_blank\" rel=\"noopener noreferrer\">high shortage<\/a> of AI talent, hiring an in-house expert comes at a steep price. Furthermore, tasking an in-house expert with building a custom AI solution can be a <a href=\"https:\/\/medium.com\/source-institute\/what-does-ai-actually-cost-af6a3e5a1795\" target=\"_blank\" rel=\"noopener noreferrer\">significant financial burden<\/a>. For a more cost-effective and viable way to use AI, marketers are likely better off leveraging existing AI martech technology.<\/p>\r\n<p>Zero-party data is also ready for a big jump in utilisation as brands identify new customer data sources to leverage in place of third-party cookies, which Google plans to eliminate by 2022. And even though consumers consider data privacy to be important, they still expect an individualised experience from brands.<\/p>\r\n<p>Marketers can navigate this challenge with zero-party data by collecting data from consumers transparently and directly. Additionally, zero-party data gives marketers a chance to welcome consumers into a conversation with their brand as well as give them a share of voice and sense of partnership.<\/p>\r\n<h4>3. Almost 90% of B2C brands will have an app by the end of 2021<\/h4>\r\n<p>More than 60% of marketers we surveyed said their company has a mobile app and nearly 28% plan to build one in 2021. Only 11% of companies without an app don\u2019t plan on building one next year.<\/p>\r\n<p>Additionally, we found that marketers plan to increase their use of in-app channels (+7%), web push notifications (+5%) and mobile push notifications (+3%) from 2020 into 2021. This shift could be a result of the <a href=\"https:\/\/www.marketingcharts.com\/digital\/mobile-phone-114746\" target=\"_blank\" rel=\"noopener noreferrer\">significant boost in mobile usage<\/a> from consumers during the pandemic.<\/p>\r\n<p>The emphasis on in-app and push notifications further solidifies marketers\u2019 plans for AI and zero-party data in 2021, two components that lend themselves well to mobile consumer engagement. AI helps marketers better identify opportunities for customised push notifications, and zero-party data can be acquired more easily through in-app offerings.<\/p>\r\n<p>With marketers heavily investing in zero-party data and elevating in-app as a marketing channel, 2021 will solidify brand apps as a marketing standard as companies aim to create an ultra-personalised customer experience with more nuanced customer data.<\/p>\r\n<h4>4. COVID-19 concerns aren\u2019t going away<\/h4>\r\n<p>Nearly one third (29%) of marketers said \u201cthe growing demand for convenience and safety\u201d is their primary business concern for 2021.<\/p>\r\n<h5>Top three business concerns for 2021 according to marketers<\/h5>\r\n<table style=\"border-collapse: collapse; width: 100%;\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 91.5855%;\">1. The growing demand for convenience and safety<\/td>\r\n<td style=\"width: 8.41448%;\">29%<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 91.5855%;\">2. Brand empathy perception (i.e. how much my company is perceived to care by its customers)<\/td>\r\n<td style=\"width: 8.41448%;\">15%<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 91.5855%;\">3. The disruption of loyalty (i.e. losing customers' loyalty)<\/td>\r\n<td style=\"width: 8.41448%;\">14%<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>The second and third-biggest concerns for 2021 \u2013 brand empathy perception by customers and the disruption of customer loyalty \u2013 are also related to the pandemic. This heightened concern indicates that customer preferences around COVID-19 aren\u2019t going away from marketers\u2019 plans any time soon.<\/p>\r\n<p>Given that many consumers have been advised to stay home during the pandemic, the fact that 60% of 2020 marketing budgets increased or stayed the same suggests a greater reliance from brands on martech solutions to spur creative customer offerings.<\/p>\r\n<p>Marketers, in turn, had to innovate their customer experience to meet this stay-at-home need. As a result, many marketing teams likely shifted to martech solutions to better reach customers at home and provide safe, convenient offerings like kerbside pick-up, delivery and in-home entertainment.<\/p>\r\n<h3>What Does This All Mean for Marketers?<\/h3>\r\n<p>2020 propelled marketers to take back ownership of the customer experience and push the boundaries of their digital capabilities.<\/p>\r\n<p>Evolving tech like zero-party data and AI can improve customer apps with a more <a href=\"https:\/\/iterable.com\/en-GB\/solutions\/personalised-marketing\/\">personalised experience<\/a>. And with customer acquisition top-of-mind for 2021, it\u2019s imperative that marketers set themselves apart from competitors with increased personalisation as consumers limit spending amid the pandemic.<\/p>\r\n<p>If you\u2019re looking to build a more personalised customer engagement strategy driven by automation and data, reach out to <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">schedule a demo<\/a> of Iterable\u2019s cross-channel marketing platform.<\/p>","post_title":"2021 Marketing Trends: Dissecting the Unexpected","post_excerpt":"Iterable surveyed 500 B2C marketers across the US and UK to gauge their 2021 marketing plans and identify what really matters to them.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"2021-marketing-trends-dissecting-unexpected","to_ping":"","pinged":"","post_modified":"2021-08-11 14:06:10","post_modified_gmt":"2021-08-11 21:06:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=36093","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 15, 2020","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/12\/121520_2021-Marketing-Trends_768x512-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/12\/121520_2021-Marketing-Trends_768x512-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/12\/121520_2021-Marketing-Trends_768x512-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/12\/121520_2021-Marketing-Trends_768x512-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/2021-marketing-trends-dissecting-unexpected\/"},{"ID":36083,"post_author":"7","post_date":"2020-12-10 10:53:27","post_date_gmt":"2020-12-10 18:53:27","post_content":"<p>Marketers have been trying to understand and cater to people\u2019s feelings for decades. Just turn on the TV during any big event, like the FA Cup Final, and there are hundreds of stories being told that will cater to a feeling.<\/p>\r\n<p>But in all reality, as a marketer, it\u2019s really difficult to understand how someone feels about your brand and then actually use that in campaigns.<\/p>\r\n<p>And even if you know today, tomorrow it may change. It\u2019s an evolving relationship that hopefully grows and deepens, but it isn\u2019t totally linear.<\/p>\r\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=XpaOjMXyJGk\" target=\"_blank\" rel=\"noopener noreferrer\">Dove ran a video story in 2013<\/a> where a former FBI-trained sketch artist was brought in to draw two pictures of people. First, a picture based on how they describe themselves and second based on how another person in the programme described them. There were some staggering differences, and more importantly, some big smiles and feelings of joy that swept over the individuals (and me) as I watched the video.<\/p>\r\n<p>It\u2019s just an example of how stories, and marketing, can make us feel specific emotions towards a brand. These feelings can directly impact our purchasing decisions, and as marketers, we need to understand this behaviour and appeal to how consumers feel.<\/p>\r\n<h3>How Feeling Impacts Consumer Behaviour in Marketing<\/h3>\r\n<p>What\u2019s the last emotion you felt right before reading this? According to Rober Plutchik, emotions exist on a spectrum, and this spectrum ranges from love and joy, to fear and boredom. As you go through your day-to-day, it\u2019s likely you feel a range of these emotions based on what\u2019s happening at work or at home.<\/p>\r\n<p>And your audience feels the same way. In fact, the way your brand creates and communicates content can directly impact these feelings.<\/p>\r\n<p>According to <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/inside-the-consumer-mind\/201302\/how-emotions-influence-what-we-buy\" target=\"_blank\" rel=\"noopener noreferrer\">Psychology Today<\/a>, consumer behaviour plays an influential role in purchasing decisions, including:<\/p>\r\n<ul>\r\n\t<li>Functional magnetic resonance imaging (fMRI) shows that when evaluating brands, consumers primarily use emotions (experiences), rather than information (brand attributes, features).<\/li>\r\n\t<li>Studies show that positive emotions towards a brand have a far greater influence on consumer loyalty than trust and other judgements, which are based on a brand\u2019s attributes.<\/li>\r\n<\/ul>\r\n<p>Even just a quick search for any terms that tie together feelings and marketing results in an overwhelming amount of resources.<\/p>\r\n<h3>Gauging Your Relationship with Your Audience<\/h3>\r\n<p>So why is it still so hard for marketers to understand how consumers feel about a brand?<\/p>\r\n<p>Let\u2019s be real \u2013 because feelings change, and they change often. But beyond just that, if you want to understand how people feel about your brand, then it seems like a massive undertaking.<\/p>\r\n<p>First, it means gathering all of your cross-channel engagement data. Generally, you\u2019ll want data over a time period of six months or longer to avoid any seasonal impact, but this means information on email, mobile messaging and more.<\/p>\r\n<p>Once you have this data, across all your different channels you want to measure, then you need to normalise it and ensure all these data points tie to specific individuals.<\/p>\r\n<p>At this point, you may want your data science team to help gauge how engaged individuals are based on the data you collected.<\/p>\r\n<p>But here\u2019s another challenge \u2013 from marketers I\u2019ve spoken with that have built manual programmes like this \u2013 this data just gives them a snapshot of feelings about the brand. Unless it\u2019s an ongoing programme or analysis, it\u2019s insightful to your business, but not practical to actually use in a marketing campaign because what someone felt a day ago, or longer, may not be the case any more. Even just beyond what they felt, actually operationalising it into a campaign is a whole other arduous undertaking.<\/p>\r\n<p>But now, there\u2019s an easier way.<\/p>\r\n<h3>Understand and Easily Reach Your Audience With Brand Affinity<\/h3>\r\n<p>Understanding how customers feel about your brand, in real time and across channels, can inform smarter strategies and help build an emotional connection with your audience. That\u2019s why <a href=\"https:\/\/www.prweb.com\/releases\/iterable_launches_ai_powered_brand_affinity_to_transform_customer_engagement_into_meaningful_experiences\/prweb17604006.htm\" target=\"_blank\" rel=\"noopener noreferrer\">we\u2019re excited to announce<\/a> Brand Affinity\u2122, an intelligent personalisation solution powered by <a href=\"https:\/\/iterable.com\/en-GB\/features\/ai\/\">Iterable AI<\/a>.<\/p>\r\n<p>[embed]https:\/\/www.youtube.com\/embed\/R48cyBxz5gY[\/embed]<\/p>\r\n<p>Using Brand Affinity, marketers gain a unique advantage by being able to intelligently translate customer engagement across channels into deeper, more meaningful connections with their customers \u2013 transforming the way you market and connect with your customers in a more authentic manner.<\/p>\r\n<p>Marketers are now empowered to tune into their customers' feelings and harness the versatility of Brand Affinity across the Iterable platform to personalise the customer experience at every stage of the customer lifecycle.<\/p>\r\n<p>From discovering the perfect audience in segmentation, to tailoring customer journeys in Workflow Studio, to enriching the user experience with templates through dynamic content, brands can leverage Brand Affinity \u2013 at a click of a button \u2013 to match their customers with personalised experiences for each individual based on their affinity.<\/p>\r\n<p>And best of all, Brand Affinity\u2019s scores are calculated and updated on an ongoing basis, so there\u2019s no need to manually pull data or get your data science team to evaluate all your engagement. It\u2019s all available within Iterable \u2013 without any of the headache \u2013 giving you real-time insights to better understand and contextualise content and messaging to your audience over time.<\/p>\r\n<p>Ready to start building campaigns based on how your audience feels? Iterable customers can now utilise Brand Affinity wherever contact properties are available.<\/p>\r\n<p>If you would like to learn more about Brand Affinity or any of our Iterable AI solutions, please contact your Customer Success Manager or visit <a href=\"https:\/\/iterable.com\/en-GB\/features\/ai\/\" target=\"_blank\" rel=\"noopener noreferrer\">Iterable AI<\/a> for more information.<\/p>","post_title":"Brand Affinity: Bring the Power of Sentiment to Your Campaigns","post_excerpt":"Using Brand Affinity, an intelligent personalisation solution powered by Iterable AI, marketers can build deeper connections based on customer sentiment.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"introducing-brand-affinity","to_ping":"","pinged":"","post_modified":"2021-08-11 14:24:01","post_modified_gmt":"2021-08-11 21:24:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=36083","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 10, 2020","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/12\/Brand-Affinity-Blog-Hdr-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/12\/Brand-Affinity-Blog-Hdr-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/12\/Brand-Affinity-Blog-Hdr-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/12\/Brand-Affinity-Blog-Hdr-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/introducing-brand-affinity\/"},{"ID":36347,"post_author":"35","post_date":"2020-11-09 10:53:29","post_date_gmt":"2020-11-09 18:53:29","post_content":"<p>You forgot something! Like what you saw? Still thinking about {{insert product here}}? We\u2019ve got your back. Chances are you have received \u2013 or written \u2013 a message with one of these subject lines from an abandonment campaign.<\/p>\r\n<p>Unlike welcome and <a href=\"https:\/\/iterable.com\/en-GB\/solutions\/growth-marketing\/\">promotional campaigns<\/a>, abandonment campaigns \u2013 whether designed for shopping carts, browsing or form-fills \u2013 seem to be stuck in a content rut. They\u2019re almost stale.<\/p>\r\n<p>Since the core purpose of an abandonment campaign is conversion, this uniformity somewhat makes sense. The messages feel almost transactional in nature, and we can all attest to the frequent blandness of a transaction\/confirmation\/verification message.<\/p>\r\n<p>Today\u2019s consumers have different expectations. They want more from the brands they deem worthy of their time and money. Consumers want from brands the same thing they want from their friends: someone who listens and pays attention.<\/p>\r\n<p>The abandonment campaign is arguably the most direct way to signify that you are paying attention to your users, their wants and what makes sense for their journey with your brand.<\/p>\r\n<p>Below, we\u2019re going to walk you through three ways to flip the script and turn your abandonment campaigns into something <a href=\"https:\/\/iterable.com\/en-GB\/blog\/7-best-in-class-examples-omni-channel-marketing\/\">unique and memorable<\/a>. But first, check out this quick video to get a foundational understanding of what is needed to build an ideal abandonment campaign.<\/p>\r\n<p>[embed]https:\/\/www.youtube.com\/embed\/JcfBFSES99Y[\/embed]<\/p>\r\n<p>Wonderful. Welcome back! We won\u2019t beat around the bush any longer. Here are the quickest \u2013 and easiest \u2013 ways to begin setting your abandonment campaign apart from the crowd.<\/p>\r\n<h3>Create a Dialogue<\/h3>\r\n<p>Understanding intent is integral to the abandonment campaign. After all, your user has shown interest in an item and got within a few clicks of actually completing the purchase! The intent was there at some point, but what exactly is that intent?<\/p>\r\n<p>Did the user want to purchase the product? Was this purchase for them or was it a gift? Maybe they used the cart as a chance to save an item for later?<\/p>\r\n<p>Part of the intent can be shown in your data, yes, but sometimes it\u2019s easier to go straight to the source. Ask! Ask your users what they were shopping for and why they decided to abandon the interaction.<\/p>\r\n<p><a href=\"https:\/\/ugmonk.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ugmonk<\/a>, a designer clothing and lifestyle brand, openly asks users to contact the founder about the products they had browsed and abandoned. This level of one-on-one customer service shows consumers that the brand is more concerned with the customer\u2019s experience than completing the sale. It\u2019s one that gives users a voice and a say in the matter that isn\u2019t present in most abandonment campaigns.<\/p>\r\n\r\n[caption id=\"attachment_11492\" align=\"alignnone\" width=\"914\"]<a href=\"https:\/\/reallygoodemails.com\/emails\/offering-you-my-personal-email\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"wp-image-11492 size-large\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-16-at-4.35.17-PM-914x1024.png\" alt=\"Dialogue Cart Abandonment\" width=\"914\" height=\"1024\" \/><\/a> <em>A comforting, personable tone humanises the experience for consumers. Source: <a href=\"https:\/\/reallygoodemails.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Really Good Emails<\/a><\/em>[\/caption]\r\n\r\n<p>Baking a conversational element into the abandonment experience adds a level of humanity that would otherwise be replaced by strict sales tactics.<\/p>\r\n<h3>Take Real-World Context Into Account<\/h3>\r\n<p>The topic of intent above extends beyond just creating a conversation. There can also be reasons as to why a person might forego the completion of a purchase. In a <a href=\"https:\/\/stream.org\/the-best-and-worst-of-2020-the-year-in-review\/\" target=\"_blank\" rel=\"noopener noreferrer\">year like 2020<\/a>, there could be a host of reasons why someone might not be able to add another purchase.<\/p>\r\n<p>Take this into account. The world outside the singular transaction at the heart of your abandonment campaign matters and is a big factor in influencing the ultimate decision of your consumer. Ignoring these factors shows neglect and a lack of interest in understanding the user on their own terms.<\/p>\r\n<p>Google\u2019s shopping function, <a href=\"https:\/\/shopping.google.com\/u\/0\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Express<\/a>, touches on this concept in their cart abandonment campaign. The phrasing \u201cWe\u2019re ready when you are\u201d is not pushy. It shows the consumer the brand is listening but isn\u2019t going to force a transaction on their terms. Rather, it\u2019s up to the user to make that final decision.<\/p>\r\n\r\n[caption id=\"attachment_11493\" align=\"alignnone\" width=\"1024\"]<a href=\"https:\/\/reallygoodemails.com\/emails\/complete-your-order-with-google-express\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"size-large wp-image-11493\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-16-at-4.40.49-PM-1024x825.png\" alt=\"Contextualized Cart Abandonment\" width=\"1024\" height=\"825\" \/><\/a> <em>This is a simple yet successful example of more inclusive messaging. Source: <a href=\"https:\/\/reallygoodemails.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Really Good Emails<\/a><\/em>[\/caption]\r\n\r\n<p>Purchases don\u2019t happen in a vacuum. Use your data to understand each user\u2019s buying behaviour to inform if any changes have occurred that might line up with impactful current events.<\/p>\r\n<h3>Put Your Products in Action<\/h3>\r\n<p>Developing a deep relationship with and understanding of your customer base requires a level of empathy that many brands don\u2019t currently express and must put in work to attain.<\/p>\r\n<p>With that in mind, we thought we\u2019d close this list with a tip that most businesses can implement more quickly. When building out your abandonment campaigns, consider imagery that gives your products a place in the real world.<\/p>\r\n<p>Abandonment campaigns as we often see them \u2013 if they include imagery at all \u2013 put the abandoned item in a white or black void as if to say, \u201cHere it is. Want it or not?\u201d.<\/p>\r\n<p>When considering a purchase, though, users aren\u2019t thinking about the item in a void. There\u2019s a purpose. This purchase will fill a need (let\u2019s be honest, probably a want). Help them see this!<\/p>\r\n<p>Luxury leather goods maker <a href=\"https:\/\/us.mcmworldwide.com\/en_US\/home\" target=\"_blank\" rel=\"noopener noreferrer\">MCM<\/a> leans towards this concept in their abandonment campaign. While they don\u2019t explicitly include the abandoned items in their contextualised imagery, they provide a closer enough approximation that you as the consumer can begin to see yourself walking around town with one of their stylish bags.<\/p>\r\n\r\n[caption id=\"attachment_11494\" align=\"alignnone\" width=\"460\"]<a href=\"https:\/\/reallygoodemails.com\/emails\/did-you-forget-something-2\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"size-large wp-image-11494\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-16-at-5.08.01-PM-460x1024.png\" alt=\"Products in Action\" width=\"460\" height=\"1024\" \/><\/a> <em>Contextualised imagery also helps in promoting brand identity. Source: <a href=\"https:\/\/reallygoodemails.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Really Good Emails<\/a><\/em>[\/caption]\r\n\r\n<p>As you can see from this MCM example, it doesn\u2019t have to be a direct comparison. As long as the user gets the feel of taking the product off the screen and into their own life, you've achieved success.<\/p>\r\n<h3>Buck the Trends<\/h3>\r\n<p>The abandonment campaign doesn\u2019t have to be rote. The elements outlined in the video above may stay the same, but the ways in which you connect with your customers can be uniquely your own.<\/p>\r\n<p>Taking the time to give your abandonment strategies a refresh shows your customers you are listening and paying attention. Adopt the strategies above and you\u2019ll catch their attention too.<\/p>\r\n<p><em>Don\u2019t let your campaigns lose their lustre. Plan ahead and learn more about <a href=\"https:\/\/iterable.com\/en-GB\/webinars\/planning-ahead-marketing-predictions-for-2021\/\">2021's top marketing predictions!\u00a0<\/a><\/em><\/p>","post_title":"Three Ways to Turn the Abandonment Campaign on Its Head","post_excerpt":"We\u2019re going to walk you through three ways to flip the script and turn your abandonment campaigns into something unique and memorable.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"3-ways-turn-abandonment-campaign-head","to_ping":"","pinged":"","post_modified":"2021-08-11 14:04:25","post_modified_gmt":"2021-08-11 21:04:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=36347","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"November 09, 2020","terms":[{"term_id":8613,"name":"Blog Post","slug":"blog-post-en-gb","term_group":0,"term_taxonomy_id":8613,"taxonomy":"resource_type","description":"","parent":0,"count":23,"filter":"raw","term_order":"0"}],"term_slugs":["blog-post-en-gb"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/11\/CART-AB.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/11\/CART-AB.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/11\/CART-AB-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/11\/CART-AB-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/en-GB\/blog\/3-ways-turn-abandonment-campaign-head\/"}]